93rd Annual Conference - Cmc-cvc
Leadership in Action ‐ it’s up to us!Leadership en action ‐ c’est à nous d’y voir !Canadian MeatCouncil’srd93 AnnualConferenceMay 29 - 312013The Fairmont Banff SpringsHotel405 Spray AvenueBanff, Alberta T1L 1J4
Conference InformationBADGESA name badge is required for admittance to conference sessions and meals.White badge: Full conference registration.Includes admission to all breakout sessions on Thursday (Sales &Marketing, Operations, Technical) general session on Friday; and allmeals (Wednesday: ‘Meat & Greet’ & Product Tasting Reception,Thursday: Luncheon, Banquet, Friday: Breakfast and Luncheon).Blue badge:‘Meat & Greet’ & Product Tasting Reception orBanquet registration.Includes admission to either the ‘Meat & Greet’ & Product TastingReception or the Thursday banquet, as indicated on badge.Yellow badge: Partners Program registration.Includes admission to the social functions planned for the partners onThursday and Friday; and all meals (Wednesday: ‘Meat & Greet’ &Product Tasting Reception, Thursday: Partners Breakfast and Lunchand Banquet, Friday: Breakfast and Luncheon).EVALUATION FORMSParticipants are encouraged to submit their evaluation forms to a CanadianMeat Council staff member by Friday, May 31 at noon to be eligible for thegrand prize.PRESENTATIONSConference presentations will be available on the Canadian Meat Councilwebsite following the Annual Conference (www.cmc‐cvc.com).CONFERENCE PLANNING COMMITTEEMembers of the 2013 Conference Planning Committee:Scott Entz, Chair (Cargill)Mauricio Arcila, Technical Chair (IdentiGEN Canada/Canadian Meat ScienceAssociation (CMSA))Robert Serapiglia, Sales & Marketing Chair (Canada Beef Inc.)Graham Dalziel, Operations Chair (Handtmann Canada)Peter Stein (Piller’s Fine Foods) andPaul Savage (Olymel), Social Activities/Entertainment Co‐ChairsMark Hennig (Viscofan)Robert Paré (Alchemy Systems)Terry McCorriston (CSB‐System International)Leadership in Action ‐ it’s up to us!Leadership en action ‐ c’est à nous d’y voir !2013 Canadian Meat Council Annual Conference ‐ Page 1
Conference SponsorsPLATINUM SPONSORSBanquet SponsorsGOLD SPONSORSThursday LuncheonPoster Session and Tech FairSILVER SPONSORSGeneral SessionsFriday LuncheonBRONZE SPONSORSBreakout SessionsCoffee BreakFriday BreakfastLeadership in Action ‐ it’s up to us!2013 Canadian Meat Council Annual Conference ‐ Page 2Leadership en action ‐ c’est à nous d’y voir !
Conference AgendaWednesday, May 29, 20136:00 pm ‐ 7:30 pm‘MEAT & GREET’& PRODUCT TASTING RECEPTIONRoom: Alberta/New BrunswickProduct Tasting Exhibitors:Canada Beef Inc.ZoetisEntertainment:Cornerpocket Trio (Jazz Trio)Thursday, May 30, 20139:30 am ‐ 10:15 amGENERAL SESSIONRoom: Cascade Ballroom Chair: Scott Entz9:30 am ‐ 9:45 amPanel DiscussionJim Laws, Executive Director, Canadian Meat CouncilRay Price, President, Canadian Meat CouncilScott Entz, Conference Chair, CargillMauricio Arcila, Canadian Meat Science Association9:45 am ‐ 10:15 amWelcoming AddressRay Price, President, Canadian Meat Council (SunterraMeats)The President of the Canadian Meat Council will welcomeparticipants to the conference and explain the conferencetheme “Leadership in Action ‐ it’s up to us!”.Leadership in Action ‐ it’s up to us!Leadership en action ‐ c’est à nous d’y voir !2013 Canadian Meat Council Annual Conference ‐ Page 3
10:15 am ‐ 10:45 amCOFFEE BREAKTECHNICAL POSTER SESSION & TECH FAIRRoom: Riverview LoungeTech Fair Exhibitors:Marel Townsend Further ProcessingPurac America, 3M Canada, Alchemy Systems10:45 am ‐ 11:45 amBREAKOUT SESSIONSSALES & MARKETINGRoom: Alberta Chair: Robert SerapigliaMarketing in Today’s Food Environment:Observations and OpportunitiesBill Layden, FoodMinds LLCToday's consumers are expecting food providers to provide itall ‐‐ taste, affordability, convenience, healthfulness, fun,etc., and the public health community and governments arelooking to improve the quality of the food supply and changewhat consumers eat to promote health and prevent chronicdisease. Marketing food today means going beyond foodmarketing to positioning on nutrition, health and wellness ina broad context while still delighting consumers.OPERATIONSRoom: Ivor