UNESCO Logo Toolkit

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UNESCOLogo ToolkitUnited NationsEducational, Scientific andCultural OrganizationBPI/OPP/PRO/1/Rev1

Note concerning the interactive version ofthe UNESCO Logo ToolkitMost of the logos presented in this Toolkit canbe downloaded.Please proceed as follows:1 Click the ‘UNESCO Logo Toolkit’ below A window containing the Toolkit will open.2 Click the logo that you want to download   A new window with the selected logowill appear.3 Use the ‘save a copy’ or ‘save as’ button onyour toolbar to save the logo A .pdf file containing the logo will be saved.See also Section 6.0 (Technical Note).

United NationsEducational, Scientific andCultural OrganizationOrganisationdes Nations Uniespour l’éducation,la science et la cultureOrganizaciónde las Naciones Unidaspara la Educación,la Ciencia y la ιх Ηаций повопросам образования,науки и культуры ﻣﻨﻈﻤﺔ ﺍﻷﻣﻢ ﺍﻟﻤﺘﺤﺪﺓ ﻟﻠﺘﺮﺑﻴﺔ ﻭﺍﻟﻌﻠﻢ ﻭﺍﻟﺜﻘﺎﻓﺔ 联合国教育、科学及文化组织‘In an era when the effective pursuit ofstrategic objectives, greater outreach,and enhanced visibility is increasinglydependent on multi-stakeholder activity,UNESCO is continuously seeking tobroaden the range of its partners. The useof the Organization’s name, acronym andlogo is integral to this process and, as such,branding and co-branding policies havenecessarily emerged as core elements ofour outreach efforts.’Koïchiro MatsuuraDirector-General

Introduction1.0Applications3.0Authorized use5.0Key1.1Information material3.1Basic principles5.1Main principles2.0Stationery3.2AdvertisementUse by members of intergovernmentalprogrammes5.23.3Invitation3.4Use by bodies placed under the auspicesof UNESCO5.3Certificate3.5Use by official partners5.4Internet3.6Prizes and Anniversaries5.5Electronic signature3.7Use by personalities designated bythe Director-General5.6Patronage5.7The logo2.1The logo block2.2Misuse of the logo2.3Language options2.4Language options : the reverse logo2.5 Powerpoint presentation3.8Merchandising3.92.8Statutory use4.02.9Basic principles4.1Creation of language options2.6Exclusion zone2.7TypefaceColoursUse by contractual partners of Secretariat 5.8Use by members of programme networks 5.9Use by UNESCO Clubs, Centres andAssociations5.10Patronage granted byNational Commissions5.112.13Contractual partners ofNational Commissions5.12Positioning of secondary logoand text2.14Technical note6.0Positioning of secondary logowith associated logo and text2.15Index7.0Positioning of affiliation text2.16Special cases2.17Positioning of logo block2.10Use by Governing Bodies4.2Positioning of text2.11Use by Secretariat4.3Size and spacing of text2.12Use by National Commissions andPermanent DelegationsPositioning of multi-language text4.4contents

introduction 1.0

In setting out graphical guidelines on the use the UNESCO Logo Blockacross a full range of applications in the Logo Toolkit, we hope to achieve twoobjectives: United NationsEducational, Scientific andCultural OrganizationOrganisationdes Nations Uniespour l’éducation,la science et la cultureOrganizaciónde las Naciones Unidaspara la Educación,la Ciencia y la ιх Ηаций повопросам образования,науки и культуры ﻣﻨﻈﻤﺔ ﺍﻷﻣﻢ ﺍﻟﻤﺘﺤﺪﺓ ﻟﻠﺘﺮﺑﻴﺔ ﻭﺍﻟﻌﻠﻢ ﻭﺍﻟﺜﻘﺎﻓﺔ 联合国教育、科学及文化组织 to enable the Secretariat and the National Commissions to usethe UNESCO visual identity correctly;to help the Secretariat and the National Commissions to ensure thecorrect application of graphic modalities when authorizing the use of theUNESCO brand.The Logo Toolkit, however, does not specify the roles and responsibilitiesof the Governing Bodies, the Secretariat or the Member States. These areset out in the ‘Directives Concerning the Use of the Name, Acronym, Logoand Internet Domain Names of UNESCO’ (Resolution 34C/86), relevantadministrative rules and regulations, and related guidelines elaborated forthis purpose.The toolkit consists of six sections:Section 1 introduces the Logo Block and its key components.Section 2 elaborates on the main principles for constructing the Logo Block.Section 3 explains how the Logo Block should feature on specificapplications.Sections 4 & 5 use concrete examples to illustrate how these guidelinesshould be put into practice in a wide range of branding and co-brandingsituations. Section 4 presents cases of ‘statutory use’ by the governingbodies, the Secretariat as well as the National Commissions and PermanentDelegations. Section 5 gives examples of ‘authorized use’ for all thoseentities that require specific permission to make use of the UNESCO brand.Section 6, a technical note concerning the use of electronic files provided byUNESCO.Section 7, the Index, aims to provide a quick cross reference to theinformation contained in the toolkit.introduction1.0

