1 Slack Brand Guidelines Design Elements
1Slack Brand GuidelinesDesign elements
Hello.We’re happy you’re here2Slack Brand GuidelinesDesign elements
Table of contentsSection 1: Defining our brand5Illustrations 39Icons 40Photography 42Video 44Who we are 6How we describe the need for Slack8Brand values 10Persona and personality 11Voice and tone 13Section 2: Design elementsSection 3: Governance 45General terms 47Trademarks 48Visual design of your website or application 50Trade dress 51Merchandise 52Use requirements and terms53Questions? 5417The octothorpe 18Our logo 19Our logo (for small use)20Usage on backgrounds 22One-color use 23Logo misuse 24Core colors 25Secondary colors 26Accessible color combinations28Typography: Larsseit 29Typography: Slack Circular30Type specimen: Ideal stack31Localized languages 33Brand architecture 35Master brand offerings 36Partnerships 373Slack Brand GuidelinesTable of contents
4Slack Brand GuidelinesDesign elements
Section 1: Defining our brandIn this section, we outline the building blocks of theSlack brand, including what we stand for, what sets usapart, why we choose the words we use, and how we’vedecided to show up in the world.5Slack Brand GuidelinesDefining our brand
Who we areThe Slack platform iswhere work happens.It’s where people havethe perfect conditionsto connect, to align, toget context so they canwork toward sharedgoals, together.6Slack Brand GuidelinesDefining our brandOur mission is to make people’s working lives simpler, morepleasant and more productive.Our vision is a world where organizations can achieve agilityeasily, no matter their size.Please use “Slack” as an adjective followed by a descriptionof our services. “Slack” should not be used as a noun, verb,plural or possessive.
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How we describe the need for SlackChallengeThe fundamental challenge common to all organizationsis one of coordination: the creation and maintenanceof alignment over time; the ability to turn groups ofindividuals moving in many directions into teams movingin the same direction.SolutionSlack offers a new choice: a better way to work togetherby replacing email inside companies of all sizes; providinga place that connects their conversations, informationand software.ResultWith Slack, we all have the power to do our best work—individuals, teams, organizations and even software.8Slack Brand GuidelinesDefining our brand
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Brand y. Understanding. Appreciation.Giving people the benefit of the doubt and the respect thatis due to them. Being human and recognizing the humanity inothers. Being understanding and appreciative.Kindness. Generosity. Thoughtfulness.Making an effort to save others time (everyone’s time isimportant, regardless of rank or title). Going the extra mile tomake it easier for others; preparing in advance, anticipatingneeds. Being honest, humble and fair.Unity. Mutual support. Cooperation.Taking the interests of all into account. Seeing ourselvesas part of a team rather than as a collection of individuals.Seeking harmony and community.ThrivingCraftsmanshipRespect for excellence. Mastery.Great care. Attention to detail.Always learning to do it better. Sweating the small stuff.Acting intentionally and mindfully.10Open. Inviting. Receptive. Creative.Looking at the world sideways, being curious, improvising.Playing well with others; being open for the pass. Providingdelightful experiences to our customers.Slack Brand GuidelinesDefining our brandLiving fully. Flourishing.Taking this opportunity to do the best work of your life andsupporting others in doing the same. Taking pleasure in theexercise of your craft and playing with your whole heart.Engaging your responsibilities with drive, inspirationand presence.
Persona and personalityWe are creative,professional,thoughtful, respectful,purposeful andcurious; we are smart,humble, hardworkingand collaborative.11Slack Brand GuidelinesDefining our brandOur culture turned inward creates our product; our cultureturned outward creates our brand.Our brand is a reflection of who we are as a company andwhat we represent in the world of work.If nothing else, our outward-facing brand should representthe best of what we bring to work as colleagues at thiscompany. Smart, humble, hardworking and collaborative.We are deliberately human—we aim to be an idealcolleague: One who works on the basis of respectand admiration for working people; someone whocommunicates in a way that is smart, humble, hardworkingand collaborative. Who doesn’t dominate the conversationand never wastes your time; who knows the answer (and thecontext) if you have a question—and shows you how to findit yourself.We demonstrate our commitment to being customercentric by placing those humans at the center of everycommunication, not ourselves.
