Graphic Standards Manual - Icsi.edu
graphicstandardsmanualversion1.5 2019
2009, ICSI.IDENTITY AND MANUAL DESIGN REVISED BYBUBNA ADVERTISING, DELHI.FOR, THE INSTITUTE OF COMPANY SECRETARIES OF INDIA
graphicstandardsmanualversion1.5 2019
“M o t t o ”“V i s i o n ”To be a global leader in promotinggood corporate governance.“M i s s i o n ”To develop high calibre professionals facilitatinggood corporate governance.
PRELUDEOne of the most valuable business assets that aninstitution has is its visual identity. Like all corporateresources, the visual identity too needs consistentattention and sustained nurturing to be able to showsubstantial results in brand equity.There are certain beliefs, values, and ideals uniqueto ICSI that makes it an unparalleled success story.Its uniqueness and gigantic identity reflects a workculture that is conducive to achievements. A positivework ethos and an emerging image of an uprightcorporate citizen.With a view to create a cohesive brand image for theprofession of Company Secretaries, the institute hasupdated its Graphic Standards Manual with a newLogo-Masthead and other graphic collaterals.The identity of The Institute of Company Secretariesof India (ICSI) stands for unity. It brings together theEnglish and Hindi text of the logo, thus sending amessage of harmony. The tag line i.e. “In Pursuit ofProfessional Excellence” is epitomized by four letterssignifying a mature and multifaceted profession.‘Connecting for a collective growth’ is the core ofthe logo, visually depicted in the upward arrowformed by the letter ‘C’ and ‘S’. Set in a deep bluecolour, the bold and elegant Masthead lends it anair of authority and leadership. The letters ‘CS’ to beused by the members as a prefix before their names;shares a direct and an umbilical relationship with theidentity of the Institute.I am pleased to introduce the revised GraphicStandards Manual for the Institute. Prepared afterextensive research, discussions, and deliberationswith various groups within & outside the organization,this manual aims to provide guidelines on the useof standardized basic graphic elements of theCorporate Identity. The visuals are precise, simple,and aesthetically appealing, in keeping with ICSI’ssimple yet dynamic functioning.Logos are designed, but brands are built over a periodof time. I request every stakeholder of the ICSI toconsider this Graphic Standards Manual as the bibleof the organisation’s visual identity. Let’s build thebrand image through consistent and uniform usageof the new identity.With Best wishes and Season’s Greetings.President, ICSIICSI - Graphic Standards Manual 2019
PLEASE NOTE The guidelines in this Graphic Standards Manualhave been developed to significantly improveand standardise the visual presentation ofICSI’s external communications. It is for the useof employees responsible for communicationor graphic designers. The content is specificand technical.The manual lays down standard guidelines andpractices for communications to be created byICSI across their area of work, produced byemployees or third party agencies. There arefew rules but please take the time to read andunderstand how they work, and how theycan be used together to ensure a cohesivebrand identity. It’s crucial that the brandappears correctly and consistently in everycommunication.As a technical guide which is meant toinstruct rather than inform, this manual doesnot explicitly follow all the guidelines for ICSIcommunication and publications. The coloursas reproduced in this manual may not beaccurate due to limitations of the printingprocess used. To match the colours duringprint production, please use the sampleswatches provided.4ICSI - Graphic Standards Manual 2019WHAT IS A VISUAL IDENTITY?Any organisation, big or small needs to have its owndistinct visual identity in this communication era.On one hand, there is the tangible, physical,recordable appearance of the organisation,represented by the visual — shape & form, colour,typography and a general relationship of elementsunique to the design of its visual identity.On the other hand, there is the intangible visiblefeel which associates with elusive ideas such asstability, networking, growth etc., as well as evokesemotions related to the nature of activities carriedout by the organisation.A Logo is only a part of the overall CorporateIdentity. A visual symbol is designed but an identityis created by consistent use of the various designelements over a period of time across severalapplications related to the organisation.The visual identity representing the philosophyand mission of the organisation translates on toseveral planes of visual interface between theorganisation and its target users. These includethe basic stationary, business cards, Envelopes,promotional material such as brochures, flyers,advertisements, forms, in-house printed stationarysuch as vouchers and bills, environmental designsuch as interiors and signage systems, vehicles anduniforms exhibitions, and all promotional materialin the visual media.As the term visual identity implies, it serves as anidentifying link with its target group.
