SUPPORT TO STATE EXTENSION PROGRAMMES FOR
GUIDELINES FORSUPPORT TO STATE EXTENSION PROGRAMMES FOREXTENSION REFORMS (ATMA) SCHEME, 2018Directorate of ExtensionDepartment of Agriculture, Cooperation & Farmers WelfareMinistry of Agriculture & Farmers WelfareGovernment of IndiaKrishiBhawan, New Delhi -110001October, 2018ATMA GUIDELINES, 2018 under Krishonnati Yojana
TABLE OF CONTENTSSr. No.Item Description3.64.4.15.5.15.26.6.16.26.3Table of AbbreviationsBackground and StrategyBackground of Sub-Mission on Agricultural Extension (SAME)Support to State Extn.Programmes for Extn. Reforms(ATMA)GuidelinesIntroductionAims and objectivesStrategyOrganizational structureCommitteesProcess Flow for Action PlansComponents of the schemeSpecialist & functionary supportMode of recruitment and remunerationSupport for innovative activity at village level (Farmer Friend)Cafeteria of ActivitiesATMA CafeteriaCafeteria GuidelinesMain activities included in the cafeteriaMain activities included in innovative technology dissemination(itd) componentInvolvement of Agri-Clinics & Agri-Business Centres and DAESItraineesSetting up of Community Radio Stations (CRSs)Other Operational MattersOther Operational MattersConvergence of Extension WorkConvergenceNetworkingBudget Allocation, Release and UtilizationAllocation and Scheme costRelease of fundsImplementation of DBT in ATMA scheme7.7.18.I (a)I (b)I (c)I (d)I (e)Monitoring and EvaluationMonitoring & EvaluationANNEXURESInter Departmental Working Group (IDWG)State Agricultural Management and Extension Training InstitutesATMA Governing Board (GB)ATMA Management Committee (AMC)Block Technology Team .23.33.43.5ATMA GUIDELINES, 2018 under Krishonnati 4243-4546-474849-5253-5455
I (f)II (a)II (b)II (c)III(a)III (b)III(c)Farmers Advisory Committees at Block, District & State levelsSpecialist and Functionary support eligible under the SchemeDuties/ Responsibilities of Specialists & FunctionariesAbstract of Number of Posts, Remuneration and EligibilityATMA CafeteriaInnovative Technology Dissemination ComponentIllustrative List of Optimum & Realistic Targets and LikelyShortfall which may be met from RKVY-RAFTAARAppendix I Concept of farm schoolAppendix- Operationalizing Farm School at Block / Gram Panchayat levelIIcost norms/ ceilingsIVSummary of Important Farmer Oriented Activities benefitingindividual farmersVConvergence between Agricultural Research and ExtensionVI(a)Form of Utilization Certificate (for State Governments)Audited Statement of Expenditure for the year VI(b)VIIActivity mapping for Panchayati Raj InstitutionsATMA GUIDELINES, 2018 under Krishonnati 96979899
TABLE OF y. ics & Agri-Business CentersAgricultural Extension ManagementAgro-Ecological SituationAgriculture Resources Improvement System NetworkAgriculture Production CommissionerAgricultural Technology Management AgencyBlock Action PlanBlock Development OfficerBlock Farmers Advisory CommitteeBlock Technology ManagerBlock Technology TeamComprehensive District Agriculture PlanCommodity Interest GroupsCommunity Radio StationCommon Service CentreDepartment of Agriculture. Cooperation & Farmers’ WelfareDistrict Agriculture Action PlanDistrict Farmers Advisory CommitteeDirectorate of ExtensionDeputy Project DirectorExtension Education InstitutesElectronic Monitoring SystemExposure VisitFarmers Advisory CommitteesFarmer FriendFarmers Field SchoolFarm Information & Advisory CentreFarmers Interest GroupsFront Line DemonstrationFarmers OrganizationsFarm SchoolGoverning BoardIndian Council of Agricultural ResearchInformation & Communication TechnologyInter Departmental Working GroupIntegrated Pest ManagementInnovations in Technology DisseminationKisan Call CentreKrishiVigyan KendraMonitoring & EvaluationNational Institute of Agricultural Extension ManagementManagement CommitteeMemorandum of UnderstandingNational Agricultural Technology ProjectNational Commission on FarmersATMA GUIDELINES, 2018 under Krishonnati Yojana
tional Development CouncilNational e-Governance PlanNational Food Security MissionNon-Governmental OrganizationsNational Policy for FarmersNational Project on Soil Health & Fertility ManagementNatural Resource ManagementProject DirectorPost Graduate Diploma in Agricultural Extension ManagementPetrol Oil & LubricantsPublic-Private-PartnershipParticipatory Rural AppraisalPanchayati Raj InstitutionsPrincipal SecretaryResearch-Extension-Farmer linkageRashtriyaKrishiVikasYojanaState Agricultural Management and Extension Training InstituteState Agricultural UniversityState Extension Work PlanSelf Help GroupState Level Sanctioning CommitteeState Level Sanctioning CommitteeSubject Matter SpecialistState Nodal OfficerStrategic Research & Extension PlanVillage Action PlanZonal Research StationATMA GUIDELINES, 2018 under Krishonnati Yojana
