Annual (10-K) And Quarterly (10-Q) Reports . - McDonald's

This presentation contains certain forward-looking statementsthat reflect management’s expectations regarding futureevents and operating performance and speak only as ofNovember 10, 2011. The forward-looking statements that aredetailed in the Company’s filings with the SEC such as ourannual (10-K) and quarterly (10-Q) reports also apply tothis presentation.Our website also includes reconciliations of any non-GAAPfinancial measures we mention in our presentation to itscorresponding GAAP measures. Those reconciliations maybe found at www.investor.mcdonalds.com. 2011 McDonald’s Corporation

Jan FieldsPresident, McDonald’s U.S.A.

McDonald’s U.S.Of Total42% Restaurants31% Revenues43% Operating Income

McDonald’s U.S.YTD October 2011Comp Sales4.1%

U.S. Operating Income( in Billions)YTDSept ’11 2.7 2.8 3.1 3.2 3.4 2.74%20062007200820092010

U.S. Franchised Margins( in Billions)Margin Margin % 3.2 2.9 3.0 2.7YTDSept ’11 2.6 010

U.S. Company Operated Margins( in Millions)Margin Margin % 843.0YTDSept ’11 875.8 902.1 856.5 % 673.22010

McDonald’s U.S.YTD October 2011Comp Guest Counts2.9%

Return on Invested Capital*(ROIC)TTMSept 92010* Op income (excl. impairment and other charges) plus depr and amort divided by adjusted avg gross assets

McDonald’s U.S.Return on Incremental Invested Capital*ROIICEnding Sept ’111 Year3 Year24.2%36.6%* Incremental Op Income (excl. impairment and other charges) plus depreciation and amortization divided byadjusted cash used for investing activities at constant rates

TTM Sept ’11Cash FlowAverage O/O Equity 338,000 5.5M

U.S. Growth from Various SegmentsSalads and FishFries and Desserts10%11%25%Breakfast FoodsBeverages19%12%23%ChickenBeefGrowth in AverageAnnual Restaurant Sales 875,000

U.S. Beverage Industry 156 BillionBusiness

More than 125,000Average Annual Sales / Restaurant

Oatmeal14% SalesOutside of Breakfast

U.S. Breakfast Industry 57 Billion

McDonald’s U.S.5.1%Breakfast SalesThru October

Jim JohannesenChief Operating Officer, McDonald’s U.S.A.

Sales 6.5%

Goal50,000Actual62,000

Doug GoarePresidentMcDonald’s Europe

McDonald’s Europe7,0694014 MillionRestaurantsMarketsCustomers per Day

McDonald’s EuropeOf Total20% Restaurants40% Revenues38% Operating Income

Jerome TafaniCFOMcDonald’s Europe

Europe Revenues( in Billions, % Increase in Constant Currency)Revenue Growth % 8.9 7.6 9.9 9.3 9.6YTDSept ’11 8.28%6%20068%7%200720085%6%20092010

Europe Comp SalesYTD October 3%

Europe Average Restaurant SalesTTM Sept ’11 3.6 Million2005 2.4 MillionMore than 50% increase

Europe Franchised Margin( in Millions)Margin Margin % 1,964.6 1,997.9 2,062.6YTDSept ’11 1,795.3 1,647.779.0%78.6% 1,356.778.1%78.3%78.2%2009201077.4%200620072008

Europe Company-Operated Margin( in Millions)Margin Margin % 1,373.4 1,339.7YTDSept ’11 1,239.7 1,205.2 1,139.319.8% 960.117.7%18.0%2007200818.4%16.3%20062009201019.3%

Europe Operating Income*( in Billions, % Increase in Constant Currency)Op Income Growth % 2.6 2.6 2.8YTDSept ’11 2.4 2.1 1.713%16%18%12%8%20062007* Excluding impairment and other charges2008200920109%

Europe Return on Invested Capital*ROICTTMSept 92010* Op Income (excl. impairment and other charges) plus depr and amort divided by adjusted avg gross assets

EuropeReturn on Incremental Invested Capital*ROIICEnding Sept ’111 Year29.3%3 Year33.2%* Incremental op income (excluding impairment and other charges) plus depr and amort divided by adjusted cashused for investing activities at constant rates

Europe’s Major MarketsGermanyFranceUKRussia65%of EuropeRevenue70%of EuropeOperating Income

UK PerformanceYTD Sept ’11OperatingIncome Growth*13%% Franchised64%AverageRestaurant Sales(US Millions)* In constant currencies 3.2

France PerformanceYTD Sept ’11OperatingIncome Growth*% FranchisedAverageRestaurant Sales(US Millions)* In constant currencies7%82% 4.9

Germany PerformanceYTD Sept ’11OperatingIncome Growth*% FranchisedAverageRestaurant Sales(US Millions)* In constant currencies5%82% 3.5

Russia PerformanceYTD Sept ’11OperatingIncome Growth*AverageRestaurant Sales(US Millions)* In constant currencies16% 5.6

Consumer Confidence Index Comparisonby 1Source: European CommissionQ2Q32010Q4Q1Q22011Q3

Europe Informal Eating Out(IEO) 185 BillionIndustry

250Restaurant Openings in 2012

Jim Johannesen Chief Operating Officer, McDonald’s U.S.A. 2901123 Sales 6.5% . Goal 50,000 Actual 62,000 211_01986 . Doug Goare President McDonald’s Europe. McDonald’s Europe 7,069 Restaurants 40 Markets 14 Million Customers per Day . Of Total 20% Restaurants 40% Revenues 38% Operating Income 282713 McDonald’s Europe. Jerome Tafani CFO