Chapter 3 DRIVERS Of INNOVATION

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44Chapter 3EBRD TRANSITION REPORT 2014DRIVERS ofINNOVATION29%of exporters haveintroduced a newproduct or process,compared with 15%of non-exportersAt a glanceR&D increases the likelihoodof introducing newproducts or processes by26%for high-techmanufacturing firmsFirms that use ICT are9%more likelyto introduce newproducts or processes

Chapter 3DRIVERS OF INNOVATIONFirms that innovate are more sensitive tothe quality of their business environment.They tend, in particular, to complainabout corruption, the limited skills of theworkforce and burdensome customs andtrade regulations. Reducing such businessconstraints can have a significant positiveimpact on firms’ ability and willingness toinnovate. In countries where constraintsare less binding, firms tend to innovatemore as a result. However, not all firms insuch countries are innovative: the age, size,ownership structure and export statusof companies also have an impact.100%of young firms in Israelintroduce at least oneproduct which is new tothe internationalmarket, comparedwith 0.6% in thetransitionregionIntroductionInnovation is an important driver of improvements in productivity.But what drives innovation itself? This chapter looks at thereasons for the significant variation seen in the rates ofinnovation of individual countries and sectors, as documentedin Chapter 1.Various factors influence firms’ incentives and ability toinnovate, ranging from the prevalence of corruption to theavailability of an adequately skilled workforce and access tofinance. Some of these factors are internal, reflecting eithercharacteristics of the firm (its size or age, for instance) ordecisions made by the firm (such as the decision to competein international markets or the decision to hire highly skilledpersonnel). Other factors are external and shape the generalbusiness environment in which firms operate (such as customsand trade regulations).In some cases, the two are closely related: each firm makespersonnel decisions that determine its ability to innovate, butthese decisions are, in turn, strongly influenced by the prevailingskills mix and the availability of a sufficiently educated workforcein the region where the firm operates. Similarly, Chapter 4 showsthat the local banking structure (an element of the externalenvironment) has an impact on firms’ funding structures (aninternal aspect), which then affects innovation. Even if firms sharethe same business environment, they will not necessarily makethe same business decisions, and these decisions will influencetheir innovation activity.This chapter examines internal and external drivers ofinnovation, looking at both firm-level and country-level evidence.The firm-level analysis builds on the first two stages of themodel discussed in the previous chapter, which explainedfirms’ decisions to engage in research and development (R&D)and introduce new products or processes. This analysis usesa rich set of data looking at firms’ perceptions of the businessenvironment. The data were collected as part of the EBRDand World Bank’s fifth Business Environment and EnterprisePerformance Survey (BEEPS V) and the Middle East and NorthAfrica Enterprise Surveys (MENA ES) conducted by the EBRD, theWorld Bank and the European Investment Bank. The countrylevel analysis uses a large sample of countries, including thosefrom the transition region, to explain both innovation at thetechnological frontier (measured as the number of patentsper employee) and the innovation intensity of exports (a broadmeasure of innovation and the adoption of technology that wasintroduced in Chapter 1).The chapter starts by considering drivers of innovation withinan individual firm, looking first at firm-level characteristics(such as a firm’s size and ownership structure), before turningto decisions made by firms (such as the decision to export orthe decision to conduct R&D). The analysis then moves on toexternal factors, first comparing innovative firms’ perception ofthe business environment with the views of non-innovative firms.These views guide the discussion of the key external factors thataffect innovation outcomes at country level.45