NEED FOR A VISUAL IDENTITYCOMPONENTS OF A VISUAL IDENTITYThe identity of an organisation is like its personality.It is something that conveys through visuals,the distinctive character of the company andits activities.The visual identity performs certain vital functionsfor the organisation, both internally as well asexternally. Within the organisation, the identityprovides a common umbrella for its employees. It isa symbol for association and developing a feeling ofcamaraderie and of team spirit. This helps reinforcea group identity and loyalty towards the company.For its public face, the visual identity is the mostimportant and handy tool for an organisation. It isthe one means of communication that can provideinstant recognition in the public mind. It alsoestablishes a distinct character that identifies theorganisation and helps it stand out in a competitiveinformation age.The Visual Identity for any organisation broadlycomprises of three critical components: the Logo the colour scheme type style (fonts)The Logo – either a symbol, a wordmark; or acombination of both the Logo and the Logotype,gives a visual identity to the organisation. It embodiesthe intrinsic character of the organisation, its corevalues and the areas of operation. A consistentand undistorted use of the Logo across variousapplications lend the identity a distinctive image,powerful enough to be identified, recognised andassociated with the organisation.Colours are a vital factor in furthering theorganisation’s image. Through consistent use ofthe same set of the colour palette across differentmediums, the organisation can build up a veryunique image in the public mind.The type style and the fonts used consistentlyreinforce the visual identity and help in maintaininga consistent image throughout all the communicationmaterials produced by the organisation.ICSI - Graphic Standards Manual 20195
CONTENTS
SECTION I8ICSI - Graphic Standards Manual 2019
THE ICSI IDENTITY:LOGO & MASTHEADICSI - Graphic Standards Manual 20199
ICSI IDENTITYLOGO / SYMBOLFolder Other Communications Folder FOR OFFSET-SCREENFile 010 ICSI Logo.cdr010 ICSI Logo.aiConcept Folder FOR WEB-ON-SCREENFile 010 ICSI Logo.jpg010 ICSI Logo.pngThe new Logo of the Institute stands forstability and integrity. The core of the newidentity “Connecting for collective growth” isepitomized by four letters signifying a matureand multifaceted profession. The letters CS inthe centre of the identity integrate to form anupward arrow embodying the Institute’s Vision ofgrowth and excellence in corporate governance.The holistic perception of the identity reflectssoft edges with a sharp interior.10 ICSI - Graphic Standards Manual 2019
ICSI IDENTITYLOGO / SYMBOL‘Connecting for a collective growth’ is the core of theLogo, visually depicted in the upward arrow formedby the letters, ‘C’ and ‘S’. The simple and elegantMasthead with bold fonts lends it an air of authorityand stability. The holistic perception of the identityreflects soft edges with a sharp interior.The symbol is graphically simple so it will functionacross all mediums-print, electronic, on screen, displayand 3D applications without losing its impact. Properuse of the symbol-Logo is the cornerstone of thevisual identity program. By following the guidelinesoutlined in this manual, the consistent application ofthe symbol will be ensured, as well as reinforced foran effective recall value.ICSI - Graphic Standards Manual 2019 11
ICSI IDENTITYLOGO MASTHEADS Y M B O L/L O G OMASTHEADS I G N AT U R ETA G L I N EENDORSEMENT12 ICSI - Graphic Standards Manual 2019
