DRAFT Green Umbrella Local Food Action Team Strategic Plan .
Green Umbrella Local Food Action Team Strategic Plan for 2017-2018GU Food Action Team MissionTo develop a thriving local food system by serving as a catalyst, advocate and communication hub for local food initiatives.The Local Food team brings together local farmers, distributors, processors, farmers markets, cooperatives, community gardeners, communitysupported agriculture organizations, health professionals, restaurants, extension services, educational organizations and governmententities in the Cincinnati Metropolitan Area to work collaboratively.Guiding Principles of the GU Food Action Team1)2)3)4)5)6)7)All Greater Cincinnati residents should have access to affordable, local, healthy, sustainable, food.Our work focuses on food grown in Ohio, Indiana and Kentucky, with a priority for foods grown in our region.Intentional coordinated efforts in advocacy, public education, and awareness are needed to build a stronger local food system.It should be easy to grow food in our region, for personal use or for business purposes.Businesses that produce, process, distribute, and sell local and healthy food should grow and thrive in Greater Cincinnati.Food growing, production, and distribution practices should be humane and ethical.Food production and distribution should adhere to sustainable growing practices that result in improvement of the quality of the localenvironment.8) A thriving local food system requires strong collaboration among all stakeholders in the food system.9) Progress toward goals should be measured.10) Food related waste should be prevented, reused, or recycled.GU Food Action Team VisionThanks to GU’s efforts to promote collaboration and local food initiatives, by 2020, the Greater Cincinnati region will have a thriving local foodsystem that addresses the needs of consumers, producers, distributors, and other food system stakeholders.More specifically,GU Food System Strategic PlanPage 1
A cultural shift will have occurred in our region that focuses on healthy living and eating.The benefits of buying local foods will be widely understood.Local foods will be widely available, accessible to all of our region’s residents.Local governmental and private sectors will support and promote a strong local food system.There will be numerous garden plots at churches, businesses, government properties, and other community properties where space allows.Our citizens will have an increased level of self-sufficiency as a result of access to local foods.Our region will be less susceptible to food security threats through re-establishing closer consumer-producer connections.There will be career opportunities that pay living wage employment in all aspects of the food system.Local universities will offer opportunities for education and certification in local food related fields.Our local food system will be recognized regionally and nationally, and looked to as a model for replication.At least 10% of food dollars of individuals, corporations, and institutions in our region will be used to support local food producers andrelated businessesUnique NicheGreen Umbrella is the “backbone organization” that helps all member organizations work better together to promote a more environmentallysustainable region.Green Umbrella partners with our area’s leading planning initiatives, Vision 2015 in Northern Kentucky and Agenda 360 in Southwestern Ohio, tofacilitate collaboration among over 200 area non-profits, businesses, educational institutions and governmental entities focused on theenvironmental aspects of sustainability. We have united around the Collective Impact Model, which has produced remarkable results for theSTRIVE Partnership, the collaborative that promotes innovation in our local education system. The model teaches that success requires having acommon agenda, using a shared measurement system, supporting mutually reinforcing activities and maintaining continuous communication.The infrastructure of GU provides easy access to “early adopters,” both organizations and individuals, who are interested in promotingconsumption of locally produced fruit and vegetables.Assumptions for 2016- 20181. Local food tends to cost more than mainstream food becausea. demand for local foods exceeds current supply, andGU Food System Strategic PlanPage 2