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Voice and toneThe key to soundinglike Slack is speakingdirectly to the user, ina voice that they canhear and recognize.13Slack Brand GuidelinesDefining our brandWe are humans, speaking to humans. We distinguishourselves from other business communication softwarethrough the way we use design and language to makecommunication feel simpler and more pleasant. By beingdeliberate and thoughtful with the way we use language, weencourage people to feel a deeper connection with Slack—and how they use it with their coworkers.While we intend to have a more conversational, human tonein the main, that doesn’t mean that we’re overly informal.Our tone will vary depending on the audience, the contextand the information we need to get across.Our voice isn’t just an intrinsic part of the product, it’san external representation of the people behind it. Andbecause of that, we aren’t necessarily making hard rulesabout what to say or what not to say. But some of the rulesare a little firm.
Voice and toneHere’s what we are (and aren’t):We are characterful. But we never let character overwhelmcontent. What we have to say is infinitely more importantthan being admired for the way we say it. If people can’t seethe substance for the style, we’ve gone wrong. Confident (never cocky) Witty (but never silly) Conversational (but always appropriateand respectful) Intelligent (and we always treat our usersas intelligent too) Friendly (but not ingratiating) Clear, concise and humanSlack Brand GuidelinesWe don’t use cheap words that recall the failures of thosecompanies that have gone before us, and we don’t useSilicon Valley clichés and jargon. We would only describepeople as ninjas or rock stars if they were actually thosethings for a living. We don’t lean on pop culture referencesor things that feel exclusionary.We are considerate and intentional with the words we use.We recognize and appreciate the power of language, anduse it with eloquence and elegance (while never gettingcarried away with ourselves). Helpful (never overbearing)14In writing, we value perspicuity above all. Be clear, beconcise, omit unnecessary words, make sure that whateveryou say has purpose, but don’t be robotic. Contractions areyour friend.Defining our brand
Voice and toneNor do we mess around with Slack. We don’t use Slacker/Slacking/Slackee to describe who we are or what wedo. That means no “Happy Slacking!” to sign off emails,no matter how catchy a phrase it might be. While otherpeople are free to make up whatever word they want todescribe Slack usage or someone who uses it, we do not(externally) claim any of these as official terms. That’s up toothers to decide. Something will surface eventually and beorganically adopted.It should go without saying, but it’s still worth stating:Never use exclusionary terms, cultural appropriation,ableist or misgendering language, or anything that could beinterpreted as a slur. If you’re on the fence about whetheryou’re using something that could be taken as offensive,inflammatory or exclusionary, find another word.15Slack Brand GuidelinesDefining our brandWe are authentic.We like the peoplewe’re talking to.We’re proud ofwhat we’re talkingabout. That itselfsets us apart.
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Section 2: Design elementsIn this section, we outline best practices for the use ofSlack brand assets and offer useful examples.17Slack Brand GuidelinesDesign elements
The octothorpeOctothorpeThe octothorpe is composed ofsimple geometric shapes and fourprimary colors.The symbol is legible at most sizes,and a small version is provided formicro applications.The two basic shapes used in theoctothorpe—a speech bubble and alozenge—can be extracted and usedas graphic elements.19x19 grid18Slack Brand GuidelinesDesign elements
Our logoThe Slack logo is composed of anoctothorpe and a logotype set inHellix Bold.The horizontal logo is the primary logoand should be used in most instances.The stacked logo is for large-scale use.Avoid using at small sizes, as it canbecome illegible.Always use the logo files provided.Do not re-create.19Slack Brand GuidelinesDesign elements
Our logo (for small use)There is a specific logo for small sizesand should be used when the logo isrendered at a size between 50px wideand 90px wide.Maximum Sizing forSmall Use LogoThe small logo mark should be used ata size between 15px tall and 20px tall.90px wide, approx.Only the horizontal logos areappropriate for small use. Do not usethe stacked logo for small use.Slack Brand GuidelinesDesign elements50px wide, approx.(or approx. 1.25 inches)(or approx. 0.7 inches)20px height, approx.15px height, approx.(or approx. 0.28 inches)20Minimum Sizing forSmall Use Logo(or approx. 0.2 inches)