ICSI IDENTITYLOGO MASTHEADThe new Logo of ICSI is a strong, bold,and cohesive wordmark, where fourdifferent letters come together tocreate a complete picture. The Logo,set in deep blue colour represents amultifaceted professional with a highdegree of integrity and stability.recommended configuration in whichthe Logo and Masthead should alwaysbe used, has also been specified.The Masthead has been strategicallydesigned to complement the modernLogo. The Masthead has variouscomponents which are described here.However, in exceptional cases, due to lackof space, the alternative configuration maybe used. Please refer page 15 for alternativeconfigurations.Black Logo-Masthead not to beutilised unless necessary like B&Wadvertisement, Photocopy, etc.To ensure a consistent visuallanguage and cohesive identity, theICSI - Graphic Standards Manual 2019 13
ICSI IDENTITYAPPROPRIATE SIZES1) THE PREFERRED LOGO MASTHEADFolder Other Communications Folder FOR OFFSET-SCREENFile 014 ICSI LogoMAST PREFER.cdr014 ICSI LogoMAST PREFER.ai Folder FOR WEB-ON-SCREENFile 014 ICSI WEB LogoMAST PREFER.jpg014 ICSI WEB LogoMAST PREFER.png2) THE ALTERNATE (VERTICAL) LOGO MASTHEADFolder Other Communications Folder FOR OFFSET-SCREENFile 014 ICSI LogoMAST ALTERNATE.cdr014 ICSI LogoMAST ALTERNATE.ai Folder FOR WEB-ON-SCREENFile 014 ICSI WEB LogoMAST ALTERNATE.jpg014 ICSI WEB LogoMAST ALTERNATE.png14 ICSI - Graphic Standards Manual 2019
ICSI IDENTITYAPPROPRIATE SIZESThe ICSI identity (the Logo and Masthead) has two versions;1) a standard, preferred version and 2) vertical version.SMALLEST PERMISSIBLE SIZES1) The preferred identity version can be sized down to a minimumwidth of 84 mm, as shown on this page.2) The alternate configuration, vertical version can be sized down toa minimum size of 63 mm.In case the identity of the Institute is to be used in a further smallersize, it is recommended to use only the Logo (without the Masthead),which has two alternatives, one with the strip and one without.These can be reduced to a size of Less then 10 mm in height; asshown on this page.The measurement areas are also shown in the examples on this page. 84 MM WIDTH 63 MM WIDTH 5 MM HEIGHT 10 MM HEIGHT ICSI - Graphic Standards Manual 2019 15
ICSI IDENTITYSAFE ZONE / CLEARANCE SPACETo ensure maximum visibility of the basic identifierin any identity, it is very important that the Logo andthe Masthead be used in such a manner that it getsit’s due importance.To ensure its integrity and visibility, the ICSI Logoand Masthead should be kept clear of competingtext, images, and graphics. It must be surroundedon all sides by an adequate clearspace—a spaceequal in size to twice the width of the alphabetH (in the Masthead), as shown on this page.16 ICSI - Graphic Standards Manual 2019
ICSI IDENTITYSAFE ZONE / CLEARANCE SPACEPreferred Logo MastheadOnly in case of Space ConstraintsICSI - Graphic Standards Manual 2019 17
ICSI IDENTITYCOLOURColour plays a very important role in establishingthe visual identity in the conscious of people, and ischosen very carefully.Primary HOUSE COLOURThe house colour identified for The Institute ofCompany Secretaries of India is a deep blue (Pantone2758 M). This sobre colour evokes a high degreeof maturity. The basic identity uses a single colourlending it a cutting-edge personality of integrity andhigh values.FOR FOUR COLOUR OFFSET PRINTINGC 100. M 080. Y 000. K 025.FOR SCREEN PRINTINGAND SPOT COLOUR OFFSETPANTONE 2758MFOR WEBSITEAND ON SCREEN APPLICATIONSR 001. G 058. B 129However, in situations where the house colour cannotbe used due to limitations of reproduction processes,it is recommended to use the entire visual identity(Logo/Masthead) in black colour as shown on thispage.FOR SINGLE COLOUR APPLICATIONSC 000. M 000. Y 000. K 100.18 ICSI - Graphic Standards Manual 2019
ICSI IDENTITYCOLOURSecondary HOUSE COLOURSThe identity (Logo and Masthead) can also be usedreversed out from a background patch of house colouror black. Due to print production and communicationlimitations; some material produced by the Institute,such as newsletters etc; may use a secondary colourpalette, in addition to the house colour. A set ofsecondary colour palette is also given on this page.FOR FOUR COLOUR OFFSET PRINTINGC 032. M 087. Y 070. K 031.FOR FOUR COLOUR OFFSET PRINTINGC 059. M 022. Y 089. K 004.FOR WEBSITEAND ON SCREEN APPLICATIONSR 141. G 058. B 061FOR WEBSITEAND ON SCREEN APPLICATIONSR 125. G 156. B 071Please Note The colours as reproduced inthis manual may not be accuratedue to limitations of the printingprocess used. To match the coloursduring print production, pleaseFOR FOUR COLOUR OFFSET PRINTINGC 035. M 033. Y 100. K 005.FOR FOUR COLOUR OFFSET PRINTINGC 027. M 062. Y 086. K 013.use the sample swatches (primaryFOR WEBSITEAND ON SCREEN APPLICATIONSR 177. G 155. B 040FOR WEBSITEAND ON SCREEN APPLICATIONSR 177. G 107. B 059specifications mentioned.house colour) provided, or use theICSI - Graphic Standards Manual 2019 19
