Marketing Management End OF Pathway Review Of
Marketing Management End OF Pathway Review of ConceptsPractice Test/Study GuideANSWER KET FOR TEACHERSPart 1. Duty E: Economics1. (E01) Define marketing.(Answer - Marketing is a process of developing, promoting, pricing, and distributing goods andservices to customers in order to satisfy customer needs and wants.)2. (E02) Which of the following is most related to the marketing concept?a. Make a profitc. Gain market shareb. Satisfy Customersd. Increase sales3. (E03)Fill in the following blanks to explain how marketing has helped consumers bya. Lowering of goods through competitionb. customers about goods and servicesc. Offering a of products and services(Answers- Prices, Informing, wide variety)4. (E04) Obtaining the money needed to start and operate a business is a marketing functionknown as . (Answer - Financing)5. (E04) When Apple decides to improve features of the IPOD by developing a newer, more up-todate version, they have conducted the marketing function known as . (Answer Product/Service Management)6. games in the game area that will attract more teenagers.Whileat the park, you are asked to complete a questionnaire about games you would like them tooffer. This is an example of the marketing function. (Answer - MarketResearch)7. (E04) You were just hired at PetSmart to be a cashier. Your job includes running the cashregister and assisting customers with their needs. This job is an example of themarketing function. (Answer - Selling)8. (E04) The marketing function of is used when Mayfield Milk decides how manytrucks to use to transport its products in a timely manner to reduce product spoilage. (Answer distribution)9. (E04) Annie has decided to mark up the cost of the newest bathing suit line she just ordered forher boutique by 50%. This is an example of the marketing function.(Answer Pricing)Marketing & Management Career Pathway Study Guide/Practice Test ANSWER KEY1
10. (E04) When Lois, a small business owner, decides to become a sponsor in his local community’sannual Cancer Walk in order to create publicity for his company, he is making decisions inrelation to the marketing function. (Answer - promotion)11. (E05) Fill in the chart below for each of the 7 functions of marketing:Marketing FunctionExplain its importanceProduct/Service ManagementAnswer - The process of planning, improving,and/or adding to a firm’s product line.DistributionAnswer – Decisions surrounding thetransportation and storage of goods fromproducer to consumer.FinanceAnswer – Decisions about how to find themoney to invest in the business and helpingcustomers to find ways to purchase ket Answer – Collecting and analyzinginformation in order to make decisions abouta product/service.PricingAnswer – Deciding the amount to chargecustomers for products/services based ondemand, completion, and the costs of rawmaterials.PromotionAnswer – Informing, reminding or persuadingcustomers about a product, the company or asocial cause that is important to thecompany.SellingAnswer – Personally communicating with thecustomer in order to help them purchase aproduct.12. (E06) The channel of distribution for a product, or path that a product takes to get fromproducer to consumer, should be , and in order for acompany to move their products effectively .(Answer: Fast, cost effective and controlled for quality)13. (E07) Which intermediary obtains goods in order to sell them directly to consumers?a. Retailerb. WholesalerMarketing & Management Career Pathway Study Guide/Practice Test ANSWER KEY2
c. Agent14. (E07) Which intermediary brings buyers and sellers together but does not take ownership of theactual product?a. Retailerb. Wholesalerc. Agent15. (E07) Which intermediary obtains goods to sell to industrial users?a. Retailerb. Wholesalerc. Agent16. (E08) Economics is the study of how a nation uses its resources. The resources, or factors ofproduction, in an economy includea. Money, Factories, Tools, Laborb. Machines and Workersc. Land, Labor, Capital and Entrepreneurshipd. Businesses and consumers17. (E08) Supply is the quantity of goods and services that:a. Consumers are willing and able to purchaseb. Producers are willing and able to manufacture18. (E08) Demand is the quantity of goods and services that:a. Consumers are willing and able to purchaseb. Producers are willing and able to manufacture19. (E09) In an economy, individuals, businesses and the government have a variety of choices onwhich to spend their money. Once the choice is made, the alternative choices given up areconsidered:a. Opportunity Costsb. Trade Offsc. Decisionsd. Possibilities20. (E09) William decides to purchase a baseball bat for 50. The opportunity cost of the decisionto purchase the bat is which of the following?a. 50 cashb. The time spent making the decision on which bat to purchasec. Another item William could have purchased for 50d. The time William spent saving for the bat21. (E10) In an economic system, which of the following is the decision to purchase raw materialsand make it into an item to sell?Marketing & Management Career Pathway Study Guide/Practice Test ANSWER KEY3