Sub-Mission on Agricultural Extension (SMAE)1. Background and Strategy:1.1 SMAE: Erstwhile Sub-Mission on Agricultural Extension ulturalExtension & Technology (NMAET) w.e.f. 2014-15. Now SMAE has beensubsumed as sub-scheme of Umbrella Scheme- Green RevolutionKrishonnatiYojana from 2017-18.Restructuring and strengthening of agricultural extension machinery has to be ajudicious mix of extensive physical outreach of personnel, enhancement inquality through domain experts & regular capacity building, interactive methodsof information dissemination, Public Private Partnership, pervasive & innovativeuse of Information & Communication Technology (ICT) / Mass Media, Federationof groups and convergence of extension related efforts under various schemesand programmes of Government of India and the State Governments. Theobjective of this Sub-Mission is to appropriately strengthen, expand and up-scaleexisting Extension & Information Technology (IT) Schemes. The on-goingExtension Schemes include the Central Sector and Centrally Sponsored Schemesbeing implemented by the Extension Division/Directorate of Extension. Even inthe case of Central Sector Schemes which are proposed to be subsumed withinthe Mission, a greater role has been envisaged for the States through their activeATMA GUIDELINES, 2018 under Krishonnati YojanaPage 1
involvement in planning, implementation and monitoring. The continuation ofSMAE beyond 12th Plan periodincludes the following components:A.Centrally Sponsored Schemes1. Support to State Extension Programme for Extension ReformsB.Central Sector Schemes1. Mass Media Support to Agricultural Extension2. Agri Clinics &Agri Business Centres (ACABC)3. Extension Support to Central Institutes4. Strengthening/Promoting Agricultural Information System including KisanCall Centers (KCC)ATMA GUIDELINES, 2018 under Krishonnati YojanaPage 2
II. Support To State Extension ProgrammesFor Extension Reforms (ATMA SchemeGUIDELINES)ATMA GUIDELINES, 2018 under Krishonnati YojanaPage 3
2. Support To State Extension ProgrammesExtension Reforms (ATMA Scheme)For2.1. INTRODUCTION: Extension Reforms in India were pilot tested in 28Districts in 7 States from 1998 to 2005. This successful experiment servedas a basis to launch the Scheme “Support to State Extension Programmesfor Extension Reforms” in the year 2005-06. It was revamped, expandedand strengthened comprehensively in the year 2010& 2014. Coverage ofthe scheme was increased in a phased manner. It is currently operationalin 676 districts.The 12th Plan Approach Paper identifies several challenges faced by theagricultural extension and also gives suggestions to deal with the same.Some of these include integrating KrishiVigyan Kendra’s (KVKs) problemsolving skills and the feed-back they provide to State AgricultureUniversities (SAUs) and National Agriculture Research System (NARS) withATMA and strengthen district level planning; using technology to reach outto the farmers, raising capability of rural poor to conserve and managetheir livestock and fisheries resources and derive sustainable incomes; linksmall farmers to markets; promote decentralized participatory research aswell as knowledge intensive alternatives in rain-fed regions.2.2AIMS and OBJECTIVES:2.2.1 The Scheme ‘Support to State Extension Programmes for ExtensionReforms’ aims at making extension system farmer driven and farmeraccountable by disseminating technology to farmers through newinstitutional arrangements viz. Agricultural Technology ManagementAgency (ATMA) at district level to operationalize the extensionreforms on a participatory mode.ATMA GUIDELINES, 2018 under Krishonnati YojanaPage 4
2.2.2 This Scheme shall focus on the following key extension reforms: Encouraging multi-agency extension strategies involving Public/Private Extension Service Providers. Ensuring an integrated, broad-based extension delivery mechanismconsistent with farming system approach with a focus on bottom upplanning process. Adopting group approach to extension in line with the identifiedneeds and requirements of the farmers in the form of CIGs & FIGsand consolidate them as Farmers Producer Organizations; Facilitating convergence of farmer centric programmes in planning,execution and implementation. Addressing gender concerns by mobilizing farm women into groupsand providing training to them.The above objectives shall be met through strengthened institutionalarrangements, dedicated manpower, Innovative Technology Disseminationcomponent and revamped strategy as described in para2.3 below.2.3STRATEGYATMA component will bemechanism as detailed below:implementedthroughtheinstitutional2.3.1 State Level:(i) ashtriyaKrishiVikasYojana (RKVY) is the apex body to approve StateExtension Work Plan (SEWP) which will form a part of the State AgriculturePlan (SAP). In those cases where SLSC meeting cannot be held in time orthere is any other administrative reason, SEWP can be approved by theATMA GUIDELINES, 2018 under Krishonnati YojanaPage 5
