TRUST IN RETROSPECT
19th ANNUALEDELMAN TRUSTBAROMETERGeneral Online PopulationInformed Public1,150 respondents per market500 respondents in U.S. and China;200 in all other marketsAges 18 All slides show general onlinepopulation data unless otherwise notedMethodologyRepresents 16% of total global populationMust meet 4 criteria- Ages 25-64- College-educated- In top 25% of household income perage group in each marketOnline Survey in 27 Markets- Report significant media consumption andengagement in public policy and business news33,000 respondents totalSample weighted to reflect natural genderdistribution in each market.Global average: 50% Women, 50% MenMass PopulationAll population not including informed publicAll fieldwork was conducted betweenOctober 19 and November 16, 201827-market global data margin of error: General population /- 0.6%(N 31,050), informed public /- 1.3% (N 6,000), mass population /0.6% (26,000 ), half-sample global general online population /- 0.8(N 15,525).Market-specific data margin of error: General population /- 2.9(N 1,150), informed public /- 6.9% (N min 200, varies by market,China and U.S. /- 4.4% (N 500), mass population /- 3.0 to 3.6 (N min 739, varies by market).Employee MOE: 27-market /- 0.8% (N 16,944)Market-specific /- 3.2 to 4.6% (N min 446, varies by market)Represents 84% of total global population2019 Focus onthe EmployerEmployee Relationship55% of global general population are full- orpart-time employees (but not self-employed)Oversample of employees of multinationalcompanies: 500 respondents per market2
TRUST IN ngInfluence ofNGOsFall of theCelebrity CEOEarned MediaMore CredibleThanAdvertisingU.S.Companies inEurope SufferTrust DiscountTrustShifts from“Authorities”to PeersA “Person LikeMe” Emergesas CredibleSpokespersonBusiness MoreTrusted ThanGovernmentand MediaYoungInfluencersHave MoreTrust inBusinessBusiness MustPartner withGovernment toRegain Trust2010201120122013201420152016201720182019Trust is Nowan EssentialLine ofBusinessRise ofAuthorityFiguresFall ofGovernmentCrisis ofLeadershipBusinessto Leadthe Debatefor ChangeTrust isEssential toInnovationGrowingInequalityof TrustTrust inCrisisThe Battlefor TruthTrustat Work3
WOMEN TRUSTLESS THAN MENTrust IndexGlobal Trust Index neutral for men and womenWomen distrust their institutions in15 of 27 markets, four more than men2019 Edelman Trust Barometer. The Trust Index is the averagepercent trust in NGOs, business, government and media. TRU INS.Below is a list of institutions. For each one, please indicate how muchyou trust that institution to do what is right using a nine-point scalewhere one means that you “do not trust them at all” and nine meansthat you “trust them a great deal.” 9-point scale; top 4 box, trust.General population, 27-market average, by udi ArabiaSingaporeCanadaMexicoMalaysiaThe NetherlandsHong KongColombiaU.S.AustraliaGermanyS. AfricaS. ndiaSaudi ArabiaUAESingaporeMalaysiaMexicoHong KongCanadaThe rkeyS. KoreaU.S.FranceIrelandS. AfricaU.K.SpainGermanyJapanRussia2019Trust eutral(50-59)Distrust(1-49)Biggest trustgaps betweenmen and womenGermany12U.S.11Japan10S. Africa10UAE104
WOMEN ARE DRIVING CHANGE GLOBALLY#MeToo and #TimesUp –women speak up globallyIndia’s “Women’s Wall”demonstrate for equality“Womenomics” for Japan’sshrinking workforceAlexandria Ocasio-Cortez of5the 116th U.S. Congress
CONTINUED TRUST GAP BETWEEN MEN AND WOMENTrust Index (23-market revious high5pt Gap5pt 42015201647472017201820192019 Edelman Trust Barometer. The Trust Index is the average percent trust in NGOs, business, government and media. TRU INS. Below is a list of institutions.For each one, please indicate how much you trust that institution to do what is right using a nine-point scale where one means that you “do not trust them at all” andnine means that you “trust them a great deal.” 9-point scale; top 4 box, trust. General population, 23-market average, by gender.6
GENDER DIVIDE GREATEST FOR TRUST IN BUSINESSPercent trust in the four institutionsDistrustNeutralTrustLargest trust gapTrust rust gap50Women605855MenLargest gaps y11Germany14Japan10Germany11UAE10Japan11UAE14S. Africa10Japan112019 Edelman Trust Barometer. TRU INS. Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a nine-point scale where onemeans that you “do not trust them at all” and nine means that you “trust them a great deal.” 9-point scale; top 4 box, trust. General population, 27-market average, by gender.7