a. What to produce?c. How to produce?b. For whom to produce?d. When to produce?22. (E10) In an economic system, the decision to hire more employees in order to make moreproducts is answering which economic choice?a. What to produce?c. How to produce?b. For whom to produce?d. When to produce?23. (E10) In an economic system, the decision to sell products to middle class teenagers whosehobbies include sports answers which economic choice?a. What to produce?c. How to produce?b. For whom to produce?d. When to produce?24. (E11) Hu Jintao, the dictator of China, makes the decisions which affect the jobs and livingconditions of people living in China. The economic system in China is closer to which economicsystem?a. Commandc. Traditionalistb. Marketd. Mixed25. (E11) New Zealand promotes private ownership of businesses where competition amongbusiness owners drives prices. They are considered to be closer to which type of economicsystem?a. marketc. commandb. traditionald. mixed26. (E11) Haiti’s economy is based mainly on agricultural products such as coffee. This isconsidered which type of economic system?a. Marketc. Commandb. Traditionald. mixed27. (E11) Which type of economic system occurs when both the government and individuals ownfactors of production?a. Marketc. Commandb. Traditionald. Mixed28. (E12) Who makes the decisions for the 3 economic questions for each economic system below?Economic SystemCommandAnswer – GovernmentMarketAnswer – ConsumersTraditionalAnswer – Based upon customs, beliefs,religion and habitsMixedAnswer – Both government and consumersMarketing & Management Career Pathway Study Guide/Practice Test ANSWER KEY4
29. (E13) Honda recently opened a plant in a town in hopes of building their vehicles cheaper.When Honda began interviewing potential employees, they found there were few educated andtrained employees in the area. The limited number of potential employees compared toHonda’s need for trained and educated employees is considered to be the economic problem of.a. Deficitc. Resourcesb. Surplusd. Scarcity30. (E14) Below are the 4 types of economic classifications for consumer products and theirexplanation. Give an example and explain how the 4P’s might be different for that type ofproduct.Classificationof ExplanationProvide ExampleConsumer ProductConvenienceProducts purchased Milk, eggswithoutmuchplanning because theyarepurchasedfrequently.ShoppingProducts purchasedless frequently andwhereby research isinvested into theprocess.Consumerlooks at both priceand quality.SpecialtyProductsthatconsumers will go outof their way topurchase because oftheuniquecharacteristicsorbrand loyalty. Focus ison quality.UnsoughtProductsthatconsumers do notknow a lot about orthey do not think ofpurchasing until theyare needed.Discuss how the 4P’smay be differentPackaging may beplain, advertising isminimal, prices areusually stable, andproducts are sold at avariety of locationsShoes, clothing, make Advertising budgetsupare high, prices areset at a price thatconsumers will agreetheproductisvaluable yet goodquality; product willcome in a variety ofcolors, styles, etc, andcan be bought at avariety of stores.Laptops,cameras, Highamountofhigh end make upmoney is spent onadvertising,pricesare generally higherto indicate quality,focus is on brandrecognition, productssold at specialtystoresHome theater system Products will be fairlysuch as Bose.new to the marketand found exclusivelyat high end specialtyshops, prices are high,and advertising isMarketing & Management Career Pathway Study Guide/Practice Test ANSWER KEY5
