3rd Quarter 2007 Promo Sweep - Marketingprofs

3rd Quarter 2007Volume 3North America* This publication is a summary of retail promotions found on storestore shelves in the Southern California area during Quarter 3 2007.2007.

Breakfast CerealOn Specially Marked PackagesKixFree with purchase NASCAR LimitedEdition License Plates – Collect all 4!Free Cool Splashers (DisneySelections Drink Mixes) Inside PackKellogg’Kellogg’sDisney Magic SelectionsCap’Cap’n CrunchGo online and you could win aFly Fusion Pentop ComputerQuaker OatsCocoa Pebbles5 panel packaging, open up thefront panel like a book to join thequest for the Cocoa Dragon (a mapwith games and trivia)PostCurves Branded SnacksOn Specially Marked PackagesCurves (the women’women’s fitness franchise)branded cereal and snack bars servingsizes for cereal and bars is 100 caloriesFree mini XBOX game insidepack – Collect all 6!General MillsKellogg’Kellogg’s

Breakfast CerealSpecial KKix 10 off jeans by mail with 5 Special Kstamps – Take the Special K challenge!Save up to 4 on Crayola ColorWonder products – Coupons InsideKellogg’Kellogg’sGeneral MillsOn Specially Marked PackagesOn Specially Marked PackagesFree DreamWorks Bee Moviecereal spoon inside packGeneral MillsOn Specially Marked PackagesFree DreamWorks Bee Movie buzzerinside pack – Collect all 4General MillsFree Shrek the Third knit hat bymail with 5 tokensKellogg’Kellogg’s

SnacksPopPop-TartsGet your American Idols Live! Tour2007 Exclusive Signed Tee free bymailKellogg’Kellogg’sSandwichesYou could win the best Major LeagueSoccer experience ever! Grand prizeincludes a flight with your favoriteMLS team to a road gameRitz BitzFootball CrackersMicrowave PopcornYou could win a trip to Hawaiiand attend the 2008 Hula Bowl(NCAA)Kids! Get your chance toinstantly win the Crash &Spyro Gamemaker Getaway!RitzACT IISociables CrackersOrganic Crunchin’Crunchin’ CrackersWin a Caribbean cruise or 1 of 50 pairs oftickets on Southwest by entering theSnack Across America Sweepstakes!Save 2 now on any SesameBeginnings or Sesame StreetDVD with on pack couponNabiscoEarth’Earth’s Best

SnacksVariety 1818-PackFamily Sack – 24 BagsPurchase 10 worth of Pringlesproducts and receive by mail anAmerican Idol backpackSave up to 5 on your nextpurchase when you buy parparticipating products from FritoLay, Scotch, and CrayolaPringlesFrito LayPotato CrispsOn Specially Marked PackagesEnter for a chance to meet JimmieJohnson at the 2007 Ford 400, plusVIP access to the raceGet your Shrek Straw by mail for 1.99 and 2 UPCsPringlesKeeblerSnack Pack PuddingPopPop-TartsGo to CartoonNetwork.com/BigScreenBigShot to enter for a chance to win theprivate Ben 10 Movie screeningFree Xbox 360 Messenger Bagby mail with 4 Xbox official sealsHuntsKellogg’Kellogg’s

SnacksCrackersDaytona 500: 50 Year Anniversaryon pack – 4 collectable racing editionboxesPretzel PiecesWin a vacation for 4 to The Worlds ofBusch Gardens - Europe (Williamsburg,VA) or Africa (Tampa Bay, FL)Snyder’Snyder’sRitzYogo’Yogo’s BitsMacaroni & Cheese 55-PackGet your free Yogos Bits dispenserby mail with 3 UPCsGo to Thecheesiest.com to see if you’you’veinstantly won a chance to see CheetahGirls live at the CheeseCheese-A-Palooza concert!Kellogg’Kellogg’sKraftRace Divas DonettesCollector Edition MiniaturesYou could win a Mustang, GTDeluxe! Text the game code insideto DIVAS to see if you’you’ve wonLive like The King! You couldinstantly win an Elvis TributeCar. Look inside to play for agame piece to play!HostessReese’Reese’s

Perishable SnacksLunchablesLunchablesLook inside to see if you won freeBrigade Bucks that can be used fortoys, sports gear, games and moreGo to Lunchables.com/maxedoutand enter your access code for yourchance to win a Nintendo WiiOscar MayerOscar MayerMini String Cheese SnacksWho Stole The Trix? YogurtGet 3 back by mail when you buythis package and your choice ofone of three ScoobyScooby-Doo DVDsFree Mystery Tracker Inside! Withclues on every cup! (2D Premium)SargentoYoplaitScoobyScooby-Doo PushPush-Up Ice CreamLook under the PushPush-Up lids and on thepop sticks to reveal codes and go toIcecream.com to win an 100’100’s of prizesNestle

Frozen MealsFrozen Classic MealsFrozen MealsJoin the Stouffer’Stouffer’s Dinner Club. Getyour code from the inside of the box,join online, and start bidding forfabulous rewardsFree Nickelodeon Back to theBarnyard handhand-held videogame with 10 Barnyard pointsKid CuisineStouffer’Stouffer’sCrisp Crust Party PizzaFrozen DinnersCut out and make your own3-D (#43) racecar from the backof the boxDaytona 500: The Great American Race50th Anniversary. For games, specialoffers, instant win, and free downloads,visit Fuelyourfamily.comTotino’Totino’sBanquetEggo Specially Marked PackagesFree Xbox 360 TT-shirt by mail with2 Xbox official sealsKellogg’Kellogg’s

