Christian - Magazine Training International
ChristianRetailing 2012 media kitServing the Christian retailmarket for more than 50 yearsCHAMPIONING THE WORLD OF CHRISTIAN RESOURCESTo the Christian product industry Christian Retailing is the mosttrusted resource hub. It provides critical information and insight toadvance business and ministry.Christian Retailing gOur Raving Fans Are.Passionate advocates ofChristian ResourcesBelieve that God transforms livesthrough Christian productsCalled to advance God’sKingdom in my business/ministryLove Christian Retailing
Trusted resourceChristianRetailing Christian Retailing covers the latest industry news and information in each of its12 issues a year. It publishes respected opinions and perspectives on the critical issuesaffecting the Christian retail industry.Christian Retailing currently distributes 6,500 print issues. We also offer a BONUSdistribution of Christian Retailing at the International Christian Retail Show. If you are tryingto reach the owners and managers of stores that sell Christian products, then advertisingin Christian Retailing and Inspirational Gift Mart is your most cost effective way to do so.We also make sure that the buyers of the large general market chain stores receiveChristian Retailing. Buyers at Barnes & Noble, Books A Million, Wal-Mart, Target,Waldenbooks, Borders, Costco, Sam’s Club and many others receive complimentarycopies of Christian Retailing. So if you want to put your product in front of the buyersfrom these companies – then Christian Retailing is your most cost effective way to do so!But wait: we take your print ad and make it digital and send it out four more timesto OPT-IN names. Sure there is some overlap, but repetitive advertising is good. And itcosts you nothing extra unless you want to sponsor the digital issue!First it goes to the 8,579 actual opt-ins who say they want the digital issues. The nextweek it goes out to the 12,243 Church Bookstore newsletter names. The week afterthat it goes to 12,142 who opted in to the Inspirational Gift Mart Bulletin. And finally itgoes to the 10,389 who read Christian Retailing Update newsletter.22012 media kit 407.333.7137
ChristianRetailingServing the Christian gift market A Supplement to Christian RetailingInspirational gifts coverage is a part of every issue ofChristian Retailing. This special supplement is published4 times each year, and is distributed with Christian Retailing.It helps buyers of Christian gift products become aware of theNEWEST products in the marketplace. It is also distributed atselect gift shows around the United States – offering you bonusdistribution.2012 Ad closing datesMarchJuneSeptemberJan 201301/2604/2307/2011/21Our gift newsletter goes to 12,000 opt-ins whoalso get the monthly digital issue.32012 media kit 407.333.7137
ChristianRetailingImpressive statistics Percentage of store salesI could not have started this bookstore withoutChristian Retailing. It taught me about many aspects of thisbusiness—from buying, to marketing, to merchandising.Female – 63%Books26%—Geni Hulsey, Former Church Bookstore ManagerMale – 35%Other30%Average age of reader – 51 yrs. oldMarital status: Married – 79%Education: Attended college – 85%ChBibles15%ildrGreGifts&Giftware10%etin6%g CMusic8%(18 % plan to pursue more college)en’s5% ProductsardsAverage income: 70,300Average net worth: 424 ,400Christian Retailing reaches high volume stores.48% of Christian retail stores report annual sales of over 100,000 per year.The average sales volume for an individual store is 352,600.Our readers go to conferences.43% ofChristian Retailing readers have been to theInternational Christian Retailing Show at least once.Christian Retailing is engaging.61% read all ormost of every Christian Retailing issue, cover to cover; 3 times as manyas our competitors’.42012 media kit 407.333.7137Christian Retailing is a valuable resource to our readers.79% of readers refer to Christian Retailing more than any other resource for help inmaking marketing purchasing decisions.Christian Retailing readers have influence. 70% of those who have buying authority read Christian Retailing.Our readers are purchasers.In the past 12 months, our readers have purchased a variety of Christian products:Books – 86%Bibles – 85%Gift items – 80%Greeting cards – 80%Children’s products – 77%Music – 70%Video – 64%Jewelry – 63%