exclusively targetedtopotentialcustomers.31. (E14) Below are the 5 types of economic classifications for industrial products and theirexplanations. Give an example of an item purchased by a company and state the purpose of thepurchase.Classificationof ExplanationExampleHow would a businessindustrial productsuse it?MaterialsPartsandraw Wood,, WaterTo make a finalmaterials that areproduct such as apurchasedbyarockingchairorbusiness in order towater to use inturnthemintoshampoo or lotionproductstoeventually sell toconsumersPartsItemsthatare BottlesA hair care companypurchasedbyapurchases to putbusiness to add totheir shampoo andtheir own productconditioner in.without making anychanges to the part.InstallationMajor machinery that Industrialsize A hotel would use itis purchased by a washing machineto wash their linensbusiness that will beon a daily basis.used to produceproducts for thebusiness.EquipmentLess expensive tools Vacuums, cartsFor a hotel chain tothat are used in theuse in cleaning theproduction process orrooms of the hotel.indirectly for thebusiness. These goodswill not last as long asinstallation items.SuppliesItemsthatare Office supplies such Used in managing afrequently purchased as staples, paper, business.by businesses that are pens, etc.indirectly related totheproductionprocess.32. (E15) Briefly explain each of the economic utilities:a. Form (Answer – turning raw materials into a product that is more valuable – raw woodinto a chair)Marketing & Management Career Pathway Study Guide/Practice Test ANSWER KEY6
b. Time (Answer – Making products available at certain times of day or year so it isavailable to customers)c. Information (Answer – Providing instructions, warnings, etc on products to make iteasier to understand or work with a product such as owner’s manuals or tags inclothing)d. Place (Answer – Having products available in a location easy for customers to find andpurchase)e. Possession (Answer – Providing ways for customers to conveniently purchase aproduct such as lay away, credit cards, etc)33. (E16) Which economic utility increased when Jerry’s 24-Hour Diner recently began acceptingcredit cards?a. Information utilityc. Form Utilityb. Time Utilityd. Possession Utility34. (E16) The owners of the trendy teen shop, Totally Outrageous Shoe Store, decided to rent storespace next to a smoothie shop where teenagers frequently hang out. What did the owners’decision add to their product?a. Place utilityc. Form Utilityb. Time Utilityd. Possession Utility35. (E16) The employees of a home decorating store are expert decorators who enjoy givingcustomers advice about updating spaces in the home. The employees’ advice given tocustomers increases the utility of their goods.a. Information utilityc. Form Utilityb. Time Utilityd. Possession Utility36. (E16) During the last three months of the year, a grocery store stocks its shelves with plenty offrozen turkeys in order to increases the turkey’s utility.a. Information utilityc. Form Utilityb. Time Utilityd. Possession Utility37. (E16) Changing old wood into a tree house for little kids in an example of utility.a. Information utilityc. Form Utilityb. Time Utilityd. Possession Utility38. (E17) The struggle for customers between two or more companies is considered .a. Businessc. Market Shareb. Marketd. Competition39. (E17) Which of the following is considered an indirect competitor of Outback Steakhouse?a. Longhorn’sc. Steak & Aleb. Red Lobsterd. None of the Above40. (E17) Which of the following is considered a direct competitor of Kroger Supermarkets?Marketing & Management Career Pathway Study Guide/Practice Test ANSWER KEY7
a. Wal-Martb. WalGreen’sc. Publixd. Target41. (E18) Competition usually leads to which of the following?a. High Prices, Lower Quality Productsb. Lower Prices, Lower Quality Productsc. Higher Prices, Higher Quality Productsd. Lower Prices, Higher Quality Products42. (E18) This type of competition focuses on the sale price of a product.a. Nonprice competitionc. Price Competitionb. Monopolyd. Market43. (E18) This type of competition focuses on the quality or brand loyalty of a product.a. Nonprice Competitionc. Price Competitionb. Monopolyd. Market44. (E19) What is a free enterprise economy?a. An economy whose economic decisions are made by the governmentb. An economy in which both consumers and private businesses make the majority ofthe economic decisionsc. An economy that is free of enterprises45. (E19) Explain the 4 elements of the free enterprise system:a. Risk - The potential for loss or failure. For example, when investing in a new businessventure, there is no guarantee of success.b. Competition - A rivalry between two or more businesses to gain as much of the totalmarket