Working With Our Logo - Barnardo's

Working with our logo April 2018

Working with our logo April 2018 Contents 2

Working with our logo April 2018 Our logo A brand is much more than a logo but a logo is a charity’s most important visual signifier. Our logo therefore needs to be integral to all our materials. Our corporate green is pantone 376 Our name prints in 100 per cent black The Barnardo’s and the Believe in Children line are always fused together. After completing a logo request form permission to use any variant of the logo must be obtained from the Barnardo’s Brand team. Email: brand@barnardos.org.uk. If you are an external agency then please ask your Barnardo’s contact to request the logo from the brand team. 3

Working with our logo April 2018 Logo variations When our primary logo cannot be used please use one of the secondary options. Please do not deviate from these options or change the colour of our logo. Primary logo Wherever possible our logo should appear on a white background. Only use the white reversed version when you are restricted by design/printing limitations. For logo artwork use logo request form and for any questions regarding visual identify, email: brand@barnardos.org.uk Secondary options 4

Working with our logo April 2018 Logo exclusion zone and positioning BADGE EXCLUSION ZONE This zone is based on the size of our ‘badge’. It should be positioned no less than the exclusion zone measure in from the edge of the page or other graphic elements. BADGE EXCLUSION ZONE BADGE EXCLUSION ZONE When our logo is placed on materials of Barnardo’s or other organisations’ or alongside other logos, an exclusion zone must be used. BADGE EXCLUSION ZONE 5

Working with our logo April 2018 Logo sizes The size of the logo is based on the full width. To achieve ease of recognition and legibility in both print and digital media the logo must never be reproduced smaller than the following sizes: Print – minimum size 28mm Recommended sizes for logo reproduction: A6 A5 1/3A4 A4 A3 A2 A1 44mm 44mm 40mm 55mm 77mm 110mm 155mm Digital media – minimum size 79px 6

Working with our logo April 2018 Things to avoid As our key visual signifier, our logo must be used correctly across all our communications. Here are some situations to avoid. Sunshine Project DON’T remove our brand message ‘Believe in children.’ DON’T add words or images to the logo. DON’T distort the proportions of the logo. DON’T change the colour of any element of the logo. DON’T place the logo on a background colour or image. DO use the logo artwork provided. 7

Working with our logo April 2018 National logos Each nation has its own logo. For a dedicated Welsh, Scottish or Northern Irish audience, the appropriate logo can be used instead of the UK logo. The same guidelines apply as for the UK logo. For additional information on using our logo and our brand please refer to the Brand guidelines document or or email brand@barnardos.org.uk Scotland logo Northern Ireland logo Welsh ‘Bilingual’ logo Welsh ‘English’ logo Welsh logo 8

Working with our logo April 2018 Logo options for partners Where our fundraisers or partners wish to use our logo, one of the following lock-ups can be used. In aid of logo In partnership with logo In aid of – for individuals or organisations who are fundraising on behalf of us In partnership with – for organisations we are working with us to deliver a project Proud to support logo Proud to support – for partnerships with external organisations Products, campaigns or services should not have their own logo. Using the Barnardo’s brand ensures your communication is clear to the audience and instantly recognisable as Barnardo’s, so you benefit from the awareness of our established brand. 9

Working with our logo April 2018 Registered Charity Nos. It is a legal requirement and Barnardo’s policy to carry our registered charity numbers on all communications materials alongside the logo. To discuss our policy work, please contact: Debbie Moss, Parliamentary Adviser Email: debbie.moss@barnardos.org.uk Telephone: 07827 308 880 This line must read as follows: www.barnardos.org.uk Barnardo’s Registered Charity Nos. 216250 and SC037605 Head Office, Tanners Lane, Barkingside, Ilford, Essex IG6 1QG Tel: 020 8551 0011 Fax: 020 8551 8267 If space is limited: Barnardo’s Reg. Charity Nos. 216250 & SC037605 Incredible things happen when you Believe in Children. Barnardo’s Registered Charity Nos. 216250 and SC037605 17958dos16 Help us transform the lives of vulnerable children and young people across the UK. Visit www.believeinme.org.uk To discuss our policy work, please contact: Debbie Moss, Parliamentary Adviser Email: debbie.moss@barnardos.org.uk Telephone: 07827 308 880 www.barnardos.org.uk Head Office, Tanners Lane, Barkingside, Ilford, Essex IG6 1QG Tel: 020 8551 0011 Fax: 020 8551 8267 Barnardo’s Registered Charity Nos. 216250 and SC037605 17958dos16 @barnardos For logo artwork use logo request form and for any questions regarding visual identify, email brand@barnardos.org.uk Please ask your Barnardo's contact to email Brand team if you are an external agency or organisation. 10

Working with our logo April 2018 Our logo A brand is much more than a logo but a logo is a charity's most important visual signifier. . BarnardoÕs Registered Charity Nos. 216250 and SC037605 17958dos16 Head O!ce, Tanners Lane, Barkingside, Ilford, Essex IG6 1QG Tel: 020 8551 0011 Fax: 020 8551 8267