Media Kit 2022 - Engaged Media: Digital Media & Magazine Publishing

driveonline.com Media Kit 2022

Since its inception in 1986, DRIVE! magazine is America’s #1 automotive event source, covering everything from nostalgia racing and classic car restoration to high-tech street rodding, right on through ‘70s muscle cars. Auto enthusiasts with a passion for all things automotive depend on DRIVE! for how-to articles, show listings, pictures of cars and events, plus performance parts and service information. Grassroots rodders and racers, 98% of whom say they participate in events each year, turn to DRIVE! Published 12X per year, DRIVE! magazine is a FREE publication distributed at retail shops and events throughout California. Each issue of DRIVE! magazine is jam-packed with show listings, technical stories, new parts showcases, new tool showcases and info about the latest performance trends. About The DRIVE! Team Michael Eckerson - Editor Since 2017, Michael has been Editor In Chief for Drive! Magazine. An aftermarket vehicle industry veteran, Michael works with photographers, advertisers, editors, and contributors to spotlight events, tech stories, installations, product reviews, and vehicle featurest. Micheal continues to breath fresh life into the publication as the marketplace changes: as younger drivers become consumers, as new products come to market, and as new propulsion methods join the internal combustion engine. Drive! is committed to serving both the current and the next generation of drivers.

Readership Profile (Source: Internal*) 44 Yrs Average age group of Drive! readers 77K Drive! readers average income 80% Drive! readers own their own homes 94% Drive! readers are male 6% Drive! readers are female 48% will spend more than 9,795 on their vehicle next year 77% will purchase an automotive related part in the next 90 days Distribution This magazine is Free to the public. Each issue of DRIVE! magazine is distributed at major automotive retail outlets throughout California. We also freely distribute thousands of copies at numerous car shows, rod runs, automotive swap meets and automotive trade shows. FREE 165,000 COPIES 90% Newsstand 10% Events

2022 Closing/On Sale Dates Issue Name Ad Close Materials Due Free On This Day March 12/08/21 12/16/21 01/17/22 April 01/05/22 01/13/22 02/14/22 May 02/09/22 02/17/22 03/21/22 June 03/09/22 03/17/22 04/18/22 July 04/06/22 04/14/22 05/16/22 August 05/11/22 05/19/22 06/20/22 September 06/08/22 06/16/22 07/18/22 October 07/06/22 07/14/22 08/15/22 November 08/10/22 08/18/22 09/19/22 December 09/07/22 09/15/22 10/17/22 January '23 10/05/22 10/13/22 11/14/22 February '23 11/09/22 11/17/22 12/19/22 *Dates subject to change. 2022 Advertising Rates Size 1x ( ) 6x ( ) 12x ( ) Full Page 2,347 2,232 1,984 2/3 Page 1,860 1,674 1,488 1/2 Page 1,488 1,339 1,190 1/3 Page 1,240 1,117 992 1/4 Page 992 893 793 1/6 Page 744 669 595 2 Page Spread 4,713 4,242 3,770 Cover 2 2,976 2,679 2,381 Cover 3 2,728 2,455 2,182 Cover 4 3,224 2,903 2,579

Ad Sizes and Specifications Design Recommendations When submitting ads for Drive! Magazine, avoid using black or dark colors as your primary background. Your ad will appear clearer using lighter colors. Fonts Avoid using thin fonts whenever possible Mechanical Requirements » Printing: Web Offset » Binding: Perfect Bound » Trim Size: 7.75” x 10.25” Material Requirements » Digital Files—PDF 300 DPI » Total maximum dot densities—180% for 2 colors, 280% for 4 colors Publisher set (pubset) ads should arrive no later than the ad close date. This includes ad copy, photographs, logo, etc. needed to build the ad. Engaged Media Inc. will supply a price quote for authorization based on the amount of work necessary to complete the ad. Alteration and correction request to the finished product will be billed to the advertiser. Changes and corrections to existing ads will be billed to the advertiser. Please supply necessary instructions, legible copy and ad material before the ad material due date. Please note: Unless specified through prior written agreement with the Publisher, the Publisher will hold existing advertising materials for one year only after the issue date. Standard Units Width & Depth Full page (live area)* 7” x 9.75” deep 2/3 page (vertical) 4.5” x 9.625” deep 1/2 page (horizontal) 6.75” x 4.75” deep 1/2 page (vertical) 4.5” x 7.25” deep 1/3 page (horizontal) 4.5” x 4.75” deep 1/3 page (vertical) 2.125” x 9.625” deep 1/4 page (vertical) 3.25” x 4.75” deep 1/6 page (vertical) 2.125” x 4.75” deep Magazine Trim Size: 7.75” x 10.5” deep Full-Page Bleed (all 4 sides): 8” x 10.5” deep Non-Bleed Spread: 14.75” x 9.75” deep Full-Bleed Spread (all 4 sides): 15.75” x 10.5” deep (Keep live matter centered to 14.75” x 9.75”) *Live Area: Type and other image not intended to bleed must be kept 1/4” from final trim. For query, please contact: Gabe Frimmel Advertising Sales Director 2220 Sedwick Rd, Durham, NC 27713 Phone: 800-332-3330 Ext. 1930 Email: gfrimmel@engaged.media

Media Kit 2022 driveonline.com. Since its inception in 1986, DRIVE! magazine is America's #1 automotive event source, covering everything from nostalgia racing and classic car restoration to high-tech street rodding, right on through '70s muscle cars. . Email: gfrimmel@engaged.media 2220 Sedwick Rd, Durham, NC 27713 Ad Sizes and .