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Usage on backgroundsThe full-color logos should beused only on white, black oraubergine backgrounds.Avoid using full-color logos onphotographs unless the logo sits ona black or white area of the image.22Slack Brand GuidelinesDesign elements
One-color useThe one-color logo should be used onlyon photographs and color backgroundswithin the Slack color palette.The one-color logo should be only onblack and white colorways.If using an aubergine background, westrongly prefer to use the full-colorlogo. However, if design limitationsconflict with this, then the logo shouldappear in white on aubergine.23Slack Brand GuidelinesDesign elements
Logo misuse24Do not crop the logoDo not distort the logoDo not change thetransparency of the logoDo not use drop shadowsor any other effectsDo not shuffle aroundthe colors of the octothorpeDo not re-create using anyother typefaceDo not use different colorsDo not outline logotypeDo not change the size orposition of the octothorpeand logotypeDo not rotate any part ofthe logoSlack Brand GuidelinesDesign elements
Core colorsUse these color proportions in anylayout or collateral design. Text shouldalways be set in black, whiteor aubergine.WhiteHEXffffffCMYK S261CMYK -291D1C1DBlue, green, yellow and red can be usedas accent colors in the proportionsshown on the right.BluePMSCMYKRGBHEX25Slack Brand Guidelines29865-10-2-054-197-24036C5F0Design 22ERedPMSCMYKRGBHEX21413-100-36-0224-30-90E01E5A
Secondary colorsDo not use secondary colors fortext. Only use white (#ffffff) or black(1D1C1D) text over secondarycolor backgrounds.Use the text pairings on the right as aguide for accessibility.Secondary colors can be used with ourcore colors, but this should be limited.26Slack Brand GuidelinesPMSCMYKRGBHEX7658 C45-94-43-25124-40-827C2852PMSCMYKRGBHEX7623 C27-99-95-27146-29-33921D21PMSCMYKRGBHEX709 C0-78-48-0242-96-106F2606APMSCMYKRGBHEX489 C0-19-22-0254-212-190FED4BEPMSCMYKRGBHEX2060 C24-78-19-0192-91-140C05B8CPMSCMYKRGBHEX2439 C10-54-61-0222-137-105DE8969PMSCMYKRGBHEX495 C1-32-13-0246-187-193F6BBC1PMSCMYKRGBHEX7604 C3-5-9-0244-237-228F4EDE4PMSCMYKRGBHEX130 C0-43-100-0255-161-0FFA100PMSCMYKRGBHEX3425 C87-37-95-3224-95-52185F34PMSCMYKRGBHEX2221 C81-23-35-10-150-1620096A2PMSCMYKRGBHEX661 C100-94-9-130-50-1431E328FPMSCMYKRGBHEX7403 C0-16-59-0255-213-126FFD57EPMSCMYKRGBHEX576 C59-23-93-5119-152-70779846PMSCMYKRGBHEX2225 C48-0-16-0120-215-22178D7DDPMSCMYKRGBHEX7689 C78-35-13-047-138-1832F8AB7PMSCool Gray 11 ool Gray C59-50-50-18105-105-105696969PMSCMYKRGBHEX427 C7-5-5-0235-234-235EBEAEBDesign elements
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Accessible color combinationsAll examples shown on the rightpass the contrast standards with theexception of small blue text on anaubergine background. Nevertypeset small blue text on aubergine.Instead, reserve blue text onaubergine backgrounds only forlarger headline typography.White on blackBlue on blackWhite on blackBlue on blackWhite on aubergineBlue on aubergineWhite on aubergineBlue on aubergineText 1 on Lt Gray 1(Active) on Lt Gray 1Text 1 on Lt Gray 1(Active) on Lt Gray 1Headline on Lt Gray 2(Null) on Lt Gray 2Headline on Lt Gray 2(Null) on Lt Gray 2Black on blueBlack on blue28Slack Brand GuidelinesDesign elements
Typography: LarsseitSlack headlines are set in Larsseit.When using Larsseit to create headingson embedded or printed collateral forSlack, always typeset it with opticalkerning, set the tracking to 0, and setin sentence case. Do not set in all capsor all lowercase. When using Larsseitto typeset headings on the web, setthe letter spacing to -1px for smallerheadlines and -2px for larger headlines.Note: If converting G Slides to Keynoteor PowerPoint, use Larsseit throughoutfor headlines and body text. If thepresentation originates in Keynote orPowerPoint, follow regular brandfont guidelines.29Slack Brand GuidelinesAa Bb Cc Dd Ee Ff Gg Hh Ii Jj KkLl Mm Nn Oo Pp Qq Rr Ss Tt UuVv Ww Xx Yy Zz 0123456789ThinThin ItalicLightLight ItalicRegularRegular ItalicMediumMedium ItalicBoldBold ItalicExtraboldExtrabold ItalicDesign elementsNymphs blitz quick vex dwarf jog.DJs flock by when MTV ax quiz prog.Typografie Maamerkkinä.Saturation Pracovitějším.Brick quiz whangs jumpy veldt fox.Glib jocks quiz nymph to vex dwarf.Požiadavkou Motorického.Bright vixens jump; dozy fowl quack.OŻywiona Matemático.Quick wafting zephyrs vex bold Jim.Architekten Zwitserland.Praktischer Revolutions.
