Pearson Edexcel Cenre Uer Cnte Uer Level 3 GCE Business

Write your name hereSurnameOther namesPearson EdexcelLevel 3 GCECentre NumberCandidate NumberBusinessAdvancedPaper 3: Investigating business in acompetitive environmentMonday 18 June 2018 – MorningTime: 2 hoursPaper Reference9BS0/03You must have:Insert (enclosed)Total MarksInstructionsblack ink or ball-point pen. UseFillinboxes at the top of this page with your name, centrethenumber and candidate number.are two sections in this question paper. Thereall questions. AnswerAnswerthe questions in the spaces provided – there maybe more space than you need.Informationtotal mark for this paper is 100. Thefor each question are shown in brackets –Theusemarksthis as a guide as to how much time to spend on each question. You may use a calculator.Adviceeach question carefully before you start to answer it. Readto answer every question. TryCheck your answers if you have time at the end.Turn overP52310A 2018 Pearson Education Ltd.1/1/1/1/1/1/1/1/1*P52310A0128*

Answer ALL questions.SECTION ARead the following extracts (A to D) before answering Question 1.Write your answers in the spaces provided.Extract AMaltesers take top spot in UK chocolate market in 2015PositionBrandManufacturer52 weeksto 14/09/14revenue in m52 weeksto 13/09/15revenue in m1MaltesersMars UK Ltd47.149.72Cadbury’s Dairy Milk (CDM)MondelēzInternational53.444.63GalaxyMars UK Ltd33.736.64SnickersMars UK Ltd33.835.05Mars BarMars UK Ltd30.529.66M&MsMars UK Ltd21.325.17CDM ButtonsMondelēzInternational23.423.78TwixMars UK inder SurpriseFerrero Ltd19.722.0(Source: Carnyx Group Ltd 2017)2*P52310A0228*

Extract BFlexible working at Nestlé UKNestlé is a truly multicultural company operating in 197 countries. It has 339 000employees worldwide. Job roles range from engineering, production and technical,to research and development, finance, marketing and purchasing, with some employeesworking across different departments.5Nestlé has introduced a number of measures to help staff achieve the right work-lifebalance. These measures include allowing people to work flexible hours as opposed tocommon start and finish times, working from home and creating a dog friendly office atGatwick HQ.(Source: adapted from Société des Produits Nestlé S.A. 2004)Extract CGlobal dark chocolate market 2015–2019Global dark chocolate sales are expected to rise from 34.25bn to 51.7bn by 2019 – anaverage 9% each year up to 2019 – according to market research company, Technavio.‘A growing awareness of the health benefits of dark chocolate (improved blood flow,enhanced cognition and better metabolism) is likely to lead to a considerable rise inconsumer demand in the next five years,’ states Technavio’s report.5‘There is also a growing demand for dark chocolate in developing countries, driven bya rise in incomes and changes in eating habits with growing urbanisation.’India is the fastest growing chocolate market in the world, partly driven by rising demandfor dark chocolate, such as a dark chocolate version of Nestlé’s Kit Kat Senses.10Europe makes up 45% of the global dark chocolate market, followed by 32% in theAmericas, 12% Asia-Pacific and 11% for the rest of the world.(Source: adapted from William Reed Business Media Ltd 2017)*P52310A0328*3Turn over

Extract DThorntons soldThorntons has failed to revive its chocolate manufacturing business, despite openingmore of its own stores and increasing sales through supermarkets.Ferrero International, with global revenues worth over 8bn (2015), has purchasedThorntons for 112m to expand its operations in the UK, a market estimated to be worth 6bn in sales.5The takeover marks the loss of another British chocolate business to an overseas buyer.Cadbury and Green & Black’s were sold to the US business Kraft Foods Inc (now MondelēzInternational) in 2010, while Rowntree was sold to Nestlé in 1988.In 2014, Ferrero International purchased the world’s largest hazelnut processor, the OltanGroup for an undisclosed sum. Hazelnuts are one of Ferrero’s key commodities, which ituses for its luxury Ferrero Rocher chocolates, Nutella and Kinder Bueno.The Oltan Group, based in Trabzon, Turkey, was previously under family ownership. It hasfive production facilities exporting to the EU and global markets, with an annual turnoverof 600m.(Source: adapted from Guardian News and Media Limited 2014and William Reed Business Media Ltd 2017)4*P52310A0428*1015

1 (a) Using the data in Extract A, assess two benefits of branding for a chocolatemanufacturer, such as Mars UK Ltd.(8). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 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