October 2019 OCC ADR Report - Assets.simpleviewinc

Memo To: HAM From: Evelyn Fine Date: December 5, 2019 Subject: October 2019 Occupancy & Average Daily Rate Report Overall Daytona Beach Area Occupancy decreased about 6%, to 54% in October 2019 from 58% in October 2018. The Daytona Beach Area Average Daily Rate decreased about 5%, to 113.07 in October 2019 from 118.66 in October 2018. The Daytona Beach Area Revenue per Available Room decreased about 11%, to 60.91 in October 2019 from 68.22 in October 2018. Poor weather had a negative impact during Biketoberfest. EF/LK

HALIFAX AREA HOTEL/MOTEL OCCUPANCY 2017 - 2019 - JANUARY - . ,. - - - - - - - - - ., - , I 8% 7""" ,. ::-- 8% 62% FEBRUARY 83% 84% % MARCH APRIL MAY JUNE JULY lil 2019 AUGUST El 2018 02017 SEPTEMBER OCTOBER NOVEMBER DECEMBER 53% 1 - - - - - - - . - - - - - - - ' 53 0% 2019 YTD AVG. 66% 2018 YTD AVG. 69% 2017 YTD AVG. 69% 20% OCTOBER 2019 OCTOBER 2019 40% HIGH 88% LOW 24 % 60% 80% 100%

HALIFAX AREA HOTEL/MOTEL AVERAGE DAILY RATE 2017 - 2019 - · ' ··- . ------------·-·····-- ·-----------7 JANUARY FEBRUARY MARCH APRIL MAY JUNE 2019 2018 (;;g) JULY 2017 AUGUST SEPTEMBER OCTOBER NOVEMBER 104.85 107.99 1 - - - -- - - - r - -- - - --r--' DECEMBER 0.00 2019 YTD AVG. 131.23 2018 YTD AVG. 131.19 2017 YTD AVG. 128.44 99.86 97.14 50.00 OCTOBER 2019 OCTOBER 2019 100.00 HIGH 167.22 LOW 66.65 ii 150.00 200.00

HALIFAX AREA HOTEL/MOTEL REV PAR BY MONTH 2017 - 2019 ' JANUARY - ,- FEBRUARY r . -- - fi - r· - MARCH 1 7" 3 - - -- ·- - - 74.33 72.10 72.19 --- - - - - - ---- -- 111.90 -- --- z ; J 115.88 114.44 - --- - --- - - -- --- - - - - -- 124.4 125.5 122.67 I --- .- APRIL MAY JUNE JULY 113.07 118.09 1 - - - - ----.--------.------' 116.28 111 2019 ffi 2018 2017 AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER 52.47 t - - - - - - - , , 51 .25 0.00 50.00 100.00 2019 YTD AVG. 87.11 2018 YTD AVG. 90.74 2017 YTD AVG. 87.36 iii 150.00 200.00

VOLUSIA HOTEL/MOTEL OCCUPANCY 2017 - 2019 r- JANUARY - -- - - - --- - - - 61% Ff: 61% 63% FEBRUARY MARCH APRIL MAY JUNE 2019 ltil 2018 JULY 2017 AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER 54 55 0% 2019 YTD AVG. 67% 2018 YTD AVG. 70% 2017 YTD AVG. 69% 20% 40% OCTOBER 2019 HIGH 88% OCTOBER 2019 LOW 24% 1 0 60% 80% 100%

VOLUSIA HOTEL/MOTEL AVERAGE DAILY RATE 2017 - 2019 ······----. JANUARY ··- - --- - - -- . -- - - - -- . ----·7 125.43 - ;- 123.43 17.98 FEBRUARY MARCH APRIL MAY JUNE 2019 2018 0 2017 JULY AUGUST SEPTEMBER OCTOBER NOVEMBER 1 - - - -- 104.95 ----.------r---' 109.55 DECEMBER 0.00 2019 YTD AVG. 131.22 2018 YTD AVG. 130.80 2017 YTD AVG. 128.02 101.30 100.27 50.00 OCTOBER 2019 OCTOBER 2019 100.00 HIGH 231.88 LOW 66.65 2 150.00 200.00