Departmental Working Group (IDWG).(ii)The SLSC may be supported by the IDWG which is responsible forday-to-day coordination and management of the Scheme activities withinthe State.(iii)The State Nodal Cell (SNC), consisting of State Nodal officer, StateCoordinator, State Gender Coordinator and supporting staff will ensuretimely receipt of District Agriculture Action Plans (DAAPs), formulation ofState Extension Work Plan (SEWP) duly incorporating farmers’ feedbackobtained through State Farmer Advisory Committee (SFAC) and itsapproval by the SLSC.The SNC will then convey the approval andmonitor implementation of these work plans by State AgriculturalManagement & Extension Training Institutes (SAMETIs) and ATMAs. TheSAMETIs will draw-up and execute an Annual Training Calendar forcapacity building of the Extension Functionaries in the State. While doingso, the SAMETI will check duplication and overlapping of training content,training schedule, and trainees themselves.2.3.2 District Level:ATMA is an autonomous institution set up at district level to ensuredelivery of extension services to farmers. ATMA Governing Board is the apexbody of ATMA which provides overall policy direction. ATMA ManagementCommittee is the executive body looking after implementation of thescheme. District Farmers Advisory Committee is a body to provide farmers’feedback for district level planning and implementation. With dedicatedstaff provided for the ATMA, it will continue to be the district level nodalagency responsible for overall management of agriculture extension systemwithin the district, including preparation of Strategic Research andATMA GUIDELINES, 2018 under Krishonnati YojanaPage 6
Extension Plan (SREP). The process flow for formulating Action Plans hasbeen described in para 2.6 below.2.3.3. Block Level:The Block ATMA Cell consisting of Block Technology Team (BTT) (a teamcomprising officers of agriculture and other allied departments within theblock) and Block Farmers’ Advisory Committee (BFAC) (a group exclusivelyconsisting of selected farmers of the block) will prepare the Block ActionPlan (BAP) and provide necessary extension support within the Block in itsexecution.2.3.4 Village Level:(i)The Farmer Friend (FF) will serve as a vital link between extensionsystem and farmers at village level (one for every two villages).(ii) Agri-entrepreneurs, Diploma holders in Agricultural Extension Servicesfor Input Dealers (DAESI), Input Dealers and extension workers in ensionfunctionaries.(iii)Commodity Interest Groups (CIGs), Farmer Interest Groups (FIGs) andFood Security Groups (FSGs) will serve as a nodal point for information& technology dissemination among its members.(iv) Farm Schools will serve as a mechanism for farmer-to-farmer extensionat every Block.2.4The organizational structure at various levels has been depicted in thefollowing diagram:ATMA GUIDELINES, 2018 under Krishonnati YojanaPage 7
ITIONSSTATESState Level Sanctioning Committee (SLSC)/ IDWGFUNDFLOWSAMETI & SAU/ICARInstitutesDistrict TrainingCentre, KVK & ZRSStateNodal CellState Farmers AdvisoryCommitteeATMADistrict Farmers’ AdvisoryCommittee(GB & MC)Block Technology TeamBlockATMA cellAgri-EntrepreneursFarmerFriendBlock Farmers AdvisoryCommitteeWORKPLANFarm SchoolsCIGs, FIGs, FSGs, FARMERS2.5The following Committees shall be set up at various levels. State Level:(i) Inter- Departmental Working Group (IDWG)(ii) SAMETI Executive Committee(iii) State Farmers Advisory Committee (SFAC) District Level: (i) ATMA Governing Board(ii) ATMA Management Committee(iii)District Farmers Advisory Committee(DFAC) Block Level:(i) Block Technology Team (BTT)(ii)Block Farmers Advisory Committee(BFAC)The composition, functions and mandate of these Committees have beengiven at Annexure 1(a) to (f).ATMA GUIDELINES, 2018 under Krishonnati YojanaPage 8
2.6 Process Flow for Action Plans:SREP is a comprehensive document identifying research/extension prioritiesfor district, keeping in mind agro-ecological conditions and existing gaps intechnology generation & dissemination in all agriculture and allied sectorareas/activities including Horticulture, Animal Husbandry, Dairying&Fisheries. All extension related activities under other schemes of DAC&FWwill naturally form part of SREP. SREPs will be prepared in coordinationwith the line departments, NGOs, KrishiVigyanKendras (KVKs), PanchayatiRaj Institutions (PRIs), Private Sector, farmers and other stake-holders atthe district level.Similar training & field extension related components in other programmes ofDAC&FW and State Governments will also be implemented through ATMA.Funds earmarked for such activities under different Schemes/Programmes willbe utilized through ATMA. Similarly, ATMA funds also will be