Petrak Chair: Graham DalzielMeat & Poultry Industry: The Intersection betweenSafety and NutritionDr. Betsy Booren, American Meat InstituteThe issues facing the Canadian meat & poultry industry aresimilar to those facing the U.S. industry. Dr. Booren willprovide the perspective of the American Meat Institute onthese issues and opportunities for collaboration.TECHNICALRoom: New Brunswick Chair: Jorge CorreaThe Good, the Bad and the Ugly of Meeting GlobalDemand for Animal Protein: Where doesRactopamine Fit In?Stephane Beaudoin, ElancoWhere is the Global meat demand going? Why is technologynecessary to meet growing protein demand? Ractopamine asone technology option amongst many.11:45 am ‐ 1:30 pmLUNCHEONRoom: Alhambra Chair: Peter SteinCMSA Scholarships:Ms. Luiene Moura Rocha and Mr. Younes MiarMeat donated by:Maple LeafRonald A. Chisholm Scholarships:Ms. Tiange Shi and Ms. Caitlyn BestEntertainment:Banff Mountain Film Festival willpresent a few short clips.2013 Canadian Meat Council Annual Conference ‐ Page 4Leadership in Action ‐ it’s up to us!Leadership en action ‐ c’est à nous d’y voir !
1:30 pm ‐ 2:15 pmSALES & MARKETINGBREAKOUT SESSIONSRoom: Alberta Chair: Robert SerapigliaHealth Canada: The Eat Well Campaign ‐ Focus onFood SkillsElaine De Grandpre, Health CanadaAs part of an ongoing consumer education program, thestrategies used to increase awareness and educateconsumers on improving healthy eating and food skills will bepresented. These strategies are being used in the 3rd phaseof Health Canada’s Healthy Eating Awareness and EducationInitiative (1. Nutritional labeling, 2. Sodium Reduction and 3.Healthy Weights).OPERATIONSRoom: Ivor Petrak Chair: Graham DalzielAutomation in the Meat InudstryDennis Hicks, Pemberton & Associates Inc.Mr. Hicks will provide an overview of automation in the meatindustry and give an update on what took place at the IFFAtrade show in Germany.TECHNICALRoom: New Brunswick Chair: Jorge CorreaCanadian Meat Science Association/Percy GitelmanMemorial Scholarship RecipientYounes Miar (University of Alberta)Whole genome association analysis for pork quality in bothpure‐ and cross‐bred populations.Canadian Meat Council Associate MembersScholarship RecipientLuiene Moura Rocha (Laval University)Validation of stress indicators for the assessment of animalwelfare and the prediction of pork quality variation at thecommercial level.2:15 pm ‐ 2:45 pmCOFFEE BREAKTECHNICAL SYMPOSIUM POSTER SESSION & TECH FAIRRoom: Riverview LoungeTech Fair Exhibitors:Marel Townsend Further ProcessingPurac America, 3M Canada, Alchemy Systems2:45 pm ‐ 3:30 pmSALES & MARKETINGBREAKOUT SESSIONSRoom: Alberta Chair: Robert SerapigliaThe Canadian Consumer Retail Meat Study ‐ A look atthe consumer and the retail environment in CanadatodayTheresa Dietrich, People TalkingIn 2010 and again in 2012, Theresa Dietrich of People TalkingLeadership in Action ‐ it’s up to us!Leadership en action ‐ c’est à nous d’y voir !2013 Canadian Meat Council Annual Conference ‐ Page 5
was commissioned by ALMA to do a consumer research studyof the Canadian marketplace to better understand theconsumers’ attitudes and their behaviours as it relates tofresh meat. The study looked at the key motivators and driv‐ers that influence their demand for fresh meat includingthings such as product attributes, production claims as wellas the importance of country of origin. In addition, the studytook a very close look at the retail environment to betterunderstand where the consumer was shopping and whattheir influences at the retail level to purchase fresh meatwere. Theresa will be presenting the highlights from thesestudies and their implications for the meat industry today.OPERATIONSRoom: Ivor Petrak Chair: Graham DalzielFuture Regulatory Challenges?Ron Doering, GowlingsFor food safety and trade reasons, meat is still our mosthighly regulated commodity. With, for example, changingconsumer preferences, the pending repeal of the MeatInspection Act, global trading pressures, and shiftingregulatory priorities, the regulatory future is likely to beturbulent in the coming years. Food law specialist and formerPresident of the CFIA Ron Doering will review possible futureregulatory