VOLUSIA HOTEL/MOTEL REV PAR BY MONTH 2017 - 2019 -- - - - - -- - - - - r-- - ., JANUARY 75.82 74.61 73.95 FEBRUARY 127.4 126.4 , . 123.7 MARCH APRIL MAY JUNE 2019 JULY 2018 2017 AUGUST SEPTEMBER 63.03 69.27 OCTOBER 1----- -.l NOVEMBER 70.76 57.06 - - - - - - . - - - - - ' 65.67 DECEMBER 1--------.--J 0.00 54.24 54.66 50.00 100.00 2019 VTD AVG. 88.39 2018 VTD AVG. 91.53 2017 VTD AVG. 87.93 3 150.00 200.00

VOLUSIA AVERAGE DAILY RATE BY AREA SECTORS OCTOBER 2017 - 2019 VOLUSIA OCCUPANCY BY AREA SECTORS OCTOBER 2017 - 2019 ALL SECTORS ALL SECTORS SOUTHEAST VOLUSIA SOUTHEAST VOLUSIA WEST VOLUSIA WEST VOLUSIA AIRPORT/SPEEDWAY DISTRICT AIRPORT/SPEEDWAY DISTRICT Iii 2019 11 2019 2018 2018 2017 HIGHWAY 1-95 INTERSECTIONS DAYTONA BEACHSIDE DAYTONA BEACHSIDE DAYTONA BEACH SHORES BEACHSIDE DAYTONA BEACH SHORES BEACHSIDE 0% 20% 40% 60% 80% 100% AREA SECTORS WITH FEWER THAN FIVE PROPERTIES REPORTING ARE NOT INCLUDED. 2017 HIGHWAY 1-95 INTERSECTIONS 0 4 40 80 120 160 200

VOLUSIA REV PAR BY AREA SECTORS OCTOBER 2017 - 2019 ALL SECTORS SOUTHEAST VOLUSIA WEST VOLUSIA 11 2019 2018 2017 AIRPORT/SPEEDWAY DISTRICT HIGHWAY 1-95 INTERSECTIONS DAYTONA BEACHSIDE DAYTONA BEACH SHORES BEACHSIDE 0 40 80 120 160 200 AREA SECTORS WITH FEWER THAN FIVE PROPERTIES REPORTING ARE NOT INCLUDED. 5 Mid-Florida Marketing & Research, Inc.

VOLUSIA AVERAGE DAILY RATE BY PROPERTY SIZE OCTOBER 2017 - 2019 VOLUSIA OCCUPANCY BY PROPERTY SIZE OCTOBER 2017 - 2019 60/o ALL SECTORS .:.;:;.;JJ- ALL 59% 1-----.--- --.J SECTORS 64 /4 r--- I'L 151 ---- --- --, 125.36 :t 151 ROOMS ROOMS Iii 2019 2018 12 .61 1-------- ---.:.-.,J l!l 2019 123 20 1-----.------.J 2018 2017 2017 61% 76 - 150 76 -150 63% ROOMS 113.6 ROOMS 69 1/o 1------.---- J 5% 1 - 75 ROOMS t - - ' - ; --'---1, 89.65 1 - 75 60% ROOMS 61% 0% 20% 40% 60% 04.20 80% 85. 2 1-- ; .;.;.,. ""-----1.--, 1-------,-----,.----l 100% 0 40 80 9 .73 120 160 6 Mid-Florido M-ag & Ros 200

VOLUSIA REV PAR BY PROPERTY SIZE OCTOBER 2017 - 2019 ALL SECTORS 70.76 151 ROOMS 2019 2018 2017 76 - 150 71.01 72.34 ROOMS 1 - 75 ROOMS 0 40 80 120 160 200 7

VOLUSIA OCCUPANCY BY MEETING & CONVENTION FACILITIES OCTOBER 2017 - 2019 VOLUSIA AVERAGE DAILY RATE BY MEETING & CONVENTION FACILITIES - OCTOBER 2017 - 2019 ALL SECTORS ALL SECTORS 64 6 /4, WITH MEETING & & 58% CONVENTION FACLITIES 67 CONVENTION FACLITIES EJ2019 1!1 2019 2018 2018 2017 2017 WITHOUT MEETING & CONVENTION FACLITIES 60% 62% 0% 20% 40% 60% 12 .98 0 501o WITHOUT MEETING & CONVENTION FACLITIES 12 .25 WITH MEETING 80% 114. 3 9 .95 0 100% 8 40 80 120 160 200

VOLUSIA REV PAR BY MEETING & CONVENTION FACILITIES - OCTOBER 2017 - 2019 ALL SECTORS 70.7 69.15 WITH MEETING & CONVENTION FACLITIES 11 2019 2018 69.64 2017 82. 7 WITHOUT MEETING & CONVENTION FACLITIES 0 40 80 120 160 200 9

