Marriott Bonvoy Events Converge Program

Marriott Bonvoy EventsConverge ProgramDr Michael Carr-Gregg 2020 Marriott International, Inc. Proprietary And confidential.

CONTENTS12IntroductionThe Problem &Marriott Group Needs3C onver g e At Marriott4Our Approach 2020 Marriott International, Inc. Proprietary And confidential.

INTRODUCTIONDr Michael Carr-GreggThe Marriott Hotel Group has an opportunity to create aninnovative, research-led and evidence-based wellbeingprogram with its MICE offering, thereby leading andinfluencing the way we work, meet, celebrate, connectand collaborate. With deliberate focus, Marriott canposition itself as the leaders in wellbeing in the MICEcategory.The Marriott Hotel Group can demonstrate theirunderstanding, not just of the Australian population ingeneral, but also the psychological needs of each segmentof its market; the millennial worker, corporate traveller,remote worker, busy families, board members, etc., andhas the chance to re-design its MICE offering to meet thewellbeing needs of each segment. 2020 Marriott International, Inc. Proprietary And confidential.

THE PROBLEMMental health in Australia123Mental illness is a seriousIt is more c o m m o n in menIt has b ec o m e worse sinceproblem in Australiathan womenCovid Almost half of all Australians will experience mental illness at some point in their life – one of the key findings from TheProductivity Commission Report on Mental Health, 2021. A mental illness is a condition that causes major changes to thoughts, feelings and behaviour, impairs functioning and is persistentover time. The impact of these mental health problems in the workplace has serious consequences not only for the individual butalso for the productivity of the enterprise. Employee performance, rates of illness, absenteeism, accidents and staff turnov er are allaffected by employees' mental health status and It is estimated that untreated mental health conditions cost Australian work placesapproximately 10.9 billion per year (HeadsUp Report). On average, 1 in 8 men will experience depression and 1 in 5 men will experience anxiety at some stage of their lives. Malesmake up an average 7 out of every 9 suicides every single day in Australia. The number of men who die by suicide in Australi aevery year is nearly double the national road toll (Beyond Blue).Australian con t e xt 2020 Marriott International, Inc. Proprietary And confidential.

THE PROBLEMThe changing needs of the workforce123Social isolation at work isWe aren't getting enough8 5 % aren't getting enoughgrowing with remote worksleepexerciseAs more organisations are opting for remote work, while there are some benefits, there are some serious side effects,loneliness and isolation.namelySocial isolation is rife with 1 in 4 Australians saying they are lonely. 1 in 4 homes in Australia are one person households, whichis 8 times what it was in 1950. Isolation is one of the biggest risk factors for mental illness ( A BC Australia Talks project).Australian adults are not attuned to the building blocks of well being for example:50-70% of adults don’t get enough sleep. Chronic, ‘high frequency’ sleep symptoms, where they had persisted for threemonths or longer, were present in 50.4% of respondents.Under the updated Federal Government guidelines, 8 5% of Australian adults do not meet the recommended targets forphysical activityAustralians are not meeting wellbeing targets 2020 Marriott International, Inc. Proprietary And confidential.

THE PROBLEMThe impact of remote work123'Work' as we know it hasProductivity and wellbeingCommunity andshifted dramaticallygo hand-in- h a ndconnection are vital tosupport remote workersBurnout, defined as “chronic workplace stress that has not been successfully managed’ is at an all -time high. Zoom meetingsand kitchen-tables-turned-classrooms and home offices are essential realities to survive the crisis but they are taking a tollon employees. Figures from the National Bureau of Economic Research in Massachusetts show that there are significant anddurable increases in length of the average workday ( 8.2 percent, or 48.5 minutes), along with increases in email activity.https://www.nber.org /system/files/working papers/w27612/w27612.pdfGiven the large scale economic and social upheaval wrought by COVID-19, the abrupt transition to remote work has occurredat a time when organizational coordination, decision-making processes, and productivity have never been moreconsequential.Pandemic fatigue can result not only in low productivity, anxiety, and stress for workers, but it’s also a contributingfactor in the Covid-fueled exodus of women from the workforce.Remote work 2020 Marriott International, Inc. Proprietary And confidential.

THE PROBLEMMarriott could bridge the isolationThe world of work has changed dramatically with Covid-19 pushing companies to:- scale remote work – 83%- accelerate digitalisation – 84%- accelerate automation – 50%(Source: World Economic Forum’s Future of Jobs Report)Millions of individuals globally have lost their livelihoods and millions more are at risk from the global recession, structural change to theeconomy and further automation.To address concerns about productivity and well-being that are arising out of remote working, about one-third of all employers expect to also takesteps to create a sense of community, connection and belonging among employees through digital tools, and to tackle the wellbeing challengesposed by the shift to remote work.The need for community and connection 2020 Marriott International, Inc. Proprietary And confidential.

MARRIOTT GROUPNEEDS12The pandemic is testing our humanityand values.Pu rp o s eVisibilityPurpose was already rising inA point of difference - theunique position of mentalwellbeing - that makesimportance. Now it matters morethan ever. COVID-19 has given usall a c o m m on purpose andthereby elevated the very idea ofa company ’s "purpose."Marriott stand out in thecrowded and declining MICEmarket.and customersGrowthInnovationChanging customer expectations andneeds:With up to 50% of the workforce workingremotely, traditional events like conferences,team offsites, staff development days, etctake on new meaning in which connectionand wellbeing is now central.To remain relevant, Marriott47% of consumers e x p e c tGroup needs to fundamentallybrands to translate their valuestransform how they operate,and promises into new andgrowing the share of MICEmarket.innovative products andNow is the time to reassess andrenew our purpose, both for staff3services 2020 Marriott International, Inc. Proprietary And confidential.