DistrustDOUBLE-DIGIT GENDER GAPS INBUSINESS TRUST IN KEY MARKETSNeutralTrustTrust gap, comparing the difference between men’s and women’s trust in businessDouble-digit trust gapsMen%Trust60c7pt62 c54 c78 c63 c55 c43 c77 c47 c47 c75 c63 c51 c55 c59 c68 c48 c56 c47 c51 c60 c46 c81 c78 c80 c34 c60 ermanyUAES. AfricaFranceS. KoreaSaudi ArabiaTurkeyJapanMexicoThe NetherlandsU.K.AustraliaCanadaColombiaHong nesiaRussiaMalaysiaSingapore Global 27Women% Trust-12019 Edelman Trust Barometer. TRU INS. Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a nine-point scale where onemeans that you “do not trust them at all” and nine means that you “trust them a great deal.” 9-point scale; top 4 box, trust. General population, 27-market average, by gender.8
WOMEN MORE PESSIMISTIC ABOUT THE FUTUREIN MOST DEVELOPED MARKETSPercent who believe they and their families will be better off in five years’ time6841 Colombia2019 Edelman Trust Barometer. CNG FUT. Thinking about the economic prospects for yourself and your family, how do you think you and your family will be doing in five years’ time?5-point scale; top 2 box, better off. General population, 27-market average, by gender.7UAE35349Spain16India9Mexico6Saudi ArabiaIrelandHong nyFranceJapanGlobal 27974 7351 50 53 5246 4645S. Africa2736 355640 39 40Canada17 1822 24 2331 30 32 3365 63U.S.3272Russia4549595374 75S. Korea5653 51808685 8584Brazil79Trust gap of 5 or greaterMalaysia15 markets in which women aremore pessimistic than menMenWomen9
SHARED FEARS ABOUT JOB SECURITYPercent of women employees who worry about job loss due to each issueAll employeesEmployees whowork formultinationalcompaniesWomenNot having the trainingand skills necessary toget a good paying jobAutomation and/orother innovations takingyour job awayInternational conflictsabout trade policiesand tariffs hurting thecompany you work for59% 60%54% 55%54% 59%64% 63%61% 60%61% 66%2019 Edelman Trust Barometer. POP EMO. Some people say they worry about many things while others say they have few concerns. We are interested in what you worry about. Specifically,how much do you worry about each of the following? Please indicate your answer using a nine-point scale where one means “I do not worry about this at all” and nine means “I am extremely worriedabout this”. 9-point scale; top 4 box, worried. Question asked of half of the sample. Attributes shown to those who are an employee, but do not run their own business (Q43/1 AND NOT Q28/7).General population employees and multinational employees, 27-market average, by gender.Men10
THEY’RE LOOKING FOR ANSWERSHow often do you engage in the following activities related to news and information?-0 Y-to-Y ChangeTHE DISENGAGEDConsume news less than weeklyCONSUMERS254653 7Consume news about weekly or moreptsAMPLIFIERSConsume news about weekly ormore AND share or post contentseveral times a month or more312532 13pts29201842 7 20ptsMoreengagedwith thenewspts2431 15pts38 22ptsMoreengagedwith thenews232019201820192019 Edelman Trust Barometer. News Engagement Scale, built from MED SEG OFT. How often do you engage in the following activities related to news and information? Indicate youranswer using the 7-point scale below. Question asked of half of the sample. General population, 26-market average, by gender. For details on how the News Engagement Scale was built, pleaserefer to the Technical Appendix.11
MORE WOMEN BECOME AMPLIFIERSPercent of amplifiers in each segment-Mass populationWomenMen 12 1256 1339362720192018343620192018Women 18 202018Y-to-Y ChangeInformed publicMen24 0 2357563834212019201820192018201920182019 Edelman Trust Barometer. News Engagement Scale, built from MED SEG OFT. How often do you engage in the following activities related to news and information? Indicate youranswer using the 7-point scale below. Question asked of half of the sample. Mass population and informed public, 26-market average, among amplifiers by gender. For details on how the NewsEngagement Scale was built, please refer to the Technical Appendix.201912