VOLUSIA AVERAGE DAILY RATE BY FOOD/BEVERAGE OCTOBER 2017 - 2019 VOLUSIA OCCUPANCY BY FOOD/BEVERAGE OCTOBER 2017 - 2019 6% ALL SECTORS ALL SECTORS 64 109. 7 0 2019 301o WITH FOOD/BEVERAGE 117.01 --- --- --- - I i 2018 58% WITH FOOD/BEVERAGE 2017 ' ! I 61 2019 i ' 2018 1 I - 2017 60% 58% WITHOUT FOOD/BEVERAGE WITHOUT FOOD/BEVERAGE 60% 67 ¼ 0% 20% 40% 60% 80% 100% 0 10 40 80 120 160 200

VOLUSIA REV PAR BY FOOD/BEVERAGE OCTOBER 2017 - 2019 ALL SECTORS 2019 67.5 2018 WITH FOOD/BEVERAGE 2017 WITHOUT FOOD/BEVERAGE 66.1 67.4 0 40 80 120 160 200 11

VOLUSIA HOTEL/MOTEL OCCUPANCY BY PRICE RANGE OCTOBER 2017 - 2019 ALL PROPERTIES 64% OVER 150 2019 100 TO 149 2018 60% t----, ; ; .; .;.:. ,;,, . ---, 2017 67% 50 TO 99 62% 001o LESS THAN 50 0% 0% 0% 20% 40% 12 60% 80% 100%

VOLUSIA OCCUPANCY BY AREA SECTORS BIKETOBERFEST 2017 - 2019 VOLUSIA OCCUPANCY BY AREA SECTORS BIKETOBERFEST 2017 - 2019 r---I . ALL SECTORS ALL SECTORS -- -- - -- - - -.- --. .:. - , . 15 .76 1 4.81 ----------t 1 3.34 , - - -- - - - , SOUTHEAST VOLUSIA 2019 1!1 2019 2018 2018 2017 84 ¼ 80 96% WEST VOLUSIA DAYTONA BEACHSIDE DAYTONA BEACH SHORES BEACHSIDE DAYTONA BEACH SHORES BEACHSIDE 20% 40% 60% WEST VOLUSIA DAYTONA BEACHSIDE 0% 2017 SOUTHEAST VOLUSIA .9 . 1 71.90 193.79 191.83 14 8 1 .60 15 54 ' 80% 100% 0 13 40 80 120 160 200

VOLUSIA AVERAGE DAILY RATE BY PROPERTY SIZE BIKETOBERFEST 2017 - 2019 VOLUSIA OCCUPANCY BY PROPERTY SIZE BIKETOBERFEST 2017 - 2019 156. 6 164 81 SECTORS 1--.; ; ; ;.;.:. ; .::.a.a:. :.; ; 163 34 f------,-----,.------l ALL ALL SECTORS 701o 151 151 ROOMS ROOMS lil 2018 1!1 2019 2017 2018 76 - 150 ROOMS 2016 76 -150 2017 ROOMS I' , ------- % 1 - 75 ROOMS p::--.:"'- :c.:---"--'-'-;. ;.---'--"-.,; ;.:.;, ;. ----1.L., - ---- . --- ; I 1 - 75 % i .- ·- - ; ROOMS 83% 0% 20% 40% 60% 80% 100% 0 14 40 80 120 160 200

VOLUSIA OCCUPANCY BY MEETING & CONVENTION FACILITIES BIKETOBERFEST 2017 - 2019 VOLUSIA AVERAGE DAILY RATE BY MEETING & CONVENTION FACILITIES - BIKETOBERFEST 2017-2019 ALL SECTORS ALL SECTORS 16 .81 7% 16 .34 WITH MEETING WITH MEETING & & 701o CONVENTION FACLITIES 79% 0% 20% 40% 60% 80% 80.55 m2019 111 2019 2018 2018 2017 2017 7 % WITHOUT MEETING & CONVENTION FACLITIES 1 79.68 CONVENTION FACLITIES WITHOUT MEETING & CONVENTION FACLITIES 0 100% 15 40 80 120 160 200

