Northwest-Shoals Community College Athletics Official Brand Identity .

Northwest-Shoals Community College AthleticsOfficial Brand Identity Usage and Style Guide

IntroductionNorthwest-Shoals Community College’s (NW-SCC) athletic branding is essential to maintain a consistentvisual identity. This style guide provides athletic brand guidelines and are an important element of theCollege’s overall brand. To ensure the full and beneficial impact of both the Patriots brand image and that ofthe College, logos are to be used only as depicted in this guide.A cohesive brand is integral to the identity of the College so it can be easily recognized. Athletic logos orwordmarks not included in the guide are to be considered void and should not be used.When using athletic logos (for apparel, signage, promotion, equipment, etc.) please refer to thespecifications outlined in this guide. Use of NW-SCC athletic logos must meet approved standards and beauthorized by the NW-SCC Public Information Officer. It is important that the Patriot and all brand assetsare used properly and in a quality manner.Please contact the NW-SCC Office of Public Relations if you have any questions regarding usage of anylogo or brand-related material.For approval or questions regarding any NW-SCC brand specific logos, please contact:Public Relations OfficeOffice: 256-331-5260Email: trentrandolph@nwscc.eduNorthwest-Shoals Community College Athletics - Official Brand Identity Usage and Style Guide2

Color InformationBlue is our primary color and red isthe accent color. Red should not touchblue directly without using a whiteaccent to separate.Support ColorsWhen the official colors are notavailable, athletic logos maybe printedin all black or white (whichever offersthe best contrast). If printing in white,do not reverse the Patriots mascotlogo. Examples are shown on thefollowing pages.NOTE: Due to the inconsistentcalibration of screens and desktopprinters, always refer to the Pantone specifications for accurate colorreproduction.C: 100M: 87Y: 27R: 30G: 55B: 109HEX:#1E376DC: 7M: 100 Y: 84R: 219G: 30HEX:#DB1E36K: 19Pantone 288K: 1B: 54Pantone 199Northwest-Shoals Community College Athletics - Official Brand Identity Usage and Style Guide3

Primary LogoTwo colorTwo Color ReverseTwo color on mediumThe Patriots logo is theNorthwest-Shoals CommunityCollege athletics’ defining mark.The Patriots illustration is theprimary identifiers of the College'sathletic brand. The full and simpleprimary marks are our mainathletics logos. Use thesewhenever possible.Pantone 288 blue is the preferredbackground of the primary logos.Full colorFull Color on MediumNorthwest-Shoals Community College Athletics - Official Brand Identity Usage and Style Guide4

Secondary LogoOne ColorOne Color ReverseOne Color on MediumFull colorFull Color on Dark (a white "N" mayalso be used in this scenario)Full Color on MediumThe secondary logo is to be usedwhen space is limited or when theprimary logo would be too small tobe readable.Note: Secondary logos are not“mix and match” — do not attemptto make your own combinationswith the primary logo, othersecondary logos, the wordmark orthe mascot. If a combined logo isdesired, use the primary logo.Northwest-Shoals Community College Athletics - Official Brand Identity Usage and Style Guide5

WordmarkOne colorOne color reverseOne color on mediumThe wordmark logo is to be usedwhen space is limited or when theprimary logo would be too small tobe readable.Note: Secondary logos are not“mix and match” — do not attemptto make your own combinationswith the primary logo, theworkdmark or the secondarymarks. If a combined logo isdesired, use the primary logo.Full colorFull Color on MediumNorthwest-Shoals Community College Athletics - Official Brand Identity Usage and Style Guide6

Secondary Icons“N” IconThe alternative secondary iconsare to be used when the primarylogos are not the best option anda simplified option is needed.Prior to using secondary icons,the Public Relations Office shouldbe contacted to identify the bestalternative.“Mascot” IconNorthwest-Shoals Community College Athletics - Official Brand Identity Usage and Style Guide7

