Nov. 13 1978 Fred Pierce: The TV's No. Broadcasting Ii
Nov. 13 , 1978ABC's Fred Pierce:The winning ways of TV's No.1eBroadcasting iiThe newsweekly of broadcasting and allied artsOur 48th Year 1978MORNINGSIDE COLLEGELIBRARYSIOUX CITY, IOWA 51106SfCONGRATUSTATIONS!Charlotte, North CarolinamChicago, IllinoisCincinnati, OhioCleveland, OhioColumbus, OhioWSOCWGNWLWTWUABWBNSDenver, ColoradoIndianapolis, IndianaLos Angeles, CaliforniaMiami, ork,NewYorkWPIXNorfolk, VirginiaWVECPhiladelphia, PennsylvaniaWTAFPhoenix, ArizonaKPHOSacramento /Stockton, CaliforniaKTXLSalt Lake City, UtahKSLSan Francisco/Oakland, California KTVUSeattle -Tacoma, WashingtonKSTWTucson, ArizonaKOLDWashington, D.C.WDCAaPARAMOUNT TELEVISIONDOMESTIC SYNDICATIONMarkets sold as of Oct. 20,1978.
Movies foiThirty great movies with a galaxy of great stars! That'sViacom Features IV.Featured in this superb collection of films are suchcurrent (and highly promotable!) luminaries as Jane Fonda,Woody Allen, Steve McQueen, Art Carney, Michael Caine, RobertShaw, Tony Curtis, Walter Matthau, Sidney Poitier, Omar Sharif,Glenn Ford, Gig Young, Cliff Robertson, Alan Alda, JackieGleason and Maximillian Schell.Titles are just as impressive: "Take the Money and Run,""They Shoot Horses, Don't They ?" (Academy Award), "Junior
stargazers.rBroadcasting13, 1978NoT.Bonner," "Charly" (Academy Award), "Lovers and OtherStrangers" and "Kotch" (4 Academy Award nominations).This is an exceptionally well balanced collection. Withthe added attraction of limited network runs.Twenty-four of the 30 titles could play on your stationtomorrow.Provided, of course, that you call Viacom today!Viacom Features IV
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iblORNINGSIDE COLLEGEBroadcastingsNov13LIBRARYC" 'JY CITY. lW'/1 C91o6The Week in BriefBROADCASTERS AND THE BALLOT BOX O Radio andtelevision were out in force covering the elections lastweek, but while most were out reporting the news of Nov.Pierceascendant.Things were goingsobadly for ABC -TV in the fallof 1974 that the best thatcould be said of the situation was that there wasnowhere to go but up. Andup it went, far beyond whatanyone in those bottomed out days could have foreseen, and its climb to thesome were in it: Several with station -ownershipinterests were elected to House and Senate seats. Therewas also news for broadcasters in how the congressionalelections will affect the make -up of the CommunicationsSubcommittees. PAGE 23.7,BLUNT WORDSFCC's Safety and Special Services'Carlos Roberts tells a gathering of land mobile operatorsthat their industry should stop eyeing UHF frequencies;that space is needed by television. PAGE 25.tophascompletelyrevised the old order in theTV business. The connecting link be tween ABC fall 1974 andABC fall 1978: Frederick S. Pierce, who took himself off thestreets of Brooklyn to the presidency of ABC Television and hisnetwork out of the basement of the TV rankings to an overwhelm ing dominance of prime time. This first in a series of special "FifthEstate" reports begins on page 32.NAB President Vincent Wasilewskiissues a "declaration of independence for radio;' callingon the FCC to do away with program percentages,commercial time standards and formal ascertainment.SET THEM FREEPAGE 26.annual studyshows the FCC commissioners made 20 fewer businesstrips in fiscal 1978. And there's an OMB directive foranother 20% reduction in 1979. PAGE 42.STAYING CLOSER TO HOMED BROADCASTING'SMORE RKO COMPLICATIONSChallengers to company'stelevision licenses in Los Angeles and New York are nowtrying to block RKO's sale of itsWNAC -TVBoston.INTERPUBLIC GETS BIGGERIn the largest agencyacquisition in history, it acquires SSC &B and its morethan S700 million annual billings. PAGE 54.Another "confidential source"case reaches the Supreme Court, this one involving aKAKE -TV Wichita reporter and the murder trial of thewidow of broadcaster Thad Sandstrom. PAGE 59.NEWSMAN'S PRIVILEGEPAGE 42.A commission judge foregoes astronger sanction against a Florida UHF charged withclipping and, instead, recommends a fine. He notes theshaky financial status of the station and its officers'remedial actions. PAGE 44.MERCY FROM FCCSTINGING