Demographics52012 media kit 407.333.7137ChristianRetailing
Demographics continued62012 media kit 407.333.7137ChristianRetailing
ChristianRetailingAdvertising specs & FTP instructions Ads that bleed: Center Live Image Area horizontally and vertically between bleed dimensions.Partial Page Ads that bleed: Specs allow enough bleed on both sides for ad to be placed oneither a right hand or left hand page.Ads that do not bleed: Use Live Image Area only.1. Press-ready PDFs with all fonts embedded. Supply at bleed size with no crop marks.2. Packaged Adobe InDesign or Quark documents with all images and fonts included.3. Layered Adobe Photoshop or Illustrator PDF, PSD, EPS or TIFF with all fonts outlined.Standarddouble 1/3 pagehorizontaltabloid pagefull bleedtabloid pageno bleedtabloid two-page spreadKeep Live Image Area 3/8” from gutter.Not recommended to cross gutter with text.No bleed allowed onTopseller poster adsNative Files:Set up as 2 singlefacing pages, eachat tabloid pagetrim sizeArt Retention PolicyAd materials will be stored for 12 months. After 12 months, materials will be destroyed (without notification) unless advised otherwise.ProofsPlease email a low res PDF proof (of the ad matertial submitted) to theAd Traffic Coordinator.Ad SubmissionOnce you have placed your order with advertising, Erica Heitz, your ad traffic coordinator, becomes your primary contact for submitting your ad materials.Trim Size: 10.4375"w x 13.75"hTrim Size: 10.4375"w x 13.75"hBleed Size: 10.6875"w x 5.375"hNO BLEED ALLOWANCELive Image Area: 9.6875"w x 4.75"h Bleed Size: 10.6875"w x 14"hLive Image Area: 9.6875"w x 13"h Live Image Area: 9.6875"w x 13"h1/2tabloidvertical1/2 tabloidhorizontalstandard pageGutterAccepted File FormatsTrim Size: 20.875"w x 13.75"hBleed Size: 21.125"w x 14"hLive Image Area: 20.125"w x 13"hstandard 2/3 pageImages/PDFs:Set up as a singleimage for both pagesat bleed sizewithout crop marks.(See note aboveabout gutter &Live Image Area)standard 1/3 pageverticalFile transferAd files are sent via WeTransfer using the following URL:https://CharismaMedia.WeTransfer.com/?to erica.heitz@charismamedia.comstandard two-page spreadKeep Live Image Area 3/8” from gutter.Not recommended to cross gutter with text.Gutter is 7.5" from left edgeof bleed dimensionsBleed Size: 15"w x 10.375"hLive Image Area: 14.875"w x 9.75"h72012 media kit 407.333.7137Bleed Size: 5.5"w x 10.375"hBleed Size: 8"w x 10.375"hBleed Size: 3"w x 10.375"hLive Image Area: 7.1875"w x 9.75"h Live Image Area: 4.75"w x 9.75"h Live Image Area: 2.25"w x 9.75"hstandard 1/3 pagehorizontalNo bleed allowed onTopseller poster adsstandard 1/6 pagehorizontalLive Image Area:4.75"w x 2.25"h No Bleedstandard1/2 pagehorizontalGutterMAILING ADDRESS: Charisma MediaAttn: Erica Heitz600 Rinehart Rd.Lake Mary, FL d Size: 6.25"w x 14"hBleed Size: 10.6875"w x 7.375"hLive Image Area: 9.6875"w x 6.75"h Live Image Area: 4.75"w x 13"h(See note aboveabout gutter &Live Image Area)standard1/6 page verticalLive Image Area:2.25"w x 4.75"hNo Bleedstandard1/2 pageVERtICalBleed Size: 8"w x 5.375"hBleed Size: 5.5"w x 5.375"hBleed Size: 5.5"w x 7.375"hLive Image Area: 4.75"w x 4.75"h Live Image Area: 7.1875"w x 4.75"h Live Image Area: 4.75"w x 6.75"h
