Magazine Media Kit 2018 - Lonely Planet

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MagazineMedia Kit2018

Lonely Planet MagazineLonely Planet’s new magazine - the 12th edition in our successful internationalportfolio - expands on the brand’s popularity and trust among affluent, can-do U.S.travelers who don’t just dream, they go.Lonely Planet’s mission is to enable people to have amazing experiences more often because travel makes life better. We aim to inspire and inform anyone with the desire toexplore and connect with the world, sharing the thrill of discovering something othersmight miss. And with over 40 years of experience, we know how to inspire U.S. travelersto celebrate the best of the world, whether for a long weekend or for a longer vacation.Advertise with Lonely Planet magazine’s U.S. edition and connect your brand with ourvibrant, active U.S. travel community.

Editorial MissionLonely Planet magazine is the definitive source of honest travelinspiration, encouraging readers to explore and seek new experiences,whether close to home, on roads well-travelled or in the far-flungcorners of the planet.Featuring unique, on-the-ground insights from our unrivalled globalnetwork of travel experts, Lonely Planet magazine offers original ideas,practical tips and advice, essential news and stunning photography all delivered with humor, honesty and a freshness that you won’t findelsewhere.As the world’s number one travel experts, with over 40 years ofexperience, we know how to celebrate the best of the world, whetherfor a long weekend or for a longer vacation. Each quarter we willtake you to the heart of a place in a way that no other travel title can.

Key DepartmentsGlobetrotter A world oftravel news and discoveries,including new hotels and tours,food, gear and tech, insights,recommendations and insidesecrets from Lonely Planet’sexperts combined with localknowledge.Postcards Memorablybeautiful and intriguing travelphotos sent in by our globalcommunity, each accompaniedby the tale of the scene captured.Easy Trips Topicalrecommendations for original,spontaneous breaks to take overthe coming months and how tomake them happen, focusing onNorth American destinations.Great Escape A trip of alifetime mapped out each editionfor you to add to your wish list,with tips on perfect places to eat,drink and stay along the way.Mini Guides Pull-out pocketguides for you to use on visits toyour favourite destinations, eachoffering a collection of ideas andtips to make the best of your trip.

Audience DemographicsOUR TARGET AUDIENCEMale/Female: 43.6%:56.4%*Median Age: 45.2**Median HHI: 134,750**Regular domestic andinternational travelers***Sources:*CDS Global study 2017**Estimate***Lonely Planet touchpoint research study 2016CIRCULATION* Lonely Planet has a guaranteed based rate of 125,000Circulation derives from the following sources:* Lonely Planet brand fans in the U.S., including guidebookpurchasers and website users* Direct mail to targeted lists of frequent leisure travelers* Targeted newsstand, including airports, retailers and relevantmajor market outlets* Partnerships with travel suppliers* Tablet sales on iOS, Kindle and Nook

US Magazine Readership75%72%Most readers went on internationalexcursions in the past 12 monthsMarried/Partnered*95%Nearly all readers have traveled in theUS on vacation in the past 12 months 134,750Median HHI83%44%56%Male Readers*Female Readers*96%Nearly all respondents have passportsand the ability to travel the worldGraduated college (4-yrdegree or higher)45.2Median Age91%4.8 US & 2.2 International TripsNine out of 10 (91%) consider Lonely Planet magazine very good/oneof their favorites in comparison to other publications readOn average, Lonely Planet readers went on 4.8 US vacations and 2.2international excursions in the past 12 monthsSources:*CDS Global 2017 research studyLonely Planet touchpoint research study 2016

Rate Card 20181x2x3x4xCover 2 21,750 21,375 21,125 20,625Cover 3 19,875 19,500 19,375 18,875COVERSubject to Terms and ConditionsRate Base Guaranteed: 125,000Cover 4 22,625 22,250 22,000 21,500All rates are gross before agencycommission.Same prices are for pagesregardless of coloration. No bleedcharge.DOUBLE PAGE SPREAD (DPS)DPS 43,500 42,750 42,250 41,250DPS Advertorial 51,000 50,250 49,750 48,750PAGESRates available on request for: Regional Splits Inserts Poly-Wrapped Booklets GatefoldsCirculation includes the print anddigital editions of the magazine.1 Page 18,125 17,750 17,625 17,250½ Page 10,875 10,625 10,500 10,250⅓ Page 7,250 7,125 7,000 6,875¼ Page 5,500 5,375 5,250 5,125See Ad Terms and Conditions.