ICSI IDENTITYCOLOURPossible use of house colours — primaryand secondary in the signature.When using the identity reversed out fromany of the house colours, please ensurethe minimum clearance space (as specifiedon page 17) is taken into consideration.Against a white background, the identifiershould always be used in the ICSI Blue orBlack colour, following the safe zone.20 ICSI - Graphic Standards Manual 2019
ICSI IDENTITYCOLOURICSI - Graphic Standards Manual 2019 21
ICSI IDENTITYTYPOGRAPHYLike human beings, typography and fonts also havedistinct visual characters. The selection of a house font isimperative for creating an exclusive and distinct identityof an organisation.The Logo and Masthead have been designed and areaccessible in the accompanying CD as image files. Pleasedo not attempt to recreate these.HOUSE FONTFor all other communication material such as basicstationery, newsletters, signage etc, please usethe Frutiger Font Family (examples shown). Thefont, Times New Roman may be used for generalcorrespondence (body of the letters). For web basedapplications, the Font Arial may be used insteadof PQRSTUVWXYZ1234567890 !@# % &*(){}[] -,;:’?Frutiger (Regular, Bold, RSTUVWXYZ1234567890 !@# % &*(){}[] -,;:’?Frutiger (Light & TUVWXYZ1234567890 !@# % &*(){}[] -,;:’?Frutiger LT 66 BoldItalic22 ICSI - Graphic Standards Manual 2019
ICSI GHIJKLMNOPQRSTUVWXYZ1234567890 !@# % &*(){}[] -,;:’?Frutiger LT 87 MNOPQRSTUVWXYZ1234567890 !@# % &*(){}[] -,;:’?Frutiger LT 75 TUVWXYZ1234567890 !@# % &*(){}[] -,;:’?Frutiger LT 46 Light STUVWXYZ1234567890 ! &()-,;:’?SamarkanvvkbbZ m Å,,s v ks v kS v a v % d[kx?k³pNt VBM .krFknèkuiQcHke;jyo‘k“kg1234567890 ! @ % : &*(\-¼½]Kruti Dev VWXYZ1234567890 !@# % &*(){}[] -,;:’?Arial RSTUVWXYZ1234567890 !@# % &*(){}[] -,;:’?Times New Roman RegularICSI - Graphic Standards Manual 2019 23
ICSI IDENTITYINCORRECT USAGE - [LOGO-SYMBOL]To maintain a cohesive singular image across allcommunication material, it is imperative to follow theguidelines in terms of proportion, type, and colour.The use of the identifier (Logo and Masthead) shouldbe consistent and should not be distorted or changedin relative proportion, colour etc.A few examples are shown on this page which shouldnot be done in any situation.DO NOT DO THESE !INCORRECT USAGE OF LogoDO NOT USE ANYOTHER COLOUREXCEPT THE SPECIFIEDHOUSE COLOURSDO NOT ADD ANOUTLINE TO THELOGODO NOT MAKE THELOGO HOLLOW ORONLY THE OUTLINEDO NOT ADD DROPSHADOW TO THE LOGODO NOT ROTATETHE LOGODO NOT STRETCHTHE LOGODO NOT TAMPER WITHTHE SPACE BETWEENTHE ELEMENTSDO NOT STRETCHTHE LOGO. USE ONLYTHE FILE PROVIDEDDO NOT KEEP THE LOGOIN A BOUNDING BOX ORADD A BOUNDARYDO NOT USE TWOCOLOURS WITHINTHE LOGODO NOT USE ANYGRADIENT INSIDETHE LOGODO NOT USE THELOGO VERTICALLY24 ICSI - Graphic Standards Manual 2019
ICSI IDENTITYINCORRECT USAGE - [LOGO-MASTHEAD]The Logo and the Masthead have been designedwith a purpose. It is very critical to maintain the samerelative proportions and colours across applications toensure a robust and consistent identity.Please use the files which are provided in theaccompanying CD. Please do not attempt to recreatethe Logo and the Masthead. A few examples areshown on this and the following pages, which shouldnot be done in any situation or for any kind of purpose.DO NOT ATTEMPT TORECREATE THE LOGO ORTHE MASTHEAD !! ALWAYSUSE THE FILES PROVIDEDIN THE CD !!DO NOT CHANGE THEALIGNMENT OR THE RELATIVEPROPORTIONS OR THEDISTANCE BETWEEN THE LOGOAND MASTHEADDO NOT CHANGE THEALIGNMENT OR THE RELATIVEPROPORTIONS OR THEDISTANCE BETWEEN THE LOGOAND MASTHEADDO NOT CHANGE THEALIGNMENT OR THE RELATIVEPROPORTIONS OR THEDISTANCE BETWEEN THE LOGOAND MASTHEADTHE INSTITUTE OFCompany Secretaries of IndiaINPURSUIT OF PROFESSIONAL EXCELLENCEDO NOT CHANGE THE FONTS /RECREATE THE MASTHEAD !USE ONLY THE FILESPROVIDEDStatutory body under an Act of Palriament(Under thr jurisdiction of Ministry of Corporate Affair)ICSI - Graphic Standards Manual 2019 25
