Developing Values, Mission, And Vision

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Integrating Gender and Nutrition within Agricultural Extension ServicesActivity SheetMarch 2016Developing Values, Mission, and VisionAudience:IntroductionOrganizational leaders andbusinesspeople developingor redefining strategic plansTime:3 - 4 hoursMaterials Needed:First steps in strategic planning for many organizations include clarifying corevalues, identifying the mission, and envisioning the future. Core Valuesembody what an organization stands for, believes in, and how it approacheseverything it does. Core values guide an organization in how and where toimplement its mission and vision. Mission Statement (What We Do) is aone-sentence statement describing the reason an organization exists and is usedto help guide decisions about priorities, actions, and responsibilities. Missionstatements should be clear, memorable, and concise. Vision Statement(Desired End-State) is also a one-sentence statement describing the clearand inspirational long-term desired change resulting from an organization’swork. Flipchart paper – 2sheets per small group Markers or crayons Masking/scotch tape Sticky wall, if availableObjectives Small round stickers forpossible voting To identify and affirm the core values that support and sustain theorganization. Flipchart sheet with“Sample MissionStatements” To create a clear and concise mission statement. “The Good and theBad” mission statementsgraphic – one copy persmall groupIdentifying Our Core Values Flipchart sheet listingMission statementquestions To visualize the future and craft an inspiring, forward-thinking visionstatement.Provide a brief introduction explaining the purpose for identifying core valuesrelating the concept to the participants’ own lives and how they live by a set ofbeliefs that guide their daily actions, like honesty, hard work, open-mindedness,accountability, and respect. Ask participants to share a few examples of whatprinciples and beliefs direct and give meaning to their life, especially in relationto their families (ex. what values do they want to pass on to their children?).Capture their responses on a flipchart. (15 minutes)Get participants into small groups by having them line up by age. Form smallgroups of four to five members by ensuring that young and old participants arepart of each group.Ask participants in their small group to discuss and answer the followingquestions: What values and beliefs do you most admire and wish to incorporate intoyour work at XXX (name of organization/group/project)?” What beliefs and principles are most important to your work at XXX?Photo: Group discussion results at aworkshop J. Henderson 2016Each small group writes the shared values that emerged on 5”x8” index cards. 1idea/card, 3 words max/card. (20 minutes)This publication is made possible by the support of the American peoplethrough the United States Agency for International Development (USAID).The views expressed in this publication do not necessarily reflect the views ofUSAID or the United States Government.

Values, Mission, and VisionMission StatementsThe groups present their cards and place them on a sticky wall, wall, or floor.As each group presents their ideas, themes are identified and cards are groupedaccordingly. Allow the group to select four or five core values that will guidetheir work at XXX. The selection can be accomplished by group discussion orby having participants “vote” for their top four or five choices using smallstickers. (30 minutes)Stating Our MissionFrom the introduction, share with the participants the definition and purpose ofa mission statement. Review the graphic contrasting a good and a bad missionstatement. Show examples of mission statements from various nonprofitorganizations. (15 minutes)Line participants up by their birth month and break into four groups:Group 1 – January, February, MarchGroup 2 – April May, JuneGroup 3 – July, August, SeptemberGroup 4 – October, November, DecemberAdjust as needed to ensure fairly equal numbers in each small group.Using the “The Good and Bad” mission statements graphic and missionstatement examples, have each small group draft a one-sentence missionstatement for XXX. Have small groups write their draft statements on flipchartpaper including number of words in parenthesis at the end. The followingquestions can be displayed on a flipchart to assist the groups. (30 minutes)Photo: Mission statement ideasclustered in similar groups. J.Henderson 2016Why do we exist?Who do we work with?What are we trying to achieve?How are we doing our work?Where are we working?Photo: Bean harvest A. Bohn2012Have each small group share their draft mission statement. Display the draftstatements in a location where all participants can view. Using information fromthe draft statements, create one mission statement with the participants.Facilitator(s) writing the mission statement on flipchart paper as ideas arepresented. (30 minutes)2

Values, Mission, and VisionSample Mission Statements:Community Food Security Coalition: To enable andcommunities to reclaim healthy and equitable food systems. (12)empowerOxfam: To create lasting solutions to poverty, hunger, and social injustice. (10)charity:water: Bringing clean, safe drinking water to people in developingcountries. (10)CARE: To serve individuals and families in the poorest communities in theworld. (12)Heifer International: To work with communities to end hunger and povertyand care for the Earth. (14)Photo: Zambian farmer with carrotharvest M. Messner 2015Breaking into GroupsGroup 1 – A - FGroup 2 – G - LGroup 3 – M - RGroup 4 – S - ZBest Friends Animal Society: A better world through kindness to animals.(7)The Rotary Foundation: To advance world understanding, goodwill, andpeace through the improvement of health, the support of education, and thealleviation of poverty. (21)Envisioning Our FutureFrom the introduction, share with the participants the definition and purpose ofa vision statement. Review the information on graphic 2 related to creating avision statement. Show examples of vision statements from various nonprofitorganizations. (15 minutes)Line participants up by letter of their first name and break into four groups:Adjust as needed to ensure fairly equal numbers in each small group.Using graphic 2 and vision statement examples as aids, have each small groupdraw on flipchart paper their vision for XXX in the year 2020. The followingquestions can be displayed on a flipchart to assist the groups in illustrating thefuture state of XXX. (30 minutes)What is our dream?What does success look like?What has changed because of our involvement in the community?Photo: Nepalese farmer processingher harvest P. McNamara 2011Have each small group share their vision drawings. Display the drawings in alocation where all participants can view. Using information from all of thedrawings, have the participants return to their small groups and create a onesentence vision statement. (30 minutes)Have each small group share their draft vision statement. Display the draftstatements in a location where all participants can view. Using information fromthe draft statements, create one vision statement with the participants.Facilitator(s) writing the mission statement on flipchart paper as ideas arepresented. (30 minutes)3

Values, Mission, and VisionSample Vision StatementsSave the Children: A world in which every child attains the right to survival,protection, development and participation. (15 words)Oxfam: A just world without poverty (5 words)Feeding America: A hunger-free America (4 words)Human Rights Campaign: Equality for everyone (3)Now What?The core values, mission and vision statements, and vision drawings can beincorporated into a brochure, displayed on XXX’s website, or portrayed onbanners. The core values, mission, and vision should be shared with XXX’smain target audiences to ensure a shared understanding and perception ofXXX’S work within the community.Photo: A family shows their maizeharvest using a variety of seeds. A.Bohn 2012References:50 Example Mission Statements. http://bit.ly/1LyJ5PF50 Example Vision Statements. ts/Guide to Creating Mission and Vision Statements. http://bit.ly/1ZlQsg6Nonprofit Mission Statements: Good and Bad Examples. http://bit.ly/1SdWT224

Values, Mission, and VisionDesigned to beshared. INGENAES 2016 - Integrating Gender andNutrition within Agricultural Extension Services)This work is licensed under aCreative Commons Attribution 3.0 Unported enaes.illinois.edu/libraryPrepared by Jan HendersonUniv. of Illinois at Urbana-ChampaignPhoto Credits: Jan Henderson

a vision statement. Review the information on graphic 2 related to creating a vision statement. Show examples of vision statements from various nonprofit organizations. (15 minutes) Line participants up by letter of their first name and break into four groups: Adjust as n

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