challenges for the meat industry.TECHNICALRoom: New Brunswick Chair: Jorge CorreaCompliance Verification System (CVS) and FoodSafety Enhancement Program (FSEP)Tom Graham, Canadian Food Inspection Agency (CFIA)Tom Graham will provide an update to the ComplianceVerification System (CVS) and the Food Safety EnhancementProgram (FSEP).3:30 pm ‐ 4:00 pmCOFFEE BREAKTECHNICAL SYMPOSIUM POSTER SESSION & TECH FAIRRoom: Riverview LoungeTech Fair Exhibitors:Marel Townsend Further ProcessingPurac America,3M Canada, Alchemy Systems4:00 pm ‐ 4:45 pmSALES & MARKETINGBREAKOUT SESSIONSRoom: Alberta Chair: Robert SerapigliaGuiding StarsAlexis Williams, Loblaw Companies LimitedLoblaw Companies Limited has recently launched the GuidingStars nutrition navigation system to help customers findnutritious choices when shopping. This session will coverwhat the program is all about and how it rates products witha specific focus on how beef, poultry, pork and seafood arerated and featured in the program. Colleague training andLeadership in Action ‐ it’s up to us!marketing of the program in and outof store will also be discussed.2013 Canadian Meat Council Annual Conference ‐ Page 6Leadership en action ‐ c’est à nous d’y voir !
4:00 pm ‐ 4:45 pmOPERATIONSBREAKOUT SESSIONSRoom: Ivor Petrak Chair: Graham DalzielEnergy Efficiency and Innovation as a Means toEnhance Economic CompetitivenessRichard Janecky, Canadian Industry Program for EnergyConservation (CIPEC)The Canadian Industry Program for Energy Conservation(CIPEC) is a long standing partnership between governmentand industry to promote energy efficiency within theindustrial sector. On behalf of the Partnership, RichardJanecky will give an overview of how industry can capitalizeon their energy saving opportunities and utilize governmentprograms and services, through the CIPEC partnership, to doso. Specifically, Richard will speak about common energymanagement practices; give an overview of processintegration and the ISO 50001 Energy ManagementStandard; and provide real world examples of wherecompanies have succeeded in reducing costs by bettermanaging energy use.TECHNICALRoom: New Brunswick l Chair : Jorge CorreaInspection: Horsemeat, Kangaroos and CultureDr. Rick Holley, University of ManitobaThe new era of inspection modernization, centres ofregulatory expertise, heightened public awareness, mediascrutiny, looming liability and shrinking margins mean thatmaintaining commitments to continuous improvement(particularly to food safety) seem less probable. The CFIA isbecoming less visible, but smarter. Industry must respond inkind to survive.4:45 pm ‐ 5:30 pmTECHNICAL SYMPOSIUM POSTER SESSIONTECH FAIRRoom: Riverview LoungeTech Fair Exhibitors:6:30 pm ‐ 7:00 pmMarel Townsend Further ProcessingPurac America, 3M Canada, Alchemy SystemsCOCKTAILRoom: Mount Stephen HallLeadership in Action ‐ it’s up to us!Leadership en action ‐ c’est à nous d’y voir !2013 Canadian Meat Council Annual Conference ‐ Page 7
7:00 pm ‐ 10:00 pmBANQUETRoom: Cascade Ballroom Chair: Ray Price2013 President’s Award:Meat donated by:Cargill Meat SolutionsMr. Dennis Hicks2013 Honourary Member Award:Mr. Don DavidsonScience and Technology Award:Ms. Frances NattressIntroduction of New Canadian Meat CouncilPresident:Mr. Arnold DrungIntroduction of Canadian Meat Council Board of DirectorsBanquet Entertainment:Performance by the Dueling PianosFriday, May 31, 20137:30 am ‐ 8:30 amBUFFET BREAKFASTRoom: Alhambra8:30 am ‐ 10:00 amGENERAL SESSIONRoom: Cascade Ballroom Chair: Arnold Drung8:30 am ‐ 9:15 amKeynote Speaker: Changes Within CFIA and it’s Implications forthe Meat IndustryGeorge Da Pont, President, Canadian Food InspectionAgency (CFIA)The President of CFIA will provide an overview of recentchanges within CFIA.9:15 am ‐ 10:00 amPanel Discussion:American Meat Institute/Canadian Meat Council PanelPatrick Boyle, American MeatInstituteRay Price, Sunterra MeatsJim Laws, Canadian Meat CouncilHear from the industry and association leadersin Canada and the USA on current and emergingissues affecting the meat industry.Leadership in Action ‐ it’s up to us!2013 Canadian Meat Council Annual Conference ‐ Page 8Leadership en action ‐ c’est à nous d’y voir !