ICSI IDENTITYINCORRECT USAGE - [LOGO-MASTHEAD]DO NOT DO THESE !ALWAYS USE THEFILES PROVIDEDDO NOT CHANGE THECOLOURS OR USE ANYUNSPECIFIED COLOURS FORANY ELEMENTS OF THE LOGOAND MASTHEADDO NOT ADD OUTLINE OF ANYCOLOUR TO THE LOGO ANDMASTHEADDO NOT MAKE THE LOGO ANDMASTHEAD HOLLOWDO NOT GIVE GRADIENT TOANY ELEMENT OF THE LOGOAND MASTHEADDO NOT ADD DROP SHADOWTO THE LOGO AND MASTHEADIN ANY APPLICATION/CONTEXTOF USE.DO NOT ADD A BOUNDINGBOX OR FIT THE LOGO ANDMASTHEAD IN A BOX.26 ICSI - Graphic Standards Manual 2019
ICSI IDENTITYINCORRECT USAGE - [LOGO-MASTHEAD]THESE EXAMPLES OF INCORRECTUSE OF THE IDENTIFIER ARE ALSOAPPLICABLE TO THE ALTERNATEVERSION (ON PAGE 14/15)DO NOT STRETCH OR COMPRESSTHE LOGO AND MASTHEAD! ALWAYSUSE THE FILES SPECIFIED ANDENLARGE / REDUCE THE SIZE IN THECORRECT PROPORTIONSDO NOT ROTATE THE LOGOAND MASTHEADDO NOT USE THE HOUSECOLOUR LOGO AND MASTHEADAGAINST DARK BACKGROUNDSDO NOT USE THE HOUSECOLOUR LOGO AND MASTHEADAGAINST BUSY IMAGESDO NOT USE THE HOUSECOLOUR LOGO AND MASTHEADAGAINST ANY KIND OFTEXTUREICSI - Graphic Standards Manual 2019 27
SECTION II28 ICSI - Graphic Standards Manual 2019
LOGO FOR MEMBERSICSI - Graphic Standards Manual 2019 29
LOGO FOR MEMBERSCONCEPTFolder Other CommunicationsFile 030 CS Logo for Members.cdr030 CS Logo for Members.aiThe letters ‘CS’ to be used by themembers as a prefix before theirnames; shares a direct and umbilicalrelationship with the identity of theInstitute. A compact unit in itself,with the central arrow of growth andexcellence, it represents stability andintegrity, which are the hallmark ofthe profession.Set in a sober deep blue colour;it represents a very confident andupright professional.30 ICSI - Graphic Standards Manual 2019
LOGO FOR MEMBERSAPPLICATION ON VISITING CARDSThere could be three situations in whichthe prefix could be used by a memberon their personal visiting cards:Name Middle Name Last Name1) the name is printed in black colour,in which case the prefix should also beprinted in black.2) the name uses a colour other thanblack, in which case the prefix shouldalways be printed in the ICSI blue(pantone 2758 M) as specified onpage 18.3) the visiting card has a darkerbackground and the name is printedin white or any other lighter colour, inwhich case the prefix should always beprinted in white colour.Name Middle Name Last NameName Middle Name Last NameIn order to ensure maximum visibilityand consistent applications, pleaseensure that the guidelines overleaf arefollowed.ICSI - Graphic Standards Manual 2019 31
LOGO FOR MEMBERSGUIDELINESMAINTAIN DISTANCE EQUAL TOHALF THE WIDTH OF THE PREFIXTYPE HEIGHTName MidSMALLER THAN 2.6MM, ALWAYS ALIGNTO BASELINEName Middle Name Last NameC ompany S ecretaryxxxxx xxxxxMAINTAIN DISTANCE EQUAL TOHALF THE WIDTH OF THE PREFIXTYPE HEIGHTGREATER THAN2.6 MM, MAINTAINSAME HEIGHTName MidName Middle Name Last NameMAINTAIN DISTANCE EQUAL TOHALF THE WIDTH OF THE PREFIXTYPE HEIGHTGREATER THAN2.6 MM, MAINTAINSAME HEIGHTName MidName Middle Name Last NameThe size of the prefix should be notless than 2.6 mm in height. In casethe typography (the name) is smallerin height then it should be aligned onthe baseline, as shown in first exampleabove. In case the typography is larger,then the height of the prefix can beincreased accordingly to match thesame height as the lettering.32 ICSI - Graphic Standards Manual 2019The distance between the prefixand first letter of the name shouldbe maintaned at half the width ofthe prefix, as shown in the aboveexamples.