VOLUSIA AVERAGE DAILY RATE BY FOOD/BEVERAGE BIKETOBERFEST 2017 - 2019 VOLUSIA OCCUPANCY BY FOOD/BEVERAGE BIKETOBERFEST 2017 - 2019 501o ALL SECTORS ALL SECTORS . . , i I .J .- WITH FOOD/BEVERAGE 7 % WITH FOOD/BEVERAGE 4% 183.67 4% 183.84 2019 11 2018 2018 2018 2017 2017 146. 2 WITHOUT FOOD/BEVERAGE WITHOUT FOOD/BEVERAGE 5% 147. 2 0% 20% 40% 60% 80% 100% 0 16 40 80 120 160 200

PARTICIPATING PROPERTIES BY AREA SECTOR MONTHS REPORTING 2019 RMS JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC DAYTONA BEACH SHORES BEACHSIDE BAHAMA HOUSE HOLIDAY INN EXPRESS AND SUITES OCEANFRONT 95 132 112 111 100 HYATT PLACE OCEAN COURT MOTEL BEST WESTERN PLUS AKU TIKI EL CARIBE RESORT & CONF. CENTER HAMPTON DAYTONA SHORES OCEANFRONT OCEANSIDE INN PERRY'S OCEAN EDGE RESORT RESIDENCE INN DAYTONA BEACH OCEANFRONT SHORES RESORT & SPA SUN VIKING LODGE X X X X X X X X X X X X X X X X X X X X X X X X X X X 143 X X X X X X 33 191 200 105 212 91 X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X DAYTONA BEACHSIDE BEST WESTERN DAYTONA INN SEABREEZE DAYTONA BEACH REGENCY DAYTONA BEACH RESORT HARD ROCK HOTEL HILTON DAYTONA BEACH RESORT HILTON GARDEN INN DAYTONA BEACH OCEANFRONT HOLIDAY INN & SUITES DAYTONA BEACH ON THE OCEAN HOLIDAY INN RESORT DAYTONA NAUTILUS INN OCEAN BREEZE CLUB HOTEL PLAZA RESORT & SPA SILVER BEACH CLUB WYNDHAM OCEAN WALK 96 98 303 200 742 144 123 188 90 206 322 X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X 74 X X 127 X X X X X X X X X

PARTICIPATING PROPERTIES BY AREA SECTOR MONTHS REPORTING 2019 RMS JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC ORMOND BEACHSIDE BEST WESTERN CASTILLO DEL SOL 147 X X X CORAL SANDS OCEAN FRONT 102 X X COVE ON ORMOND BEACH 112 X X X BEST WESTERN SPEEDWAY 151 *COUNTRY INN & SUITES PORT ORANGE 87 X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X HIGHWAY I-95 INTERSECTIONS X X CLARION INN DESTINATION DAYTONA 79 X LA QUINTA INN 143 X X X X SLEEP INN 82 X X X X X X X X X DAYTONA BEACH COURTYARD 122 X X X X X X X X 122 X X X X X X X DAYTONA BEACH RESIDENCE INN X X X X X HAMPTON INN AIRPORT 122 X X X X X X X X X X HILTON GARDEN INN D B AIRPORT 115 X X X X X X X X X HOMEWOOD SUITES 94 X X X X X X X X X X X X X 64 X X X QUALITY INN DAYTONA X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X AIRPORT/SPEEDWAY DISTRICT WEST VOLUSIA ALLING HOUSE BED AND BREAKFAST ORANGE CITY 8 ARTISAN DOWNTOWN 14 COMFORT INN DELAND 68 COURTYARD DELAND 104 DAYS INN ORANGE CITY 37 X X HAMPTON INN DEBARY 76 X HAMPTON INN DELAND 94 X HOLIDAY IN EXPRESS ORANGE CITY 114 HONTOON LANDING 18 X X BEST WESTERN HOTEL 101 X COASTAL WATERS INN 40 X SE VOLUSIA *COUNTRY INN & SUITES PORT ORANGE HAMPTON INN INN ON THE AVENUE OCEAN TRILLIUM SUITES SPRINGHILL SUITES 87 X X X 122 X X X X X X X X X X X X X X X X X X 6 32 114 X *Country Inn & Suites is listed in Area Sectors Highway 1-95 Intersections and SE Volusia X X X X X X X X

Overall Daytona Beach Area Occupancy decreased about 6%, to 54% in October 2019 from 58% in October 2018. The Daytona Beach Area Average Daily Rate decreased about 5%, to 113.07 in October 2019 from 118.66 in October 2018. The Daytona Beach Area Revenue per Available Room decreased about 11%, to 60.91 in October 2019 from 68.22 in October 2018.