BRAND STANDARDS - IMG Academy
BRAND STANDARDS
CONTENTSINTRODUCTION3LOGO FORMATS4LOGO SIZE & SPACING5LOGO DON’TS6PRIMARY PALETTE7TYPOGRAPHY8TYPE USAGE9DIGITAL GUIDELINES10SOCIAL GUIDELINES12SOCIAL POST SIZES14VIDEO GUIDELINES15CONTACT172
INTRODUCTIONThe Five Peaks of IMG Academy’s Ascender symbol capture the spirit of who we areand what we hope to achieve.POTENTIALPotential is the inherent ability and capacity for growth. It is different for everyone. Wehelp identify and develop it fully.PASSIONHeart. Dedication. It drives not only our athletes, but also us as teachers, coaches andprofessionals.PEOPLEWe are a community of like-minded individuals – many with the same hopes, dreamsand aspirations. We offer a sense of belonging, as well as competition. Teamwork. Abalance of support and motivation.PERSEVERANCEPerseverance is our engine. It is the difference between the possible and thenimpossible. We stay the course. We press on. We stand strong.PERFORMANCEPerformance is our heart and soul. Whether guiding and helping others achieve theirpersonal best or doing whatever we can to improve others, it is our ‘why’ – our reasonfor being.IDENTITY3
LOGO FORMATSThe logo has two orientations plus an apparel variantwithout an Ascender. Usage should be determinedon a case by case basis. Please contact marketing ifyou are unsure what version of the logo to use.HORIZONTALVERTICALAPPAREL VARIANT4
LOGO SIZE & SPACINGIMG ACADEMY BRAND GUIDELINESIDENTITYVERTICALLOGO SPACINGThe space around the logo should be the same asthe height of the Ascender on all sides.IMG ACADEMY BRAND GUIDELINESThe logo should never appear smaller than the sizesdescribed. Use the inch measurements for print andthe pixel (px) for screen.IDENTITY15HORIZONTALLOGO SPACINGThe space around the logo should be the same asthe height of the Ascender on all sides.The space around the logo should be the same as theheight of the Ascender on all sides.17IDENTITYIDENTITYIDENTITY170.124 inchor 15 pxsizez0.124 inch0.124 inchor 15 pxor 15 px0.4 inch0.4 inchor 50 pxor 50 px0.124 inchor 15 px1 inchor 121 px0.4 inchor 50 px0.4 inchor 50 px1 inch1 inchor 121 pxor 121 px1 inchor 121 px170.4 inch0.4 inchor 50 pxor 50 px 0.4 inchor 50 px0.4 inchor 50 px5
LOGO DON’TSGUIDELINESLOGOAPPLICATION DON’TSUnder no circumstances should you use the logo inthe following ways.Under no circumstances should you alter the logo inanyway.Please contact marketing if you are unsureIDENTITYwhat version of theIDENTITYlogo to use.1616ON DON’TSshould you use the logo in16DO NOT ALTDO NOT ALTER SIZE OF LOGO ELEMENTSDO NOT ALTER SIZE OF LOGO ELEMENTS6
AMPEMY*EAM/RATECMYK 30 / 0 / 100 / 0PRIMARY PALETTECAMPOur colors are an integral part of our heritage. Theygive us our personality. We’re bold, competitive, calmintelligent and confident.CAMPDifferent hues of blues are the base starting point.Blue (represents) consciousness and intellect–themain attributes of a total athleteCMYK 30 / 0 / 100 / 0RGB 191 / 215/ 48ACADEMY*HEX bfd730CMYK 30 / 0 / 100 / 0CMYK 100 / 52 / 0 / 0RGB 191 / 215/ 48ACADEMY*HEX bfd730RGB 0 / 111 / 186HEX 006fbaPANTONE 2935C / 300UCMYK 100 / 52 / 0 / 0POST-GRAD/TEAM/RGB 0 / 111 / 186HEX 006fba CORPORATECMYK 86 / 49 / 0 / 70RGB 0 / 45 / 84HEX 002d54PANTONE 2935C / 300UCMYK 100 / 52 / 0 / 0POST-GRAD/TEAM/RGB 0 / 111 / 186HEX 006fba CORPORATECMYK 86 / 49 / 0 / 70RGB 0 / 45 / 84PRO/COLLEGIATEHEX 002d54CMYK 75 / 68 / 67 / 90RGB 0 / 0 / 0HEX 000000PANTONE 2935C / 300UCMYK 86 / 49 / 0 / 70RGB 0 / 45 / 84PRO/COLLEGIATEHEX 002d54COLORIATERGB 191 / 215 / 48HEX bfd730CMYK 75 / 68 / 67 / 90* In all other product lines, Academy blue may also be used as a secondaryRGB 0 / 0 / 0 color or accent color, as it is the primary color of IMG Academy.HEX 000000CMYK 75 / 68 / 67 / 90* In all other product lines, Academy blue may also be used as a secondaryRGB 0 / 0 / 0 color or accent color, as it is the primary color of IMG Academy.HEX 000000uct lines, Academy blue may also be used as a secondaryent color, as it is the primary color of IMG Academy.7