LOGO FOR MEMBERSGUIDELINES - [INCORRECT USAGE]To maintain a cohesive singular image across all communicationmaterial, it is imperative to follow the guidelines in terms ofproportion, colour, and relative size. The use of the CS Logo formembers on their individual stationery items should be consistentand should not be distorted or changed in relative proportion,colour etc. A few examples of incorrect usage are shown on thispage. These should not be done under any circumstances.DO NOT STRETCH ORCOMPRESS THE WORDMARK.ALWAYS USED THE ARTWORKPROVIDEDTHESE !INCORRECTUsage OF THECS LogoName MidDO NOT ELONGATE THEWORDMARK. ALWAYS USE THEARTWORK PROVIDEDName MidDO NOT ENCLOSE THEWORDMARK IN ANY OTHERFORM. ALWAYS USE THEARTWORK PROVIDEDName MidDO NOT ENCLOSE THEWORDMARK IN ANY OTHERFORM. ALWAYS USE THEARTWORK PROVIDEDName MidDO NOT USE THE WORDMARKIN ANY OTHER COLOURCOMBINATION EXCEPT THEONES WHICH ARE SPECIFIEDName MidDO NOT CHANGE THEDISTANCE BETWEEN THEWORDMARK AND THE NAME.ALWAYS USE THE SPECIFIEDDISTANCEDO NOT DOName MidICSI - Graphic Standards Manual 2019 33
LOGO FOR MEMBERSAPPLICATIONS - BUMPER STICKER96 MM IN DIAMETERSELF ADHESIVE STICKERSA bumper sticker for the vehicles ofmembers of the Institute has also beendesigned. This is printed on self adhesivesticker and can be used on the front/rearwindshield of the vehicle.Folder Other CommunicationsFile 034 bumpersticker CS.cdrActual size34 ICSI - Graphic Standards Manual 2019
LOGO FOR MEMBERS96 MM IN DIAMETERSELF ADHESIVE STICKERSAPPLICATIONS - RADIUM STICKERFolder Other CommunicationsFile 034 radiumsticker CS.cdrICSI - Graphic Standards Manual 2019 35
SECTION III36 ICSI - Graphic Standards Manual 2019
BASIC STATIONERYFOR THE ICSIThe designs of various stationeryitems shown in the following pages,demonstrate the set of guidelinesestablishing the visual language; andhow to use the Logo-Masthead, addresslines and other graphic elements. Theseare not the final design in terms offactual content. Please follow the designspecifications in Section V and the filesprovided in the CD, to prepare individualpre-press files.ICSI - Graphic Standards Manual 2019 37
BASIC STATIONERYHEADQUARTER’S LETTERHEADThe letterhead of The Institute of Company Secretariesof India, is designed as a very simple yet elegant pieceof print communication.The Masthead is right up on the top centre in asignificant position visually, with the address towardsthe bottom of the letterhead as a sign-off.The graphic element of a blue strip on the top rightedge, aligned with the Masthead, endorses the nameof the Institute and lends dynamism to it. While athin blue strip on the left edge also serves as positionindicator for folding and filing punch.RECOMMENDED PAPER: 90 gsm supersunshine, whitePRINTING: Four colour offset / screen (with bleeds)FINISHED SIZE: 210 mm x 297 mm (A4)DESIGN SPECIFICATIONS ON PAGE 11238 ICSI - Graphic Standards Manual 2019
BASIC STATIONERYHEADQUARTER’S LETTERHEAD76% of Actual sizeFolder LetterheadsFile 039 ICSI LH HQ.cdrICSI - Graphic Standards Manual 2019 39
BASIC STATIONERYCONTINUATION SHEETThe continuation sheet for letterhead of The Instituteof Company Secretaries of India, is designed as a verysimple yet elegant piece of print communication.It has been designed such that it can be printed in thesame print run as the Headquarters letterhead usingthe same artwork/positive/plate.RECOMMENDED PAPER: 90 gsm supersunshine, whitePRINTING: single colour offset / screen (with bleeds)FINISHED SIZE: 210 mm x 297 mm (A4)DESIGN SPECIFICATIONS ON PAGE 11340 ICSI - Graphic Standards Manual 2019