15Xxxxx26Xxxxxxxxx37Throughout the toolkit, the following componentsof the Logo Block are referred to in order tofacilitate comprehension:4United NationsEducational, Scientific andCultural Organization1Temple2Acronym3Steps4Organization Name5Dotted Line6Main Text7Sub Text8Affiliation Text9Secondary LogoLogo with text8Xxxxxxxx91110 Secondary Text11 Associated Logo12 Associated Text10United NationsEducational, Scientific andCultural OrganizationXxxxxxxxxxxxx xxxxxxxxxxxxXxxxxxxxxxxxx12Xxxxx xxx xxxxxxx xxxxx xxxxxxXxxxxxxxLogo with additional logos and textkey1.1

main principles 2.0

31The LogoThe temple emblem refers to a Greek temple. More preciselythe temple symbol alludes to the Parthenon, as mentioned byAmadou-Mahtar M’Bow, former Director-General of UNESCO(UNESCO Headquarters, November 25th, 1982): ‘ thisHouse which chose the Parthenon as its emblem. ThatGreek temple, which Phidias described as possessingproportions rather than dimensions and which combinesstrength with grace and ambition with moderation, is afine symbol of the quest for balance and harmony whichsums up one of the primary missions of our Organizationin regard to relations with nations.’The UNESCO Logo, as illustrated on the left, consists ofthree inseparable elements:United NationsEducational, Scientific andCultural Organization1the temple symbol;2the full name of the Organization (United NationsEducational, Scientific and Cultural Organization);3the vertical dotted line.2Organisationdes Nations Uniespour l’éducation,la science et la cultureWhile this composition complicates its application, the Logohas been adopted to achieve specific purposes: the temple symbol serves for the basic visual recognition, the full name of the organization identifies its mandate andbelonging to the United Nations system, the vertical dotted line facilitates both its linkage with andseparation from other elements.The Logo has been designed to accommodate differentlanguages beneath the temple symbol.The Temple and the Dotted Line should never bemodified.The Logo must be used correctly and consistently inall applications.the logo2.1

hhh6hhhThe Logohh1The principal unit of measurement in definingalignment is based on the height of the Steps (h). Thismeasurement determines the space on the right side ofthe Dotted Line for the placement of additional text (1a),the line space between the Temple and the OrganizationName beneath it (1b) and any other blocks of text (1c). Italso helps define the positioning of Secondary Logos andAssociated Logos (see 2.15 & 2.16).2The Organization name should always be alignedtowards the Dotted Line.3The right side of the Organization Name, excluding thepunctuation marks, is aligned with the right edge of thebottom step. Punctuation marks must be placed at theright side of the Organization Name.4As for the left side of the Organization Name, the linelength should never exceed 4 x h from the left edge of the6bottompt typestep.5The depth of the Dotted Line finishes one or two dotsafter the baseline, whichever lies nearer to the X Line. Inthis example, it is two dots because the second dot afterthe Baseline lies nearer to the X line.h1hh4sh4shUnited NationshEducational, Scientific andhCultural OrganizationUnited NationsOrganisationEducational, ScientificandUnitedNationsdes Nations UniesCulturalOrganizationEducational, Scientificand hpour l’éducation,la scienceet la on,hhhhon,1b3hhdes ons Uniesla science etpourla culturel’éducation, hla science et laculture4shUnited Nations34sh44shhh24shEducational, Scientific and 5Cultural Organization1chon,United NationsEducational, Scientific andCultural OrganizationhhBaselinehX lineOrganisationdes Nations Uniespour l’éducation,la science et la culture12 mm12 mmhh12 mmUnited Nations6 The height from the top point of the Dotted Line to the topEducational, Scientific andCultural Organizationof the Temple should equal the height of the StepsUnitedpointNationsEducational, Scientific(h). andCultural OrganizationMinimum sizeon,6 pt type6 pt type12 mmh4shUnited NationsEducational, Scientific andCultural Organization6 pt typeIn order to make sure that the logo is alwayslegible and recognizable, it should NOT bereproduced in sizes where the Temple is lessthan 12mm in height.the logo2.1