Typography: Slack CircularTypeset all text and paragraph textin Slack Circular. When using SlackCircular to set text on embedded orprinted collateral for Slack, alwaystypeset it with optical kerning, set thetracking to -10, and set in title case orsentence case (as determined by thecontent). Do not set in all caps orall lowercase.When using Slack Circular to typesettext on the web, set the letter spacingto 0px for normal paragraphs and-0.2px for hero paragraphs.30Slack Brand GuidelinesAa Bb Cc Dd Ee Ff Gg Hh IiJj Kk Ll Mm Nn Oo Pp QqRr Ss Tt Uu Vv Ww Xx Yy Zz0123456789BookBook ItalicMediumMedium ItalicBoldBold ItalicBlackBlack ItalicDesign elementsBrick quiz whangs jumpy veldt fox.Glib jocks quiz nymph to vex dwarf.Požiadavkou Motorického.Bright vixens jump; dozy fowl quack.OŻywiona Matemático.Quick wafting zephyrs vex bold Jim.Architekten Zwitserland.Praktischer Revolutions.
Type specimen: Ideal stackH1Larsseit Bold, 36/38H2Larsseit Bold, 24/28H3Larsseit Bold, 18/21H4Larsseit Bold, 12/15PCircular Book,Style Set 2,Optical Kerning,-10 Tracking7/9Quote MarkCircular Book, 36Pull QuoteLarsseit Thin, 18/21A better way to workSimpler, more pleasant and more productiveThe kind of thing you don’t know you need, but once you have it,you can’t live without it. It feels like the natural evolution of work.After all, every organization needs a little Slack.There is an enormous and heretofore largely unmetdemand for an easier way to coordinate and alignpeople. That demand is why Slack is here today, andwhy Slack is being adopted all over the world. Emailis the default coordinating point for communicationsand the go-to platform enterprise software developers use when they need to reach human beings, butinside a company it works poorly. Enormous flowsof information course through it, but each personhas only a tiny view. Email holds rich history: all thedecisions made, questions answered and informationshared, but if you’re new to a company, or just in thewrong inbox, you have access to none of it. Ratherthan inboxes, all those messages are organized intochannels. Channels can correspond to anything - projects, teams, planning, office locations, business units,functional areas, temporary channels for things likeplanning an offsite. Unlike email, Slack was designedfrom the bottom-up to integrate with the softwaretools you use every day. Whatever tools you alreadyuse, Slack vastly increases the value of your softwareinvestment, by making it easier to access, easier toact upon, and easier to share.“We believe that the advantages are so greatthat a shift to working on Slack, or somethinglike it, is inevitable.AttributionCircular Bold/Book Italic, 7/931Marcel GherkinsSpokesperson, SlackSlack Brand GuidelinesDesign elementsShare channels with companiesand businesses you regularly workwith to bring all the right peopleinto the same space.Hero PCircular Book,Style Set 2,Optical Kerning,-10 Tracking10/14CTA TextCircular Bold,Style Set 2,Optical Kerning, 20 Tracking7/9
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Localized languagesJapaneseTazugane is our brand font for Japan,Noto Sans is used for the SlackApp/UI and M PLUS 1 p is used forGoogle Slides.Font size is 15% smaller than English.In general, Japanese characters tendto be bigger than Roman letters andnumbers even when set at the samefont size (with “Western” fonts, inparticular).Portuguese, Spanish, Frenchand GermanFont size is 10% smaller than English,allowing for 20-30% more characters.33Slack Brand GuidelinesDesign elements
34Slack Brand GuidelinesDesign elements
Brand architectureHere, we breakdown different usesof the logo and themark, and where weuse them.35Slack Brand GuidelinesDesign elementsFor anything that faces an external audience,we use the full Slack logo to build equity aroundour core brand. Swag included because it facesexternal audiences.For internal-facing programs, we use the logo mark.This makes it clear that these programs are still partof Slack while allowing for some individuality.Adjacent brand logos are unique, but use the Slacklogo font and incorporate a speech bubble tocreate a link back to the Slack logo.