BASIC STATIONERYCONTINUATION SHEET76% of Actual sizeFolder LetterheadsFile 041 ICSI Continuationsheet.cdrICSI - Graphic Standards Manual 2019 41
BASIC STATIONERYNOIDA OFFICE LETTERHEADThe letterhead for the Noida Office of The Instituteof Company Secretaries of India, is based on theHeadquarter’s letterhead, with specific identifiersadded at appropriate place.The identifier is given due importance by placing itadjacent to the Logo-Masthead towards the top ofthe letterhead.The specific address line of the Noida Office is in asecond colour just above the Headquarter’s addresstowards the bottom of the letterhead.RECOMMENDED PAPER: 90 gsm supersunshine, whitePRINTING: Four colour offset / screen (with bleeds)Pantone 2758 M and 100 % BlackFINISHED SIZE: 210 mm x 297 mm (A4)DESIGN SPECIFICATIONS ON PAGE 11442 ICSI - Graphic Standards Manual 2019
BASIC STATIONERYNOIDA OFFICE LETTERHEAD76% of Actual sizeFolder LetterheadsFile 043 ICSI LH NOIDA.cdrICSI - Graphic Standards Manual 2019 43
BASIC STATIONERYREGIONAL COUNCILS/ICSI-CCGRT/CHAPTERS LETTERHEADThe letterhead for the Regional Councils, ICSI-CCGRTand Chapters of The Institute of Company Secretariesof India, is based on the Headquarters letterhead, withspecific identifiers added at appropriate place.The identifier is given due importance by placing itadjacent to the Logo-Masthead towards the top ofthe letterhead.The specific address line of the Regional Council officeis in a second colour just above the Headquartersaddress towards the bottom of the letterhead.The letterheads shown on the following three pagesare indicative only, and not necessarily correct interms of the information. The letterheads for theNoida Office, ICSI-CCGRT, Regional Councils and ICSIChapters, all follow the same design specifications.RECOMMENDED PAPER: 90 gsm supersunshine, whitePRINTING: Four colour offset/screen (with bleeds)Pantone 2758 M and 100% BlackFINISHED SIZE: 210 mm x 297 mm (A4)DESIGN SPECIFICATIONS ON PAGE 11444 ICSI - Graphic Standards Manual 2019
BASIC STATIONERYREGIONAL COUNCILS LETTERHEAD76% of Actual sizeFolder LetterheadsFile 045 ICSI LH RegCouncil.cdrICSI - Graphic Standards Manual 2019 45
BASIC STATIONERYICSI-CCGRT LETTERHEAD76% of Actual size46 ICSI - Graphic Standards Manual 2019Folder LetterheadsFile 046 ICSI LH CCGRT.cdr
BASIC STATIONERYCHAPTERS LETTERHEAD76% of Actual sizeFolder LetterheadsFile 047 ICSI LH Chapter.cdrICSI - Graphic Standards Manual 2019 47
BASIC STATIONERYPRESIDENT’S LETTERHEADThe letterheads for the President and other seniorofficials of The Institute of Company Secretaries ofIndia, is based on the Headquarter’s letterhead, withthe specific name and designation identifiers added atappropriate place as indicated.The letterhead shown on this page is indicative only,and not necessarily correct in terms of the information.RECOMMENDED PAPER: 90 gsm supersunshine, whitePRINTING: Four colour offset / screen (with bleeds)FINISHED SIZE: 210 mm x 297 mm (A4)DESIGN SPECIFICATIONS ON PAGE 11548 ICSI - Graphic Standards Manual 2019
BASIC STATIONERYPRESIDENT’S LETTERHEADFolder LetterheadsFile 049 ICSI LH President.cdr76% of Actual sizeICSI - Graphic Standards Manual 2019 49email president@icsi.edu website www.icsi.edu
BASIC STATIONERYLETTERHEADThe letterheads for the Secretary & CEO and othersenior officials of The Institute of Company Secretariesof India, is based on the Headquarter’s letterhead,with the specific name and designation identifiersadded at appropriate place.The letterhead shown on this page is indicative only,and not necessarily correct in terms of the information.RECOMMENDED PAPER: 90 gsm supersunshine, whitePRINTING: Four colour offset / screen (with bleeds)FINISHED SIZE: 210 mm x 297 mm (A4)DESIGN SPECIFICATIONS ON PAGE 11550 ICSI - Graphic Standards Manual 2019