TYPOGRAPHYIMG Academy’s primary font families are TradeGothic and Serifa. Do not substitute any other fontsfor these typefaces. Please contact marketing if youhave any questions or require the font files.Trade GothicSerifaRegular45 LightBold55 RomanBold Condensed No. 2065 BoldBold No. 275 BlackTYPOGRAPHY8
TYPE USAGEUse Trade Gothic Regular for body copy, with thebolder weights for headlines. Serifa can also be usedfor headlines and accent type.TRADE CONDENSED NO. 20SERIFA BOLDAtus atest, nonsequi blatem. Nemporumveliquunt quia ne porum fuga. Nam que suntlab inveri aut od mo bea ut pra imus delest.Nam que sunt lab inveri aut od mo bea ut praimus delest. Itae autatem volentempor reprovit.Is evelist rumquas eic toreptis sequas rem.9
DIGITAL GUIDELINESThe following standards are applied to imgacademy.comand other related web properties and should be usedby developers only.DIGITAL BRAND COLORSIMG Blue - #184a69IMG White - #ffffffIMG Brand Accent - #3c80a9DIGITAL TYPOGRAPHYDIGITALDefault Font Family - Proxima Nova, Helvetica Neue, Helvetica, Arial, sans-serifHEADINGSH1Font Family - Trade Gothic Bold Cn\ 20, Proxima Nova, Helvetica Neue,Helvetica, Arial, sans-serifOver Light Background - #184a69Over Dark Background - #ffffffOpacity - 80%H2, H3, H4, H5, H6Font Family - Trade Gothic Bold Cn\ 20, Proxima Nova, Helvetica Neue, Helvetica,Arial, sans-serifOver Light Background - #424242Over Dark Background - #ffffffPARAGRAPHSFont Family - Proxima Nova, Helvetica Neue, Helvetica, Arial, sans-serifOver Light Background - #424242Over Dark Background - #ffffff10
DIGITAL GUIDELINESINPUTS & FORMSNAVIGATIONDefault - #e0e0e0INPUT FIELDS, TEXT AREAS, DROPDOWNSFontDefault - #e0e0e0Color - #424242FONTHover, Press, Active - #3c80a9Color - #424242FontColor - #ffffffINPUTS & FORMSCTA BUTTONSFont Family - Proxima Nova, Helvetica Neue, Helvetica,Arial, sans-serifFont Size - 14pxBorder Radius - 20pxLine Height - 1Default - #de3942Hover, Press, Active - #C32129TEXT LINKSDisabled - #fbe9eaDefault - #366e92FONTHover, Press, Active - UnderlineColor - #ffffffICONSFont Family - SerifaFont Size - 13pxLetter Spacing - 0.2emText Transform - uppercaseColor - #000000Border Radius - 20pxOpacity - 80%Line Height - 1Font Family - IcomoonLIGHTBOX OVERLAY11
SOCIAL GUIDELINESThe following standards are applied to all socialmedia posts and content.SOCIALLANGUAGEDO: Always use correct grammar and capitalizationDO: Speak in full sentences when applicableDO: Promote all student-athletes, programs andpartners in a positive lightDO: Use actionable language (“Learn” “Check Out”)DO: Use proper terminology of program. (“IMG Academy Baseball program” vs.“IMG Baseball Academy” OR “IMG Academy Golf” vs. “IMG Golf”)DO: Use IMG Academy hashtags (#IMGFam, #TomorrowISOurs)DON’T: Overuse hashtags (i.e. “#Tennis #IMGFam #IMGAcademy #Japan #ProTennis”)Use hastags in the comments when posting to InstagramDON’T: Use negative language or profanityDON’T: Engage in conversations rooted in politics, trash talking, controversialsport issuesDON’T: Make announcements without consulting social and PR teamsDON’T: Preach or have opinions on topics outside IMG AcademyDON’T: Use abbreviations (i.e., U, R, Thanx, Gr8, etc.)12