THE OTHERSABC easily wins the first sweepweek as its movie, "The Sting," starts it all off with a 48share. PAGE 82.A Washington law firm suggests arulemaking under which a broadcaster could tell hisside of the story to the FCC in advance of a commissionvote designating him for renewal hearing or revocationproceeding. PAGE 45.LICENSEE INPUTA Pittsburg, Kan., broadcaster suggestsmethod with higher antennas that he says will permitincreased power for class IV AM's PAGE 66.TALL TOWERSaEastman Kodak'sassistant vice president and general manager of itsmotion picture and audio -visual markets divisionbelieves new advances in tape will not make filmobsolete; there's room for both. And Kenneth Masonspeaks with authority on matters dealing with longevityand durability against latter-day challenges: He's beenwith Eastman Kodak since 1935. PAGE 89.FILM AND MASON: HERE TO STAYThat's the number of minority firmsreceiving government loans, according to the SBA's firstlist of those given help in broadcasting and cable.SEVEN OUT OF 32PAGE 49.WGTR Natick, Mass., which hasskirmished unsuccessfully with KYW Philadelphia overuse of that frequency, now petitions the FCC to rescindBATTLE OF 1060 KHZBroadcast Advertising.Broadcast Journalism.Broadcast Technology.Business BrieflyCablecasting.the Westinghouse Broadcasting station's renewal. It citesparent Westinghouse Electric's problems with thegovernment as reason. PAGE 51.5459661066Changing HandsClosed CircuitDatebook48EditorialsFates & Fortunes9068714For the RecordIn SyncMediaMonday MemoOpen op of the Week-6489828723Broadcasting is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc, 1735 DeSales Street, N.W Washington. D.C. 20036. Second -class postage paid atWashington. D.C. and additional offices. Single issue S1.50 except special issues S2.50. Subscriptions, U.S. and possessions: one year 35. two years 65, three years S90. Canadian and otherinternational subscriptions add 12 per year U.S and possessions add S 140 yearly for special delivery, 90 for first class. Subscriber's occupation required. Annually: Broadcasting YearbookS37.50. Cable Sourcebook 520. Across the Dial.Around the Channels S2.25 (by mail. prepaid only 53).
WE'RE USING AIR WAVES TOCLEAN UPSOME OF THEDIRTIESTAIR IN AMERICA.Almost everybody knows thatDenver has thinner air than anyother major city in America. Butalmost nobody knows that onlyLos Angeles has dirtier air.Most of the people who breatheit everyday didn't know how dirtyDenver's air was either. UntilKIMN radio told them.An awareness campaign wasthe first sßep of our Operation}2:?'}, .-----t.-':-.a \' .v-s,T-.i.,YBlue Sky.We stepped up ourcampaign by initiating actionthat led to a Federal Grant tofund hourly pollution readings.We also started giving on -airrecognition to businesses thattake steps to reduce air pollution.And were instituted a programdesigned to help alleviate trafficcongestion during rush hour.The world has grown too smally *w! o --/1-.for any of us to live in a vacuum.(As one sniff of Denver's air willtestify.)We must all be considerate ofone another and pull together tosolve the problems facing our cities.When we do,things will get betteras they have in Denver.We're happy to report\that a mile above sealevel, the tide is turning.--arià?y{' (.Iplfprson Pilot BroadcastingCharlotte:WBT, WBCY-FM,WBTV,Jeffersonics,Jefferson Productions, Jefferson DataRichmond: WWBT. Atlanta: WQXI, WQXI -FM. Denver: KIMN, KIMN -FM.:56-STEREO FM:d,.t. :;:--.Systems' ,. 't:
Closed5Circuit,Insider report: behind the scene, before the factWindfallsWith television having documented itsclaim via Television Bureau of Advertisingstudy that advertising in New Yorkincreased substantially during 88 -daynewspaper strike there (story, page 56),now it's radio turn. Independent audit byPrice, Waterhouse & Co. of 18 New Yorkarea radio stations shows that localadvertising in August 1978 topped August1977 by 38% and in September 1978 was34% above same month last year.invitation.Opponents detect effort to persuadeU.S. to set earlier deadline for new cable,called TATperhaps 1981 or 1982since far greater return is realized fromcable than from satellite because of higherrates. Common carriers, now supported bymilitary, favor TAT 7 on additionalgrounds of reliability and backup ifsatellites are reddered inoperative or shotdown. Trip to The Hague for threecommissioners would use up about 3,000of FCC's travel expense.