Master brand offeringsMaster brand offerings are anyexternal-facing programs created andoffered by Slack.For master brand offerings, we lock upthe Slack logo with the program name.The program name is typeset in Hellixlight, optical kerning, with -10 tracking,out to the right of the Slack logotype,separated by a distance equal to “A”(the distance between the octothorpeand the logotype).36Slack Brand GuidelinesDesign elements
PartnershipsFor partnerships, we lock up the Slacklogo with a partner logo, preferablywith Slack coming first.Clear space equals thewidth of one octothorpeUse clear space between logos. Clearspace should be octothorpe-sized anddivided in half by a vertical line.Partner logos are aligned tothe baseline of the logotypePartner logos should be aligned to theoptical baseline of the Slack logotype.We are excited to work with you!We kindly ask that you adhere tothe following: Do not use the Slack name or marksas part of your own Do not use Slack in any advertisingwithout our explicit approval Do not use Slack assets or similarwords/marks on apparelor merchandise37Slack Brand GuidelinesDesign elements
38Slack Brand GuidelinesDesign elements
IllustrationsOur illustrations should always reflectthe Slack personality of human,approachable, smart. They can bewitty, but never silly.39Slack Brand GuidelinesDesign elements
IconsSlack icons are used across differentbrand touchpoints from marketing toenvironment to product.Slack.comThey provide symbolism, conceptualclarity and visual interest in simplisticshapes and forms.RolesMiscellaneous40Slack Brand GuidelinesDesign elementsEvents
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PhotographyLike our brand voice, all photographydirection is based on a spectrum ofrelatable to aspirational.Avatars: Relatable, human, warm,quirky, but not silly. Colorful, butmature, personable.Still life: Attainable, clear, concise,human, demonstrates the Slackpersonality. Simple, not overly complex.Lifestyle: Aspirational, alludes tocollaboration, confident, clear, focused,environmentally inclusive (the subject isa part of something bigger).42Slack Brand GuidelinesDesign elements
43Slack Brand GuidelinesDesign elements
VideoLower thirds: Design should be cleanand clear. Names should be set inLarsseit bold, titles in Slack Circularbook and backgrounds set to80% opacity.Ending slates: All videos should endwith the Slack logo, animated or still.Watermarked logos: Watermarkedlogos should be placed in the upperleft at 50% opacity.44Slack Brand GuidelinesDesign elements
Section 3: Governance45Slack Brand GuidelinesDesign elements
46Slack Brand GuidelinesDesign elements
General termsa. Slack permits its customers, third-party developers, partnersand the media ("you") to use its name, trademarks, logos, webpages, screenshots and other brand features (the Slack "brandfeatures," "marks" or "logos") only in limited circumstancesand as specified in these guidelines. By using the Slack marks,you agree to adhere to these guidelines and specifically to theUse Requirements and Terms below. If you have a separateagreement with Slack that addresses use of the Slack brand,that agreement shall govern your use of the Slack marks.b. The Slack marks include the Slack name and logo, and anyword, phrase, image or other designation that identifies thesource or origin of any Slack products.c. List of trademarks:i. SLACKii. The Slack logoiii. Where Work Happensiv. Slackbotv. Several People Are Typing47Slack Brand GuidelinesGovernance
Trademarksa. “SLACK” text usage guidelinesi. The company name is “Slack Technologies, Inc.”ii. Do1. When “Slack” is used, use as an adjective followedby a description of our services2. Examples: Slack collaboration software, others?3. You are entitled to say that your application isintegrated with Slack or that you are a SlackPlatform Partner if you have an app in the SlackApp Directory.iii. Do not1. Don’t use “Slack” as a noun, verb, plural orpossessive. An appropriate generic term mustappear after the Slack trademark the first timeit appears in a printed piece, and as often as isreasonable after that2. Don’t use the Slack marks in a way that suggests acommon, descriptive or generic meaning3. Don’t register a domain containing the word “slack”or any variation thereof. Deliberate misspellings andtransliterations are also not permitted4. Do not apply for a trademark that includes the word“slack,” our logo, or any