b. a lack of distribution and aggregation infrastructure reduces efficiencies and cost savings.2. For the local food movement to reach its full potential, the price gap between local and mainstream food will have to shrink and distributionwill need to increase.3. People tend to value locally produced foods over globally produced food.4. Local food distribution offers opportunities for reducing the cost of every component of distribution including transportation, refrigeration,packaging, advertising, insurance and middle people.5. Food distributors will respond to increased demand in local foods.6. Technical assistance for competition strategies will help local food businesses better compete with global food distributors, for example,use of social media and mobile technologies, etc.7. “Network communities of practice” (joint procurement cooperatives for ex.) help locally owned businesses compete with large fooddistributors.8. Shorter food supply lines and community self-reliance that come with local food can reduce food security risks.9. Private/public partnerships are needed to address food insecurity in low-income communities.10. Collaboration will affect changes in public policy, thus driving systemic change in the local food system11. The timing is right for local food initiatives since public awareness of the need for healthy food choices and sustainable environmentinitiatives is increasing dramatically.12. Economic benefits for the local community must be emphasized in the case for local foods.Strategic Intent:Green Umbrella will lead a collaborative effort working with local stakeholders to serve as a catalyst and coordinator for a thriving local foodsystem.BHAG (Big, hairy audacious Goal):To double the percentage of consumption and production of locally sourced fruit and vegetables by 2020.GU Food System Strategic PlanPage 3
Key Result Areas:Green Umbrella’s (GU) local food advocacy efforts will target results in Infrastructure Development, Education, Access, and Policy.Infrastructure Development for Local Food Initiatives:GU will be the backbone organization and recognized leader for collaborative initiatives to promote local food, production, distribution, recoverypolicy and consumption. GU will facilitate communication, collaboration and data collection among individuals, communities, producers,distributors and policy makers to support a sustainable food system. GU will provide a forum and infrastructure for sharing best practices andinformation, helping to reduce barriers, and brokering partnerships. GU will be actively involved in developing and implementing a Strategic Planfor the local food system along with other local food stakeholders. A full time “Local Food System Advocate” will coordinate GU’s initiatives,working closely with the GU Food Action Team. The Food Action leadership team will serve as the advisory team. GU will work with local foodadvocacy groups in neighboring regions in Ohio, Kentucky and Indiana. .Education About Local Foods:People in Greater Cincinnati will have food literacy skills. They will have a good sense of where their food comes from, where to buy local foods,how to plan meals, and how to prepare and properly store fresh fruit and vegetables. They will know where to go for information about preservingfood and other topics related to local foods. Consumer demand for local produce will increase due to education efforts from Green Umbrella andother stakeholders in the local food system. Farmers and local food related businesses will better understand opportunities for growth in producingand distributing local foods including tax incentives for donations.Access to Locally Produced Foods:All people in the Greater Cincinnati region will have convenient access to healthful, affordable, local and sustainably grown food. Local foods will bereadily available to individual consumers, in their homes, their workplaces, in schools, and other community places. In addition to farmers marketsand stands, mainstream retailers will offer locally grown food. The number of certified food producers will have increased. Funding and policymechanisms that support increased local food production will be in place.Policies that Support the Local Food System:A regional Food Policy Council will have been established with a sustainable infrastructure. The Council will be actively executing a prioritized actionplan. Agenda 360, Vision 2015, and other regional plans will incorporate local food initiatives. Local Institutions such as schools, city departments,and community and civic organizations will incorporate policies for healthy local food. Decision makers in government, business, and communityGU Food System Strategic PlanPage 4
