UNIVERSITY THE COMMONWEALTH CARIBBEAN School Of

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UNIVERSITY THE COMMONWEALTH CARIBBEANSchool of Business and ManagementProgramme Structure – Bachelor of Science degree in Marketing(effective Fall 2017)REQUIREMENTS COMPULSORY ELECTIVECREDIT HOURS CREDITHOURSTOTALCREDITHOURSGeneral EducationModulesCore ModulesSpecialized ModulesElective ModulesTotal373733459334599124COURSECODE115COURSE TITLEPRE-REQUISITE(S)CREDITHOURSNon-credit modules: (for matriculation)ACT001Fundamentals of AccountingNone0ENG002English for Academic PurposesNone0MTH002Core MathematicsNone0COURSE CODECOURSE TITLEPRE-REQUISITE(S)CREDIT HOURSSOC 100Introduction to SociologyNone3PSY 100Introduction to PsychologyNone3ENG 102Introduction to LiteratureENG109 Academic Writing I 3ITT 101Computer InformationSystemsNoneGENERAL EDUCATION:3Programme Structure– Bachelor of Science in Marketing (effective Fall 2017)June 2017 This Structure is subject to changePage 1 of 5

UNIVERSITY THE COMMONWEALTH CARIBBEANSchool of Business and ManagementProgramme Structure – Bachelor of Science degree in Marketing(effective Fall 2017)COURSE CODECOURSE TITLEPRE-REQUISITE(S)CREDIT HOURSPOL 100Introduction to PoliticsENG109 Academic Writing I 3ENG 109Academic Writing 1ENG002 English for AcademicPurpose/CSEC English A(Grade 1 or 2)3ENG 110Academic Writing IIAcademic Writing I3ENG 111Public SpeakingENG109 Academic Writing I 3SPA 101Introduction to SpanishNone3ENG 104Business CommunicationNone3ETH 201EthicsNone3RSH 405Introduction to ResearchStudents are required tocomplete 94 lower level credits3UCC 101Orientation to University LifeNone1BUS 102Introduction to BusinessAdministrationNone3ACT100Financial AccountingACT001 Fundamentals ofAccounting or CXC/CSEC POA(Grade 1or 2)3MTH 101College AlgebraCore Math (Foundation Course)or CSEC Math (Grade 1 or 2)3MKT 201Principles of MarketingNone3LAW 101Legal Concepts forCommerceNone3GENERAL EDUCATION:(Cont’d)CORE MODULES:Programme Structure– Bachelor of Science in Marketing (effective Fall 2017)June 2017 This Structure is subject to changePage 2 of 5

UNIVERSITY THE COMMONWEALTH CARIBBEANSchool of Business and ManagementProgramme Structure – Bachelor of Science degree in Marketing(effective Fall 2017)COURSE CODECOURSE TITLEPRE-REQUISITE(S)CREDIT HOURSMTH 201Introduction to Business &Economic StatisticsMTH101 College Algebra3MKT 202Introduction to DigitalMarketingMKT201 Principles ofMarketing3ECN 200Principles of MicroEconomicsNone3MKT 203Search Marketing : SEOMKT201 Principles ofMarketing3ACT 208ELECTIVE/Cost AccountingACT100 Financial Accounting3OTB 302Organizational Theory andBehaviourNone3MGT 400Strategic ManagementCAPSTONEOTB302 Organizational Theoryand Behaviour & MTH201Business & Economic StatisticsCompleted 94 credit hours3MGT 403Project ManagementBUS 102 Introduction toBusiness Administration3MKT 304Social Media MarketingMKT201 Principles ofMarketing3BUS 403EntrepreneurshipBUS 102 Introduction toBusiness Administration3MKT 301Introduction to AdvertisingNone3CORE MODULES:(Cont’d)SPECIALISED MODULES:Programme Structure– Bachelor of Science in Marketing (effective Fall 2017)June 2017 This Structure is subject to changePage 3 of 5

UNIVERSITY THE COMMONWEALTH CARIBBEANSchool of Business and ManagementProgramme Structure – Bachelor of Science degree in Marketing(effective Fall 2017)COURSE CODECOURSE TITLEPRE-REQUISITE(S)CREDIT HOURSMKT309Brand & ProductManagementMKT201 Principles ofMarketing3HOS 309Destination & AttractionsMarketingNone3MKT 302Public RelationsNone3MKT 401Consumer BehaviourMKT201 Principles ofMarketing3MKT 402Integrated MarketingCommunicationNone3MKT 403Market ResearchNone3MKT 404Sales ManagementMKT201 Principles ofMarketing3MKT 405Retail ManagementMKT201 Principles ofMarketing3MKT 406International MarketingMKT201 Principles ofMarketing3MKT 407Strategic MarketingMKT201 Principles ofMarketing3RSH 406Applied ResearchRSH405 Introduction toResearchCompleted 95 credit hours3SPECIALISED MODULES:*** 2- year exit award A.Sc. in MarketingProgramme Structure– Bachelor of Science in Marketing (effective Fall 2017)June 2017 This Structure is subject to changePage 4 of 5

UNIVERSITY THE COMMONWEALTH CARIBBEANSchool of Business and ManagementProgramme Structure – Bachelor of Science degree in Marketing(effective Fall 2017)COURSE CODECOURSE TITLEPRE-REQUISITE(S)CREDIT HOURSACT 207Management AccountingACT100 Financial AccountingACT207 Cost Accounting3HOS 307Entertainment ManagementNone3HRM 306Human Relations inOrganizationsNone3SOC 300Social PsychologySOC100 Sociology andPSY100 Psychology3HOS 408Spa Services andManagementNone3None3SUGGESTED ELECTIVES:HOS313Cultural & HeritageTourismHOS405ITT 308International Travel & Tourism NoneManagement InformationITT101 ComputerSystemsInformation Systems33PSY 308Human and Sexual BehaviourNone3HRM 409Occupational Health andSafetyNone3LAW 400Company LawLAW101 Legal Concepts forCommerce3MGT 402International BusinessManagementNone3MGT 407Management of SocialService OrganisationsNone3TOTAL CREDITSREQUIRED124Programme Structure– Bachelor of Science in Marketing (effective Fall 2017)June 2017 This Structure is subject to changePage 5 of 5

Marketing 3 HOS 309 Destination & Attractions Marketing None 3 MKT 302 Public Relations None 3 MKT 401 Consumer Behaviour MKT201 Principles of Marketing 3 MKT 402 Integrated Marketing Communication None 3 MKT 403 Market Research None 3 MKT 404 Sales Man

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