other words or marks similarto our own5. Do not use “Slack” or our other trademarks inconnection with advertising (search engine orotherwise) without explicit approval from Slack6. Don’t use the Slack logo (with or without yourcompany logo)iv. Marking1. For usage only within the U.S., use the symbol onthe most prominent use of the word Slack (Slack ),48Slack Brand GuidelinesGovernanceand say “Slack is a registered trademark and servicemark of Slack Technologies, Inc.” at the bottomof the page on which the Slack word mark firstappears2. For international use, do not use the symbol.Instead say “Slack is a trademark and service markof Slack Technologies, Inc., registered in the U.S.and in other countries.” at the bottom of the pageon which the Slack word mark first appears.3. On all marketing materials, include “Copyright2019 Slack Technologies, Inc.” marking at bottom,right justified, for all marketing materials. Font sizecannot be smaller than 7 pts.Logo use guidelinesv. Download logos at brandfolder.com/slack/logosvi. Logo usage guidelines at https://slack.com/marketing/img/media-kit/slack brand guidelines external.pdfvii. Do:1. Ensure that there is adequate space between thelogo and surrounding elements2. For the horizontal logo, the clear space around itshould always be greater than or equal to the size ofthe octothorpe3. For the stacked logo, the clear space around itshould always be greater than or equal to the lengthof one lozenge in the octothorpeviii. Do not:1. Please don’t modify the marks or use them in aconfusing way, including suggesting sponsorshipor endorsement by Slack, or in a way that confusesSlack with another brand (including your own)2. Don’t use any logos or similar imagery to represent
TrademarksSlack other than the examples we have provided inthe Slack Brand folder3. Don’t use a Slack asset as a substitute for your own—if you don’t have a logo, please do not co-opt ours4. Don’t overprint or obstruct any part of the logo5. Don’t add special effects to the logo, includinganimation6. Don’t use old versions or any other marks or logos torepresent our brand7. Don’t distribute or otherwise make available ourlogos, marks or assets8. Don’t crop the logo9. Don’t outline logotype10. Don’t rotate any part of the logo11. Don’t distort the logo12. Don’t use drop shadows or any other effects13. Don’t re-create using any other typeface14. Don’t change the transparency of the logo15. Don’t shuffle around the colors of the octothorpe16. Don’t use different colors17. Don’t change the size or orientation of theoctothorpe and logotype in relation to each other18. No disparaging or objectionable use is permittedb. Screenshotsi. Screenshots of the Slack software and website arepermitted for instructive, educational or illustrativepurposesii. Don’t alter screenshots, except to resizeiii. Don’t include screenshots in your product user interfaceiv. Don’t use screenshots that contain third-party contentwithout the permission of the third partyv. Don’t use screenshots that contain an image of anidentifiable individual or other personally identifiable49Slack Brand GuidelinesGovernanceinformation
Visual design of your website or applicationa. When designing your own website, we encourage you to beyourself. But please do not copy or imitate the look and feel ofSlack products or sites. Doing so may create user confusion orimply the endorsement of Slackb. Please do not use, display, mirror or frame (including in metatags or hidden text) Slack websites, or any individual elementof Slack websites, or any other Slack assets, or the layout anddesign of any page or form contained on a pagec. If utilizing the Slack API to support your service or application,you must avoid suggesting your service or application isproduced or supported by Slack. If we believe ambiguity exists,we may request that you state clearly that your service is “notcreated by, affiliated with, or supported by Slack Technologies,Inc.”d. If we ask you to include such a message on your page, you mustensure that it is displayed on the initial page load and is clearlyvisible on either a dark or light background. Text should be aminimum of 15pt. and a minimum of 80% opacity in black orwhite or in color50Slack Brand GuidelinesGovernance
Trade dressa. Do not use or imitate the distinctive “look and feel” of Slack orother identifiable and unique visual elements of the Slack brandassets, Slack software or www.slack.com website, including (butnot limited to) the color combinations, graphics, sounds, icons,typefaces or other stylization51Slack Brand GuidelinesGovernance