-7-Sky wavesOfficials of Scientific -Atlanta, majorsupplier of satellite earth stations, expectnext spring's National Association ofBroadcasters convention to offer bigmarket for dishes. S-A sees forthcomingdemand for 10 -meter earth stations withup -link capability. Independent TVstations are primary prospects.In addition to public broadcastingsatellite network, which is to be fullyoperational by January with 165 earthstations, 75 commercial TV stations areexpected to have earth terminals nextyear. Scientific -Atlanta has supplied all butfew of 25 dishes now installed atcommercial stations, is looking to sell 10 atnext NAB. It sold four at last one.Dwindling delegationsAttendance at National Association ofBroadcasters six regional meetings hasfallen, but not so precipitously as toconvince leadership that annual seriesshould be terminated. Association officialsnote that some drop -off was expected inview of raft of other meetings NAB nowruns license renewal seminars, legalworkshops, not to mention new nationalradio programing conference held lastAugust. Attendance totals from fallmeetings have been roughly as follows:Boston, 210; Atlanta, 270; Chicago, 277;San Francisco, 205; Denver, 215; NewOrleans (final meeting, last week), 295.Average attendance at last year's meetingswas over 250.-Junket?Is FCC Common Carrier CommitteeEuropean postal and communicationsadministrations, which operate (and enjoyrevenues from) cable. Invitation fromTorson Larsen, Swedish administrator,brought acceptances from FCC ChairmanCharles D. Ferris and CommissionersRobert E. Lee and Joseph Fogarty( "Closed Circuit," Nov. 6). But it's nowlearned State Department and NationalTelecommunications and InformationAdministration "regretted" sameofthree commissioners being cajoled intopossible commitment on new transAtlantic cable prior to 1983 timetable asalternative to less costly but more versatilespace satellite? Satellite advocates,including Comsat, see dangers in meetingbeginning Dec. 11 at The Hague,Netherlands, with representatives ofand morality, value system that TVreflects, use of docu- dramas and ABC'sRoots miniseries. One hoped -for sideeffect: better understanding of TV byleaders in humanities.Add White prospectsFCC Commissioner Margita White, whocalled Los Angeles her home before shefirst went to Washington in 1960 withNixon campaign, may return to WestCoast at least part time after she winds upat FCC about mid- January. Writer byprofession, Mrs. White was White Houseassistant press secretary during Nixon andpart of Ford administrations.Fact that she met with board of Times Mirror Co., media conglomerate, onrecent Los Angeles visit may havesignificance in her future activities ineither consultative or executive staffcapacity. She is also expected to serve onboard of Radio Free Europe /RadioLiberty ( "Closed Circuit," Nov. 6).Sun and strategyMore details on how CBS -TV and NBC TV hope to whittle ABC -TV's big prime -time ratings lead may surface soon.Officials of both networks are meeting thisweek with their respective affiliatesadvisory boards- fall meetings that oftenserve as forums for network disclosures ofthings to come. CBS -TV affiliates board ismeeting Nov. 12 -16 at Kamuela, Hawaii;NBC-TV's, Nov. 12 -14 at Scottsdale, Ariz.Their ABC counterpart board will get thatnetwork's word on why NBC and CBSplaits won't work at meeting Dec. 3 -7 atMaui, Hawaii.Head hunterFCC Chairman Charles D. Ferris may behaving trouble filling new job as head ofOffice of Public Affairs that is to be created( "Closed Circuit," Nov. 6). At least oneperson is said to have turned down offerMatthew Cooney, Commerce-Department's deputy director of publicaffairs.StrangersSeeking fresh perspectives, ABC'sstandards and practices departmentconvoked group of academic humanists12 professors of history, literature,religion, arts -for quiet three -dayworkshop at Princeton, N.J., last week.ABC Inc. Vice President