The Logo BlockMain TextSub TextFor the purpose of the Logo Toolkit, the UNESCO Logotogether with a text on the right side of the Dotted Lineis defined as the Logo Block.United NationsEducational, Scientific andCultural OrganizationUnited NationsEducational, Scientific andCultural OrganizationThe Logo should however not be used on its own.Wherever possible, it should be accompanied by atext to be placed on the right side of the Dotted Line,specifying the entity concerned and/or the nature ofits association with UNESCO.Secondary TextSecondary TextSecondary Textthe logo block2.2

123The Logo must be used correctlyand consistently in all applications.United NationsEducational, Scientific andCultural Organization4United NationsEducational, Scientific andCultural Organization7United NationsEducational, Scientific andCultural OrganizationUnited NationsEducational, Scientific andCultural Organization5United NationsEducational, Scientific andCultural Organization8Never:United NationsEducational, Scientific andCultural Organization6United NationsEducational, Scientific andCultural Organization91alter the proportions of the Logo vertically;2alter the proportions of the Logohorizontally;3add effects to the Logo, such as outlines orshading;4change the typeface of the text within theLogo;5alter the Dotted Line;6realign the elements within the Logo;7reproduce the Logo in any colour other thanthe black, blue or white versions;8change the colours within the Logo even inthe approved colours;9alter the proportions of the Logo accordingto the IT environment or software.These criteria are essential in ensuring effectiverecognition of the UNESCO Brand.United NationsEducational, Scientific andCultural Organizationmisuse of the logo2.3

1 Single-language logo2 Two-language logoThe Logo has been designed to accommodate differentlanguages beneath the Temple.United NationsEducational, Scientific andCultural Organization ﻣﻨﻈﻤﺔ ﺍﻷﻣﻢ ﺍﻟﻤﺘﺤﺪﺓ ﻟﻠﺘﺮﺑﻴﺔ ﻭﺍﻟﻌﻠﻢ ﻭﺍﻟﺜﻘﺎﻓﺔ The target audience should be the main consideration in determining whichlanguage(s) to use for the Organization Name.United NationsEducational, Scientific andCultural OrganizationThe official languages of UNESCO are: Arabic, Chinese, English, French,Hindi, Italian, Portuguese, Russian and Spanish.Organisationdes Nations Uniespour l’éducation,la science et la cultureOrganisationdes Nations Uniespour l’éducation,la science et la cultureOrganizaçãodas Nações Unidaspara a Educação,a Ciência e a CulturaThe working languages of the governing bodies (General Conferenceand Executive Board) are: Arabic, Chinese, English, French, Russian andSpanish.At Headquarters, the working languages are English and French. Away fromHeadquarters, either English or French, or both, are used unless one of theother official languages is also used as a working language.3 Multi-language logoBureauof PublicInformationOrganizaciónde las Naciones Unidaspara la Educación,la Ciencia y la CulturaOrganizzazionedelle Nazioni Uniteper l’Educazione,la Scienza e la Cultura1The ‘single-language’ Logo. This version uses the language of the bodyof the material. It can use any of the official languages or any other livinglanguage.2The ‘two-language’ Logo. There are two options:United NationsEducational, Scientific andCultural OrganizationOrganisationdes Nations Uniespour l’éducation,la science et la culture3 Organization Name in a combination of two of the official languages,such as English and French; Organization Name in one official language and one other language.The ‘multi-language’ Logo uses all six of the working languages of thegoverning bodies.Organizaciónde las Naciones Unidaspara la Educación,la Ciencia y la ιх Ηаций повопросам образования,науки и ненньιх Ηаций повопросам образования,науки и культуры ﻣﻨﻈﻤﺔ ﺍﻷﻣﻢ ﺍﻟﻤﺘﺤﺪﺓ ﻟﻠﺘﺮﺑﻴﺔ ﻭﺍﻟﻌﻠﻢ ﻭﺍﻟﺜﻘﺎﻓﺔ 育、科学及文化组织language options2.4

