UNIVERSITY OF CALCUTTA

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1UNIVERSITY OF CALCUTTABA (Major)Communicative English SyllabusUnder Choice Based Credit System (CBCS)Objectives: To train and prepare the students to seek and find employment in the corporate, media,English language teaching and content writing sectors To develop communicative competence in students To impart knowledge, ideas and concepts in the technicalities of proper pronunciation,structure, appropriate use and style of the English Language as well as the applicationareas of English communication To expose the students to the employment opportunities, challenges and job roles. To enable the students to conduct independent surveys, collect and analyze data, prepareand present reports and projects To guide the students to establish self-employment strategies

2COURSE STRUCTURESEM- ICore Courses CCAECCCC1Phonetics and PhonologyCC2Grammar and UsageAECC1CommunicativeEnglishSECDSECreditsCC1 6CC2 6AECC 2GE1 6Total 20SEM- IICC3Socio-linguisticsCC4Listening and SpeakingCompetenceCC3 6CC4 6AECC 2GE2 6AECC2ENVSTotal 20SEM– IIICC5English Comprehension &CompositionCC6Technical English andCopy EditingCC7English LanguageTeachingSECAAny OneTravel WritingCC5 6CC6 6CC7 6orReviewWritingSECA 2GE3 6Total 26

3SEM-IVCC8PR & AdvertisingCC9Mass Communicationand Mass Media: Print,Electronic, Digital andNew MediaCC10Business EnglishCommunicationSECBAny OneMockInterview,GroupDiscussionorPlan & BudgetWritingCC8 6CC9 6CC10 6SECB 2GE4 6Total 26SEM–VCC11News Reading andWriting, Public ServiceAnnouncement,Commentary andComperingCC12On Job Training:Corporate/ MediaDSEA (1)DSEB (1)CC11 6CC12 6DSEA DSEB 6 6Total SEA (2)DSEB (2)CC13 6CC14 6DSEA DSEB 6 6Total 24Grand Total140

4MARKS DIVISIONFOR ALL CC PAPERS:Internal – 10 marksAttendance – 10 marksTutorial – 15 marksEnd Semester – 65 marksFOR ALL DSE PAPERSInternal – 10 marksAttendance – 10 marksTutorial – 15 marksEnd Semester – 65 marksFOR ALL SEC PAPERSInternal – 10 marksAttendance – 10 marksEnd Semester – 80 marksSEMESTER 1CC1 – 6 CREDITS (5 CREDITS THEORY AND 1 CREDIT TUTORIAL)(Course Code: ENG-M-CC-1-1-TH/TU)PHONETICS AND PHONOLOGY1. The production of speech soundsAir stream mechanismHuman Organs of Speech PhonologyThe phonemeAllophonesSymbols and transcription VowelsEnglish Short VowelsEnglish Long VowelsDiphthongsTriphthongs2.3.4. Voicing and Consonants English plosives Fortis and lenis5. Fricatives and AffricatesProduction of fricatives and affricates

5 The fricatives of EnglishThe affricates Nasals and other ConsonantsNasalsLateralApproximants The syllableSyllabic ConsonantsConsonant Clusters Stress in Simple WordsThe nature of StressLevels of StressPlacement of Stress within the Word Aspects of connected speechRhythmAssimilationElisionLinking r IntonationThe structure of the tone-unitPitch possibilities in the simple tone-unitFall-rise and rise-fall tones followed by a tailProblems in analyzing the form of intonation6.7.8.910.Readings: A Textbook of English Phonetics for Indian Students – T. Balasubhramanian- MacmillanPublicationsThe Phonetics and Phonology of English: A Handbook – D Thakur – BharatiBhawanPublicationBetter English Pronunciation – J.D. Connor – Cambridge University PressEnglish Phonetics and Phonology – Peter Roach – Cambridge University PressPronunciation Practice Activities – Martin Hewings – Cambridge University PressAn Outline of English Phonetics- Daniel JonesEnglish Pronouncing Dictionary- Daniel JonesA Course in Phonetics- Peter LadefogedEnglish Pronunciation in Use- Martin Hewings- Cambridge University PressIntonation in Context- Barbara Bradford & David BrazilCC2 – 6 CREDITS (5 CREDITS THEORY AND 1 CREDIT TUTORIAL)(Course Code: ENG-M-CC-1-2-TH/TU)