Chapter 3EBRD TRANSITION REPORT 201446CHART 3.1. Percentage of firms that have introduced a new product, brokendown by size and ageFirm sizeFirm age181614121086420SmallMedium/largeYoungTransition regionOldIsraelSource: BEEPS V, MENA ES and authors’ calculations.Note: Data for the transition region represent unweighted cross-country averages. Small firms have fewerthan 20 employees; young firms are less than five years old.table 3.1. Determinants of R&D and innovationR&D(1)R&DFirm age (years)0.0003Technologicalinnovation )(0.0004)(0.0001)5-19 employees 26)(0.0127)20-99 employees Percentage of working capital financedby banks or non-bank 0001)(0.0001)(0.0002)Percentage of fixed asset purchasesfinanced by banks or non-bankfinancial 004)(0.0002)Percentage of employees with auniversity degree0.0007***0.0001**0.0004***Majority foreign-owned (dummy)Majority state-owned (dummy)Direct exporter (dummy)(0.0000)(0.0001)Main market: local 0085)Use email for communication withclients e: BEEPS V, MENA ES and authors’ calculations.Note: This table reports average marginal effects. Standard errors are indicated in parentheses. ***, **and * denote statistical significance at the 1, 5 and 10 per cent levels respectively. The regressions areestimated using an asymptotic least squares estimator based on the model described in Box 2.1.Firm-level drivers of innovationSize and age of firmsA firm’s willingness and ability to innovate will depend on variouscharacteristics. In particular, young, small firms are oftenperceived to be the main drivers of innovation. While such firmsdo make an important contribution to the development of newproducts, they are not necessarily more innovative than otherfirms when viewed as a whole.This is partly because when young, innovative firms aresuccessful, they often grow fast, thereby becoming larger firms.Google and Amazon were once start-ups with just a handfulof employees, but they have quickly grown and now employthousands of people. Innovative start-ups that are not successful,on the other hand, typically run out of funding and exit themarket.1 Neither of these types of firm will be categorised asyoung, small firms in an enterprise survey such as BEEPS V orMENA ES. In addition, not all young, small firms are innovativestart-ups. Many will be in conventional service sectors (takeawayrestaurants or small convenience stores, for instance).For these reasons, innovation may be more common amonglarger firms that have been operating for a longer period of time.Chart 3.1, which uses BEEPS V and MENA ES data, shows thatlarger and older firms are indeed more likely to introduce newproducts. The same is true of new processes and marketingand organisational innovations. A similarly positive correlationbetween the size/age of a firm and its propensity to introducenew products or processes can also be observed in Israel andadvanced economies more broadly.2The positive correlation between firm size/age and innovationalso holds in firm-level regressions. Table 3.1 presents estimatesshowing the impact of various firm-level characteristics thatinfluence firms’ decisions to engage in R&D and introduce newproducts and processes. These results are based on the modeldiscussed in Chapter 2 (see Box 2.1). Unlike the simple averagespresented above, this model takes into account the industriesand countries where firms operate, as well as various other firmlevel characteristics (such as the type of firm ownership).BEEPS V and MENA ES data suggest that economies of scalemay also partly explain the positive correlation between firmage/size and innovation. The development of new productsoften involves high fixed costs and investment spikes. This maysimply be easier for larger firms to bear – particularly if largefirms enjoy better access to external finance, as discussed inChapter 4. These large firms may also be more able to absorbnew technologies.3 This may be one reason why small firms(defined as companies with fewer than 20 employees) are lesslikely to engage in R&D than larger firms (albeit they tend to spenda higher percentage of their annual turnover on in-house R&D;see Chart 3.2). Larger firms may also conduct more innovationprojects, making them more likely to successfully introduce atleast one new product in the course of a three-year period.Perhaps unsurprisingly, differences between smaller andlarger firms (and older and younger firms) in terms of innovationrates are more pronounced in high-tech manufacturing sectors123 See Nightingale and Coad (2013) for a discussion of fast-growing “gazelle firms”. ee OECD (2009).S See, for example, Cohen and Levinthal (1989).