DIGITAL GUIDELINESCOPY & BRANDINGDO: Always tag @IMGAcademy in some wayDO: Keep copy short and conciseDO: Use a shortened link when possibleDO: Begin with a . on Twitter if starting with @NAMEDO: Tag sponsors when possibleVISUALSDO: Post crisp, clear imagery (i.e., No blurry, iPhone photos, low-res imagesfrom Google, or pictures of TVs/computer screensDO: Retouch images for exposure, contrast and saturation where necessaryDO: Experiment with posting multiple photos per post (Not in collage form)DO: Shoot videos in landscape/horizontallyDO: Use athlete name in post and parenthesis to insert handleor tag in photoDO: Make athletes the center of the videos, coaches can be in backgroundbut not the focal pointDO: Tag campers, student-athletes, prosDO: Give photo credit when applicableDO: Include photo, link or video in every postDO: Diversify who you are photographingDO: Add context to retweetsDON’T: Make assumptions, use false data, or inaccurate numbersDON’T: Post in bulkDON’T: Only retweet/repost contentDON’T: Release confidential informationDON’T: Break news that has not released to publicDON’T: Post photos showing inside locker rooms, training rooms, rehab, PTDON’T: Use old logos, old program names, references of former employeesDON’T: Post far away videoDON’T: Use popular music for overlays in videosDON’T: Post anything with kids using hand signals or using profanityDON’T: Use low-res imagesDON’T: Create photo collages, post multiple photos insteadDON’T: Use borders in black, white or colorDON’T: Go heavy on the zoom (pixelated)13
SOCIAL POST SIZESINSTAGRAM: 1080px X 1080pxINSTAGRAM STORIES/IGTV: 1080px X 1680pxTWITTER: 1200px X 675pxFACEBOOK: 1200px X 628px14
VIDEO GUIDELINESThe following standards are applied to all videocontent.VIDEOINTERVIEWS & CORPORATE- PRE-PRODUCTIONSCRIPT AHEAD OF TIME When projects are requested that require an on-camera interview or script, be sure toscript out prior to the shoot. Think of the requester as your client- they have an ideain mind and will have the most knowledge of the subject. Take the time to meet andscript out what’s required to deliver a precise message, you should know what needsto be said leading up to the shoot which will eliminate any confusion once you beginfilming.INTERVIEWS & CORPORATE - PRODUCTIONUSE A TWO CAMERA SETUP WHEN POSSIBLE This may depend on what type of video is being produced, but in many cases, a onecamera set up can be boring and of low quality. Having a second camera to recorda different angle of on-camera talent gives you options in post-production to piecetogether the best parts of their answers. It also gives the ability to edit quick cutswhich in turn adds production value.HIDE LAV MICROPHONE In most cases we will be “mic’ing up” our on-camera talent. Do your best to makesure it’s not sticking out, as it looks unprofessional.WATCH YOUR HEADROOM! We don’t want our on-camera talent’s head cut off at the top of the screen. Be sureto leave appropriate headroom so they aren’t so close to being cut off and taking uptoo much space. A good starting point is to have their chest along the bottom of yourframe, and leaving a couple of inches at the top.15
VIDEO GUIDELINESFILMING SPORTS FOOTAGE FOR B-ROLL AND FEATURESDON’T BE AFRAID TO GET CLOSEUP! We are here to produce high quality, exciting content. It’s hard to dothat if we are standing far away getting wide shots and no “up closeand personal” shots with detail. That being said, yes, get the wideshots for filler and transitions, but a majority of the time we shouldbe in short distance of our subjects and getting creative angles.PUSH, PULLS, AND PANS We don’t always have to stay still, either. We should be flexible withmovement and able to “follow” our subjects. Instead of being eyelevel and in one place, we should be moving up and down, right toleft, wide to close, etc. to have different forms of movement withinour clips. Little things like this go a long way in post-production tomake final videos more engaging.POST-PRODUCTIONEXPORT SETTINGSFormat: H.264Preset: High Quality 1080p HDDimensions: 1920x1080YOUTUBE THUMBNAILSChoose a quality, engaging screen shot from the video for backgroundMake sure titles are relevant to the video subject, in Trade Gothic