6GRAMMAR AND USAGEAccurate Grammatical UsageWords often confused and misusedSynonyms and antonymsUnderstanding American expressionsCommon Grammatical ErrorsPhrasal Verbs and IdiomsWord Class: Lexical and Functional CategorySentence StructureVerbs – ClassificationInfinitive and GerundVoiceConcordConditionals Readings: A Practical English Grammar – A.J. Thomson, A.V. Martinet – Oxford University PressA Handbook of English Grammar and Usage – D. Thakur – BharatiBhawan PublicationFunction in English- Jon Blundell et al- OUPOxford Practice Grammar – John Eastwood – Oxford University PressA Remedial English Grammar – F.T. WoodsWord Power Made easy- Norman Lewis- Penguin PublishersIntermediate English Grammar- Raymond Murphy- Cambridge University PressAdvanced Grammar in Use- Martin Hewings- Cambridge University PressLiving English Structure (5th Edition)- W. Stannard Allen- Pearson PublicationsOxford Pocket Basic English Use- Michael Swan- OUPBasic English Usage- Michael Swan- OUPPractical English Usage- Michael Swan- OUPOxford Word Skills- OUPFunctions of English- Lee Jones- CambridgeCambridge Phrasal Verbs DictionaryEnglish Vocabulary in Use- McCarthyThe Oxford New Essential ThesaurusGrammar Practice Activities- Penny UrSEMESTER 2CC3 –6 CREDITS (5 CREDITS THEORY AND 1 CREDIT TUTORIAL)(Course Code: ENG-M-CC-2-3-TH/TU)SOCIOLINGUISTICS

7Learning Objectives and Expected Outcome: To impart knowledge about the appropriateness, grammaticality and acceptability of theEnglish language To assist the students in learning the concepts of register, style and jargon as well as thevarious varieties of EnglishAt the end of the semester the students will be able to: Differentiate between acceptable and unacceptable sentences in English Apply and use various kinds of jargons and register as per context Accent and dialectRegional and social dialectsOfficial language, mother tongueSpeech communityBilingualism and MultilingualismLingua franca – link languageStandard language (R P) and DialectsLanguage contact- Pidgin, CreoleLinguistic vs. Communicative competenceRegister: Speech Situation, Types, Linguistics features, Non-linguistic features anddomains of Register.StyleSlang, jargonCode switching and code-mixingLingua franca-link languageVarieties of English: British, American, Australian, Caribbean, IndianLanguage and identityLanguage and powerLanguage and cultureReadings: Introduction to Socio-Linguistics- Ronald WardoughIntroduction to Socio-Linguistics- Ralph FasoldIntroduction to Socio-Linguistics- R.A HudsonOxford Introduction to Language Study: Sociolinguistics – Bernard Spolsky – OUPA Glossary of Sociolinguistics – Peter Trudgill – Oxford University PressCC4 – 6 CREDITS (5 CREDITS THEORY AND 1 CREDIT TUTORIAL)(Course Code: ENG-M-CC-2-4-TH/TU)LISTENING AND SPEAKING COMPETENCE

8Learning Objectives and Outcomes: To facilitate the learners in acquiring listening and speaking competence To assist the learners in independent language comprehension and production To make the students aware of the different communicative functions of EnglishAt the end of the semester the students will be able to: Listen to a text and identify specific and global information Read aloud a text with proper stress and intonation Enact a dialogue on a specific situation with proper contextual language markers and turntaking Speak independently on a given topic Listening and feedback: the hearing listening distinction, stages of listening process,types of listening, variables affecting listeningDeveloping Listening Skills: understanding gist, main points, deduce meaning.Communicative FunctionsListening for specific informationListening to a conversation, speech and lectureListening for global informationLoud Reading for pronunciation and fluencySituational ConversationExtemporeReadings: The Four Skills for Communication –Josh Sreedharan – Foundation BooksCommunicative English – E. Sureshkumar and P. Sreehari – Orient BlackswanStudy Listening- Tony Lynch- Cambridge University PressCommunicate 2- Keith Marrow and Keith JohnsonSpeaking Effectively- Jeremy Comfort- Cambridge University PressResource Books for Teachers- Listening- Goodith White- OUPResource Books for Teachers- Conversation- Rob Nolasco- OUPResource Books for Teachers- Role Play- Gillian Porter-Ladousse-OUPImprove Your Communication Skills –Alan Barker – Kogan Page, LondonSEMESTER 3CC5 – 6 CREDITS (5 CREDITS THEORY AND 1 CREDIT TUTORIAL)(Course Code: ENG-M-CC-3-5-TH/TU)ENGLISH COMPREHENSION & COMPOSITION