DrinksJuice20 oz. Bottle 1515-packFree JumpStart Spanish software plusa free trial of JumpStart World withthe purchase of any 6 Langers JuicesFree Soccer Training DVDby mail when you enteryour code onlineLangersGatoradeOn Specially Marked PackagesJuiceGet your free toy! GI JoeAdventure Team or Video NowColor FX PlayerYou could rock out with Gym ClassHeroes! Go to Drinksharewin.comand enter for a chance to winLangersKellogg’Kellogg’s12 oz. Can 1212-packMountain Spring WaterGo online to DrPepper.com andenter your code to win cool footballprizes – 1 in 6 winsBuy a day, get a day free forUniversal Studios HollywoodDiet Dr. PepperArrowhead

MiscellaneousCristal PensPuppy BiscuitsEnter the “Hit the road with Bic”Bic”Sweepstakes for your chance to winover 40,000 in prizesFree personalized MilkMilk-Boneengraved brass ID Tag by mailwith 2 UPCsBicMilk Bone BrandPullPull-Ups Training PantsCake FlourLook Inside for a free collectiblereward card Collect all 5 DisneyDisneyPixar Cars trading cardsFree “Six Steps To Baking Success”Success”booklet downloadable online or bymail with 1 proof of purchaseHuggiesSwans Down

HighlightsSports Related Promotions The 3rd quarter featured an increase in promotions surrounding sports. NASCAR was one of themost active with promotions highlighting it’s various drivers and events such as the Daytona 500: TheGreat American race 50th Anniversary. Other promotions, by multiple brands, featured sports such asCollege Football and Major League Soccer, which have been highlighted by the media frenzy overDavid Beckham joining the Los Angeles Galaxy.Gaming, Music and Entertainment This quarter also saw the return of the Xbox mini video games inside the box by Kellogg’s, insertspromoting the upcoming DreamWorks Bee Movie by General Mills, and contests through multiplebrands surrounding various concerts and tours, such as Kraft’s promotion of the Cheese-A-Paloozaconcert featuring the Cheetah Girls.Healthy Lifestyle Another product extension this quarter was the Curves (the women’s fitness franchise) brandedcereal and snack bars through General Mills, both boasting low calories per serving.PressSampling Specialty - Conventional retailers are introducing unique items to shoppers throughsampling events, forcing club stores to step up their gameBy Liz Parks, Oct 1, 2007 12:00 PM, www.supermarketnews.com/ar/sampling specialty/

Sweep SpotlightDiscussion Topic: Impact and Accountability: Manufacturing in ChinaFixing Chinese goods will be costlyAnalysts expect prices in the U.S. to creep up as safetystandards are reevaluated. Buyers and retailers may sharethe impact.By Don Lee and Abigail Goldman, Los Angeles TimesStaff WritersSeptember 9, 2007SHANGHAI — Get ready for a new Chineseexport higher prices.For years, American consumers have enjoyedfalling prices for goods made in China thanks torelentless cost cutting by retailers such as WalMart and Target ”. . .” Now, retailers that hadlargely dismissed Chinese suppliers' complaintsabout the soaring cost of wages, energy and rawmaterials are preparing to pay manufacturers more toensure better quality. By doing so, they hope to preventrecalls that hurt their bottom lines and reputations. But thoseadded costs -- on a host of items that include toys and frozenfish -- mean either lower profits for retailers or higher pricesfor a-fi-madeinchina9sep09,1,2759799.story?page 1&ctrack 1&cset trueFlawed toys not China's fault alone, report findsCarly Weeks , CanWest News ServicePublished: Thursday, September 06, 2007“ Beamish's report says that only three per cent of toys recalledin 1988 came from China. By 2004, that number had exploded to87 per cent. Nearly all toy recalls initiated this year - 95 per cent- involved Chinese-made toys.But that doesn't mean Chinese companies are completely toblame, the report found. Nearly 77 per cent of the recalls wereprompted by design flaws, such as small detachable parts, sharpedges, or long strings that could pose a risk of strangulation.Even though more Chinese-made toys are being recalled thanever, only about 10 per cent of the recalls conducted in the past20 years are related to manufacturing problems, such as leadpaint or overheating batteries .”www.canada.com/topics/news/story.html?id 701dc582-290d-4b9c-bda58fa8cc3b26d1&k 2411A nation of outlaws; A century ago, that wasn'tChina -- it was us(Boston Globe) (MO 08/26 10:52:32)“China may be a very different country, but in many ways it isa younger version of us. The sooner we understand this, thesooner we can realize that China's fast and loose brand ofcommerce is not an expression of national character, muchless a conspiracy to poison us and our pets, but a phase inthe country's development. Call it adolescent capitalism, ifyou will: bursting with energy, exuberant, dynamic. Like anyteenager, China's behavior is also maddening, irresponsible,and dangerous. But it is a phase ”

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Free with purchase NASCAR Limited . Free Xbox 360 TFree Xbox 360 T- ---shirt by mail with shirt by mail with 2 Xbox official seals . 20 oz. Bottle 1520 oz. Bottle 15----packpack Free Soccer Training DVD by mail when you enter your code online Gatorade 12 oz. Can 1212 oz. Can 12---