Chapter 3DRIVERS OF INNOVATIONsuch as machinery or pharmaceuticals, as complex technologiesare more difficult and costly to absorb and develop.Similar estimates of the impact of a firm’s size and age emergefrom the regression analysis, which controls for other firm-levelcharacteristics. Indeed, this analysis suggests that small firmsare 5 percentage points less likely to introduce new or improvedproducts or processes than large firms (see Table 3.1, column 2).4This is a substantial impact, given that 27 per cent of large firmshave introduced new or improved products or processes in thelast three years.What may be surprising is the fact that young and small firmsare also less likely to introduce marketing and organisationalinnovations. This probably reflects the fact that larger firms tendto have employees specialising in marketing (or even wholemarketing departments), whose main task is to review existingmarketing techniques and develop new approaches to marketing.Scarcity of innovative start-upsYoung, small firms may tend to innovate less, but start-ups stillrepresent a very important class of innovators. They are the firmsthat are most likely to come up with innovations that are newto the global market. In some cases, the innovation is the solereason for the firm’s creation.In Israel, two-thirds of small firms introduced productinnovations that were new to the international market, comparedwith 48 per cent for larger firms (see Chart 3.3). Moreover, allyoung firms (defined as companies that were established lessthan five years ago) introduced at least one new product thatwas new to the international market, hence the fact that Israel’sstart-ups have a reputation as one of the key drivers of economicgrowth in that country.In transition countries, by contrast, such start-ups remain rare.In fact, young and small firms in the transition region performworse than their large and established counterparts when lookingat the percentage of them that introduced product innovationsnew to the global market (see Chart 3.3). Younger firms aresomewhat more likely than older firms to introduce world-classprocess innovations, but instances of such process innovationare very rare overall.The scarcity of start-ups generating world-class innovationreflects the fact that transition economies are further removedfrom the technological frontier than advanced economies suchas Israel. This may be due to a series of factors constrainingthe development of innovative start-ups. Among these factorsare a lack of specialist financing (such as angel investors, seedfinancing and venture capital), skill shortages, high barriers to theentry of new firms and weak protection of intellectual propertyrights (all of which are discussed in more detail in Chapters 4 and5), as well as the age of firms’ senior management.5Faced with these constraints, the most successful innovativeentrepreneurs and small firms in the transition region oftenmove to Silicon Valley, Boston, New York and other innovationhubs at the earliest opportunity; some keep their developmentcentres somewhere in eastern Europe (see Box 3.1 for a furtherdiscussion and examples).45 riffith et al. (2006) find that large firms are more likely to engage in R&D in four advanced EuropeanGcountries. Acemoğlu et al. (2014) show that younger managers are more open to new ideas, so they are more likely toinstigate disruptive, risky innovations.47CHART 3.2. Percentage of firms engaged in R&D and their level of R&D spending,broken down by firm size14Percentage of firms engagedin in-house R&DR&D spending as a percentageof annual sales0.35120.3100.2580.260.1540.120.050Small firmsMedium/large firmsSmall firmsMedium/large firms0Source: BEEPS V, MENA ES and authors’ calculations.Note: Unweighted averages across transition countries. Small firms have fewer than 20 employees.CHART 3.3. Percentage of firms with product innovations that are new to theglobal marketFirm size10070Firm age6050403020100SmallMedium/largeYoungTransition regionOldIsraelSource: BEEPS V, MENA ES and authors’ calculations.Note: Data for the transition region represent unweighted cross-country averages. This chart is based oncleaned innovation data. In Israel, all young firms introduced at least one new product that was new to theinternational market. Small firms have fewer than 20 employees; young firms are less than five years old.27%of large firms in thetransition region haveintroduced new orimproved products orprocesses in the lastthree years