1 Reverse single-language logo2 Reverse two-language logoThe Reverse Logo ﻣﻜﺘﺐ ﺑﻴﺮﻭﺕ ﺑﺎﻟﺘﻌﺎﻭﻥ ﻣﻊ ﻣﻜﺘﺐ ﺍﻟﻘﺎﻫﺮﺓ Beirut OfficeThe Reverse Logo should be used with languages oriented from right to leftin collaboration withCairo Office ﻣﻨﻈﻤﺔ ﺍﻷﻣﻢ ﺍﻟﻤﺘﺤﺪﺓ ﻟﻠﺘﺮﺑﻴﺔ ﻭﺍﻟﻌﻠﻢ ﻭﺍﻟﺜﻘﺎﻓﺔ ﻣﻜﺘﺐ ﺑﻴﺮﻭﺕ ﺑﺎﻟﺘﻌﺎﻭﻥ ﻣﻊ ﻣﻜﺘﺐ ﺍﻟﻘﺎﻫﺮﺓ (e.g. Arabic).United NationsEducational, Scientific andCultural Organization ﻣﻨﻈﻤﺔ ﺍﻷﻣﻢ ﺍﻟﻤﺘﺤﺪﺓ ﻟﻠﺘﺮﺑﻴﺔ ﻭﺍﻟﻌﻠﻢ ﻭﺍﻟﺜﻘﺎﻓﺔ 1 In the Reverse Logo, the temple is on the right and the Main Text andSub Text are on the left of the Dotted Line.2 As for any Logo Block, all the elements should be aligned towards theDotted Line.3 A Reverse ‘multi-language’ Logo can also be used for information materials which are produced in languages oriented from right to left.3 Reverse multi-language logoUnited NationsEducational, Scientific andCultural OrganizationOrganisationdes Nations Uniespour l’éducation,la science et la cultureOrganizaciónde las Naciones Unidaspara la Educación,la Ciencia y la ιх Ηаций повопросам образования,науки и культуры ﻣﻨﻈﻤﺔ ﺍﻷﻣﻢ ﺍﻟﻤﺘﺤﺪﺓ ﻟﻠﺘﺮﺑﻴﺔ ﻭﺍﻟﻌﻠﻢ ﻭﺍﻟﺜﻘﺎﻓﺔ 联合国教育、科学及文化组织language options: the reverse logo2.5

When creating a Logo, the basic rules on itsconstruction must be strictly followed (see 2.1).English is often used as the first language in theLogo because this explains the Acronym.4shUnited NationsEducational, Scientific andCultural Organizationh1Organizáciaspojených národov prevýchovu a vzdelávanie,vedu a kultúru1On the left side of the Dotted Line, thelength of each line of the OrganizationName should not exceed 4 x h from the leftedge of the bottom step of the Temple.2When the Logo Block is in two languages,the line space between the two differentlanguages is equal to h.3The right side of the Organization Name,excluding the punctuation marks, is alignedwith the right edge of the bottom step.Punctuation marks must be placed at theright side of the Organization Name.2h33nie,4shcreation of language options2.6

2sh2sh2sh1The exclusion zone (indicated by the thicker blueouter line 1) is the minimum area around theLogo Block that must remain clear of any othertypographical or graphic device.Main TextSub Texthh2shUnited NationsEducational, Scientific andCultural Organization2sh2sh2sh1The formula for the exclusion zone is shownhere and applies to all sizes of Logo Blockreproduction. It is calculated by using twice theheight of the Steps in the Logo and varies indirect proportion to the size at which the LogoBlock is reproduced.iencesNatural ScSectorionsUnited Nat andcl, ScientifiEducationa l OrganizationCultura2shUnited NationsEducational, Scientific andCultural OrganizationSecondary TextSecondary TextSecondary Text!efiLexclusion zone2.7