sales or customer acceptance as possible. It helps to maintain reasonableprices, provide consumers with new and improved products, and results in a wideselection of products from which to choose. It forces businesses to operate efficiently.c. Profit: The money earned from conducting business after all costs and expenses havebeen paid.d. Freedom of Ownership - The ability to choose a house, car, job or business. Forexample, Evadale likes golf so she opens a driving range. However, there arerestrictions on how and where her business can operate. For example, if the area iszoned as residential, she cannot open her driving range in that area.46. (E20) In a free enterprise system, there are various types of freedom. Listed below are the threefreedoms of our free enterprise system. Explain how these freedoms affects our economy:a. Freedom to own private property: Answer – Consumers can purchase and own privateproperty such as homes, cars, buildings, etc. This increases our standard of our livingand independence.b. Freedom to buy: Answer – Consumers have the choice of what to purchase because ofcompetition. This choice helps to lower costs to consumers because companies willuse lower prices to entice consumers.c. Freedom to sell – Answer – Businesses can sell all types of products to help improveour standard of living as well as provide jobs to society.Marketing & Management Career Pathway Study Guide/Practice Test ANSWER KEY8
47. (E21) Write the profit calculation below: (Answer – Total Revenues – Total Expenses Profit)48. (E21) Why is profit important in a free enterprise economy? (Answer – It is the money used toinvest in the business, purchase materials, pay employees, and provide incentive for theowner)49. (E22) Based on the following scenarios, would profit for a company increase or decrease ifeverything else remained the same?ScenarioLabor Costs IncreasedCosts of Raw Materials DecreasedUnits Sold IncreasedUtilities DecreasedProfit Increase or Decrease?DecreaseIncreaseIncreaseIncrease50. (E23) People in this category are looking for the highest prices because their motive is to makethe most profit.a. Seller’s Marketc. Governmentb. Buyer’s Marketd. Market51. (E23) People in this category are looking for the lowest prices because they want the best valuefor their money.a. Seller’s Marketc. Governmentb. Buyer’s Marketd. Market52. (E23) As prices for a product increase,a. Supply Increase & Demand Decreasesb. Supply Increases & Demand Increasesc. Supply Decreases & Demand Increasesd. Supply Decreases & Demand Decreases53. (E23) As prices for a product decrease:a. Supply Increase & Demand Decreasesb. Supply Increases & Demand Increasesc. Supply Decreases & Demand Increasesd. Supply Decreases & Demand Decreases54. (E23) The price at which both buyers and sellers agree is known as .a. Scarcityc. Market Clearing price orb. Opportunity Costequilibriumd. Derived Demand55. (E24) List the factors that can affect supply & demand.Marketing & Management Career Pathway Study Guide/Practice Test ANSWER KEY9
(Answer –Factors affecting supply include the possibility of profit, amount of competition and thecapability of developing and marketing the products and services. Factors affecting demandinclude Strength of want or need, availability of supply, availability of alternative products thatconsumers believe will satisfy their need/want)56. (E25 & H39) Fill in the table below regarding the four types of business risks: Business RiskExplainAvoidAnticipating the risk before it happens forexample safety training.Sometimes risk is impossible to avoidRetainWe will accept some financial responsibility forthe risk (damaged goods)ShiftPutting the responsibility onto someone elseBuy InsuranceReducePreventing risk by taking a precautionPutting wet floor signs out so people won't fall57. (E26) When a company has a chance of losing money, this is an example of which of thefollowing:a. Competitionc. Monopolyb. Riskd. Productivity58. (E26) Training employees on safety procedures is an example of which of the following ways tomanage risk?a. Avoidc. Retainb. Shiftd. Reduce59. (E26) Buying insurance for a business in case of theft or fire is which of the following ways tomanage risk?a. Avoidc. Retainb. Shiftd. Reduce60. (E26) Putting out “Wet Floor” signs is one way to handle risk and is known as which of thefollowing?a. Avoidc. Retainb. Shiftd. Reduce61. (E27 & 29) Briefly discuss how the government regulates businesses in the following categories:CategoryProtection of IdeasEmployee ProtectionExplain & Give specific laws/regulationsTrademarks (Logos), trade secrets (recipes orformulas), copyright (ideas and/or writings) ,patents (inventions)Equal Employment Opportunity CommissionMarketing & Management Career Pathway Study Guide/Practice Test ANSWER KEY10