organizations will support efforts to build more complete and sustainable local food production, distribution, recovery, and recycling systems.There will be public and private land designated for community or institutional gardens.Bold Initiatives1.2.3.4.5.Develop a robust Local Food System InfrastructurePromote Healthy Food Consumption and AccessDevelop and implement financial support strategies to sustain local food initiatives.Strengthen Local Food Distribution, Recovery, and Recycling InfrastructuresProvide Technical Assistance and Expertise for Local Food ProducersGU Food System Strategic PlanPage 5
Bold Initiative 1: Develop a Robust Local Food System Infrastructure.Standards of Performance#Goals1aEngage more partnersfor the LFAT, facilitatemore networkingopportunities, andexpand thecollaborative.Champion(Who Else?)Kristin WeissLFAT membersLFAT leadershipteamLFAT LeadershipOther ActionTeam LeadersTarget2017Target2018sign-in sheets15 new20 newlists generated fromrequest50 uniqueorgs/people50 uniqueorgs/peoplesign-in sheets10 new10 newattendance #10% bring afriend15% bring afriend1 Vendor2 Vendors5 guests attend10 guestsattendActivitiesMeasures1. Green Drinks to engage new peopleattendance and sign-insheetsand organizations to LFAT and thenadd them to the mailing list2. Identify stakeholders and reach outto new people.3. Ask LFAT members for 10organizations/people they interactwith4. Reach out to non-food groups thatrepresent demographics LFAT istrying to engage -- understand howto better reach people5. Education topics may encouragepeople to “bring a friend”6. Incorporate/Invite Local Food# Vendors at meetingsVendors to come to the LFATmeetings and promote their venuesfor local food.7. Ask Food related GU members ormembers of other action teams tocome to LFAT meetingsGU Food System Strategic Plan# of guests who attendPage 6
1bCollect metrics onlocal food production(i.e. farmers markets,food hubs,aggregation) andidentify sub-metrics totrack progress on goals(i.e. local production,local sales)Green Umbrella# of “wins” shared5 wins shared5 wins sharedList of metrics & whocollects themList generatedList updatedList of metrics tocollect at marketsList generatedList updatedCommittee formed4 meetings held8 meetingsheldReport published1 ReportPublished1 ReportPublishedMichaelaOldfield5. Publish report on metrics at theannual meeting to share workand needs with members,prospective funders, pressLFAT leadershipteam6. Edible Ohio Valley can trackdistribution #s, can track #farmers that can advertiseMetrics from EOVgathered1 set of metricsgathered1 set ofmetricsgathered7. Involve universities, developdatabase, develop or researchtracking tools for producers touse, creating forecasting andplanning toolsList of universities tocontact.2 contactsmadeAll contactsmade8. Get data/metrics collected byFPCList of metrics fromFPCList receivedList updatedKristin WeissProducePerks/TevisEdible OhioValley/AmyFood PolicyCouncilFarmers MarketMangers GroupGU Food System Strategic Plan1. Share progress forregional/national recognition inpress2. Identify metrics alreadycollected by various group3. Identify new metrics to collect,at market setting4. Form a Metrics Committee tosupport metrics workPage 7
Bold Initiative 2: Promote Healthy Food Consumption and AccessStandards of PerformanceChampion(Who Else?)2a Continue to promote the LFAT Members10% Shift Campaign tolocal residentsLFAT Leadership#GoalsGreen UmbrellaActivitiesMeasures1. Ask all LFAT Members topromote the 10% shift pledgeand to sign up more localresidents for the 10% shiftpledge.# of events/locationswhere informationprovidedTarget201710 Events2. Promote the 10% shift campaignList of events where15 eventsat local Farmer’s Markets andmaterials were provided identifiedother local food venuesTarget201810 New Events20 eventsidentified3. Organize a Bring Your Own Bagcampaign with 10% shift bags4. Ask LFAT members to contribute # Newsletters sent outcontent for the 10% shiftcampaign newsletter andcontinue to send the newslettereach month.6 Newsletters5. Publicize the 10% shift toolkits# Toolkit requests made 5 Requestsand give all LFAT membersaccess to utilize those resources.10 Newsletters5 Requests6. Promote the 10% shift campaign # new 10% shift pledges 100 New Pledges 100 NewPledgesat local events related to food or made in 2017local foods# of events promoting 2 events5 eventslocal foodsGU Food System Strategic PlanPage 8
