ENGINEERING - Shiksha

ENGINEERINGOUTLOOK 2019

Table of Content1. Average count of Engineering Entrance Exams given by studentsacross regions in India2. Popular Engineering Entrance Exams across regions3. College location preference (region-wise) for Engineering studentsin India4. Top 10 cities preferred by students to study Engineering in India12-345-75. Information most wanted by aspirants while researching for Engineeringcolleges in India86. Changing trends of the influencer platforms (other than Google) forstudents taking college admission decisions97. Top representatives of a college that students want to interact with foradmission related information108. Top concerns of students before taking admission in a college in aparticular region119. Top value-ads that students are looking for from a college (region-wise)before deciding on admissionUseful Links12-1313

1Average count of Engineering Entrance Examsgiven by students across regions in India East North Central WestSouth83% of the studentsin West & 80% inCentral enroll for 3 orless EngineeringEntrance Exams33% of the studentsin North & 29% inEast enroll for 4 ormore EntranceExams21% of the studentsin South enroll for 5or more EngineeringEntrance Exams1

2Popular Engineering Entrance Examsacross regionsAll IndiaNorth WestJEE MainState Engineering Exam91.0%78.5% 89.4%95.8%37.5%44.1%52.9% 45.3%24.1%32.1%21.3%31.1% 23.1%34.9%31.7%22.4%24.2% 18.5%30.1%13.7%6.5%17.7% 10.3%6.6%28.5%25.4%BITSATSRMJEEEEast Central89.1% 91.0%40.1%VITEEESouth11.0%Kalinga KIITEE6.0%5.4%1.7%0.9%15.5%6.6%Indrapastha IPU CET5.1%19.2%0.9%0.5%3.7%1.2%Manipal %2.4%3.6%Amrita AEEE2.8%0.7%0.6%10.5%0.9%1.2%Amity JEE1.5%3.0%0.8%1.2%0.9%1.8%Chandigarh Univ. CUSAT0.6%1.0%0.5%0.3%0.9%0.6%Symbiosis SITEEE0.5%0.5%0.3%0.1%0.4%1.2%Shiv Nadar SNUSAT0.3%1.2%0.0%0.5%0.0%0.0%Alliance outh80%East100%CentralAll India2

VITEEE, BITSAT andIPU CET are thepopular entranceexams apart from thestate engineeringentrance exams inthe NorthBesides JEE Mainand the stateentrance exams,VITEEE, BITSAT andSRMJEEE arepopular entranceexams in the WestKalinga KIITEE isemerging as astrong choice inEast part of Indiain addition topopular examssuch as VITEEEand BITSATPrivate entranceexams such asVITEEE and BITSATare more popularthan the stateengineeringentrance exams inCentral IndiaJEE Main is lesspopular in Southcompared to otherregions. Studentsprefer exams such asVITEEE, BITSAT,SRMJEEE, AEEE andMET over JEE Main3

3College location preference (region-wise) forEngineering students in India3%1% 2%2% %North9%10%3%West5%Home Location Of Engineering StudentsNorthWestSouthEast“90% of thestudents from South,and West want to studyin their respective region.However, only 70% of thestudents from Central and Eastwant to study in theirrespective regionsCentral““Students fromall across India except thosefrom the Central region areleast interested in studyingEngineering in the CentralregionStudents fromWestern India are not at allinterested in studyingEngineering at a collegein Central India“““CollegeLocation89%4

4Top 10 cities preferred by students to studyEngineering in India#1 Students based out of Northern “More than half the students from North Indiawant to pursue Engineering in the 3 mainmetro cities#2 Students based out of Western India“53% of the students from Western India want tostudy in Engineering colleges based out ofMumbai and abadBangaloreDelhiPuneMumbai5%Chennai9%Jaipur9%5

#3 Students based out of Southern India“62% of the students from Southern India want tostudy in Engineering colleges based out of largecities in the South only. Next 12% of the studentsprefer top metro cities across the 6%Kolkata19%#4 Students based out of Eastern %Only 30% want to study in their own region.Majority of the students are interested in metrocities such as Delhi and Bangalore“20%6

#5 Students based out of Central IndiaIndore is preferred over other large metro citiesfor studying Engineering in the Central ore5%7

5Information most wanted by aspirants whileresearching for Engineering colleges in India20162019All IndiaNorthWestSouthEast %13%13%60%College Rankings64%College Student Reviews61%54%Fees & ScholarshipPrograms OfferedCollege Related Q&A35%35%33%Alumni Success StoriesAdmission Requirements28%Student Life & Service47%22%College stCentralAll IndiaAs per the findings of Shiksha 2016 survey, we canstrongly state that the preferences of studentshave deeply changed over the last 2 yearsCollege reviews and College rankings are the onlycategories of information that have grown in degree ofimportance over popular categories of 2016 such asCollege photos & videos, Student life and AdmissionShiksha has more than 1.3 lakh authentic collegereviews on its platform and has recently introduced anew integrated ranking mechanism to show theCollege Rankings released by renowned publisherswithout any biasAuthentic or verified College reviews givien bystudents and College rankings published by credibleare considered necessary information by studentswhile researching8

