Partnership Toolkit - Census.gov

52016 Census TestYour Community and the CensusEvery 10 years, as mandated by the Constitution, the United States counts all of its residents. In spiteof its best efforts, the U.S. Census Bureau has had a difficult time obtaining a complete count of somepopulations.From March 21 to June 20, residents in Los Angeles County are participating in the Census Bureau’s 2016Census Test. This test census will test new procedures and methods designed to significantly improve 2020Census operations nationwide.Here’s why an accurate count matters: It helps your state get its voice heard in Congress. Census results determine how many representativeseach state has in the U.S. House of Representatives. It helps your community receive funding for the services it deserves and needs. For many federalprograms, the funds are allocated in part based on population counts and characteristics. If someresidents are not counted, your community could lose millions in federal funding over a 10-year periodfor vital programs and services such as Medicaid, maternal and child health programs, public housingassistance, nutritional programs, community development, Head Start, and other educational needs. It can help provide more local jobs and places to shop. Businesses use census statistics to help themdecide where to open stores, offices, shopping centers, and manufacturing plants. Governments usethe statistics to help guide their economic development decisions. It helps determine where you vote and what school your child attends. Correct counts are importantfor decisions about the boundaries for voting and school districts. The statistics have been used forlegal challenges, such as complaints that voting districts were drawn to lessen the political rights ofminorities. It may improve your daily driving experience. Census data are used to plan the building of tunnels,bridges, stop signs, traffic lights, and roads. Access to bilingual services may depend on it. Population counts can be critical for determiningwhether government-related bilingual services will or must be offered. Businesses that provide goods orservices to a particular community may use the statistics to employ bilingual workers, advertise in nonEnglish media, translate advertisements, or provide translated information in areas where there aregreater proportions of Limited English Proficiency populations. It helps protect everyone’s civil rights. Correct population counts of minorities are important for theenforcement of civil rights and antidiscrimination laws regarding voting, housing, employment, andeducation. It helps identify your community’s concerns and needs. Researchers use the statistics for studies ofdifferences in medical care, disparities in the criminal justice system, and more.WE COUNTcensus.gov/2016Partners

62016 Census TestFrequently Asked Questions About the 2016 Census TestAs residents of the area chosen to take part in the 2016 Census Test, you may have a lot of questions,including how and why the test census is being done, why this area was selected, and how the data willbe used. Some background and information are provided below.What is the 2016 Census Test?This year the Census Bureau is testing, in your area, new procedures and methods designed tosignificantly improve 2020 Census operations nationwide. For example, the 2016 Census Test will allowresidents to complete their census forms online, using a computer, smartphone, or tablet. We are testingour new systems simultaneously in Texas and California.What is the 2016 Census Test goal?The goal is to use results from the test census to develop operations for the 2020 Census that save moneywhile maintaining the Census Bureau’s commitment to high quality and accuracy. In this test census weare trying to increase self-response, and achieve this when residents complete their census questionnairewithout the need for an expensive in-person follow-up visit from a census worker. We are also testing ourprocesses and systems for following up when households do not respond.Where is the test for our area being conducted?The test will occur in portions of Los Angeles County, CA.Why was this location chosen for the test census? Urban location Language diversity Demographic diversity High vacancy ratesLos Angeles County Varying levels of Internet usageWhen will the Internet data collection begin for the 2016 Census Test?You can complete the 2016 Census Test between March 21 and June 20, 2016.How can I respond to this test census?Housing units selected for the 2016 Census Test will receive an invitation in the mail to respond online.There will also be options to provide census information through phone or paper questionnaires.WE COUNTcensus.gov/2016Partners