Alfred R.Schneider initiated it on theory that-although TV has often consultedsociologists, psychologists and other socialscientists, views of humanists are largelyuntapped. Among subjects examined: sexBroadcasting Nov 13 19787False alarmLeading sales reps seem to agree that lullthat developed in spot -TV activity lastmonth ( "Closed Circuit," Oct. 30) isover -and perhaps, strictly speaking,never really existed. Looking back, theyreport that, as one said, "it probablyseemed more like a lull than it was"because, as another put it, "we werecoming off three record quarters and wedidn't expect any interruption at all."Even at its worst, most say business wasstill well ahead of same time last year.Discernible pickup was reported last weekand most were forecasting records forfourth quarter and full year. TelevisionBureau of Advertising now expects 1978increase in spot revenues to reach 20%.FuturesRepublican Jim Thompson's victory inrace for governor of Illinois last Tuesdaysparked talk of his prospects as possibleRepublican nominee for Presidency in1980. If that came to pass, it could meanreturn to political office by former FCCChairman Richard E. Wiley, now inWashington office of Kirkland & Ellis lawfirm which is headquartered in Chicago.Mr. Wiley left FCC reluctantly last falland has made no secret of ultimate desireto return to public life after interval ofprivate practice to shore up personalfinances. He's close friend and has beenco- worker of Governor Thompson. Iflightning were to strike, Mr. Wiley wouldaspire to cabinet post rather thanadministrative agency.
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Business BrieflyRadio onlyTillamookCounty creameryassociation features its Tillamook cheesein 52 -week radio promotion beginning inJanuary 1979. Montgomery Advertising,Portland, Ore., will schedule spots in atleast five markets including SanFrancisco and Seattle. Target: women,25 -49.California Avocado CommissionCommission schedules nine -week radioflight beginning this week. Erwin Wasey,Los Angeles, will seek spots in at least 10markets including Chicago, Houston andSeattle. Target: women, 18 and over.Pro Hardware Division of Cosgrave &Associates plans four-week radio drive forits hardware distributor andmerchandising consultants starting latethis month. Ross Roy /Compton, New York,will place spots in 19 markets includingMilwaukee and Salt Lake City. Target:men, 25 -54.CarlingO Brewery prepares four -weekradio campaign for its Malt Duckbeverage beginning late this month. W.B.Doner, Baltimore, will seek spots in 10markets including Chicago. Target: adultblacks.Lindsay International O Food productsgroup highlights its olives in four-weekradio flight starting in late December.Botsford Ketchum, San Francisco, willplace spots in four markets including LosAngeles and Seattle. Target: women,25 -54.Rep appointmentsKoTA -Tv Rapid City, S.D.: KatzTelevision Continental, New York.WcsA(AM)- wlov(FM) Ephrata,Pa.:Buckley Radio Sales, NewYork.TV onlyBraniffAirline launches three-weekradio buy in early December. Gordon &Shortt, New York, will place spots in about15 markets including Boston and LosAngeles. Target: men, 25 -54.Romeo TV rental service slates first quarter TV buy starting in January. Media Comp, Houston, will schedule spots in 21markets during all dayparts. Target: totaladults.Olson Travelworld O Subsidiary ofFleerGeneral Mills plans two -to- four -weekradio campaign for its travel organizationbeginning in early December. TheHaworth Group, Edina, Minn., willschedule spots in Chicago and New York.Target: adults, 25 -54.DELTA DASHGETS YOURSMALL PACKAGE THEREIN A BIG HURRY.Dallas /Ft Worth and Los Angelesor San Diego or San Francisco).Pick -up and delivery available atextra charge. Call 800-638-7333, tollSpecial Handling) serves 86 U.S.free. (In Baltimore, call 269- 6393).cities plus San Juan. Any packageYou can also ship via DASHup to 90 inches, width length between Delta cities in the U.S. andheight, and up to 50 pounds isMontreal, Nassau, Bermuda, Freeportacceptable. DASH packages accepted and London, England. For details,at airport ticket counters up to 30call Delta's cargo office.riwann. run pminutes