Character Counts! Tier 1

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Character Counts!Tier 1Program Description, October, 2014.Reece L. Peterson, Ann O’Connor & Scott Fluke, University of Nebraska-Lincoln.Tier1IntervenonlytionCharacter Counts! has become a popular and widespread benchmark character education programthat includes a universal set of core values and can beadopted on a building, district, or community wide basis. The Character Counts! curriculum, and the coalitionwhich supports it, works to overcome the idea that nosingle value is intrinsically superior to another and thebelief that ethical values vary by race, class, gender andpolitics. Specifically they oppose the idea that greedand fairness, or cheating and honesty, carry the samemoral weight as other positive values (Anderson, 1999a)across cultures and communitiesWhat is Character Counts!?Character Counts! offers a framework and materials to teach each of six character values.The “Six Pillars of Character” which form the core of ethical values for the program are: trustworthiness, respect, responsibility, fairness, caring, and citizenship (Character Counts, 2014).Character Counts! is an ethics and character-building curriculum program designed for studentsages 4-19. The program is intended to teach and develop a consensus regarding a set of ethicalvalues that transcend race, creed, politics, gender, and wealth (Character Counts, 2014). Theframework employs a model called “TEAM” which stands for Teach, Enforce, Advocate, andModel. Each of the pillars is overtly taught to students accompanied by lessons, activities, androle-playing scenarios (Character Counts, 2014). The effect of Character Counts! may be enhanced when adopted and implemented by an entire school system, community, city, or state.However, it can also be used by only one school as a school-wide character development program. It has been implemented in elementary, middle, and high schools (Josephson Institute,2014).The program originated as a result of a meeting sponsored by the Josephson Institute ofEthics in July, 1992. Based on a survey of young people, a coalition of organizations with peoplefrom many walks of life and various ethnic and religious groups was formed to develop a consensus on the ethical values. Ideally, these values could be taught at home, in the classroom,and at the office without offending political, racial, religious, gender, or socioeconomic sensibilities (Josephson Institute, 2014). A purposeful way to address character and values in our communities and schools was needed. The Character Counts! program is the result of these efforts.Coalition. The Character Counts! Coalition, which includes a diverse partnership of education and human service organizations, hopes to build a consensus that there are values that

Character Counts! 2clearly define us “at our best,” however diverse our views and backgrounds. Some communities haveadopted the Character Counts! “pillars of character” as a community wide program in which a wholerange of businesses, community organizations, government agencies, as well as individual citizens, officials, and school children learn and try to live by the six pillars of character (Anderson, 1999b). In 2012,the United States Senate designated a week in October as “National Character Counts! Week” to encourage schools and students to practice good character and bring awareness to the need for students todevelop character. The resolution also mentions the six pillars of Character Counts! as character traits tobe promoted (S. Res. 569, 2012).The Six Pillars of Character Counts! Trustworthiness. Trustworthiness is the first pillar in the Character Counts! program. This pillarencourages students to build trust and credibility with their peers by keeping promises, beinghonest, and being sincere. Respect. The second pillar is Respect, in which students should treat others the way that theywould like to be treated. This pillar also emphasizes the need to be accepting of others and tolerant of their differences, as well as being courteous and acting in a civil, nonviolent manner. Responsibility. Responsibility encourages students to think for themselves and act independently. Students must also be held accountable for their words and actions, as well as being proactive, persistent, and hard working in their duties. Fairness. Fairness is the fourth pillar of the program, which encourages children to treat allpeople equally, play by the rules, and overall, pursue justice over injustice. Caring. Caring is the fifth pillar, which encourages students to be kind, compassionate, empathetic, forgiving, and grateful. Citizenship. Citizenship is the final pillar in the program. This pillar instructs children to obeylaws, help other citizens, volunteer and protect the environment, and participate in the politicalactions of society, such as voting.Image retrieved from: Cielo Vista Charter School. (2014). Character Counts. ter-counts.Pillar descriptions retrieved from: Josephson Institute. (2014). The Six Pillars of Character. http://josephsoninstitute.org/sixpillars.html

Character Counts! 3The Josephson Institute. The Character Counts! Curriculum and materials are distributed by the Josephson Institute. The goal of the Josephson Institute is to develop materials to increase ethical commitment, competence, and practice in all segments of society. It is a nonpartisan and nonsectarian 501(c)(3)nonprofit organization, the Institute is funded by individual donations, foundation and corporate grants,fees and contributions for services, and sales of educational resources. The Institute also works collaboratively with influential organizations and individuals in a variety of fields.Extent of Implementation. The Josephson Institute website indicates that the Character Counts!program is in place in virtually every state, and in some states the involvement has been extensive. Forexample, in Nebraska, by 1999, an estimated 123,000 youth (33% of the state’s youth population) or33 % of ages 5-19 have had access to the program through schools or community organizations suchas 4-H, local Rotary International clubs, and the County Extension Offices (Anderson, 1999a). By 1998,about half of South Dakota’s schools had incorporated the program into the school environment (Moss,2001). It is unclear whether implementatiion hascontinued in all of those schools, or how extensive further implementation has been since thattime. Nevertheless, Character Counts! is likely themost widely used character education program inschools.Due to its widespread use nationwide, thereis a large support system for its implementation in a variety of settings including internetwebsites that offer educational materials. TheJosephson Institute and others strongly requestthat those not trained in Character Counts! notuse the materials. Seminars are available to trainand certify teachers and others who might usethe program. Training is widely available andcan be provided on-site. Materials are offered atreduced prices when those certified train othersin its use (Josephson Institute, 2014). It currentlycosts about 825 for one person to be trained touse the program and the cost of materials variesby the age level and curriculum options chosen(Character Counts, 2014).What do we know about Character Counts!?While Character Counts! has become a widespread program in schools and community organizations, there are few thorough technically adequate evaluations of its effectiveness. The evaluationreports and surveys of schools or agencies employing the Character Counts! program have shown somepositive outcomes for the program. For example, a national Character Counts! survey reported that 85%of teachers and program leaders involved in the program saw an overall positive difference in participating students, 61% believed students helped each other more, 55% saw participating students blamingothers less and taking more responsibility for their own actions, and 75% said that as Character Counts!teachers, they were changing their own behavior (Anderson, 1999b).

