McDonald's - University Of Florida
McDonald’s 5/12/15
Perspectives on Production Sustainability, Production, and Products Ernie Meier Director of Quality System McDonalds US
Introduction
Ray Kroc “Be a good citizen. Have a real sense of community. Be involved in the life and spirit of the community you serve.”
McDonald’s U.S. 14000 Restaurants 3,100 Owner-Operators Multi-Generational 80% Franchise Owned
Our Business The 3-legged Stool Suppliers Owner/Operators Employees
McDonald’s U.S. Supply Chain Strategic Supply Quality Systems Field Supply Chain
McDonald’s U.S. Supply Chain Farm Supplier Distributor Restaurant Customer
McDonald’s Supply Chain Model is One-of-a-Kind Committed to partnering with suppliers and owner/operators to deliver the highest quality products at the best value. Food Safety & Quality Sustainability Animal Health & Welfare Strategic sourcing Supplier partnership & investment Distribution Risk management
How is McDonald’s Supply Chain Different? We cultivate strategic, long-term relationships giving our suppliers a heightened sense of belonging and commitment. We focus on strategic suppliers whose products or services significantly impact the consumer experience, food quality, cost of goods sold, and brand protection.
McDonald's U.S Restaurants Purchases . 780 MILLION pounds of beef 510 MILLION pounds of chicken 1.4 BILLION pounds of potatoes 235 MILLION pounds of cheese 160 MILLION dozen eggs 32 MILLION pounds of tomatoes 41 MILLION pounds of apples 52 MILLION pounds of coffee
Globally 5 - Billion Dollar Brands 2011 Annual Sales (Billions) Source: McDonald’s Internal Sales 2011 extrapolated to estimate WW Sales; Note: total sales for these products from internal database were adjusted to remove Fry/Drink portion of EVM sales and assumes discount of 20% on EVMs
US Beef Supply Chain
McDonald’s Impact on Florida
McDonald’s Beef Impact Rank State Pounds Percent of Supply 1 NEBRASKA 116,300,719 21.58% 2 TEXAS 110,274,920 20.46% 3 KANSAS 94,320,465 17.50% 4 COLORADO 79,459,216 14.74% 5 MINNESOTA 36,962,087 6.86% 6 CALIFORNIA 35,720,730 6.63% 7 FLORIDA 17,544,097 3.25% 8 ARIZONA 16,692,115 3.10% 9 WISCONSIN 12,962,924 2.40% 10 WASHINGTON 8,307,220 1.54% 11 MICHIGAN 4,486,444 0.83% 12 PENNSYLVANIA 2,359,982 0.44% 13 UTAH 2,125,975 0.39% 14 GEORGIA 1,503,512 0.28%
QPC Bun 10% Pickles 1% Ketchup 2% Mustard 0% Onions 2% Beef 69% Cheese 11%
Agriculture Today Percentage of Population Involved in Farming Agriculture Today Percentage of Population Involved in Farming 90% 100% 90% 30% 2% 80% 70% 60% 50% 40% 30% 20% 10% 0% 1810 1810 1910 1910 2010 2010
What does McDonald's do when the cows have wounds on them? What do you mean by 100% beef? Are your cattle corn fed or grass fed? Does McDonald's allow hormones to be used in raising the cattle? What can you say about all the negative allegations about the meat at McDonald's? Is any of it true? What can you tell me about your corporate structure and who is responsible for observing the agricultural department of McDonald's? ASHLEY High School Student Does McDonald's view their cattle as dollar signs or actual animals?
Societal Concerns
Corp orate Citiz enshi p/ Socia l Resp Bra onsib ilitynd Goo d Food , Goo d Peop le, Goo d Neig hbor Bra nd Am Cre biti ati on ng Sha red Val ue WHAT WE’RE TALKING ABOUT IS SUSTAINABILITY Tr ust
LEVERAGE OUR UNIQUE STRENGTHS & EDUCATE 29M Customers Daily 700,000 Employees Touchpoints 14,000 Restaurants 1.5B Beef Supply Chain
US Sustainability Interviews Sustainability 100% Vendors have sustainable practices. 60% Pounds sourced from Vendors with documented sustainability plans and goals. Animal Welfare 100% Vendors have annual 3rd party animal welfare audits. 93% Pounds sourced from Vendors that have PAACO certified auditor resource.
McDonald's U.S. Supply Chain shutterstock_8135944 255267s 260679s Farm Supplier Distributor Restaurant Customer. McDonald's Supply Chain Model . Risk management. How is McDonald's Supply Chain Different? We cultivate strategic, long-term relationships giving our suppliers a
Introduction- Welcome to McDonald’s! Congratulations! You are now a McDonald’s employee. This might be your first job, a temporary job, or you might have transitioned to another McDonald’s restaurant. In any case, we welcome you to the McDonald’s family. This manual is a tool for you to use throug
Jim Johannesen Chief Operating Officer, McDonald’s U.S.A. 2901123 Sales 6.5% . Goal 50,000 Actual 62,000 211_01986 . Doug Goare President McDonald’s Europe. McDonald’s Europe 7,069 Restaurants 40 Markets 14 Million Customers per Day . Of Total 20% Restaurants 40% Revenues 38% Operating Income 282713 McDonald’s Europe. Jerome Tafani CFO
McDonald’s Plan to Win is a strategic blueprint that helps all parties in the System focus on the core drivers of McDonald’s business. McDonald’s objective of Plan to Win is to keep the McDonald’s brand relevant and meet the evolving needs of
McDonald’s Case History, 2006–2015 . Win,” clearly a play on the McDonald’s Plan to Win strategic document.11 . management on the part of McDonald’s was an “off‐base” argument. These analysts pointed to McDonald’s remarkable results that were envied by many. Stakeholders were already reaping financial rewards. On the other .
somewhere between the McDonald's in Tiananmen Square in Beijing, the McDonald's in Tahrir Square in Cairo and the McDonald's off Zion Square in Jerusalem. And it was this: No two countries that both had McDonald's had fought a war against r each other since each got its McDonald's. I'm not kidding. It was uncanny. Look at the Middle East .
McDonald's Turkey McDonald's was founded in 1940 California, US. McDonald's is one of the world's largest global foodservice company with over 39,000 locations in more than 110 countries. Approximately more than ninety percent of McDonald's restaurants worldwide are owned and operated by independent local owners and franchisees.
Senior Director Supply Chain, McDonald's Europe "McDonald's led the way in implementing a fish sustainability strategy and continues to help drive industry progress." -Jim Cannon, Sustainable Fisheries Partnership MCDONALD'S SOURCES 99% OF FISH WORLDWIDE FROM MSC-CERTIFIED FISHERIES Over the past 10 years, McDonald's commitment to
McDonald's?'. In the leaflet, McDonald‟s is accused of "wrongdoing" in its business practice, which caused the „McLibel‟ case. The case has brought the most crucial impact on damaging McDonald‟s brand image through McDonald‟s business history. In this study, Discourse Formations (DFs) (McAndrew 2001, 2004) provides a