MORE SEE OWNED MEDIA AS A TRUSTED SOURCEPercent trust in each source for general news and 55448454746454642444220124449 8pts4445MenTraditional media6465Search engines*6466Online-only media**5456Owned media4850Social 20192019 Edelman Trust Barometer. COM MCL. When looking for general news and information, how much would you trust each type of source for general news and information? Please use anine-point scale where one means that you “do not trust it at all” and nine means that you “trust it a great deal.” 9-point scale; top 4 box, trust. Question asked of half of the sample. Generalpopulation, 23-market average, and by gender.*From 2012-2015, “Online Search Engines” were included as a media type. In 2016, this was changed to “Search Engines.”**From 2012-2015, “Hybrid Media” was included as a media type. In 2016, this was changed to “Online-Only media.”13
EMPLOYERS TRUSTED TO PROVIDE CERTAINTYPercent trust in “my employer”Women72Men77I look to my employer tobe a trustworthy source ofinformation about socialissues and other importanttopics on which there isnot general agreementWomenMen56%61%2019 Edelman Trust Barometer. TRU INS. [YOUR EMPLOYER] Below is a list of institutions. For each one, please indicate how much you trust that institution t o do what is right using a ninepoint scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. 9-point scale; top 4 box, trust. Question asked of those who are an employee,but do not run their own business (Q43/1 AND NOT Q28/7). EMP ENG. Thinking about your current employer, to what extent do you agree with the following statements? 9-point scale; top 4box, agree. Question asked of those who are an employee, but do not run their own business (Q43/1 AND NOT Q28/7). General population employees, 27-market average, by gender.For details on how the “system failing” measure was calculated, please refer to the Technical Appendix.14
EMPLOYER PERFORMANCE:EMPLOYERS UNDERPERFORMING FOR WOMENPercent of employees who say their current employer is meeting each set of expectationsGender GapJob OpportunityMy employer offers wage growth, training, careergrowth and work which I find interesting & fulfillingPersonal EmpowermentI know what is going on, I am part of the planningprocess, and I have a voice in key decisions; theculture is values-driven and inclusiveShared ActionMy employer has a greater purpose, andmy job has a meaningful societal impact59Women64MenWomen5560MenWomenMen53595pt gap5pt gap6pt gap2019 Edelman Trust Barometer. EMP VAL. Thinking about your current employer, to what extent do you agree with the following statements? 9-point scale; top 4 box, agree. Question asked of those who arean employee, but do not run their own business (Q43/1 AND NOT Q28/7). General population employees, 27-market average, by gender.
LOOKING FOR LEADERSHIP FROM CEOSPercent who say that CEOsshould take the lead onchange rather than waitingfor government to impose itWomen74%78% 10ptsMenPercent who agree CEOs cancreate positive change in:Equal payMenDifference68626Prejudice and discrimination66615Training for the jobs of tomorrow65632Personal data57543The environment56560445371Sexual harassment 11ptsWomenFake news49382019 Edelman Trust Barometer. CEO AGR. Thinking about CEOs, how strongly do you agree or disagree with the following statements? 9-point scale; top 4 box, agree.Question asked of half of the sample. CEO SIG. In which of the following areas do you think CEOs can have significant impact or create the most positive change? Question asked of half of the sample.General population, 25-market average (excluding the Netherlands and Saudi Arabia), by gender.16
CEOS MUST ADDRESS SEXUAL HARASSMENTPercent who agree CEOs can have a significant impact or create positive change in sexual harassmentMenWomenGender gap of 10 pts or higher15 markets in which half or more women believe CEOscan make a positive change in sexual harassment595450494428 2832 3139363527234140343646443846383354 54 55 413626192019 Edelman Trust Barometer. CEO SIG. In which of the following areas do you think CEOs can have significant impact or create the most positive change? Pick all that apply. Questionasked of half of the sample. General population, 27-market average, by gender.IrelandU.S.CanadaFranceAustraliaThe NetherlandsSpainS. zil14UAEItaly10ArgentinaTurkeyHong KongColombia11S. KoreaIndonesiaSaudi ArabiaChinaJapanRussiaGlobal 271017
KEY ACTIONS FORBUILDING TRUST1 Get it right with your employees first.2 CEOs have license to lead on equal pay.3 Build brand stories that inspire women to engage.18
SUPPLEMENTALDATA#TrustBarometer