7What questions will I be asked on the test census?For each household member, we ask how many people live in the house. For each person, we ask for thename, sex, date of birth, race, and relationship to the respondent. We also ask if the home is owned orrented and for a telephone number.Do I have to respond to the 2016 Census Test?Yes, participation in the census test is mandated by law. This same law also requires the Census Bureau tokeep your answers confidential and allows them to be used only to produce statistical summary data. Inother words, the Census Bureau does not publish data that would identify individuals. The Census Bureauis prohibited from sharing your personal information with law enforcement.Will the 2016 Census Test have a bilingual questionnaire?If you are responding to the 2016 Census Test by paper or over the Internet, you will be able to do soin English, Spanish, Chinese, or Korean. Telephone assistance will also be available in Spanish, Chinese(Mandarin, Cantonese), Korean, Vietnamese, Tagalog, Arabic, and French.Will the Census Bureau release the counts from the 2016 Census Test?No, the focus of this 2016 Census Test is studying new ideas for conducting the census in 2020, notpublishing updated official counts for the test areas.WE COUNTcensus.gov/2016Partners

82016 Census TestTest Census Questions Explained: What They Are and WhyThey Are AskedThe U.S. Census Bureau is testing modern and cost-efficient methods to determine the most accurateways to count everyone living in the United States. This 2016 Census Test will take place March 21 throughJune 20, 2016, when residents in areas of Harris County, TX, and Los Angeles County, CA, will be asked tocomplete the questionnaire.The questions are generally the same as the ones used for the official decennial census, which occursnext in 2020. The point of the 2016 Census Test, however, is to learn how to improve the ways in which thecensus is conducted. The results of this exercise will have national impact in 2020.Here are the questions you will be asked, and why the Census Bureau asks them:1. How many people were living or staying in this house, apartment, or mobile home on April 1, 2016?Every respondent is asked about the same date — in this case, Census Day is April 1, 2016 — so theresults are consistent.Establishing an accurate count is critical for determining how many representatives a state shouldhave in Congress. And population counts are factored into the distribution of hundreds of billions ofdollars from more than 100 federal programs.2. Were there any additional people staying here April 1, 2016, that you did not include in Question 1?The Census Bureau uses this question to make sure no one has been inadvertently excluded from theanswer given to the first question, such as a relative, foster child, or live-in babysitter.3. Is this house, apartment, or mobile home: owned with mortgage, owned without mortgage, rented,occupied without rent?The answer to this question helps local, state, tribal, and federal governments make decisions abouthousing programs and planning. In addition, homeownership rates are an indicator of the state of thenation’s economy.Spread the word

94. What is your telephone number?The Census Bureau asks for a phone number to contact you only if needed for official business.5. Please provide information for each person living here. If there is someone living here who pays rentor owns this residence, start by listing him or her as Person 1. If the owner or the person who pays therent does not live here, start by listing an adult living here as Person 1.Using the name of each person is a good way to keep track of whom you have listed, so that youremember to include everyone in the household. It is also helpful as an identifier when the CensusBureau needs to ask about information missing from the form for one or more of the people listed. Youshould be assured, however, that it is against the law for the Census Bureau to disclose or publish anyprivate information that identifies an individual, and that includes your name.6. What is Person 1’s sex?Many federal programs must differentiate between males and females for funding, implementing,and evaluating their programs. Laws promoting equal employment opportunity for women are oneexample. This information also can be important for analyzing social and economic trends.7. What is Person 1’s age and date of birth?Many funding and planning decisions are based on age-related statistics and trends. For example,the federal government uses them to decide how to allocate education funds and to project thehealth care needs of the elderly and veterans. State and local governments use them to determineage-related needs, such as whether there will be a spike in the number of school-aged children.8. Which category describes Person 1?This question relates to race and Hispanic origin. It is needed to monitor compliance with the VotingRights and Civil Rights acts, as well as to help decide boundaries of voting districts. Race data arealso used to assess the fairness of employment practices and monitor racial disparities in health andeducation.9. Does Person 1 sometimes live or stay somewhere else?This is another question the Census Bureau asks to ensure accuracy and completeness.census.gov/2016PartnersSpread the word