9 Reading Comprehension – Skimming and Scanning, Identifying Main Ideas, Drawinginferences SummarizingPrecisReportsAbstractArticle WritingExpansion WritingComposition: Reflective, Descriptive, Narrative and ArgumentativeDialogue WritingRecommended Readings: Write Rightly: A Course for Sharpening Your Writing Skills, GeethaRajeevan, CUPWriting with a Purpose, C. Tickoo and J. Sasikumar, OUPCC6 - 6 CREDITS (5 CREDITS THEORY AND 1 CREDIT TUTORIAL)(Course Code: ENG-M-CC-3-6-TH/TU)TECHNICAL ENGLISH AND COPY EDITINGLearning Objectives and Expected Outcomes: To train the students in technical writing in English in writing descriptions of gadgets,preparing texts and reports as well as comprehending technical texts To prepare the students in content writing and copy editingAt the end of the semester the students will be able to: Write descriptions of gadgets and prepare technical reports Prepare a content, proof read and edit it appropriatelyUnit 1: Technical EnglishWriting Descriptions of gadgets and processes General and safety instructionsPreparing checks listsTechnical texts for comprehensionSurvey Report WritingIndustrial accident Report WritingUnit 2: Copy EditingScope and needs Various types of scriptsQualities and duties of a copy writerSteps of copy editingInteraction with the author

10 Title and cover descriptionMain featuresIncorporating illustrationsCopy rightsDealing with Multi authorshipIn house manualsProof reading and editingReadings: Technical Writing- GearsonEnglish for Technical Communication- Sudarshan, C. Savitha- Cambridge UniversityPressTech Talk- Vicky Hollett and John Sydes- OUPTechnical English 2 Course Book- David Bonamy- Pearson PublicationsCC7 – 6 CREDITS (5 CREDITS THEORY AND 1 CREDIT TUTORIAL)(Course Code: ENG-M-CC-3-7-TH/TU)ENGLISH LANGUAGE TEACHINGLearning Objectives and Expected Outcomes: To train the learners in the various approaches and methods in language teaching To impart knowledge about lesson planning and language testingAt the end of the semester the students will be able to: Apply strategies to teach the skills of listening, speaking, reading and writing Design lesson plans Plan and implement language tests Aims and objectives in language teachingLanguage Perspectives: First, Second and Foreign LanguageAcquisition vs. LearningTechniques, approaches and methods of Language Teaching – Grammar-translationmethod, Audio-lingual method, Structural approach, Communicative approachTeaching listeningTeaching speakingTeaching readingTeaching writingLesson planningTesting and EvaluationMaterials for language teaching

11Readings: Techniques and Principles in Language Teaching- Larsen-Freeman & Anderson- OUPA Course in Language Teaching- Penny Ur- CUPApproaches and Methods in Language Teaching- Jack C. Richards & T.S. RodgersCambridge University PressEnglish Language Teaching – Geetha Nagaraj – Orient BlackswanSECA – (1) TRAVEL WRITING – 2 CREDITS (Course Code: ENG-M-SECA-3-1-TH/TU)or(2) REVIEW WRITING– 2 CREDITS (Course Code: ENG-M-SECA-3-2-TH/TU)SEMESTER 4CC 8 – 6 CREDITS (5 CREDITS THEORY AND 1 CREDIT TUTORIAL)(Course Code: ENG-M-CC-4-8-TH/TU)PR & ADVERTISING Public relationsMeaning and definitionEssentials of public relationsPrinciples of public relationsMethods of public relations (tools)PR EthicsPress releasePress conferencesFuture of PRFunctions of advertisingElements of advertisingSelection of advertising mediaOutdoor advertisingIndoor advertisingFormulation of an advertising campaignTypes of AdvertisementsClassifieds and display advertisementsAdvertising vis-à-vis PR and marketingQualities and duties of a copy writerSteps of copy editingTitle and cover descriptionMain featuresCC9 – 6 CREDITS (5 CREDITS THEORY AND 1 CREDIT TUTORIAL)