ARIAL uvwxyz0123456789,;:!?’&/*ARIAL tuvwxyz0123456789,;:!?’&/*abArial is the corporate typeface for all UNESCOLogo Blocks, including Main Text, Sub Text,Secondary Text and Affiliated Text. Arial ischosen for its easy accessibility, and its cleanand modern look. It is also easy to read in bothprint and web media.Two weights of Arial are used: Regular and Bold.The OpenType version of Arial should beused at all times. The two main benefits ofthe OpenType version are its cross-platformcompatibility and its ability to accommodatewidely expanded character sets and layoutfeatures, providing richer linguistic support andadvanced typographic control.The typefaces for non-Latin languages are asfollows: Arabic – Arial OTF;Chinese – Song (Standard);Russian – Arial Cyr (Bold and Roman).typeface2.8

The colours used by UNESCO are Blue PMS285, Black or White.The logo exists in three styles: Black, Blue andWhite against a background. It is important touse the correct colour version to ensure therecognition of the Logo Block.For use on a photographic image, it is importantto place the Logo Block on a clear background toensure visibility.Black PMSBLACKC 0% M 0% Y 0% K 100%R 34 G 30 B 31Hex: 221E1FBlue PMS285C 89% M 43% Y 0% K 0%R 0 G 119 B 212Hex: 0077D4Grey 40% PMSBLACKC 0% M 0% Y 0% K 40%R 167 G 169 B 172Hex: A7A9ACLight Blue 40% PMS285C 35% M 17% Y 0% K 0%R 161 G 190 B 228Hex: A1BEE4A 40% tint may be used in copy, or for tables andforms.PMS: Pantone Colour Matching System is apopular colour matching system used by theprinting industry internationally to print spotcolours. Colours are specified by indicating thePMS number.CMYK: ‘Cyan-Magenta-Yellow-Black’ is thecolour model in which all colours are describedas a mixture of these four process colours.CMYK is the standard colour model used inoffset printing for full-colour documents.RGB: ‘Red-Green-Blue’ is the colour breakdownon a screen.HEX: Hexadecimal coding is used to specifycolour in HTML.United NationsEducational, Scientific andCultural OrganizationUnited NationsEducational, Scientific andCultural OrganizationUnited NationsEducational, Scientific andCultural OrganizationIf combined with a Secondary Logo, only Blackshould be used for the UNESCO Logo.colours2.9

As a general rule, the Logo Block should beplaced in the top left hand corner on all theinformation materials produced by UNESCOin order to indicate that they are items of theOrganization.Main TextSub TextUnited NationsEducational, Scientific andCultural OrganizationFor materials that are not produced byUNESCO, the Logo Block should NOT be placedin the top left hand corner.Main TextUnited NationsEducational, Scientific andCultural OrganizationSecondary TextSecondary TextSecondary TextUnited NationsEducational, Scientific andCultural Organizationpositioning of logo block2.10

h The Main Text and the Sub Text should be as concise as possible.Whenever possible, the repetition of the acronym or the full name ofUNESCO in the Main Text or the Sub Text should be avoided.Main Texthh If the Main Text runs longer than 35 characters, the text should bebroken and continued in a new line beneath. If the Sub Text runs longer than 50 characters, the text should be brokenand continued in a new line beneath.United NationsEducational, Scientific andCultural Organization The Main Text can be written in Arial Bold, while the Sub Text should bewritten in Arial Regular. The Main Text and the Sub Text should be aligned to the left. The top step of the Steps in the Temple is considered as the Baseline foraligning the Main Text and the Sub Text.hMain Text has a maximumline length of 35 charactersMain Text Main TextMain TextUnited NationsEducational, Scientific andCultural OrganizationSub Text Sub Text Sub TextSub Text When there is one line of text only, the text should be aligned on theBaseline. When there is more than one line of text (including both Main Text andSub Text), only two lines of text should be aligned above the baseline,and all the rest should be aligned beneath the baseline. Affiliation Textshould not be taken into account in the application of this rule. The use of more than two levels should be avoided. For three levels oftext the model featured in chapter 4.3 should be used.Sub Text has a maximumline length of 50 charactersturelleses nas sciencl’eSecteur des de aus sciencedeDivisionionOrganisats Uniesdes Nation ucation,pour l’édeet la cultureencscilapositioning of text2.11