ChristianRetailing2012 Editorial calendar & eventsIssue datesFeb 20128Editorial focusguest editorChristian books & authorsJames BarnettMarch w/ IGMBibleAprilMusicJonathan Nori DestinyImageByron Williamson WorthyPubMaySpecial Markets(Catholic, Spanish, African-Amer)Tessie DeVoreCharismaHouseJune w/ IGMPre-ICRSRolf ZetterstenFaithWordsJulyICRSGeorge ThomsenDaySpringCBAFICTION FOCUS Closing dates Ad material dueContemporary romance12/3/1112/16/11Historical (inc. "nostalgia)1/4/121/14/12Historical 23/14/12Biblical ontemporary classics6/13/127/1/12Young adult7/6/127/18/12AugustCatholic Product & ChristmasKirk BlankMunceGroupSept w/ IGMFiction/Authors (ACFW)Max LucadoAuthorOctoberStudy/ReferenceTo be announcedSeries8/1/128/11/12NovemberVBS GuideTo be ealth & FitnessTo be announcedWestern9/30/1210/12/12Jan 2013 w/ IGMTo be announcedTo be announcedTo be announced10/28/1211/9/122012 media kit 407.333.7137
BOOKS BIBLES GIFTS DVDS MUSICChristian Book & Product PreviewsAn affordable way to reach buyers of Christian books and products!Only 350Reaching the gatekeeperswho stock Christian booksand products Available every issue Only 350 per space We create your ad for you andsend a proof to you for approval!Tell buyers from Christianbookstores about yourupcoming or current booksand productsChristian Retailing subscribersinclude buyers from:Specifications: submit a high resolution image,either JPG or Tiff (300 DPI).» Independently-ownedChristian stores» Chain stores(Family, LifeWay,Berean, etc.)For the text, submit a Word document of 150words or less. Include the ISBN number, retailprice, phone number and/or web site to orderthe book/product.» Church-based stores» General market chains(Borders, Barnes & Noble,Books-A-Million, etc.)Send all preview materials to Cliff Morales atcliff.morales@charismamedia.com.» Mass market retailers(Walmart, Target,Sam’s Club, CostCo, etc.)“As a former bookstoremanager, I absolutely devouredChristian Retailing magazine.I used it as a standard on whatto order and how many. Thatone piece of ad material was apowerful tool for me.”—PMH, Nashville, TNThree Great Reasonsto Consider ourChristian Book & ProductPreviewsTo reserve your preview today,call Cliff at 407.333.7137.Contact us today to have your book orproduct included in our upcoming issue!Cliff MoralesAdvertising Sales407-333-7137cliff.morales@charismamedia.com
ChristianRetailingWeb Site specifications christianretailing.com The Christian Retailing web site is a GREAT way for you andyour company to reach stores EVERYWHERE!Consider these Facts: 72,000 Unique Visitors (annually)152,964 Annual Visits (annually)12,747 Monthly Visits (average) 303,009 Page Views (annually)Visits from 167 countries (annually)15% international visitorsThe Christian Retailing web site is used by retailers all across theglobe to stay informed on what’s new, what’s hot, and what’s on sale!Doesn’t it make sense for your company to advertise annually on thissite for less than 500 per month?Your choice of two great banner ad locations listed below.Roadblock: One way to STOP TRAFFIC on the site is to reserve both the Leaderboardready to serve youand the Medium Rectangle for only 795 monthly. Positions for defined period of time.leaderboard (728 x 90)MediumRectangle(300 x 250)Cliff MoralesMedia ConsultantAd Size: Leaderboard - located across the top of the home pagePrice: 395 monthlyDimensions (in pixels): 728 w x 90 hAcceptable Ad Formats: GIF/JPEG, Flash, Rich Media, Motif, etc. Animation: Yes; Loops: 3 Animation Limit: 30 seconds Maximum File Size: 39K102012 media kit a.comAd Size: Medium RectanglePrice: 495 monthlyDimensions (in pixels): 300 w x 250 hAcceptable Ad Formats: GIF/JPEG, Flash, Rich Media, Motif, etc. Animation: Yes; Loops: 3 Animation Limit: 30 seconds Maximum File Size: 39KErica HeitzAdvertisingTraffic dia.com