BASIC STATIONERYSECRETARY & CEO’S LETTERHEAD76% of Actual sizeFolder LetterheadsFile 051 ICSI LH Sec CEO.cdrICSI - Graphic Standards Manual 2019 51
BASIC STATIONERYVISITING CARDSThe visiting cards for various officials of The Instituteof Company Secretaries of India, are designed in synchwith the visual language created in the letterheads,lending the entire visual identity a more cohesive andunited look.There are broadly three categories of visiting cards–1. Council Members and other elected members (withthe Headquarter/Regional Council/Chapter addresson the front and their individual office address on theback side).2. Employees of the Institute (who are qualifiedCompany Secretaries).3. Employees of the Institute (those who are notCompany Secretari
The guidelines in this Graphic Standards Manual have been developed to significantly improve and standardise the visual presentation of ICSI’s external communications. It is for the use of employees responsible for communication or graphic designers. The content is specific and technical. The
GUIDELINE ANSWERS EXECUTIVE PROGRAMME (New Syllabus)JUNE 2019 MODULE 1 ICSI House, 22, Institutional Area, Lodi Road, New Delhi 110 003 Phones: 41504444, 45341000; Fax: 011-24626727 E-mail: info@icsi.edu; Website: www.icsi.edu
CAREER IN COMPANY SECRETARYSHIP A HANDBOOK (Corrected upto 26th July, 2013) ICSI House, 22, Institutional Area, Lodi Road, New Delhi 110 003 tel 011-4534 1000, 4150 4444 fax 91-11-2462 6727 email info@icsi.edu website www.icsi.edu
Graphic Organizer 8 Table: Pyramid 8 Graphic Organizer 9 Fishbone Diagram 9 Graphic Organizer 10 Horizontal Time Line 10 Graphic Organizer 11 Vertical Time Line 11 Graphic Organizer 12 Problem-Solution Chart 12 Graphic Organizer 13 Cause-Effect Chart 13 Graphic Organizer 14 Cause-Effect Chart 14
The graphic mark was designed to work with the logo, but may also stand-alone. When the graphic mark is used as a stand-alone graphic, the full logo must also be used somewhere in the piece. When used as a stand-alone graphic, the primary graphic mark is the three-color version shown here. U
4. Does graphic show a relationship to the story? 5. Does graphic show a sound design technique? 6. Does graphic show an awareness of news value? 7. Does graphic utilize effective use of images? 8. Does graphic utilize effective fonts? 9. Does the graphic reflect accuracy of information? 10. Is the graphic free of grammatical and style errors? 11.
Nitin Grover, Chairperson, Gurugram Chapter of NIRC-ICSI & CS P K Mittal, Past Council Member, ICSI. Screen View of Webinar by Gorakhpur Chapter: CS Ashish Garg, President, ICSI, CS Ranjeet Pandey, Immediate Past President and Co
Working together is success Henry Ford Dear Professional Colleagues, At the outset, let me extend a warm and cordial welcome to ICSI-WIRC, your own home ground of the profession. Our Profession has seen sweeping changes in the year 2016 viz, emergence of GST, NCLT, Bankruptcy code and many more. The Company
The Application of Color in Healthcare Settings SPONSORED BY KI JAIN MALKIN INC. PALLAS TEXTILES . Sheila J. Bosch serves as the director of research and innovation for Gresham, Smith and Partners. An invited member of The Center for Health Design’s Research Coalition and an active participant in national-level research activities, Bosch is a recognized expert in her field. Her more than 20 .