12(Course Code: ENG-M-CC-4-9-TH/TU)MASS COMMUNICATION AND MASS MEDIA: PRINT, ELECTRONIC, DIGITALAND NEW MEDIALearning Objectives and Expected Outcomes: To impart ideas and concepts about communication strategies, psychological andsociological impact of media on society. To give students knowledge about print media and the various sources and types of newsAt the end of the semester the students will be able to: Recognize the various types of communication, the barriers to communication and thevarious forms and functions of mass media Identify the various forms and sources of news in print media Write captions, letters to the editor and post editorial material. Understand and realize the impact of media on societyUnit 1: Mass communication Features of mass communication and effects of mass mediaUnit 2: Print Media News agencies: press trust of IndiaImpact of Newspaper on SocietyPaid newsYellow journalismOrganizational structure of NewspaperSources of NewsTypes of NewsPhoto journalism & caption writingLetters to editorPost editorialMagazine journalismUnit 3: Electronic, Digital and New MediaLearning Objectives and Expected Outcomes: To impart knowledge about the various forms of electronic media To train the students in radio and television programme genres To facilitate learning about the online platforms and online content writingAt the end of the semester the students will be able to: Identify the types of radio and television programmes

13 Know the various design and layouts of radio and television programmes Understand the qualities of a radio and television anchor and presenterRadio and Television: Fundamentals of Radio and TVWriting Scripts for Radio and TVProgrammes/Radio JockeyRole and Qualities of News Presenter and Anchor, Body Language, Tone and FluencyNew Media Internet and its usesSocial mediaCyber crimeMobile governanceE governanceRight to privacy, privacy lawsOn line writingPlanning and writing for social media: Blogs (food, Fashion, Travel, Film, Music, Beautyetc), news for the webReadings: Journalism: Principles and Practice- Tony Harcup- Sage PublicationsAn Introduction to Mass Communication in India- Keval J Kumar – Jaico publishersHandbook of Journalism and Mass Communication – VirBala Aggarwal, V.S. GuptaMass Communication and Journalism in India – D.S. Mehta – Allied publishersEncyclopedia of Journalism and Mass Communication- O M GuptaMass Communication in India: A Sociological Perspective- J.V VillanilamMass Communication and Journalism in India- Dalpat Singh MehetaMcQuail’s Mass Communication Theory- Dennis McQuail- Sage PublicationTextbook of Mass Communication and Media- Joshi and UmaBroadcasting in India- P.C. Chatterjee- Sage PublicationsRadio and Television- K.M Srivastava- Sterling PublicationsUnderstanding Digital Culture- Vincent Miller- Sage PublicationsC10 – 6 CREDITS (5 CREDITS THEORY AND 1 CREDIT TUTORIAL)(Course Code: ENG-M-CC-4-10-TH/TU)BUSINESS ENGLISH COMMUNICATION1. Communication in Businessi. Role of communication in the business worldii. Patterns of business communication2. Business Correspondence

14i. Business lettersii. Writing memosiii. Writing minutesiv. Writing agendav. Writing circularsvi. Writing noticesvii. Writing CVviii. E-communication3. Writing Project Reportsi. Types of reportii. Project proposaliii. Writing a project reportiv. Appraisal report4. Oral Communicationi. Placement interviewii. Presentation skillsRecommended Readings: Bhatia, R.C., Business Communication, New Delhi: Ane Books Pvt LtdScot, O., Contemporary Business Communication, New Delhi: BiztnatraParikh, J.P. et al, Business Communication: Basic Concepts and Skills,Hyderabad: Orient BlackswanSECB: (1) MOCK INTERVIEW, GROUP DISCUSSION– 2 CREDITS(Course Code: ENG-M-SECB -4-1-TH/TU)or(2) PLAN AND BUDGET WRITING– 2 CREDITS (Course Code: ENG-M-SECB-4-2-TH/TU)SEMESTER 5CC11 – 6 CREDITS (5 CREDITS THEORY AND 1 CREDIT TUTORIAL)(Course Code: ENG-M-CC-5-11-TH/TU)NEWS READING AND WRITING, PUBLIC SERVICE ANNOUNCEMENT, COMMENTARYAND COMPERINGLearning Objectives and Expected Outcomes: To help students to enhance their creative skills in media reading, writing, compering,presenting To prepare students to act as media professionals in the electronic and digital media