The cap height of the Main Text should equal the height of the Steps. Thecap height of the Sub Text should be two thirds that of the Main Text.hMain Text There are two measures for space between different lines of text:ha)  For lines of text of the same cap height, the space is equal to 12/11 ofthe cap height.1/2 hSub Text Sub Text2/3 hb)  The space between the different lines of text should always be equalto half of .United NationsEducational, Scientific andCultural OrganizationhMain TextSub Text Sub Texth1/2 hText2/3 hUnited NationsEducational, Scientific andCultural OrganizationhMain Text has a maximumline length of 35 charactersMain Text Main TextSub Text1 Sub Text1 Sub TexSub Text1 Sub Text1United NationsEducational, Scientific andCultural OrganizationSub Text2 Sub Text2 Sub Text2Sub Text2 Sub Text2h1/2 h2/3 h1/2 hSub Texts have a maximumline length of 50 characterssize and spacing of text2.12

h11Main TextTexte principalThe language versions for the text placedon the right side of the Dotted Line shouldcorrespond to those of the OrganizationName on the left side.h1/2 hAll the rules for positioning and aligning text(see 2.11) are applicable.hWhen there is only Main Text in differentlanguages, the space between each Text indifferent languages should be equal to halfof h.United NationsEducational, Scientific andCultural OrganizationOrganisationdes Nations Uniespour l’éducation,la science et la culture2When there are both Main Text and SubText in different languages, the spacebetween the Sub Text of one language andthe Main Text of the other language is equalto the height of the Steps (h).h2Main TextSub Text Sub TextUnited NationsEducational, Scientific andCultural OrganizationOrganisationdes Nations Uniespour l’éducation,la science et la cultureMain TextSub Text Sub TexttionsUnited NahSectorSciencessNatural Water SciencesDivision ofnaturellencs scie esSecteur deences de l’eaus sciDivision deific andal, ScientEducation al OrganizationCulturionOrganisats UniestionNadestion,pour l’éducaturela culetncela scieiónOrganizac sidaciones Un ión,de las Nacacpara la Edu lturaCulayla CienciaцияΟрганиза понньιх ΗацийΟбъедине образования,вопросам и культурынауки ﻣﻨﻈﻤﺔ ﻟﻠﺘﺮﺑﻴﺔ ﺍﻷﻣﻢ ﺍﻟﻤﺘﺤﺪﺓ ﻭﺍﻟﻌﻠﻢ ﻭﺍﻟﺜﻘﺎﻓﺔ 育、联 合国教组织科 学及 文化positioning of multi-language text2.13

hmaximum height ofsecondary logo1United NationsEducational, Scientific andCultural OrganizationSecondary TextSecondary TextSecondary Text31When positioning a Secondary Logoalongside the Logo, it is important to ensurethat its height does not exceed the height ofthe Temple.2A Secondary Logo should never dominatethe UNESCO Logo, nor should it bedominated by it. It should be the sameheight as the Temple. Where a SecondaryLogo is bigger than the Temple, it will benecessary to reduce its size to create avisual balance where both logos have equalpresence.3The Secondary Text, which is aligned to theleft, sits alongside the Organization Name inthe same typeface (Arial Regular) and size,although bold may also be used judiciouslyto add emphasis.hWhen there is multi-language text, the rulesfor positioning and aligning text (see 2.11and 2.13) are applicable.h42maximum height ofsecondary logoIt is preferable that the line length of theSecondary Text not exceed that of theOrganization Name.hUnited NationsEducational, Scientific andCultural OrganizationSecondary TextSecondary TextSecondary Textxx4positioning of secondary logo and text2.14

hh1maximum height ofsecondary logoUnited NationsEducational, Scientific andCultural OrganizationSecondary TextSecondary TextSecondary TextAssociated TextAssociated TextAssociated TexthThe basic principles for positioningSecondary Logos (see 2.14) also applyto the positioning of an AssociatedLogo alongside a Secondary Logo. TheAssociated Logo should be placed onemeasurement apart from the SecondaryLogo or Secondary Text, whichever is thegreater.The Associated Text should also be alignedtowards the Dotted Line.htraEpositioning of secondary logo with associated logo and text2.15