A POST-COVIDREALITY 2020 Marriott International, Inc. Proprietary And confidential.

THE NEW (NEVER) NORMAL123Mental health experts argue that the full s c ale of the dam age c aus ed by Covid-19, is yet to be fullyappreciated. While we in Australia are not dealing with the tragedy and c haos of plac es s uc h as the UK andUS, the chronic uncertainty c reat ed by the pandem ic inevitably leads to an undertow of stress.The reality is that we are all in completely uncharted territory when it c om es to how Australians aremanaging pos t Covid.It is impossible to accurately predict how people c om ing out of lockdown will res pond as not m uc h isknown about the long-term mental health ef fec ts of curfews, restrictions on travel, m as k wearing, strictsocial distancing measures, and the pandem ic itself.The mental health im pac t s o far is bes t understood as a “shadow pandemic” largely invisible and unlike thevirus, one does not get s ic k in s even to 14 days. The factors accumulate. Modelling from S ydney Universityand Melbourne University predict a b e s t -c a s e scenario is a 25% increase in s uic ides in 2021. That ’s anadditional 7 5 0 additional deat hs over the 3 , 0 0 0 lives lost every year. The worst c as e scenario is that wecould s ee up to 1500 additional lives lost eac h year. 2020 Marriott International, Inc. Proprietary And confidential.

TYPICAL REMOTE WORKER 2020 Marriott International, Inc. Proprietary And confidential.

THE OPPORTUNITYOne thing we do know and understand is that early intervention and prevention can make a hugedifference in how quickly people recover from mental ill health. Despite the existence of Beyondblue,RUOKAY Day, and the Black Dog Institute, research shows that 65% of people with mental health challengesdon’t seek help.As a society, we have been successful in coming together as a collective to defeat multiple outbreaks ofcoronavirus. Our next challenge will be coming together to help people rebound and develop psychologicalresilience. Human beings are social animals - we do better, together. Historically, we coped with adversity andthreat by huddling in social groups supporting each other.This is an unprecedented opportunity to give Marriott guests attending conventions, meetings andconferences the skills, knowledge and strategies to invest in their wellbeing. 2020 Marriott International, Inc. Proprietary And confidential.

The solution:'More thanJ u s t a Meeting' 2020 Marriott International, Inc. Proprietary And confidential.

Apply thelessons frompositive psychologyto the conferenceexperienceAs the r ecog ni sed global hotel leaders, Marriott nowhas an opportunity to lead the thinking and innovationin MICE as the world chang es how we all work, meetand celebrate. Meetings, Conventions, and Exhibitionsprovide a unique opportunity for people to emergefrom the new reality of Working From Home, to cometogether and invest in their mental health andr econnect with their team members The conceptsput forward are derived from positive psychol og y the sci ence and study of life’s positive qualities —well-being, happiness, satisfaction, and the ability tothrive in our d ay - t o - d ay lives.123L ead the thinkingand innovationHelp teams to reconnectand b o o s t their wellbeingWellbeing, happiness,satisfaction and thrivingin our d ay - to - d ay lives 2020 Marriott International, Inc. Proprietary And confidential.

81ConvergeIntransient verbTo come together and unite in acommon interest or focus 2020 Marriott International, Inc. Proprietary And confidential.

CONVERGE AT MARRIOTTThe framework we have created for Marriott Group isConverge. Marriott is where leaders, thinkers, creators,difference makers, dreamers, innovators, influencers,converge to build resilience and re-c onnect with oneanother. Converge means to c om e together in a c om m oninterest or focus.Let that be collective wellbeing. At Marriott hotels, itmeans bringing out the bes t in teams and communitiesas they c om e together to re-build. Converge is also anacronym for the 8 pillars of Marriott’s wellbeing program.It encapsulates the philosophy of self-care for staff andguests. 2020 Marriott International, Inc. Proprietary And confidential.

OUR APPROACHFollowing a design centered approach, we would meet at eachstage to create and deliver the usable outputs of Converge1Empathise2Understand, conduct research, gatherinsightsDesktop research, review existingdocumentationDraft insight questionsconduct reviews4DefineCreate human-centred problem scenariosGoal: define the needs of each segmente.g. Corporate remote workersConference organisersSponsorsIdeate3Gather feedback, test results – pre andpost attendee surveys, measureeffectiveness of each element of theprogramThinking partners we can bring to thetable: Smiling Mind Food Mood Centre/Deakin Australian Sleep Association Coaches5PrototypeThe elements of the Converge programe.g. Sleep offerings – room design Mindfulness spaces Nutrition program/menu Wellbeing coffee table book Group fitness classes Connection activities and spacesTest6Develop & DeliverFull recommendations of ConvergepillarsWorkshopsStaff trainingOperating proceduresMenu designInterior design 2020 Marriott International, Inc. Proprietary And confidential.

THANK YOU

At Marriott hotels, it means bringing out the best in teams and communities as they come together to re-build. Converge is also an acronym for the 8 pillars of Marriott [s wellbeing program. It encapsulates the philosophy of self-care for staff and guests. CONVERGE AT MARRIOTT 2020 Marriott International, Inc. Proprietary And confidential.