PUBLISHER MEDIA KIT
PUBLISHERMEDIA KIT
Publisher Media KitThe first of its kind Publisher Media Kit is Canada’sown comprehensive Digital Media Buying Guide, setto demonstrate the vast scope of Publisher offeringsavailable to media buyers and planners - today!Designed as a helpful resource to enable theexploration of new partnerships, the digestiblePublisher Media Kit combines: Advertising Capabilities: AR/VR, Audio,DOOH, Live Video, more Buying Criteria: Brand lift surveys, ads.txtcompliant, contextual targeting, moreTABLE OF CONTENTS Advertising Verticals: Automotive, Health,News/Information, moreAlong with glossary and publisher contact list, so asto continue to inspire you with ‘what is possible’ inonline advertising.3Advertising Capabilities4Buying Criteria5Advertising Verticals7Contact Us8GlossaryAUG 16, 2021 2
AR ExperiencesDigital Out Of HomeTV Audience ExtensionFront Page TakeoverVideoADVERTISING CAPABILITIESAudioBranded ContentRepresentation of 3rd Party SitesLive VideoSocialVR ExperiencesCustom Content DealsSponsorship OpportunitiesDisplayAll logos link to company sites.AUG 16, 2021 3
Accepts 3rd Party Ad Serving / 3rd PartyValidation TagsAccepts 3rd Party MeasurementBrand Survey CapabilitiesIn-House Production CapabilitiesContextual TargetingBUYING CAPABILITIESInventory is available withinExchange EnvironmentAd Fraud CompliantFrench ContentLEAN Ad SpecsAds.txtTAGGEO TargetingBehavioural TargetingAll logos link to company sites.AUG 16, 2021 4
ERTISING VERTICALSBusiness/FinanceFinanceHome & GardenCannabis tainmentGamesMusicGovernmentAll logos link to company sites.AUG 16, 2021 5
News & InformationSearchSocial NetworkingOutdoorsADVERTISING VERTICALSSportsParenting/FamilyTechnologyPolitical Advertising (Accepting)*May or may not accept Programmatic*TravelReal EstateRetailAll logos link to company sites.WeatherAUG 16, 2021 6
CONTACT USOUTFRONTAdapt MediaDailyHiveAbby WorthingtonSuite media.ca/sales/contacts/Digital Audio ExchangeRick BorthwickTeadsChris Nimigonrborthwick@pattisonoutdoor.comRJ Pauloskichris.nimigon@global.comJoel top.comPelmorex Corp.AutoTradercontactus@trader.caGameloft Advertising SolutionsTami Coughlan,Verizon Digital Media ServicesAlexandra an-Paul Scalparius/jpsclapari@pelmorex.comBell MediaThe Globe and ink.ca/contact-us/Blue Ant MediaGregory Troughtgregory.trought@blueantmedia.caGroupeV aVertical Scopehttp://www.postmediasolutions.com/about-Kara Dodsonus/kdodson@verticalscope.comQuebecorJulien LamoureuxJulien.Lamoureux@quebecormedia.comRadio CanadaCaptivateDan LachapelleICI Tou.TVÉmilie C CanadaKijijiHeather na SapijonisJeff nkedin.comCrucial tactusNewadJean-Philippe ctRogershttps://www.rogersmedia.com/contact/Sing Tao DailyContessa Chanc.chan@ccue.caSpotifyHans Jacob Poulsonhans@spotify.comA Special note of thanks:Publisher Council: Brandon Kirk - Rogers MediaJutta Gruenewald - PostMedia Network Inc.Agency Council: Derek Bhopalsingh, WavemakerLaura Ferron, IAB CanadaLeanne Wong, IAB Canada (Designer)Wattpadhttp://business.wattpad.com/ZOOM MediaChris CorvettiCCorvetti@zoommedia.com
ADVERTISING CAPABILITIESAR Experiences: Publishers that offer up the ability toexecute an Augmented Reality experience across (andwithin) content.Video: Publishers that offer ad space dedicated to videocreative content (i.e.: Instream or Outstream video adformats).Audio: Ability to buy ad insertions within audiocontent, be it: music, sports, news, entertainment,business etc., in different formats (i.e.: PodCasts, RadioStream.)Live Video: Publishers that offer up the ability to have‘live streaming’ video content.Branded Content: Creation and/or distributionof branded content integration within, and across,Publisher sites.Custom Content Deals: White label content preparedfor a marketer and/or agencyDigital Out of Home: Content whereby an ad isincluded within Out of Home (OOH) locations wherebythe displays themselves are digital in nature.BUYING CRITERIAAccepts 3rd Party Ad Serving / 3rd Party ValidationTags: Use of independent outsourced companies thatspecialize in managing, maintaining, serving tracking andanalyzing the results of online ad campaigns.Display: Publishers that offer up ad space dedicated tocreative ad formats that are in the form of display.Accepts 3rd Party Measurement: Publishers whichallow for a 3rd party measurement company to provideinsights into campaign performance.Front Page Takeover: Ability to ‘take over’ the entire‘page’ or ‘section’ of a Publisher’s real estate - exclusiveuse of publisher’s home page for a specific period oftime.Ad Fraud Compliant: Publishers taking measures toprotect your ads from ad fruad (could include, but is notlimited to, tools such as: ads.txt, TAG, etc.)Representation of 3rd Party Sites: In addition tothe sale of inventory across a Publishers owned andoperated sites, Publishers may also represent partnersites for the sale of the partners inventory in a keymarket.GLOSSARYVR Experiences: Publishers that offer up the ability toexecute a Virtual Reality experience across (and within)content.Social: Publishers who enable social amplification,via its media brands to deliver significantly enhancedreach, drive awareness, conversions, lead generationand optimal target-audience engagement (examples areamplification of content on Twitter, FB, LinkedIn, etc.)Sponsorship Opportunities: Ability for a brandto sponsor, and own, an event, organization,specific content category and/or person as part ofa brand integration strategy (i.e.: sports marketingopportunities.)TV Audience Extension: Ability to extend to a targetsegment on broadcast.GEO Targeting: Publishers who offer the ability totarget specific regions across and within Canada.In-House Production Capabilities: Publishers whichkeep production in-house, versus outsource the work.Inventory is Available within ExchangesEnvironment: Publishers that offer up their ad spaceunits within the programmatic exchange ecosystem.LEAN Ad Specification: Publishers who have adopted,and allow for: Lean, Encrypted, AdChoice Supported andNon-Invasive IAB creative ad unit principles.TAG: Publishers that are Verified by TAG and / or TAGCertified.Ads.txt: Publishers that have adopted and identified‘Authorized Digital Sellers’ to sell their inventory withinthe programmatic ecosystem on their behalf.Behavioural Targeting: Publishers that allow you totarget your audience based on behavioural segments ofinterest to said target (i.e.: Gender, Household Income,Regional, Ethnicity, Habits, etc.)Brand Survey Capabilities: Publishers that allow forstudies that will show the impact that advertising ontheir site has, based on the lift between a control andtest group across metrics like: Brand Awareness, Affinity,Purchase Intent etc.Contextual Targeting: Publishers that allow you totarget your audience based on identified content that isof interest to said target through keywords of an articleand/or page.French Content: Publishers that have owned andoperated French-specific content.AUG 16, 2021 8
Publisher Media Kit The first of its kind Publisher Media Kit is Canada’s own comprehensive Digital Media Buying Guide, set to demonstrate the vast scope of Publisher offerings available to media buyers and planners - today! Designed as a helpful resource to enable the exploration of new partnerships, the
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Publisher 2007 Tutor 9 Accessing your template: 1. Open Publisher (Start Menu Programs Microsoft Publisher). 2. Click on the “Templates” button. 3. This will open a dialog box. Select your template and click on the “Open” button. 4. When the template is open in Publisher, you will n
Publisher: American Chiropractic Magazine Inc. 3401 Lake Avenue Fort Wayne IN 46805 USA Publisher ID: ACPIM Publisher: American College of Physicians American Society of Internal Medicine- 190N Independence Mall West Philadelphia PA 19106-1572 USA Publisher ID: ACR Publisher: American
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A Pre-Revolution Time Line Directions: Using the list in the box, fill in the events and laws that led up to the American Revolution. Write the event or law below each year. You may need to do some online research to complete this exercise. Boston Tea Party, Stamp Act Congress, Intolerable Acts, The French and Indian