102016 Census TestSample Email MessagesHere are sample emails you can send to your community members. Feel free to use these as is, orpersonalize them based on the fact sheets and other information we have provided. Here are a few tipsfor writing your own emails: Write an attention-grabbing subject line, but keep it short. Email systems often cut off subject lineslonger than 50 characters. Put the most important information first. Feature calls to action — the action you’d like the reader to take. Keep it short. People typically spend only seconds scanning an email. Use bold font, subheads, bullets, or other methods to clarify the message, promote the call to action,and enable the reader to quickly skim.On the following pages, please find a sample introductory email to send out the week of March 14, andtwo sample informational emails to send when the census test-taking period starts — the first on March21, the second the week of March 28. You can use these as they are, or as the starting point for yourpersonally written emails.census.gov/2016Partners

112016 Census TestThe following is content for a sample introductory email (to be sent week of March 14):Subject line: Let the nation know: We Count!Starting March 21, you have an opportunity to help your community and country by answering a series of questions forthe 2016 Census Test.The official decennial census won’t take place until 2020. But in areas of Los Angeles County, the U.S. Census Bureau islaunching the 2016 Census Test. This will test modern and cost-effective methods of counting people and publicizingthe census. You and our neighbors, for example, will be able to complete a census using your desktop computer,laptop, tablet, or smartphone.Watch your mailbox for a postcard coming in the mail with your Census ID number. By participating in this test census,you will help the Census Bureau achieve its goal to save up to 5 billion in future collection efforts while still working toensure everyone is counted in 2020. Census counts have a huge impact on our nation’s spending. The 2020 Censuswill effect how more than 400 billion from more than 100 government programs is distributed to states and localities,including communities like ours. The data influence choices made about which roads are fixed, where schools are builtand businesses open, what medical services are offered, and more.By participating, we can help the Census Bureau reach its goal for the 2020 Census, to ensure everyone is counted.Please plan to participate in this important test and visit census.gov/2016censustest for additional information.Sincerely,[Your name and contact information here]census.gov/2016partnersWE COUNTcensus.gov/2016Partners

122016 Census TestThe following is content for sample information email #1 (to be sent the week of March 21):Subject lines (tailor to the interests of those receiving the email):Help your community: We Count for educationHelp your community: We Count for medical servicesHelp your community: We Count for housingMake sure that We Count for businessMake sure that We Count for transportationBe heard! We Count for our communityBe heard! We Count for the nationWe Count for ourselves. We Count for the nation. We Count for education, health care, housing, transportation,and business.And in our community for the next several weeks, our count matters for all of the above.Although the next decennial census is in 2020, our community has a special opportunity now to help make the 2020Census more accurate and complete: areas of Los Angeles County constitute one of only two areas chosen for the2016 Census Test. In our test census, we will be able to answer the questions on a desktop computer, laptop, tablet, orsmartphone.By participating, we can help the Census Bureau achieve its goal to save up to 5 billion in future collection efforts onthe 2020 Census, and also help its efforts to ensure everyone is counted. There are so many reasons we as a nationneed to be counted, completely and accurately. The count happens every 10 years with the decennial census, whichinfluences how over 400 billion from more than 100 federal programs is distributed to states and localities each year.Here’s some of what the census numbers effect: Medicaid School lunch programs Community development grants Road and school construction Medical services Business locationsPlease take the time to complete the test census now at https://survey.census.gov/censustest. Ask neighbors ifthey’ve filled out the 2016 Census Test, and please let them know that We Count! Feel free to contact me directly withquestions at [your contact info here]. Let’s not waste this unique opportunity.Sincerely,[Your name and contact information here]nsus.gov/2016censuscensus.gov/2016Partners

132016 Census TestThe following is content for sample informational email #2 (to be sent the week of March 28):Subject line: We Count: Why every person mattersIt has been a week since I reminded you that the 2016 Census Test has begun. If you have not taken it yet, I just want toemphasize the reason it is so important for every one of us to participate.From March 21 to June 20, residents of areas of Los Angeles County have a special opportunity to help make the2020 Census more cost-efficient, accurate, and complete by filling out the 2016 Census Test. To be clear: We and ourneighbors have been chosen to help strengthen how the national census is carried out, to save as much as 5 billion infuture collection efforts for taxpayers, and to help to ensure the population is counted completely and accurately fiveyears from now.Why does that matter? The decennial census influences how over 400 billion from more than 100 federal programsis distributed to states and localities each year. Consider Medicaid, for example: A Brookings Institution study in2010 determined each additional person included in the 2000 Census count resulted in an additional Medicaidreimbursement to most states of several hundred to several thousand dollars, per person. That adds up.So yes, it’s important that We Count! And you can complete the test census now at https://survey.census.gov/censustest. By completing your 2016 Census Test, you’re helping us as a nation get the numbers right in 2020.Sincerely,[Your name and contact information here]P.S. Please feel free to contact me directly with questions at [your contact info here]. Let’s make sure this uniqueopportunity does not go to waste.\census.gov/2016partnersSpread the word