2018 Lonely Planet Editorial CalendarSPRING BEST IN THE USFeatures The year’s top American destinations; Yukon /After the Gold Rush; St. Petersburg/Tsars vs. Soviets;Chiang Mai/Making a SplashGreat Escape Northern ItalyAmazing Places to Stay experiences in Latin America7 New Ways to see CancunEasy Trips San Luis Obispo County, Birmingham,Olympic National Park, ChicagoInside Knowledge Family TravelA taste of Santa FeFALL FOOD AND COMMUNITYFeatures Willamette Valley, Oregon/On the Oregon WineTrail; Food trend list; Sicily/Poetry in Motion; Yunnan,China/Fruits of the ForestGreat Escape Danish Food Tour7 New Ways to see TokyoEasy Trips Oaxaca; Great Smoky Mountains NationalPark; St. Louis; Missoula, MTA Taste of Las VegasWINTER BEST IN TRAVEL 2019SUMMER THE ROAD TRIP ISSUEFeatures Road Trip Feature; Kaua’i; New York oneach level; Faroe Islands/Away with the FaroesGreat Escape The Great Lakes7 New Ways to see San FranciscoEasy Trips The Pacific Coast Highway; Pittsburgh;Vancouver; Washington, D.C.Gear Road trippingA Taste of BostonFeatures Best in Travel 2019; Sydney, AustraliaGreat Escape Northeast India7 New Ways to see MiamiEasy Trips Galveston, TX; Montego Bay, Jamaica; SaltLake City; Quebec CityA Taste of DenverLonely Planet 2018 Production ScheduleIssuesSpringSummerFallWinterOn-Sale Dates2/13/20185/15/20188/14/201811/13/2018Ad 9/20187/9/201810/8/2018Final Ad MaterialsLonely Planet editorial content subject to change without notice.

Ad Specifications 2018PRODUCTION CONTACTKady BleedBleedLive Area9” x 10.875”229mm x 276mm7.5” x 10”191mm x 254mm9.25” x 11.125”235mm x 283mm8.5” x 10.375”216mm x 264mmFractional units are available on a limitedbasis.Half-horizontal ads positioned at thebottom of page.Spread18” x 10.875”457mm x 276mm16” x 10”406mm x 254mm18.25” x 11.125”464mm x 283mm17.5” x 10.375”445mm x 264mm⅔ Page Vertical5.5” x 10.875”140mm x 276mm5” x 10”127mm x 254mm5.75” x 11.125”146mm x 283mm5” x 10.375”127mm x 264mm½ Page Horizontal9” x 5.3125”229mm x 135mm7.5” x 4.8125”191mm x 122mm9.25” x 5.5625”235mm x 141mm8.5” x 4.8125”216mm x 122mm½ Page HorizontalSpread18” x 5.3125”457mm x 135mm16” x 4.8125”406mm x 122mm18.25” x 5.5625”464mm x 141mm17.5” x 4.8125”445mm x 122mmInstructions on creating PDF-X-1A files can beaccessed at:lonelyplanet.sendmyad.com½ Page Island5.3125” x 8”135mm x 203mm4.8125” x 7.5”122mm x 191mm5.5625” x 8.25”141mm x 209mm4.8125” x 7.5”122mm x 191mmSafetyAll live matter must be a minimum of ⅜”from trim on all four sides.½ Page Vertical4.25” x 10.875”108mm x 276mm4” x 10”102mm x 254mm4.375” x 11.125”111mm x 283mm4” x 10.375”102mm x 264mm⅓ Page Square5.5” x 5.3125”140mm x 135mm5” x 4.81256”127mm x 122mm5.75” x 5.5625”146mm x 141mm5” x 4.8125”127mm x 122mm3” x 10.875”76mm x 276mm2.75” x 10”70mm x 254mm3.25” x 11.125”82mm x 283mm2.75” x 10.375”70mm x 264mm⅓ Page VerticalCall your Lonely Planet U.S. magazine salesrepresentative for details.Preferred MaterialsPDF-X-1A (4-color composite) digitalfiles with total dot density/resolution of300. Quark files will not be accepted.Send FilesPlease send all PDF/X-1A ads to LonelyPlanet magazine by uploading your files toour ad portal:lonelyplanet.sendmyad.com