Character Counts! 4A three-year statewide evaluation study in South Dakota foundthat approximately 8,419 respondents to a survey showed overallvery positive results compared toa baseline (Moss, 2001). Crimeand drug use declined sharply from1998-2000, with students reporting a 28-56% drop in various at-riskand criminal behaviors (JosephsonInstitute, 2014). Almost all of theevaluations have been focused onsurveys, rather than other measures of behavior change. However,the Josephson Institute has beenmaking an effort to gather measurable data from schools and districtsusing Character Counts!.In Downey, California, after Character Counts! was implemented the test scores rose 5.12% whenthey had only been rising at a rate of 3.14% the previous three years, representing a 63.1% increase inthe first year of implementation of Character Counts!. Further, high school graduation rates have beenover 92% since implementation, compared to the statewide graduation rate of 68.3% (Josephson Institute, 2014). In Florida, test scores at an elementary school rose from 45% to 78% in one year with theimplementation of Character Counts! – Williams and Taylor (2003) attributed this to the school cultureand sense of being a community of learners that the Character Counts! program developed. In Illinois,the only new variable that was introduced in a high school was Character Counts!, and the school hasshown consistent improvement in adequate yearly progress test scores, ACT test scores, and increasesin the number of National Merit Scholars (Josephson Institute, 2014). The Maryland Department ofEducation reported that Easton schools using Character Counts! have shown statistically significant gainsin academic performance (Josephson Institute, 2014). In Lennox, California, teaching and curriculumstrategies, as well as the implementation of Character Counts!, have led to a 21.3% increase in studentsscoring at or above proficiency on the state mathematics exam for students from elementary throughhigh school (Josephson Institute, 2014).An elementary school in Georgia implemented the six pillars of character in the Character Counts! program. Following this, theyhave achieved yearly adequate progress goalsfor the past eight years and they have had adramatic decrease in student behavior problemsand discipline referrals that the administrationattributes to their character education program.Their character education vocabulary “appearsin newsletters, student agendas, the school website, newscasts TV, signs and paintings. Students learnabout character through the reading buddies program, tutoring, modeling good behavior, books, roleplaying, writing essays, conflict resolution, and self-esteem lessons” (Character Counts: Don’t leave homewithout it, 2011, p. 38). The program is assessed by school climate surveys, analyzing discipline data andtest scores, and media spotlights. Students have several different rewards for showing good characterand the students work with several different community-based organizations to provide toys and moneyfor the organizations (Character Counts: Don’t leave home without it, 2011,).

Character Counts! 5The research that has been conducted suggests that Character Counts! may be an effective way toimprove student behavior and academic achievement. However, to date no research on the program hasbeen published in peer-reviewed academic journals. Data published in peer-reviewed journals is important because it provides evidence that data collection and analysis were conducted properly, and thatthe claims made in the research are supported by these data. Further, much of the research available onthe program comes from the program developers, the Josephson Institute. Further research, particularlyconducted by outside researchers and published in peer-reviewed journals, would strengthen the claimsmade by the program developers.ConclusionThe Character Counts! Program is a comprehensive character education program for students gradesK-12. It is based on six pillars of character, and has been widely implemented across the United States.Training in the program is available on the program website, both for district-wide implementation orsmaller scale, school-wide implementation. Research on Character Counts! is ongoing, and early datasuggests that it can have positive effects on student behavior and academic performance. Still, morepeer-reviewed research is needed, particularly by outside research groups before Character Counts! canbe considered an evidence-based strategy. Currently it may be considered a promising program.Recommended Citation:Peterson, R. L., O’Connor, A., & Fluke, S. (2014, October). Character Counts! Program brief. Lincoln, NE:Student Engagement Project, University of Nebraska-Lincoln and the Nebraska Department ofEducation. acter Counts! ReferencesAnderson, E. (1999a, October 3). The beginnings of Character Counts! The Lincoln Journal Star, 3B.Anderson, E. (1999b, October 3). Character. The Lincoln Journal Star, 1B, 3B.Character Counts. (2014). Available at www.charactercounts.orgCharacter Counts: Don’t leave home without it! (2011). Education Digest, 76, 37-38.Josephson Institute. (2014). Research on Character Counts!: Summary. Retrieved from oss, M. (2001). Character Counts! Evaluation report, third year’s data. Brookings: South Dakota StateUniversity, Cooperative Extension Office. Retrieved from -method.htmlWilliams, R. D., & Taylor, R. (2003). Leading with character: To improve student achievement. Chapel Hill,NC: Character Development Publishing Group.S. Res. 569, 112d Cong. (2012) (enacted).http://k12engagement.unl.edu 2014 Reece L. Peterson, Barkley Center, University of Nebraska-Lincoln, Lincoln, NE 68583-0732; engagement@unl.edu.Supported by Nebraska Department of Education Project 94-2810-248-1B1-13 (USDE Grant #HO27A110079).Contents do not necessarily represent the policy of NDE or USDE, and no endorsement should be assumed.Permission to duplicate is granted for non-commercial use by school personnel working in school settings.

worthiness, respect, responsibility, fairness, caring, and citizenship (Character Counts, 2014). Character Counts! is an ethics and character-building curriculum program designed for students ages 4-19. The program is intended to

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