10:00 am ‐ 10:30 amCOFFEE BREAKRoom: Riverview Lounge10:30 am ‐ 12:00 pmGENERAL SESSIONSRoom: Cascade Ballroom Chair: Arnold Drung10:30 am ‐ 11:15 amIndustry Food Safety Best Practices in Avoiding an OutbreakTom Graham, Canadian Food Inspection AgencyWith food safety related recalls more common place, it isessential for an organization to understand and implementprocesses that will help manage the risks associated with foodsafety. Tom Graham from the Canadian Food Inspection Agencywill explain how to control food safety risks as well as how toprevent a crisis from happening.11:15 am ‐ 11:50 amThe Big ShiftJohn Ibbitson, Globe and MailMr. Ibbitson will talk about his book “The Big Shift” co‐authoredby Darrell Bricker. He will also discuss the topic of influencing thegovernment’s economic agenda between today and the nextfederal election.11:50 pm ‐ 12:00 pmBook signing by John IbbitsonJohn Ibbitson will be available to sign his book “The Big Shift” co‐authored byDarrell Bricker. Book purchase and signing will be available throughout lunchuntil 12:30pm.12:00 pm ‐ 1:30 pmLUNCHEONRoom: Alhambra Chair: Paul SavageMeat donated by:Delft Blue/Ecolait.1:00 pm ‐ 1:30 pmThe Challenge of ConsumerConfidence in a Rapidly Changing WorldCarly Weeks, Globe and MailBurgers made with horsemeat, high‐profile recalls,concerns over additives and the rise of social mediaare just some of the major challenges facing the industry. Isconsumer confidence a lost cause?1:30 pmCONFERENCE ADJOURNMENTLeadership in Action ‐ it’s up to us!Leadership en action ‐ c’est à nous d’y voir !2013 Canadian Meat Council Annual Conference ‐ Page 9
Canadian Meat Council2013-2014 Calendar of Events2013: Western Golf TournamentJuly 19, 2013Kananaskis Country Golf CourseKananaskis, Alberta Canadian Meat Invitational Golf TournamentSeptember 6, 2013Deer Creek Golf CourseAjax, Ontario Canadian Meat Council Technical SymposiumOctober 3 ‐ 4, 2013Sheraton Gateway HotelToronto, Ontario Canadian Meat Council Compliance Verification SystemsWorkshopsFall 2013Across Canada2014: 94th Canadian Meat Council Annual ConferenceMay 7 ‐ 9, 2014Westin Harbour Castle TorontoToronto, OntarioFor more information on these events,please contact the Canadian Meat Council:407‐1545 Carling Avenue, Ottawa, ON K1Z 8P9Tel: 613‐729‐3911; Fax: 613‐729‐4997Email: info@cmc‐cvc.comwww.cmc‐cvc.comLeadership in Action ‐ it’s up to us!2013 Canadian Meat Council Annual Conference ‐ Page 10Leadership en action ‐ c’est à nous d’y voir !
Thursday: Luncheon, Banquet, Friday: Breakfast and Luncheon). Blue badge: 'Meat & Greet' & Product Tasting Reception or Banquet registration. Includes admission to either the 'Meat & Greet' & Product Tasting Reception or the Thursday banquet, as indicated on badge.
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