suitably used sofotherSchemes/Programmes. Such convergence arrived at through SREP/SEWP willavoid duplication and ensure wider coverage in terms of outreach to farmers andgamut of activities.Various Action Plans shall emanate from SREP as follows: These SREPs are Five year vision documents which shall be revisited toaccommodate newly identified gaps and emerging areas of importance. SREPs will form the basis for formulation of Block Action Plans (BAPs) onan annual basis. Block Action Plans are then consolidated at the Districtlevel to prepare the District Agriculture Action Plans (DAAPs). District Plans are worked out in such a manner that these serve as subsetof the Comprehensive District Agriculture Plans (CDAPs) prepared for theDistrict under RashtriyaKrishiVikasYojana (RKVY).ATMA GUIDELINES, 2018 under Krishonnati YojanaPage 9
The DAAPs will be consolidated in the form of State Extension Work Plan(SEWP) which then forms a part of State Agriculture Plan (SAP).2.7COMPONENTS OF THE SCHEME:2.7.1Specialist and Functionary Support at various levels:The component of manpower support has been further strengthened andremuneration of field functionaries has been onofthemotivateSchemeactivities on the ground. Average 3 Assistant Technology Managers(ATMs) and 1 Block Technology Manager (BTM) are envisaged perblock under this scheme.Detailed justification for deciding number ofATMs in a Block may be seen in para 2.8.3.2.7.2Cafeteria of Activities:Optional items form the ATMA Cafeteria from where the States can chooseactivities as per its priorities. The Cafeteria also contains mandatorycomponents which include manpower, training of extension personnel,organization of Farmers’ Advisory Committees, Farmer Friends, joint visitswith scientists, low cost publications etc. Annexure-III (a).2.7.3Innovative Technology Dissemination Activities:Use of interactive & innovative methods of information dissemination likePico Projectors, low cost films, hand held devices, mobile based servicesetc. and other innovative extension approaches (e.g. Kala Jatha/SstreetPlay) are included as mandatory activities placed atAnnexure-III(b). Theseshould be implemented as per the details given in para 3.4 below.ATMA GUIDELINES, 2018 under Krishonnati YojanaPage 10
2.7.4 Increasing Coverage of Activities and Infrastructure Support:Funds available under RKVY can be used to supplement extension activitiesundertaken under this Scheme which has provisions for the same underRKVY-RAFTAAR [Sr. No.9 of Appendix-B and para (g) of Appendix D).Similarly, other programmatic interventions like National Food SecurityMission, National Horticulture Missionetc also have some componentsrelating to agricultural extension which could be used in a convergentmanner under the scheme. Indicative activities which can be taken upunder RKVY-RAFTAAR scheme, if the State so desires, is given atAnnexure–III (c).2.8SPECIALIST & FUNCTIONARY SUPPORT:Extension related manpower is proposed at three levels viz. State, Districtand Block level. Specialist and functionary support eligible under thescheme is given at Annexure II (a).Roles and responsibilities of extensionrelated manpower provided under this Scheme is given in ityandqualification,remuneration (enhanced considerably in case of contractual functionaries),etc. at Annexure II (c).Hierarchical structure of officials under SMAE(including ATMA) is as follows:2.8.1 State Level:(i)State Nodal Cell: the State Nodal Cell (SNC) will consist of StateNodal Officer, State Coordinator, Gender Coordinator and supporting staff.In order to carry out State level activities, as specified in ATMA Cafeteria,and to ensure convergence with various departments at State level and toassist the State Nodal Officer (i.e. Director/Commissioner of Agriculture) inoverall management of agricultural extension system within the State, oneState Coordinator has been approved for each State/Union Territory. TheATMA GUIDELINES, 2018 under Krishonnati YojanaPage 11
State Nodal Officer (SNO) shall be designated by the State Government,which will also provide requisite Ministerial support. The State Coordinatoris to be engaged on contract basis under this Scheme. The functions ofState Coordinator and Gender Coordinator are given in Annexure-II (b).The Gender Coordinator will perform the functions as per the AnnexureII(b)to safeguard the interest of women famers. The Gender Coordinatorwillshare all gender related findings and strategies with the StateCoordinator and will func
1.1. Background of Sub-Mission on Agricultural Extension (SAME) 1-2 2. Support to State Extn.Programmes for Extn. Reforms(ATMA) Guidelines 2.1 Introduction 4 2.2 Aims and objectives 4-5 2.3 Strategy 5-7 2.4 Organizational structure 7-8 2.5 Committees 8 2.6 Process Flow for Action Plans 9-10
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