Merchandisea. Do not use the Slack assets or any other confusingly similarwords or marks on any apparel, toy, product or othermerchandiseb. If you’re interested in purchasing Slack-branded goods, we sella range of official products in the Slack Shop. All proceeds aredonated to charity52Slack Brand GuidelinesGovernance
Use requirements and termsa. Any use of Slack brand assets must conform to these guidelinesb. These guidelines may be modified at any time. Use of the Slackbrand assets constitutes consent to any modifications to theguidelinesc. Slack has sole discretion in determining if use of the Slack assetsviolates these guidelinesd. Termination: Slack may ask that you stop using the brand assetsat any time. In the event of termination, use of brand assetsmust stop within a reasonable period from the date of therequest, and in all cases no more than 7 days from the date ofthe requeste. Reservation of Rights: Slack is the owner of all rights in theMarks and reserves all rights save the limited license grantedhere. Use of the Marks pursuant to this license shall not beconstrued as limiting the rights of Slack in the Marksf. SLACK DISCLAIMS ANY WARRANTIES THAT MAY BE EXPRESSOR IMPLIED BY LAW REGARDING THE SLACK MARKS (TOTHE EXTENT PERMITTED BY LAW), INCLUDING WARRANTIESAGAINST INFRINGEMENTg. Contact us (at help.slack.com) to request use of brand assets ina manner inconsistent with the guidelines or for any questions53Slack Brand GuidelinesGovernance
Questions?For any brand inquiries contactbrand@slack-corp.com54Slack Brand GuidelinesDesign elements
55Slack Brand GuidelinesDesign elements
5 Slack Brand Guidelines Deffning our brand Section 1: Defining our brand In this section, we outline the building blocks of t
Slack Frontiers 2020. IDC Research found that the average engineering team using Slack also saw a 24% increase in features delivered on time. Here's how. Improve team visibility and collaboration with channels Channels in Slack provide an organized space for everything related to a project, topic or team. In Slack channels, engineers can
Slack ideals and slack varieties The symbolic slackmatrix Spix) is obtained by replacing each nonzero entry of Sp by a distinct variable-qigong]n.-1 III}Eo:] The slack ideaof P is Ip: (Cdt21-minors of SplxD: 94 Exa. . . Xt] The slack variety is the variety HIple Q t.
3 Slack Brand Guidelines Logo Basics Derived from the original Slack logo, the new octothorpe is composed of simple geometric shapes and four primary colors. . Whenever placing the Slack logo or icon in a design that would render the octothorpe at a size smaller than 30px, always use the Small Octothorpe. 15 15 Grid Primary Octothorpe at .
App UI Guidelines Building great user experiences on Slack. 2 Contents . Your Slack app is a representation of your brand, and the way your app communicates will become part of your brand voice, especially if you're building a conversational interface. Now, you might just be
8-1 CHOOSING THE CORRECT MERITOR AUTOMATIC SLACK ADJUSTER FIRST: Make sure there is room for the ASA to operate! The Unhanded design slack is simply one in which the pawl assembly has been moved to the "edge" of the slack. The Unhanded design purpose is to eliminate having to stock pairs of slacks. In some cases, this pawl location won't be
brand foundation. brand application. 1.1 the meaning of a brand 04 1.2 brand promise 05 1.3 brand pillars 06 1.4 brand character 11 1.5 centering idea 12 1.6 brand (ethos) declaration 13 4.0. contact. contact 55. 2.0. brand elements. 2.1 logo explaination 15 2.2 logo 16 2.3 brand voice 26 .
Strategic Brand Management Exeter MBA and MSc –Day 2 Brand Strategy Jack Buckner Aaker’s Brand Identity System BRAND IMAGE How the brand is now perceived BRAND IDENTITY How strategists want the brand to be perceived BRAND POSITION The part of the brand identity and value pro
Laboratory astrophysics for stellar applications 221 the atomic data was, and in many cases, still is required. In this Talk and Proceedings Review paper we take stock of the achievements of Laboratory Astrophysics in terms of the advances made in the new atomic data now available to astronomers for iron group element neutral, singly and doubly ionised species, and also look to future data .