Digital Edition Layout and Guidelines10” devicesIF YOU BUYYOU GET THIS IN VERTICAL 10”SINGLEPAGECan use the samecreative or newcreative. Requirestablet materials.2 PAGESPREADNew Stack Creative.Requires tabletmaterials. 2 horizontallyscrolling pagesDigital ad materials must be submitted for iOS Digital Edition ads. Does not apply to Kindle and Nook editions.Lonely Planet reserves the right to change the terms and conditions relating to our Digital Editions.Digital ad materials must be submitted for iOS Digital Edition ads via lonelyplanet.sendmyad.com

SPECSLonely PlanetMagazineDigital AdSpecs1536 X 2048RGB only72 DPIVertical OnlyTEXTNo text smaller than 12 px tall.Try to leave an 80 px marginbetween copy and the edge ofthe frame.EXTERNAL WEB LINKSPlease provide links andinstructions as to the areas ofthe ad to hot link.

Contact InformationPLEASE CONTACTADVERTISING: José BarreiroVP of Advertising Sales, Americas315 W. 36th St., 10th FloorNew York, NY 10018 1 (917) 664-9796jose.barreiro@lonelyplanet.com

Lonely Planet US MagazineAd Terms & ConditionsThese Terms and Conditions, includingthe terms of the Order and the applicablerate card, govern each Order for theinsertion of an Advertisement in theMagazine (including print magazine anddigital magazine editions as specified)(together, the Agreement). The Agreementis the entire agreement between theparties. The Publisher and the Advertiseragree as follows:PROVISION OF ADVERTISEMENTa. The Advertisement must be delivered toPublisher by the Closing Date inaccordance with the ProductionSpecifications.b. If Publisher does accept late delivery itmay charge the Advertiser for any extraexpenses it incurs as a result of theAdvertiser’s delay.c. Orders for the inside or outside coverpages cannot be cancelled once ordered.Cancellations of Orders for inside pages ofthe Magazine must be received in writingat least 30 days prior to the Closing Dateor the Advertiser will remain liable for theTotal Cost of the cancelled Order.d. Options placed by the Advertiser forcover positions for Magazines must beexercised at least 30 days prior to theClosing Date. If an Order to exercise theOption is not received by such date, theOption automatically lapses.e. The Publisher will not be liable for anyerrors or omissions contained in theAdvertisement as supplied by theAdvertiser, or for any loss or damage ofany materials supplied by the Advertiserand may destroy the materials if not usedor returned at the Advertiser’s expense fora period of six (6) months.f. Where the Advertisement is an Insert orother Special Unit (as defined in theOrder), a copy of the final Insert or otherSpecial Unit must be submitted to thePublisher for approval prior to printing.The Publisher’s approval does not relievethe Advertiser of any obligations containedin this Agreement.g. The Publisher is not responsible for anycosts associated with the Advertiser’sfailure to print Inserts in compliance withthe Publisher’s specifications, and theAdvertiser will remain liable for the TotalCosts in the event that the Insert is unableto be distributed due to such failure.Orders for Inserts are non-cancellable.2.APPROVALa. Advertisement will only be displayed inthe Magazine if; a) approved by Publisher,b) space is available in the Magazine andc) the Advertisement is delivered inaccordance with this Agreement.b. Publisher shall retain sole editorialcontrol over the Advertisement and itspresentation.c. Advertisements simulating LonelyPlanet editorial content in appearance orstyle that are not immediately identifiableas Advertisements will not be accepted.The Publisher may require anyAdvertisement to be labelled‘Advertisement’ in its discretion.d. If Publisher does not approve theAdvertisement, Publisher may:I. notify the Advertiser of the reason forrejecting the Advertisement and request anew version of the Advertisement modifiedin