Lending PracticesEnvironmentTaxesConsumer ProtectionBusiness Start-Upprohibits discrimination in the hiring and/orfiring of employeesFair Lending act protects consumers seekingcredit by requiring lenders to disclose the fullconditions of a loan.Environmental Protection Agency protects theenvironment from pollution and otherharmful activities that could happen to theenvironment.Businesses must pay local, federal and statetaxes including sales tax, income tax, payroll,self employment, social security (FICA), andMedicareClayton Act & Robinson Patman Act prohibitprice discrimination; Food and DrugAdministration inspects and researchesmanufacturers of foods and drugs forconsumer safety.You must register your business with thestate and local authorities and obtain abusiness incense before opening for business.62. (E28) The U.S. government intervenes in business for two main reasons: Social equality and fairbusiness transactions. Give an example for each:(Answer – Social Quality – The government regulates the energy market to make sure therethe pollution rate is monitored when power companies burn coal to produce electricity.Business Transactions – The government regulates the sale of one company to another toensure that the new company will not be a monopoly.)63. (E30) GDP is the value of goods and services in a country for a period of time. List thecomponents of GDP.a.b.c.d.e.(Answer – consumption, investment, net exports, government purchases, and inventories)64. (E31) Why would the following be considered problems encountered with measuring GDP?a. Statistical error – (Answer – it would give false results)b. Unreported/Self doing activities (Answer –The GDP would actually be higher due to theunreported items.)c. Illegal economy (Answer – The money spent on illegal products/services would causethe GDP to appear lower than it actually is because that money would have been usedfor legal consumption of goods if it had not been spent illegally.)Marketing & Management Career Pathway Study Guide/Practice Test ANSWER KEY11
65. (E32) GDP is an indicator of economic growth. What has happened to the following that resultedin an increase in GDP?Increase/DecreaseWorker OutputIncreasedProduction of rd of LivingIncreased66. (E33) Why is price important to the success or failure of business? (Answer – Prices must be setat a level where customers will purchase it and see the value in their product. If prices are toohigh, customers will find another product at a lower price. If prices are too low, customerswill not see the value in the product and search for a product that is of higher value.)67. (E33) Give real-world examples of how a company uses pricing to establish a firm’s:a. Quality of products (Answer – When a restaurant charges 20 for a meal instead of 19.99 to make customers think their meal is high quality. Example – Ruth’s ChrisSteakhouse)b. Image of the firm (Answer – A name brand product is priced higher so that the brandimage will be thought of as high quality – Nike)c. Profits – (Answer – The prices charged multiplied by the quantity sold will createprofits for the company. With quantity sold being the same, the higher the pricescharged, the higher the profits for a company and vice versa.)68. (E34) When a company sets a price for a product, which of the following are considered?a. Consumer perception and supply & demandb. Cost of raw materials, supply & demand, competitor’s price, consumer perceptionc. Supply & Demand and Competitor’s Priced. Cost of raw materials and consumer perception69. (E34) Determine the retail prices for the items listed below. Use the retail method.ItemCost% Markup on retailRetail PriceFlip-Flops 6.5040%( 9.10)Shirts 7.5050%( 11.25)Bathing Suit & Wrap 19.0035%( 25.65)70. (E34) Fill in the blanks for the following equations:- Markup Cost (Answer Retail Price)Cost Retail price (Answer Markup)Marketing & Management Career Pathway Study Guide/Practice Test ANSWER KEY12