Changing trends of the influencer platforms(other than Google) for students taking collegeadmission decisions620192016All India21%Listing/Ranking Social MediaStudent Fairs16%0%“East Central61%Family/FriendsStudent Blogs & ForumsWest South68%62%18%Official College entralAll IndiaFrom the data of Shiksha survey 2016, there is a decline in the growth oftraditional platforms compared to the online platforms over the last 2 years.Consumer behavior is changing and students are now moving towards onlineplatforms for credible information.““College Listing & Ranking sites (such as Shiksha) and official website of thecolleges are the top preferences of students pan India for sourcing authenticinformation such as College reviews, Fees & Scholarships, Admission details,College photos, College related Q&A. However in Southern India, Family/Friends(word-of-mouth) is as popular as the College listing sites and official website.“It’s clearly visible that traditional sources of information such as Student Fairs,Family/Friends and Print Advertisements are losing their sheen as compared tothe more popular online options.““9

Top representatives of a college that studentswant to interact with for admission relatedinformation7All IndiaNorth WestCurrent students77%College alumni39%Professor/Faculty38%SouthEast 3%Student support 27%6%7%10%10%8%Admission agents8%0% 10% 20% 30% 40% 50% 60% 70% 80% 90%“SouthEastCentralAspirants prefer to interact with current students of colleges to get moreinformation and resolve their doubts and confusions. Colleges should focus oninteraction of their current students with prospective students for betterengagement and higher conversions.Shiksha has more than 1500 campus ambassadors across 800 top Universities& Colleges in India, who address student doubts and queries related to admissionin their respective colleges and courses.““West“North10

8Top concerns of students before taking admissionin a college in a particular regionAll IndiaNorth WestFinancial Requirements56%SouthEast Central54%53%56%54%62%Quality of Teaching Faculty53%55%55%52%53%50%College Ranking 34%27%41%32%34%32%29%28%30%24%20%14%23%21%Skill Learning & StudentDevelopment51%Placements35%Industry Exposure31%College Brand Reputation21%Foreign Exchange Programs15%14%17%15%15%15%Language 8%5%7%6%8%5%4%4%4%3%3%12%Cultural DiversityStudent “Financial concerns areby far the most importantconcern of the students acrossIndia except North and Westwhere Quality of the teachingfaculty becomes a broaderconcern. Most of theseconcerns are evenly spreadacross regions.40%South50%East60%CentralAll India“Concerns such asDiscrimination,Cultural diversity, Languagebarrier and Student diversityare of least importanceacross regions in India.However, these concerns areof a higher importance inSouthern and Easternregions“Infrastructure11“

9Top value-ads that students are looking for from acollege (region-wise) before deciding on admissionAll IndiaNorth WestBetter PlacementOpportunities55%Skill DevelopmentInfrastructure & Program49%Better InternshipOpportunities44%38%Fee/Scholarship ProgramsWork Experience whileStudying33%30%Location of the College29%Experienced FacultyPractical Classes28%Certification Programs22%SouthEast 31%33%27%27%28%29%27%27%28%18%23%24%20%24%New & AdvancedEquipment19%16%17%20%22%19%Overall Quality of 15%16%Sports & Fitness Infra14%More Online/Visual Classes14%Corporate Exposure& Project13%15%13%13%14%11%Budget for %7%6%6%8%4%Industry Connect9%Cultural Experiences9%Student entralAll India12

Skill learning and ImprovedPlacement, Internshipopportunities are by far the mostimportant requirements ofEngineering aspirants whileshortlisting their undergraduatecollege. Colleges can improvethese parameters and can furtheruse them as a marketingpropositions to influencestudent decisions.“The report also shows thatrequirements such as Work-exwhile studying, Scholarshipprograms, Online/visual classesand Certification programs canalso be an effective showcasefor colleges to attractprospective students.“““Useful LinksList of Engineering EntranceExams in ineering Entrance sources/exam-calendarList of Engineering Collegesin h-colleges-indiaEngineering College Rankingin gineering-colleges-in-india/44-2-0-0-0Engineering Courses in chnology-chpCompare Engineering Collegesin parisonReviews of Engineering Collegesin ge-reviews/1Contact usFor any doubts and queries, please reach us atmarcomm@shiksha.com13

VITEEE, BITSAT, SRMJEEE, AEEE and MET over JEE Main Private entrance exams such as VITEEE and BITSAT are more popular than the state engineering entrance exams in Central India Kalinga KIITEE is emerging as a strong choice in East part of India in addition to popular exams such as VITEEE and BITSAT