Black and WhiteBlack and white (2 color)Black (one color)Reverse (2 color)Reverse (one color)When the official colors are notavailable, athletic logos maybeprinted in all black or whitereverse (whichever offers thebest contrast).Northwest-Shoals Community College Athletics - Official Brand Identity Usage and Style Guide8

Common MisuseCommon misuse examples areshown here. These examplesapply to all logos in the systemincluding primary, secondaryand word marks.Do not use unapproved colorsNever alter the proportionsNever rotate the logoDo not modify color placementDo not skew the logoNever add graphic componentsPrior to using acceptable versionsof the College's athletic logo andmarks, all departments andstudent groups should consult withthe Public Relations Office on theappropriate version to use.Do not apply over visuallyconfusing backgroundsNever invert colorsNorthwest-Shoals Community College Athletics - Official Brand Identity Usage and Style Guide9

Uniform Assets & Team LogosExamplesUniform AssetsThe logos and marks shown on thispage are to be selected from to useon Patriots team uniforms and otherapparel as deemed appropriate.Team LogosCombined Marks incorporate the Nwith or without PATRIOTS text tomore clearly define the College andits specific athletics program.Designated Patriots logos andlogotypes can be combined with asport-specific name for each sportand key athletic operations. Thename should alwaysbe placed underneath the red line ofthe designated logo and should notbe combined with any other text,logotype or logos.The official sport-specific brandingis for NW-SCC Patriots athletics useonly. These sport-specific options areavailable for all NW-SCC athleticprograms.Northwest-Shoals Community College Athletics - Official Brand Identity Usage and Style Guide10

Sport-Specific MarksSport-specific marks can beprovided for each sport and keyathletic operations as shown in theexamples at right. These sportspecific options are available forall NW-SCC athletic programs.The name should always beplaced underneath the red lineof the designated logo and shouldnot be combined with any othertext, logotype or logos. Thespacing above and below the redline should be equidistant.The official sport-specific brandingis for NW-SCC Patriots athleticsuse only.Never use un-approvedcombinations.Use only the provided logosfrom the Office of Pubic Relations.Do not create your own.Request Patriots or sport title logosdirect from the Office of PublicRelations.Northwest-Shoals Community College Athletics - Official Brand Identity Usage and Style Guide11

TypographyOfficial school typefaceThe font (typeface) is important in the Northwest-Shoals identity. Arial has been selected as theofficial typeface to be used in all marketing and communiation materials. This will bring aprofessional appearance and consistency to all NW-SCC documents.The Athletics logo has been specifically designed and customized for the college, so forconsistency please use only the official files available from the public relations office. Do notattempt to trace or recreate the logo. Do not attempt to replicate the font for headlines or othermarketing purposes.OFFICIAL SCHOOL TYPEFACE: TUVWXYZ1234567890!@# % &*()AaNorthwest-Shoals Community College Athletics - Official Brand Identity Usage and Style Guide12

IDENTITY STANDARDSSpecific usage guidelines have been established for brand recognition to ensure that each indivdual componentis used correctly. These standards should be adhered to in order to maintain the integrity of the brand.FILE RECOMMENDATIONS Use of high resolution or vector files should always be used when applying the logo. The Public Relations Office recommends the use of EPS and PNG formatted files for logo application. EPS or Adobe Illustrator (vector) files are recommended for most vendors. PNG files are recommended for Microsoft Office and web applications.For approval or questions regarding any NW-SCC brand specific logos, please contact:Public Relations OfficeOffice: 256-331-5260Email: trentrandolph@nwscc.eduNorthwest-Shoals Community College Athletics - Official Brand Identity Usage and Style Guide13

Northwest-Shoals Community College athletics' defining mark. The Patriots illustration is the primary identifiers of the College's athletic brand. The full and simple primary marks are our main athletics logos. Use these whenever possible. Pantone 288 blue is the preferred background of the primary logos. Primary Logo