- Cost Markup (Answer Retail Price)You will be given 5 characteristics of different phases of the business cycle. Match the characteristicto the appropriate business cycle71.72.73.74.(E35) Very high unemployment(E35) High consumer spending(E35) Indicates that a recovery is near(E35) Period of economic slowdownthat lasts for at least 6 months75. (E35) Unemployed people begin to Depression(Answers in order – E, D, C, A, B)76. (E36) Describe the following causes of business cycles:a. Government – Government can place restrictions on output for regulatory purposes orthey can deregulate an economy, thus causing fluctuations in a business cycle.b. Inflation – Higher inflation can cause fluctuations in the business cycle to go into arecession or lower inflation can help bring about a recovery.c. Politics – Change in politics, elections, etc can cause fluctuations in the business cycle.d. Global Issues (War, etc) – Negative issues can cause an economy to go into a recessionand further into a depression and vice versa.e. Weather/Natural Disasters – Good weather can help crops and thus helping to growraw materials to use for products, but bad weather can affect crops, tourism, etc. thuscausing fluctuations in the business cycle.77. (E37) What is the measure of the output of a worker, machine, or an entire national economy inrelation to the creation of goods and services to produce wealth?a. Economyc. GDPb. Efficiencyd. Productivity78. (E37) As a small business owner, your productivity goal would be for productivity to:a. Increaseb. Decreasec. Stay the Same79. (E37) Why does a company measure productivity?a. Understand the capacity of a company at a given timeb. To see who is a good workerc. Reduce costsd. Increase sales80. (E38) As output of each worker increases,Marketing & Management Career Pathway Study Guide/Practice Test ANSWER KEY13
a.b.c.d.Productivity increases and profits increaseProductivity decreases and profits increaseProductivity increases and profits decreaseProductivity decreases and profits decrease81. (E39) List at least 4 ways to increase worker productivity.(Answer – Training, Increase technology. Offer financial incentives, increase employeeresponsibility)Part 2. Duty F: Promotion76. (F01 & F03) Promotion is any form of a business uses to ,, and/or consumers about its products or to improve its image.(Answer - Communication, inform, persuade or remind)77. (F02) Provide examples of how businesses have demonstrated the role of promotion in theircompanies using the following categories:Role of PromotionExample of Company demonstrating that roleTo explain the features and benefits of a product orserviceSome magazine ads and/or informationalliterature at stores near the product, Website ofcompanyAdvertise sales and inform customers of whereproducts are soldIntroduce new products, services or other offeringsSunday paper adsAnswer questions customers may have about thecompany and its products or servicesCreate a favorable image for the companySalespersonMake a stand for a social cause or issueA company sponsoring a walk for a social cause.Help advocate for changePublic service announcements for things such asstop smoking and not doing drugs.TV or radio commercialsA company offering scholarships for collegestudents.78. (F04) What type of promotion is used by Nike to convince potential customers to buy theirshoes & sports wear from them as opposed to its competitors?a. Institutional Promotionb. Product Promotion79. (F04) What type of promotion is used by Publix when they update and maintain a website withtheir weekly sales, recipes and ideas in order to maintain a positive image with customers?a. Institutional Promotionb. Product Promotion80. (F04, F05 & F06) Describe the following types of promotion below:Marketing & Management Career Pathway Study Guide/Practice Test ANSWER KEY14
Type of ngPaid form of nonpersonal communicationof a product, service oridea from anacknowledged sponsor.Control of messageExpensivePublic Relations/PublicityActivities performed ororganized by a companyin order to promote apositive image for acompany.Least expensive form ofpromotion.No control over messagePersonal SellingPersonal communicationbetween a customer andthe sales person of aproduct.PersonalMust have the right salesperson with the rightqualities and traits. Mostexpensive form ofpromotion.Sales PromotionAny type of promotionother than personalselling, advertising,publicity, and visualmerchandising that isused in the promotion ofgoods and/or servicesCan stimulate salesquickly.Intended to last for ashort amount of time.Visual MerchandisingPhysical elements in theplacement of products ina store that