142016 Census TestSample Article for Newsletter or WebsiteHere is an article about the 2016 Census Test you can include in a newsletter or on your website.Suggested headline: Test census comes to town to make sure all Americans countResidents of parts of Los Angeles County have a special opportunity from March 21 to June 20 to help themselves, theircommunity, and their nation. That’s because this area is one of only two places chosen by the U.S. Census Bureau forthe 2016 Census Test.The Census Bureau is conducting the test census here to help make the next nationwide count, in 2020, morecomplete, accurate, and cost-efficient, which could include savings as high as 5 billion in future collection efforts.One big feature of the test is that residents will complete the test census online. That means residents will be able tocomplete the questionnaire on a desktop computer, laptop, tablet, or smartphone. That method is just one of severalnew processes the Census Bureau is testing; it also will test new systems simultaneously in multiple locations.The decennial census data influence decisions on road and school construction, medical services, economicdevelopment, business locations, and more. A state’s total population count determines how many representatives itwill have in Congress, and the makeup of the population within a state helps determine voting district boundaries.For more information, visit census.gov/2016censustest.WE COUNTcensus.gov/2016Partners

152016 Census TestSocial Media Content for Partners: March 2016Note to Partners: Thank you for helping us spread the word about the 2016 Census Test in Los AngelesCounty. Your trusted voice can help make a difference and help us educate your community about thetest census. The suggested social media content contained here will help you inform the public about thetest.When posting any of this content on your Facebook page, the U.S. Census Bureau’s name will appear ina drop-down menu after you begin to manually type the “@” symbol and begin to manually type “U.S.Census Bureau.” Select the U.S. Census Bureau page and continue entering the rest of the post. This will tagthe Census Bureau on Facebook and create a live link to the Census Bureau’s Facebook page.In addition, partners can visit the Census Bureau’s Facebook page to share published posts by clicking“Share” and selecting “On a page you manage” from the drop-down menu. This action will link to theCensus Bureau’s Facebook page and post the selected content to the partner’s Facebook page timeline.Similarly, a partner can visit the Census Bureau’s Twitter account to share content available on this platform.Other Social Media Tips for Partners:1. Follow @uscensusbureau on Twitter and “Like” the Census Bureau’s Facebook page to stay up to dateabout the 2016 Census Test.2. Include #WeCount2016 in social media posts about the 2016 Census Test. That way, your posts andmultimedia will appear in searches of the hashtag.3. Search #WeCount2016 for social media mentions and engage with others who are talking about the2016 Census Test by commenting on posts and replying to tweets. That way we can generate organic,two-way conversations about the test.4. Monitor posts and reply to questions and comments. If you don’t know the answer, instruct the user tovisit the Census Bureau’s Facebook page to comment on a 2016 Census Test Facebook post with theirquestion. On Twitter, instruct them to ask their questions at @uscensusbureau using #WeCount2016.5. Encourage Los Angeles residents to participate in the #WeCount2016 photo campaign. Instructions areoutlined in the social media content on the next page.Census Online Properties for Reference: Census Facebook page: www.facebook.com/uscensusbureau Census Twitter timeline: http://twitter.com/uscensusbureau 2016 Census Test landing page: www.census.gov/2016censustestWE COUNTcensus.gov/20

Instagram, announce your role as a U.S. Census Bureau partner in your status messages and include a link to the test census online. (Visit census.gov/2016Partners to find information that can be easily shared and downloaded.) Distribute. Use the fact sheets in this toolkit to raise awareness about the test census and spark conversation.