Chapter 3EBRD TRANSITION REPORT 201448As transition economies develop and move closer tothe technological frontier, young firms producing world-classinnovation will become more prominent. The economicenvironment will need to adapt to this change and becomemore supportive of innovative start-ups (as discussed inmore detail in Chapter 5, which looks at policies that canhelp start-ups to succeed).Type of ownershipAnother important characteristic affecting innovation is thetype of firm ownership. In general, foreign ownership and theintegration of local firms into global supply chains are expectedto lead to increased innovation (see Box 3.2). On the other hand,concerns are sometimes raised that multinational companiesmay conduct all of their R&D activities in their home countries,outsourcing only lower-value-added activities to emergingmarkets, so foreign takeovers may actually result in reducedspending on R&D.6Evidence from BEEPS V and MENA ES suggests that the firstof these effects tends to dominate in the transition region andthat foreign ownership is associated with an increased likelihoodof innovation and higher levels of spending on in-house R&D.Foreign-owned firms are defined here as firms where foreignCHART 3.4. Percentages of foreign-owned and domestic firms that are engagedin innovation302520151050Product innovationProcess innovationForeign-owned firmsOrganisational innovationMarketing innovationDomestic firmsSource: BEEPS V, MENA ES and authors’ calculations.Note: Unweighted averages across transition countries. Cleaned data for product and process innovations;unadjusted data for organisational and marketing innovations. “Foreign-owned firms” are those where theforeign stake totals 25 per cent or more. “Domestic firms” include locally owned firms and firms with foreignownership totalling less than 25 per cent.6 See, for example, Sample (2014).investors hold a stake of 25 per cent or more – that is to say,at least a blocking minority. The percentage of such firmsthat have introduced new products is significantly higher thanthe percentage of locally owned firms that have done so. Thesame is true of process innovations, as well as marketing andorganisational innovations (see Chart 3.4).Indeed, in the case of marketing and organisationalinnovation, the impact of foreign ownership is pronounced evenwhen foreign investors own a small stake that falls short of ablocking minority (in other words, between 0 and 25 per cent),while foreign ownership does not have a clear impact on productand process innovations until that stake reaches the 25 per centmark. This suggests that foreign owners may be an importantsource of information about new organisational arrangementsand marketing methods. At the same time, sharing technologicalknow-how requires stronger incentives and assurances, whichcome with a stake of a certain size in a company.The results also suggest that increased innovation byforeign-owned firms is a result of a mixture of “make” and “buy”strategies when it comes to acquiring external knowledge.The percentage of foreign-owned firms that invest in R&D(thereby pursuing a “make” strategy) tends to be higher than thepercentage of domestic firms that follow this strategy (see Chart3.5). This is the case in virtually every country in the transitionregion. Foreign-owned firms also tend to spend more on R&D(see Case study 3.1 for details of a joint venture in the Turkishautomotive sector with an active domestic R&D programme).Overall, these findings run counter to the view that foreigntakeovers undermine domestic R&D.Not only do foreign firms “make” more knowledge, theyare also more likely to engage in the acquisition of externalknowledge (through the purchasing or licensing of patents andnon-patented inventions and know-how) than locally owned firms(see Chart 3.5).The formal regression results in Table 3.1 confirm that therelationship between foreign ownership and innovation holdswhen other firm-level characteristics are also taken into account.Everything else being equal, a majority foreign-owned firm is,on average, 2.3 percentage points more likely to introduce newproducts or processes (see column 2) and 4.3 percentage pointsmore likely to introduce organisational or marketing innovations(see column 3).7 This is a sizeable difference, given that theaverage probability of a majority domestic-owned firm introducingnew or improved products or processes is 17.5 per cent, whilethe probability of it introducing organisational or marketinginnovations is almost 27 per cent.In contrast, majority state-owned firms are significantly lesslikely to introduce new products or processes than locally ownedprivate firms or foreign firms, and this effect is even larger in thecase of new processes. This may reflect the fact that managersof state-owned firms have weaker incentives to achieve efficiencysavings and improve productivity. Their remuneration, forexample, is not necessarily linked to their firm’s performance, andthese firms can typically rely on the state to bail them out in theevent of poor performance.7 respi and Zuñiga (2012) find mixed results for South America, with foreign ownership having a significantCpositive impact on R&D in Argentina, Panama and Uruguay, but not in Chile, Colombia or Costa Rica.

Chapter 3DRIVERS OF INNOVATIONCHART 3.5. Foreign-owned firms spend more on obtaining knowledge200.4150.3100.250.10Foreign-owned firms0Domestic firmsPercentage of firms investing in in-house R&D (left-hand axis)Percentage of firms engaged in acquisition of external knowledge (left-hand axis)Spending on in-house R&D as a percentage of annual turnover (right-hand axis)Source: BEEPS V, MENA ES and authors’ calculations.Note: Unweighted averages across transition countries. The acquisition of external knowledge includes theoutsourcing of R&D and the purchasing or licensing of patents and non-patented inventions or know-how.“Foreign-owned firms” are those where the foreign stake totals 25 per cent or more. “Domestic firms”include locally owned firms and firms with foreign ownership totalling less than 25 per cent.

DRIVERS Of INNOVATION R&D incReases the likelihooD of intRoDucing new p26RoDucts oR pRocesses by % foR high-tech compa manufactuRing fiRms f9iRms that use ict aRe % moRe likely to intRoDuce new pRoDucts oR pRocesses 29 % of expoRteRs have intRoDuceD a new pRoDuct oR pRocess, ReD with 15% of non-expo Rte s At A gl nce. Chapter 3 DRIVERS Of INNOVATION 45 Firms that innovate are more sensitive to .

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