accordance with any directions fromPublisher;Ii. edit the Advertisement; orIii. reject or cancel the Advertisement orpartthereof, in Publisher’s sole discretion.e. No conditions which conflict, vary oradd to the terms of this Agreement will bebinding unless agreed in writing by bothparties.DISPLAY OF ADVERTISINGa. Publisher will endeavour to display theAdvertisement in the Magazine inaccordance with the terms of thisAgreement.b. Orders specifying positions other thandesignated cover positions are made on arequest basis only and will be accepted atthe Publisher’s discretion. The Total Costwill remain payable whether or not therequest is approved.c. The Publisher will not be responsible forany delay or failure to print, publish orcirculate any edition of the Magazine inwhich the Advertisement is contained ifsuch failure results from any cause orcondition that is beyond the Publisher’sreasonable control and that the Publisheris unable to overcome by exercisingreasonable diligence.DIGITAL EDITIONSa. Where an Order specifies that anAdvertisement qualifies as a Full-RunAdvertisement, the Advertisement willautomatically be run in the digital edition,unless the Advertiser opts-out of digitaladvertising in the Order or in writing priorto the Closing Date. By opting-out of thedigital advertising, the Advertiser isopting-out of all devices and platforms.Where the Advertiser opts-out of digitaladvertising or the Advertisement does nototherwise qualify asa Full-Run Advertisement, the Advertiserwill not be entitled to Full-Run benefitssuch as premium placement.b. Certain Advertisements, in thePublisher’s discretion (such asnon-standard and/or full-pageAdvertisements, non-standard fractionals(less than 1/3 page) and business replycards), may not qualify to run in the digitaledition. Advertiser acknowledges andagrees that where Publisher agrees toplace the Advertisement in a digitaledition, placement and size may differfrom placement in the print version.c. Digital editions of the Magazine,depending on the device or platform onwhich it is viewed, may be viewed in oneof two formats: (i) a ‘straight from print’Magazine format; or (ii) a ‘designed fortablet’ Magazine format.d. Advertisements, depending on thedevice on which it is viewed, may beviewed in one of three formats; (i) a‘straight from print’ advertising format; (ii)a ‘designed for tablet’ advertising format;or (iii) an ‘enhanced for tablet’ advertisingformat, where the Advertisement hasadded enhancements and bonus content.e. Advertisements running in the ‘straightfrom print’ Magazine format or the‘designed for tablets’ Magazine format,will automatically run in the ‘straight fromprint’ advertising format, unless otherwiseindicated in the Order and approved bythe Publisher prior to the Closing Date.Advertising formats ‘designed for tablet’ or‘enhanced for tablet’ may not be availableon all platforms or devices.f. Where a URL exists in an Advertisementin either the ‘straight from print’advertising format, or the ‘designed fortablet’ advertising format, such URL willbe automatically activated unlessotherwise specified in the Order. Wherethere are multiple URLs, the Publisher willactivate the Advertiser’s main URL onlyunless otherwise notified in the Order.PAYMENT AND ACCOUNTSa. Publisher will invoice the Advertiser forthe Total Cost. The Total Cost due toPublisher is (a) exclusive of any applicablesales or other tax; where such tax ispayable it will be the obligation of theAdvertiser to pay it in addition to the TotalCost; and (b) where a recognised agency(as determined by the Publisher) placesthe Order, inclusive of an agency discountof 15% of gross advertising charges afterearned Advertiser Discounts. TheAdvertiser will be responsible for anypayments or commissions due to theagency.b. Advertiser must pay the Total Costwithin thirty (30) days from the date of theinvoice.