2b Conduct other Outreach LFAT MembersCampaigns to IncreaseConsumption of LocalDenise HoneyFoodGreen Umbrella3 Events5 Events1 per event5 per eventincrease by 5%increase by 5%# Edible Ohio Valleyincrease by 5%4. Support Edible Ohio Valley tosubscriptionsCommunityhelp increase their distribution,Gardensincrease ad space devoted tolocal foods, and expand theirHamilton CountyreachRecycling & Solid5. Work with local community# gardens supportedWaste2 gardensgardens to help recruitgardeners, volunteers, andmentors to increase the numberof people growing their ownfoods6. Publicize Ohio Local Foods Week List of ways to publicize List generated(through OSU) to get people to Ohio Local Foods Weekincrease by 5%CORV GuideEdible OhioValleyCivic GardenCenterGabriel’s Place1. Set up booths at local events to # events attendedcompare the cost of local foods# toolkits provided& goods to the cost of similarfoods at the grocery store &provide consumers with toolkitsto measure wasted food and itsdollar value.(GCFWAP 1.2a)2. Have LFAT members set up atable at the Flying Pig Expo tobring attention to local foodsand their importance.3. Continue to support the CORVguide and help to expand theirdistributionbuy/consume more local foods.7. Explore ways to promote localGU Food System Strategic Plan# CORV guidesdistributed# of events promoting2 events5 gardensList updated5 eventsPage 9
foods at large events like Tasteof Cincy, Oktoberfest, otherlarge events.local foods8. Promote seasonal, local produce Farmers’ Market patron 5% increasecountsand local farmers’ marketshopping to area residents as away to reduce food waste andhelp the local economy.(GCFWAP 1.3a)5% increaseLocal Food Fresher Food9. Educate residents on the proper # of educationalway to store produce in order to strategies usedreduce food waste and savemoney.(GCFWAP 4.2d)2c Address food insecurityand food deserts vialocal foods and otherassets already in placeand promote local foodsto groups that may notcurrently have access orawareness to local foods2 strategies used 5 strategiesusedLFAT Members1. Support the work of Produce# Produce Perks markets 1 new marketPerks and promote the ProduceGreen UmbrellaPerks program as much aspossible.Tevis# people who attend5% increase2. Work to increase publicForeman/ProduceFarmer’s Marketstransportation options toPerksFarmers Markets and other localFarmers MarketsGary DangelFindlayMarket/ToniSauerhageGU Food System Strategic Plan2 new markets5% increasefood venues.3. Utilize Findlay Market FarmStands to help grow awarenessof local foods and bring localfoods to underserved areas# Findlay Market FarmStands1 new farmstand1 new farmstand4. Support the work of GormanHeritage Farm to address food# attendees at Gorman 5% increaseHeritage Farm programs5% increasePage 10
insecurity and promote theirprograms.Gorman HeritageFarm# WT communities5 communities5. Work with the WeTHRIVE!Initiative in Hamilton County to addressing food accessKimincrease access to healthy, local issuesChelf/WeTHRIVE!foods in underserved areas.6. Work with Walnut Hills to fill theUniversityvoid left by Kroger leaving withstudents & internsmore local food optionsHamilton County 7. Determine the top barriers toRecycling & Solidlocal food access and work toWasteaddress them by holding focusgroups and surveying people onwhy they do or do not buy local.# Food retailer inWalnut HillsList of barriers to localfood access5 barriersidentified# focus groups heldList of barriersgenerated2 focus groupsheldList generated2 focus groupsheldList updatedList generated2 strategiesimplementedList generatedList updatedSome producedonated5% increase8. Support the work Our Harvest &Freestore Foodbank do to bring List of ways to supportlocal foods to underserved areas workincluding the Healthy HarvestMobile Market and Harvest Daysprograms.9. Work with community gardens List of potential partnersand food pantries to help utilizegarden bounties to feed those in # Pounds of Producedonatedneed (GCFWAP 2.2d)10. Educate consumers on accepting # educationalimperfect produce and teachopportunities utilizedthem how to utilize that produceGU Food System Strategic Plan3 communities2 opportunities10 barriersidentified5 opportunitiesPage 11
in cost effective ways. (GCFWAP4.2d)GU Food System Strategic PlanPage 12