before flight time, up to 60minutes at cargo terminals.DELTA IS READY WHEN YOU ARERate between any two of Delta'sdomestic cities is 30. ( 25 betweenDelta handles more over -thecounter shipments of 50 lbs. orless than any other certificatedairline. And DASH (Delta AirlinesprodSweets manufacturer placeseight -week TV campaign for its StokleyVan Camp Gatorade gum beginning inlate December. The National MediaGroup, King of Prussia, Pa., will handlespots in about 35 markets during fringetime. Target: adults, 18 and over, andteen -agers.Hickory FarmsSpecialty foods groupplaces five -week TV promotion beginningin mid -November. The Haworth Group,Edina, Minn., will select spots in 12markets during fringe time. Target: adults,18 -49.Dakota Bake -N -Servo Bread groupplaces five -week TV test beginning inmid -November. The Haworth Group,Edina, Minn., will arrange spots in fourmarkets during day and fringe time.Target: women, 25 -54.U.S. Home Corp. Home builderschedules five -week TV flight starting inlate November. Louis Benito Advertising,Tampa, Fla., will arrange spots in 10markets. Target: adults, 25 -54.Jacquin,Wine and liquor groupfeatures its Little Rhine Bear wine in five week TV promotion beginning in lateNovember. Spiro & Associates,Philadelphia, will schedule spots in aboutfive markets during news time. Target:adults, 18 and over.Standard BrandsFood productsgroup highlights its Reggie candy bar inone-month TV flight starting in mid November. Lee King & Partners, Chicago,will buy spots in eight markets duringfringe and prime time. Target: teen -agersand adults, 18 -24.Conn. General Life Insurance ClInsurance group arranges one -month TVBroadcasting Nov 13 197810
ANNOUNCING A RARE OPPORTUNITY FORYOUR STATION TO MAKE A SIGNIFICANTCONTRIBUTION TO YOUR COMMUNITYMILES TO GOStarring Dan Shor, soon to be seen in NBC's mini series "Studs Lonigan" andDeborah Winters, best remembered for her performance in "Class of '44:'NEW FROM LUTHERAN TELEVISIONA "THIS IS THE LIFE" ONE -HOUR SPECIAL FOR FAMILY VIEWING"Epilepsy is much more than a medical problem, and MILES TO GO is the first television program knowof that dramatizes so effectively the human aspects of the disorder. When first recorded public servicemessages for epilepsy many people would scarcely say the word. It is now very rewarding to see thissubject handled so openly and with great sensitivity and compassion:'IIJack Lemmon. star of the Broadway hit "Tribute"Honorary National Chairman- Epilepsy Foundation of America"This Is the Life" is the longest- running syndicated program on the air, the winner of twoEmmy Awards. With network -quality production and a built-in audience, MILES TO GOpromises to deliverHigh Ratings Exceptional Sponsor Interest -Tremendous Audience ResponseMILES TO GOTAKES A DRAMATIC LOOK AT EPILEPSY, THE PREJUDICES THATSURROUND IT, AND ONE YOUNG MAN'S STRUGGLE TO ACCEPT IT.ACT NOW TO SCHEDULE THIS WORLD PREMIEREBETWEEN JANUARY 15 AND APRIL 30, 1979EXCLUSIVELY ON YOUR STATIONNO PROGRAM CHARGE -5% MINUTES AVAILABLE FOR SALES OR PSA -PRIME OR FRINGE-CALL JAN NAJI AT 314 -647 -4900LUTHERAN TELEVISIONA SERVICE OF THE INTERNATIONAL LUTHERAN LAYMEN'S LEAGUE2185 HAMPTON AVENUE, ST. LOUIS, MISSOURI 63139
drive beginning in mid -November.Cunningham & Walsh, New York, willhandle spots in two markets during newsand sports time. Target: adults, 35 andBAR reports television- network sales as of Oct. 22ABC S1.139.694.900 (36.3'x.)over.Murray -OhioMotocross bicyclesmanufacturer arranges four -week TVpromotion starting late this month. Keller Crescent, Evansville, Ind., will preparespots in 24 markets during early fringetime. Target: total children.Tech Hi -Fi Retail stereo store chainstarts four -week TV promotion late thismonth. Singer Media Services, Boston,will buy spots in eight markets includingNew York, Boston and Detroit duringspecials, news and sports time. Target:men, 18 -34.Southern BellTelephone companyprepares four-week TV flight starting inlate November. Tucker Wayne & Co.Atlanta, will seek spots in 21 marketsduring prime time. Target: total adults.an PartsiCBS S1.027.086.800 ct 22Oct. 22Monday -FridaySign -on -10 a.m.1978 urday- SundaySign -on -6 p.m.29714.197.200Monday- Saturday6 pm. -7:30 p.m.103Sunday6 p.m. -7:30 p.m172S1NBC S974.772.500 (31 %)1978 total1977 totalchangedollarsdollarsyear to dateyear to datefrom197745.264.50039.226.900 15.4679.704.500615.127.600 10.412.924354.452.700312,469,900 13.46.104.8004.305177.269.300154.442.200 14.889254,060.00044.682.200 21.0SSMonday -Friday10 a.m. -6 p.m.212.073.100Monday -Sunday7:30 p.m. -11 nday- Sunday11 p.m Sign -oft2337.125.2009453221,124.300195.419.400 0.700 12.9Total 13.3Source: Broadcast Advertisers ReportsPrince MatchabelliPerfumecompany focuses on its Aviance perfumein one -month TV push starting in lateNovember. Della Femina, Travisano &Partners, New York, will select spots innine markets during late fringe andprime- access time. Target: women,18 -34.Nalley'sFoods group plans four -weekflight for its 100% Natural Chipsbeginning late this month. Della Femina,TVTravisano & Partners, Los Angeles, willschedule spots in four markets during alldayparts. Target: women, 18 -49.this month. Leo Burnett, Southfield, Mich.,will schedule spots in 24 markets duringfringe and prime time. Target: total men.World Vision InternationalFairmont FoodsHumanitarian organization slates two week TV campaign for late this month.Russ Reed Advertising, Los Angeles, willplace spots in at least 20 markets duringday and fringe time. Target: women, 35and over.Chrysler -PlymouthQUALITY TALKSFORTACTacoma, WashingtonDealersassociation plans four -week TV buybeginning this week. Asher -Gould. LosAngeles, will arrange spots in southernCalifornia markets during prime andfringe time. Target: men. 25 -49.Gagliardi Bros.Company begins four -week TV push for its sliced meat productsstarting in early January. J.M. Korn & Son,Philadelphia, will arrange spots in fivemarkets during day, fringe and prime time.Target: women, 18 -49.Bell of PennsylvaniaO Telephonecompany features its phone center storesin four -week TV drive beginning late thismonth. Lewis & Gilman, Philadelphia, willselect spots in five markets during alldayparts. Target: adults, 25 -64.Allegheny PharmaceuticalsContinental's new 5/10 kW AMtransmitter is setting records foracceptance. It has performanceand efficiency with the cleanestsound around. Listen to Continental: quality talks.Write for brochure: Continental ElectronicsMfg. Co. Box 270879 Dallas, Texas 75227(214) 381 -7161C A 7L.LL/Lt-/Lt.0.LCompany arranges three -week TV pushfor its Nutra -Nail product starting in mid November. Sheldon Communications,New York, will buy spots in 35 marketsduring day, fringe and prime- access timeTarget: total women.Pizza HutRestaurant chain arrangesthree -week TV drive beginning in mid December. Foote, Cone & Belding, NewYork, will seek spots in about 70 marketsduring fringe time. Target: adults, 18 -34.General MotorsCar manufacturerbegins two -week TV push for itsOldsmobile Cutlass in two -week driveBroadcasting Nov 13 197812Food products groupfeatures its Creative Crust mix in two week TV push starting in late November.Albert J. Rosenthal, Chicago, will preparespots during day and fringe time. Target:total women.CBS Records Records group placesMulti -Hits blitz in one -to-two week TVcampaign beginning in late Novemberand mid -December. Young & Rubicam,New York, will handle spots in 26 marketsduring prime time. Target: teen -agers andadults, 18 -34.Hallmark CardsCompany features itsbath products in one -week TV campaignbeginning late this month. Foote, Cone &Belding, Chicago, will handle spots in 21markets during prime time. Target:women, 18 -34.Van Wyck Appliance group plans one week TV buy starting in mid -December.Jeffrey Alan Associates, New York, willhandle spots in 11 markets during alldayparts. Target: women, 18 -49.General Electric Company sponsorsBob Hope at the Ohio Theatre, NBC -TVspecial, 8 p.m. NYT, December 3 throughBBDO, New York. Special will include 11General Electric commercials featuringhousewares, audio and lamp products.Radio -TVJAmerican HardwareHardware supplycompany slates three-week radio and TVpush beginning late this month. Ketchum,MacLeod & Grove, Pittsburgh, will selectspots in 33 markets including Boston,Detroit and New Orleans. Target: adults,25 -54.