FontALWAYS FILM FOR MORE THAN ONE VIDEO This is easier said than done, but we should always be cognizantof the video we are capturing and what it will be used for. Whetherwe are focusing on one individual or a whole team, chances are thecontent will not only be used for the current project your shootingfor, but several others in the future. This could be anything fromindividual/team features, as well as other website and televisionpromotional material. Always take the extra steps for that one extraangle or piece of content. We should never be asking ourselves “do Ineed to film this?” If you do, the answer is always “yes”.16
CONTACTIF YOU HAVE ANY QUESTIONS ABOUT THIS DOCUMENT, OR REQUIREBRAND ASSETS, PLEASE CONTACT IMG ACADEMY MARKETING:DAVID MOYERCREATIVE SERVICES MANAGERDAVID.MOYER@IMG.COMP: 941-752-2663M: 404-824-1657MIKE WEBBPROJECT MANAGER - MARKETINGMICHAEL.WEBB@IMG.COMP: 941-752-2574M: 941-730-101217
BRAND STANDARDS. 2 CONTENTS INTRODUCTION 3 LOGO FORMATS 4 LOGO SIZE & SPACING 5 LOGO DON’TS 6 PRIMARY PALETTE 7 TYPOGRAPHY 8 TYPE USAGE 9 DIGITAL GUIDELINES 10 CONTACT 17 SOCIAL GUIDELINES 12 SOCIAL POST SIZES 14 VIDEO GUIDELINES 15. 3 IDENTITY INTRODUCTION The Five Peaks of IMG A
trained psychiatrist. The college will then undertake a comprehensive review of the IMG's application and then may interview the IMG. If an interview is required, the college will advise the IMG and a time will be scheduled. The college will then determine if the IMG's qualifications, training and experience are: not comparable, or
IMG Academy football places an emphasis on overall player growth and development while also providing significant opportunities for collegiate exposure. IMG’s support system is inclusive of a head coach, position coach, strength and conditioning coach, athletic trainers, teachers, college
Strategic Brand Management Exeter MBA and MSc –Day 2 Brand Strategy Jack Buckner Aaker’s Brand Identity System BRAND IMAGE How the brand is now perceived BRAND IDENTITY How strategists want the brand to be perceived BRAND POSITION The part of the brand identity and value pro
brand equity, brand image, brand personality and brand extension. 2. Brand Extension. Brand extension is a marketing strategy in which new products are introduced in relation to a successful brand. Various experts have defined brand extensions differently . though, these definitions look quite similar. Kotler and Armstrong (2002) defined brand
Brand values help to remain true to your brand values and will increase employee engagement. Benefit 2 Brand values make your brand more memorable. Benefit 3 Brand values will create deep emotional connections with your audience. Benefit 4 Brand values will maintain brand authenticity. Benefit 5 Brand values will guide everyone on your team .
brand awareness, brand association, perceived quality and brand loyalty to estimate brand equity [11]. Reference on Aaker, we define brand asset with four dimensions: brand awareness, brand association, perceived quality and brand loyalty. Brand awareness is the ability to consumers or potential consumers to realize relationships between a certain
brand foundation. brand application. 1.1 the meaning of a brand 04 1.2 brand promise 05 1.3 brand pillars 06 1.4 brand character 11 1.5 centering idea 12 1.6 brand (ethos) declaration 13 4.0. contact. contact 55. 2.0. brand elements. 2.1 logo explaination 15 2.2 logo 16 2.3 brand voice 26 .
2nd Grade English Language Arts Georgia Standards of Excellence (ELAGSE) Georgia Department of Education April 15, 2015 Page 1 of 6 . READING LITERARY (RL) READING INFORMATIONAL (RI) Key Ideas and Details Key Ideas and Details ELAGSE2RL1: Ask and answer such questions as who, what, where, when, why, and how to demonstrate understanding of key details in a text. ELAGSE2RI1: Ask and answer .