Bold Initiative 3: Develop and implement financial support strategies to enhance and sustain local food initiatives.Pending approval of GU DirectorBold Initiative 4: Strengthen Local Food Distribution InfrastructureStandards of Performance#4aGoalsChampion(Who Else?)Target2017Target2018Support & Promotemorea organizationsthata distribute localfoodsHamilton County 1. Determine target groups toRecycling & Solidreceive information about localWastefood organizationsList of groups to target5 groupsidentified10 groupsidentifiedList of grants sent tointerestedorganizations2 emails sent2 emails sent4. Support growth of food hubs &sales to local farmers bypromoting CSAs & institutionalpurchasing of local food ingreater quantitiesList of CSA in areaList of organizationsthat purchase localfoods# of organization thatpurchase local foodsList generatedList generatedList updatedList updated2 organizations5 organizations5. Retain and build on the localfood map# of locations on map6. Encourage Pop-Up markets atwell-attended events topromote regular markets,# pop-up markets held5 locationsadded1 held5 locationsadded3 held# of events/locations10 events10 eventsActivitiesGreen Umbrella2. Market development grants viaOhio EPA & region 5 EPAregarding preventing wastedfoodLFAT Members3. Sponsor & support CORV GuideOur HarvestGU Food System Strategic PlanMeasuresPage 13
stores, etc.7. Push 10% shift information outto more people to increasedemand8. Work with the local farmcommunity, churches, andvolunteer groups to developgleaning programs andadvertise benefits forfarmers(GCFWAP 2.2d)GU Food System Strategic Planwhere informationprovided# new 10% shiftpledges made in 2017100 newpledges100 newpledgesList of partnersList developedList updatedPlan generatedPlan developedPlan updatedPage 14
Bold Initiative 5: Provide Technical Assistance and Expertise for Local Food ProducersStandards of Performance#Goals5aEncourage growers andlocal producersChampion(Who Else?)Chuck LohreMeghanFranduti/Towerto TableMichaelaOldfieldOSU CooperativeExtensionCincinnati City(OES)Higher Ed.TrainingPrograms (XU,CSt, Miami)VocationalSchoolsCivic GardenCenterHamilton Co
GU will be actively involved in developing and implementing a Strategic Plan for the local food system along with other local food stakeholders. A full time “Local Food System Advocate” will coordinate GU’s initiatives, working closely with the GU Food Action Team. The Food Action leadership team will serve as the advisory team.
Types of food environments Community food environment Geographic food access, which refers to the location and accessibility of food outlets Consumer food environment Food availability, food affordability, food quality, and other aspects influencing food choices in retail outlets Organizational food environment Access to food in settings
on local food systems from the demand side. Opportunity cost on other food purchases or on other spending in general. In as much as these cost are local, should be accounted for in impact analysis of local food systems. Certain local food spending can also have an impact on other local food activity (both demand and supply
purchasing intention via attitude towards green brands. In addition, there's a significant positive direct impact of green brand trust on consumers' green purchasing intention. Keywords: Green knowledge, Green trust, Attitude towards green brands, Green purchasing intention, Alexandria, Cairo, Aswan, Egyptian food and beverage market.
Draft Greener Places Design Guide framework provides information on how to design, plan, and implement green infrastructure in urban areas throughout NSW. The draft guide provides a consistent methodology to help State and local government, and industry create a network of green infrastructure. Greener Places explains green infrastructure,
Food Fraud and "Economically Motivated Adulteration" of Food and Food Ingredients Congressional Research Service 1 Background Food fraud, or the act of defrauding buyers of food and food ingredients for economic gain— whether they be consumers or food manufacturers, retailers, and importers—has vexed the food industry throughout history.
6.2.5 Impact of food aid on food availability 153 6.2.6 Impact of food aid on food accessibility 153 6.2.7 Impact of food aid on food utilisation 154 6.2.8 Impact of food aid on vulnerability 154 6.2.9 Impact of food aid on local markets in Ngabu 154 6.3 RECOMMENDATIONS 154
becoming sick from the food-borne disease. 3 Food hygiene falls under the umbrella term 'foodsafety'. Food hygiene itself does not include all the other key areas of food safety. Food safety refers to an entire system of managing risks. Meanwhile, food hygiene refers to an individual set of practices for controlling only one aspect. 10/7/2020
of domestic violence in 2003. Tjaden and Thoennes (2000) found in the National Violence Against Women Survey that 25.5% of women and 7.9% of men self-reported having experienced domestic violence at some point in their lives. Unfortunately, only a small percentage of abused men are willing to speak out in fear of ridicule, social isolation, and humiliation (Barber, 2008). Therefore, because of .