ChristianRetailingChristian Retailing Update a closer look Published every MondayIssue Sponsor Package 800We have created a package to help you share your messagewith our 18,000 subscribers. This package includes: Your Eblast (at bottom of the newsletter) (OPTIONAL) A video message of 3 minutes or less.Important info you should knowPlease send ad materials to:erica.heitz@charismamedia.com407-333-0600 x 2204Classifieds 150per weekWant to advertise a position in your company? Selling your store?Looking for a buyer? Sell goods and/or services to our industry?Then this spot is for you! Reach our 14,000 subscribers for only 150 per week. Text maximum is 50 words per classified.To upload a video file please sendvia wetransfer.com or yousendit.comto Erica Heitz.URL Needed!Press ReleasesWe dedicate this option to the advertisers that are issueSponsors or who purchase advertising banners in the issue.Press Release should be submitted on an 8.5” w x 11” hPDF document with your company logo at the top of the page.For any banner advertisement,you need to supply us with the URLwe should use when subscribersclick your banner for moreinformation!ready to serve youOpt-Ins10,400 opt-in subscribers as of early 2012:Christian Retailing digital subscribersCharisma Media trade marketing listThe Church Bookstore NewsletterInspirational Gift Mart BulletinChristian Retailing Update857916418122431214210389Cliff MoralesMedia com112012 media kit 407.333.7137
Dedicated e-blastTarget our e-blast subscribers with your message by reserving aDedicated E-Blast for 795. We send only one Dedicated E-Blast per week—so that the focus that week can be on your company.Call us for updated numbers.As a friend and resource for more than 55 years—our subscribers trust us whichis evident by the number of people who open our e-blasts.How does a Dedicated E-Blast work? It’s easy as 1, 2, 3!1. Submit your specific HTML message to us—using the specs listed below.Ad materials need to be submitted 10 calendar days prior to the schedulede-blast date.2. We add our Christian Retailing header to the top of your message—so it is receivedwith our endorsement.3. We blast your message out to our 18,000 subscribers using your subject line.Reserve your targeted date today!Specs for Dedicated e-Blast SubjectlineDocument or attachmentwith working links HTML must be 650 Pixels in width Should be more than 50% Text Do not create image heavy HTML HTML122012 media kit 407.333.7137 Mayinclude up to two or three seed names forthe campaign—e-mail addresses of names toreceive e-blast) Please note that some e-blasts require us tonote that this is an advertisement Test Preview to be sent to your email address forapproval before releasingChristianRetailing
Christian retailing is engaging. 61% read all or most of every Christian Retailing issue, cover to cover; 3 times as many as our competitors’. Christian retailing 79% of readers refer to Christian Retailing more than any other resource for help in making marketing purchasing decisions.
3 Christian - Anglican 25.06 Christian - Anglican 15.48 4 Christian - Uniting 5.44 Christian - Other Protestant 6.79 5 Christian - Other Protestant 2.55 Christian - Uniting 2.88 6 Christian - Presbyterian/Reformed 2.53 Christian - Presbyterian/Reformed 1.35 7 Christian - Other 1.83 Christian - Lutheran 0.87
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The Kneeling Christian Author(s): Unknown Christian Publisher: Grand Rapids, MI: Christian Classics Ethereal Library Description: One of the most influential and widely circulated books on prayer, Kneeling Christian is a powerful and impassioned call to prayer.This unsigned work shows the true working of God through the message of the unnamed author, which
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