Ad Terms & Conditions cont’dThe Advertiser are jointly and severally liablefor payment of all invoices for advertisingpublished. If the Advertiser does not pay bythe due date Publisher may refuse to displaythe Advertisement or may levy interest at therate of four per cent (4%) per annum abovethe US Federal Reserve Prime Rate and suchinterest shall be calculated from the datesuch sums become due until they are paid.c. The Publisher reserves the right to changeits advertising rates at any time.Announcements of any changes shall bemade at least two weeks in advance of theClosing Date of the first issue to be affectedby the new rates.d. Any rate base guarantees made by thePublisher, are based on a twelve monthaverage.e. Advertiser agrees that the number ofInserts or Special Units circulated anddistributed may differ by a margin of 5%.f. Advertiser Discounts and Rebates agreedto by the Publisher must be used within sixmonths of the period in which they are earned(or as otherwise specified in the Order) or willexpire.g. Where the Publisher agrees to a SeriesDiscount, the number of Advertisementsspecified for a Series Discount must bepublished and paid for within the periodspecified in the Order for the Series Discountto apply. Where the Advertiser cancels anyAdvertisement, or fails to have published andpaid for the requisite number ofAdvertisements, the Series Discount will becancelled and the Advertiser will be chargedat the full rate for all Advertisements,including reimbursement for previouslypublished and paid for discountedAdvertisements from within that series.h. The Advertiser may not claim any rights ofset off in respect of any invoices.i. A postponement of the Advertising will notaffect Advertiser’s responsibility to provideconsideration in cash or in kind in relation tothe advertising space ordered in full as setout in this Agreement.WARRANTIES AND INDEMNITIESa. The Advertiser warrants that;I. the Advertisement (including URLscontained in Advertisement) and Publisher’sdisplay of Advertisement will not infringe anythird party rights and will not contain, or linkto, any objectionable material (includingmaterial which is defamatory, obscene,threatening or untrue);Ii. the Advertisement will comply with allapplicable codes, guidelines (including theLonely Planet Magazine CommercialGuidelines), rules and regulations and will notbe illegal or actionable for any reason;Iii. the Advertiser has obtained all necessarypermissions in relation to the inclusion in theAdvertisement of the name, likeness orpictorial representation of any person in theAdvertisement; andIv. the Advertiser will fulfil and deal with anyorders or enquiries relating to the goods,services or promotions featured in theAdvertisement;b. The Advertiser indemnifies the Publisheragainst any loss incurred arising from abreach of this Agreement by the Advertiser,except to the extent caused by the act oromission of the Publisher.c. The Advertiser acknowledges and agreesthat Publisher has not provided it with anyguarantees concerning reach of the Magazineor target audience. Any statistics related tothe Magazine provided to the Advertiser areprovided as an estimate based on currentavailable research only and should not berelied on by the Advertiser.d. THE SERVICES PROVIDED BYPUBLISHER UNDER THIS AGREEMENT AREPROVIDED “AS IS”. EXCEPT FOR THEEXPRESS WARRANTIES IN THISAGREEMENT, PUBLISHER DISCLAIMS ANDEXCLUDES TO THE MAXIMUM EXTENTPERMITTED BY LAW, ANY IMPLIEDWARRANTY OF TITLE, MERCHANTABILITYOR FITNESS FOR A PARTICULARPURPOSE, AND ALL OTHER WARRANTIESOR REPRESENTATIONS OF ANY NATURE.TO THE EXTENT THAT PUBLISHER ISUNABLE TO EXCLUDE ITS LIABILITY FORANY IMPLIED WARRANTY UNDER THISCLAUSE, ITS LIABILITY IS LIMITED TO THECORRECTION OR RESUPPLY OF THESERVICE OR PAYMENT OF THE COSTS OFCORRECTING OR RESUPPLYING THESERVICE.ASSIGNMENTThe Advertiser is not entitled to assign ortransfer or otherwise deal with any of itsrights or obligations under this Agreement,including the right to use any advertisingspace, without the prior written consent ofPublisher. Publisher is entitled to assign itsrights under this Agreement (or any partthereof) to its related corporations.CONFIDENTIALITYEach party must keep any informationdisclosed by the other party which is in fact,is reasonably regarded as, or is marked as,confidential or proprietary to the discl

Lonely Planet Magazine Lonely Planet’s new magazine - the 12th edition in our successful international portfolio - expands on the brand’s popularity and trust among affluent, can-do U.S. travelers who don’t just dream, they go. Lonely Planet’s mission is to enable people to have amazing experiences more often -

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