promotes afavorable image to acustomer.Draws customers to astoreMay not be effective if itdoes not tie in to thevision of the company orif it is not coordinated.81. (F07) Which type of promotion is used by companies to stimulate sales by offering coupons,giveaways and rebates?a. Advertisingd. Personal Sellingb. Publicitye. Sales Promotionc. Visual Merchandising82. (F07) Which type of promotion would a company choose in order to raise the image of thecompany and/or its products?a. Advertisingd. Personal Sellingb. Publicitye. Sales Promotionc. Visual Merchandising83. (F07) Which type of promotion would a company choose in order to reach a mass audience toinform customers about a new product?a. Advertisingd. Personal Sellingb. Publicitye. Sales Promotionc. Visual MerchandisingMarketing & Management Career Pathway Study Guide/Practice Test ANSWER KEY15
84. (F07) What type of promotion would a company use in order to provide one-on-one contactwith the customer to inform them about potential products?a. Advertisingd. Personal Sellingb. Publicitye. Sales Promotionc. Visual Merchandising85. (F07) What type of promotion would a company use to stimulate interest in a company or itsproduct by physically displaying products that draws potential customers?a. Advertisingd. Personal Sellingb. Publicitye. Sales Promotionc. Visual Merchandising86. (F08) Due to the increase in the number of box stores, super stores, and self-service stores, theimportance of has also increased because products must be able tosell themselves. (Answer- Visual Merchandising)87. (F08) Which type of display is used to promote the sale of one product by displaying thatproduct by itself?a. One-Item Displayb. Line-of-Goods Displayc. Related Merchandise Displayd. Assortment Display88. (F08) Which type of display would be used to promote the sale of a variety of items such as theBuy-one-Get-One free table of products at Publix Supermarkets each week?a. One-Item Displayb. Line-of-Goods Displayc. Related Merchandise Displayd. Assortment Display89. (F08) What type of display is used when a store shows bathing suits, flip flops, and sunglassestogether?a. One-Item Displayb. Line-of-Goods Displayc. Related Merchandise Displayd. Assortment Display90. (F08) What type of display is used when Wal-Mart displays all of its digital clocks that are madeby a variety of manufacturers?a. One-Item Displayb. Line-of-Goods Displayc. Related Merchandise Displayd. Assortment Display91. (F09) Below are nine principles of design. Briefly explain each one:a.
Marketing & Management Career Pathway Study Guide/Practice Test ANSWER KEY 1 Marketing Management End OF Pathway Review of Concepts Practice Test/Study Guide ANSWER KET FOR TEACHERS Part 1. Duty E: Economics 1. (E01) Define marketing. (Answer - Marketing is a process of d
UC Pathway Funds. UC Pathway Income Fund UC Pathway Fund 2020 UC Pathway Fund 2025. UC Pathway Fund 2030. UC Pathway Fund 2035 UC Pathway Fund 2040 UC Pathway Fund 2045. UC Pathway Fund 2050. UC Pathway Fund 2055 UC Pathway Fund 2060. UC Pathway Fund 2065. CORE FUNDS - 17.0 billion Bond and Stock Investments
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May 05, 2011 · 3022 Broadway . Uris Hall, Room 604 . New York, NY 10027 . dn75@columbia.edu . May 5, 2011 . Abstract . We review accounting principles related to the reporting of marketing activities and evaluate their implications for marketing research and practice. Based on our review, we argue thatFile Size: 393KBPage Count: 50Explore further(PDF) Strategic Marketing and Marketing Strategy: Domain .www.researchgate.net(PDF) Marketing Management - ResearchGatewww.researchgate.net5 Marketing Management Orientationscommercemates.com5 Marketing Concepts: Marketing Management Philosophieswww.iedunote.comBasic Marketing Principles - Mercer Universityfaculty.mercer.eduRecommended to you b
UNIT: - I BASIC CONCEPTS IN MARKETING MANAGEMENT STRUCTURE 1.0 Introduction to Marketing 1.1 Definition of Marketing 1.2 Evolution of Marketing 1.3 Marketing Concept 1.4 Role of Marketing 1.5 Strategic Marketing Planning 1.6 Scope of Marketing 1.7 Approaches of Marketing 1.8
AGMA and/or DIN standards IMPERIAL Series Load Rating Drum Capacity METRIC Series Power Supply Line Speed Clutch Load Rating Drum Capacity Power Supply Line Speed Clutch PERFORMANCE 4WS9M18 4WS16M20 4WS26M26 4WS1M6 4WS3M10 4WS6M12 10,000 lbs 16,000 lbs 26,200 lbs 1,500 lbs 3,700 lbs 6,400 lbs 5–10 hp 7.5–15 hp 10–25 hp.5–1.5 hp 1–3 hp .