RixHumbaccFAmIt'REX, MAUDE AIMEE,LIZ and HUMBARDFAMILY SINGERSPAT and DEBBYBOONE andPAT BOONEFAMILYPOSITIVE E FEEDContact: Gary Taylor, HIS MARKETING & ADV. (216) 923 -0434TWX #810- 431 -2036or your Detroit /Cleveland Representative
Datebook 5Rfessional Journalists, Sigma Delta Chi. Hyatt House,indicates new or revised listingr oBirmingham, Ala.This weekNov. 13- Hollywood Radio and Television Societymeeting. Speakers will include National Association ofBroadcasters President Vincent Wasilewski and Representative Lionel Van Deerlin (D- Calif.). BeverlyWilshire hotel, Beverly Hills, Calif.Nov. 13-15- Television Bureau of Advertising annual meeting. Continental Plaza hotel, Chicago.Nov. 18 -New deadline for comments on FCC proposal to expand the ascertainment primer for broadcast- renewal applicants to require licensees to contact all significant elements and institutions in communities. even if not on primer's community leaderchecklist (Docket 78 -237). Replies are due Dec. 18.Nov. 18 -17 -Fall workshop of Alabama CableTelevision Association. Ted Turner, Turner Communications, will be Thursday luncheon speaker. GovernorsHouse, Montgomery, Ala.Nov. 13 -18- National Association of RegulatoryCommissioners annual convention. The Communications Act rewrite and its impact on federal -stateregulatory roles will be discussed by government andindustry experts including Harry M. Shooshan Ill, chiefcounsel of House Commerce Subcommittee on Communications. Among speakers on other panels will beFCC Chairman Charles Ferris and National Telecommunications and Information Administration AssistantSecretary Henry Geller. MGM Grand hotel, Las Vegas.Nov. 18 -18- Arizona Broadcasters Association fallconvention and annual meeting. Radisson Resort.Scottsdale, Ariz.Nov. 14- American Women in Radio and Televisionluncheon saluting ABC's 25 years in broadcasting.Speaker: Elton H. Rule. president. ABC Inc. EssexNov. 19- 20- Meeting, board of trustees, Educational Foundation of American Women in Radio andTelevision. Atlanta Hilton.House, New York.Nov. 15- Deadline for comments, on FCC's proposedextension of multiple ownership rules to public broadcasting stations. Reply comments are due Dec. 15.Nov. 15- Videotape Production Association firstawards dinner. Friar's Club. New Y
Nov 13, 1978 · Nov. 13 , 1978 ABC's Fred Pierce: The winning ways of TV's No. 1 e Broadcasting ii The newsweekly of broadcasting and allied arts Our 48th Year 1978 m MORNINGSIDE COLLEGE LIBRARY SIOUX CITY, IOWA 51106 Sf CONGRATUSTATIONS! Charlotte, North Carolina WSOC NewYork,Ne
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Life of Fred: Edgewood. You may be wondering’ Edgewood? Thinking of . Life of Fred: Apples, you might wonder if Edgewood is some kind of tree. I’ Thinking of . Life of Fred: Butterflies, Life of Fred: Cats, and . Life of Fred: Dogs, you might suppose that Edgewood
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able to shed light on Fred's WC challenge. Sargent and Burgh put together an analysis of Fred's WC claims, discovering quickly that Fred's had the thirteenth highest experience mod in the State of Washington! It was clear that Fred's needed a complete change in corporate culture, from the top-down. A Snapshot of Fred's Appliance 400,000
CDR Donald B. Brady 09 Nov 1961 CDR Robert E. Morris 07 Nov 1962 CDR Hal B. Stewart 24 Oct 1963 CDR D. A. Woodard 06 Nov 1964 CDR George H. Lee 16 Nov 1965 CDR Horace B. Chambers 19 Nov 1966 CDR Archibald S. Thompson 14 Nov 1967 CDR Arthur R. Day 01 Nov 1968 CDR William E. Pippin 10 Nov 1969 CDR Robert L. Skillen 30 Nov 1970
Asset management is therefore about aligning the way we manage our assets with our corporate objectives. In the case of Network Rail our principle aim is the delivery of our outputs in a safe and sustainable way, balancing life cycle costing with initial affordability. Our decision making always considers whole system and lifecycle costs and is subject to continual refinement from our .