CEOS MUST ADDRESS EQUAL PAYPercent who agree CEOs can have a significant impact or create positive change in equal payMenWomenGender gap of 10 pts or higher25 markets in which half or more women believe CEOs can make a positive change in equal pay79786762534458 60 59 5663 63 64 63 64656066 64 67656070 68 71696463605769 69 6968676472 71 72716174747470627462557269666054472019 Edelman Trust Barometer. CEO SIG. In which of the following areas do you think CEOs can have significant impact or create the most positive change? Pick all that apply. Questionasked of half of the sample. General population, 27-market average, by iaGermanyU.K.The NetherlandsS. azilColombiaArgentinaHong KongChinaTurkeyMalaysiaS. KoreaSaudi ArabiaJapanGlobal 2712UAE3720
CEOS MUST ADDRESS PREJUDICE AND DISCRIMINATIONPercent who agree CEOs can have a significant impact or create positive change in prejudice and discriminationMenWomenGender gap of 10 pts or higher26 markets in which half or more women believe CEOs can make a positive change in prejudice and discrimination8077 786764686763696965615969636972 7069722019 Edelman Trust Barometer. CEO SIG. In which of the following areas do you think CEOs can have significant impact or create the most positive change? Pick all that apply. Questionasked of half of the sample. General population, 27-market average, by gender.S. nIrelandAustraliaCanada16S. Korea126654Indonesia1072 70 72716353Argentina54China1261U.S.5651IndiaThe NetherlandsGermany6564U.K.51FranceItalySaudi ArabiaJapan64575610Global 2764Brazil4753 5153 515062 64 6361 61 6160Russia61Hong Kong65676621
2019 EDELMAN TRUST BAROMETERWOMEN & TRUST TEAMChair & CEO, Edelman Canada and Chair, Latin AmericaGlobal Chair, Global Women’s Equality Network (GWEN)Lisa Kimmellisa.kimmel@edelman.comExecutive Vice President, Corporate & AdvisoryErica Nobleerica.noble@edelman.comExecutive Director, Intellectual PropertyTonia E. Riestonia.ries@edelman.comSenior Insights Director, Edelman TorontoDana Grinshpandana.grinshpan@edelman.comResearch Analyst, Edelman IntelligenceGlobal Manager, Global Women’s Equality Network (GWEN)Monisha Mukhijamonisha.mukhija@edelman.com22
5 5 5 5 4 4 4 3 2 1 0-1 -1 Trust gap, comparing the difference between men’s and women’s trust in business DOUBLE-DIGIT GENDER GAPS IN BUSINESS TRUST IN KEY MARKETS 8 2019 Edelman Trust Barometer. TRU_INS. Below is a list of institutions.
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Charitable Gi t Annuity LEAD TRUST PAYOUTS A lead trust makes payments to charity in one of two ways: Lead Annuity Trust With a lead annuity trust, the trust pays a fixed amount each year regardless of the current value of the trust. There is a potential for growth in the trust because the annuity is fixed and the trust principal can compound.
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in the X.509 PKI model. They introduce three category of trust in the X.509 PKI: PKI trust, policy trust, and authentication trust. Each category of trust is evaluated by a calculated trust value. This value is represented by using an ASN.1 structure and included in X.509 model in order to allow user to
10.00% TD Capital Trust IV Notes-Series 2 Due June 30, 2108 (TD CaTS IV - Series 2) _ TD Capital Trust IVTM (the "Trust") is a trust established under the laws of Ontario pursuant to a declaration of trust dated as of January 7, 2009, as amended and restated from time to time (the "Declaration of Trust"). .
Nothing Is as Fast as the Speed of Trust TRUST ISSUES AFFECT EVERYONE GETTING A HANDLE ON TRUST Simply put, trust means confidence. The opposite of trust — distrust — is suspicion. (5) In a high-trust relationship, you can say the wrong thing, and people will still get your meaning. In
Low Power Microelectronics: Retrospect and Prospect JAMES D. MEINDL, FELLOW, IEEE The era of low power microelectronics began with the invention of the transistor in the late 1940’s and came of age with the inven- tion of the integrated circuit in the late 1950’s. Historically, the most demanding applications
Abstract- Abrasive Water Jet Machining (AWJM) is a versatile machining process primarily used to machine hard and difficult to machine materials. The objective of this paper is to optimize material removal rate and kerf width simultaneously using AWJM process on INCONEL 718. The process parameters are chosen as abrasive flow rate, pressure, and standoff distance. Taguchi Grey Relational .