15At the end of the semester the students will be able to: Prepare and present news for radio and television Present and market commercial products Design and present radio or television talk shows and discussions. News writing and reading- radio and televisionPublic service announcementsMaking commentary or demonstration (with visual aids)Compering (in given situations), making a speech or radio/ T.V panel discussionReadings: Cambridge English for the Media- Nick Caramella, Elizabeth Lee- Cambridge UniversityPressCC12 – 6 CREDITS (5 CREDITS THEORY AND 1 CREDIT TUTORIAL)(Course Code: ENG-M-CC-5-12-TH/TU)ON JOB TRAINING: CORPORATE/ MEDIA TYPES AND CHARACTERISTICSLearning Objectives and Expected Outcomes: To enable students to experience and gain job skills in the corporate and media sector To allow for practical application of the knowledge gained in the previous semesters To aid students to realize the demands and expectations of the employment sector andbuild adaptability and negotiation tactics To explore the various employment options To understand the technicalities of English language teachingAt the end of the semester the students will be able to: Note and observe personal experience in the internship period and prepare a report Develop adaptability and job skills through adequate exposure to the employment sectorUnit 1: Corporate/ Media InternshipUnit 2: Conversational English TutorDSEA (Any one of the following)1NEWSPAPER REPORT AND FEATURE WRITING– 6 CREDITS(5 CREDITS THEORY AND 1 CREDIT TUTORIAL)(Course Code: ENG-M-DSEA-5-1-TH/TU)

162 POWER POINT PRESENTATION– 6 CREDITS(5 CREDITS THEORY AND 1 CREDIT TUTORIAL)(Course Code: ENG-M-DSEA-5-2-TH/TU)DSEB: (Any one of the following)1 – ADVERTISING – 6 CREDITS(5 CREDITS THEORY AND 1 CREDIT TUTORIAL)(Course Code: ENG-M-DSEB-5-1-TH/TU)2 - RESEARCH BASED PROJECT – 6 CREDITS(5 CREDITS THEORY AND 1 CREDIT TUTORIAL)(Course Code: ENG-M-DSEB-5-2-TH/TU)SEMESTER 6CC13 – 6 CREDITS (5 CREDITS THEORY AND 1 CREDIT TUTORIAL)(Course Code: ENG-M-CC-6-13-TH/TU)ENTREPRENEURSHIP DEVELOPMENTLearning Objectives and Expected Outcomes: To impart knowledge about various opportunities and means of being self-employed To assist students to grasp the qualities of an entrepreneur To make the students of the contribution of financial, human and material resources inthe making of a successful business.At the end of the semester the students will be able to: Articulate the concept of an entrepreneurKnow and select the ways to manage finance and human resourcePrepare a project plan and a business planIdentify the sources and methods of fundingUnit 1: ENTREPRENEURSHIP BUILDING: Meaning-importance psychological sociological factors and distinctive competence

17 Entrepreneurship processIdentification of opportunitiesChoice of technologyMake or buy decisionBiography of Indian entrepreneurshipStatus of worldwide entrepreneurshipNeed scope and characteristics of entrepreneur special schemes for technicalentrepreneurs, STEDSocial responsibility and business ethicsEnvironmental awarenessHuman resource managementManagement of self and understanding human behaviorLeadershipMotivational attitude tional approach and analysisCreativityProblem solvingStrength-weakness-opportunity and threat techniques (SWOT)Decision markersStress management-positive reinforcementRecruitmentSelectionTraining1. TECHNOLOGY MANAGEMENTCriteria for

Business English Communication SECB Any One Mock Interview, Group Discussion or Plan & Budget Writing CC8 6 CC9 6 CC10 6 SECB 2 GE4 6 Total 26 SEM –V CC11 News Reading and Writing, Public Service Announcement, Commentary and Compering CC12 On Job Training: Corporate/ Media DSEA (1) DSEB (1) CC11 6 CC12 6 DSEA DSEB

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