1hAffiliation Text refers to the text that featuresabove either a Main Text or a SecondaryLogo and Text.1The following are typical examples ofAffiliation Text:2/3 hAffiliation Text1/2 hMain Text hUnited NationsEducational, Scientific andCultural OrganizationUnder the patronage of;With the support of;In partnership with;In cooperation with;With the participation of.When there is no Secondary Logo or text,the cap height of the Affiliation Text shouldbe three quarters that of the Main Text.hWhen Affiliation Text is applied together witha Secondary Logo to the Logo, the AffiliationText should then be the same type size andstyle as the Secondary Text, and should beplaced level with the top dot in the DottedLine.3In ‘multi-language’ Logos, the Affiliation Text,together with the Secondary Text, shouldbe placed under the Secondary Logo (see5.11).hAffiliation TextUnited NationsEducational, Scientific andCultural Organization22Secondary TextSecondary TextSecondary Textpositioning of affiliation text2.16

1Logo2Temple aloneIn special cases where it is not possible or practical to use the whole LogoBlock, the use of these alternatives is permissible.United NationsEducational, Scientific andCultural Organization3Linked Reduced Logo1‘Logo’ – The Logo without anything placed to the right of the Dotted Line.This could be used when the item or activity involves different UNESCOentities or where the Organization as a whole is represented.2‘Temple alone’ – The Temple used on its own, without the OrganizationName (and without the Dotted Line).3‘Reduced Linked Logo’ – The Logo is used without the OrganizationName, and the Secondary Logo without the Secondary Text.4‘Inline Logo’ – Organization Name placed on the right of the Dotted Line.The use of the Inline Logo is preferable to the use of the Temple alonebecause the Organization Name enables brand identification. This isan alternative to the UNESCO Logo Block in cases where the height islimited (for example if several logos are aligned horizontally or verticallytogether).These versions can be used: on applications where there is not enough space for the use of theSecondaryLogoLogo Block (e.g. USB sticks, pens, badges); on very large surfaces which are viewed from a distance (e.g.stadium billboards, public viewing screens, background panels intelevised conferences, signage); where the Logo is displayed in motion and can be viewed for only avery limited period of time (e.g. films);4 on creative and artistic products (e.g. fashion items, stoneInline Logomonuments).It is always preferable to use the standard Logo Block. The alternativesshould be used only in exceptional situations.United NationsEducational, Scientific andCultural Organizationspecial cases2.17

applications 3.0

Note concerning graphic standards for information materialsSpecific guidelines will be elaborated concerning the use of the UNESCOLogo on: UNESCO’s own information materials (publications, communicationmaterials, documents, the UNESCO web portal, databases andsoftware),associated information materials produced under the responsibilityof partners, networks and communities,different types of materials (print, web, etc.).The standards presented in this chapter will be accordingly specifiedand/or revised.information material3.1

123UNESCOPublishingIn cases of for-sale publications, the only Main Text to featurein the Logo should be ‘UNESCO Publishing’.On UNESCO periodicals, the Logo Block should appear atthe bottom left so as not to interfere with the masthead of themagazines.United NationsEducational, Scientific andCultural Organization1On the spine of books, videos, CD’s and DVD’s jackets,the Temple alone should be used.2When the spine is not wide enough to accommodate theTemple at its minimum size of 12mm, the Acronym shouldbe used.3On UNESCO stationery, the Logo Block should appearat the top left of the cover. This indicates that it originatesfrom UNESCO.UNESCOingPublishnsUnited Natioandntifical, ScietionEducation ral OrganizaCultuegatiHerUNESCOi. Petraadrupectat quedfabilisssarinemprtesrupei, seuam syduireretqaqmudaqaussiuinusphi, qri pretogre divecaaChirograioeii.drecuntrimonRures ve fermentet maliumbracuinformation material3.1

On posters the Logo Block should appear, it should bepositioned on the bottom left corner, in order not to interferewith the overall design of the poster.Application of the Logo Block on posters may either be blue orblack on a light colour or white on a dark colour, depending onthe graphics involved in the poster’s content.Main Text!ACIRAFuvius. Concctatctat Octasyrtes inseioer insemsyrtes aphi, quamquametosius quadrucosibeprgrZamrimonii.iocariputat chirorecunde ulentet mat is conubine ampeSuac i fermi. Rures vequadru per adfabilis umbrquireret ossifragi.madssei,nupegre diviPompeii aebiumUnited NationsEducational, Scientific andCultural OrganizationAddis AbOfficeabansUnited Natioandal, Scientific ionEducationnizatCultural Orgainformation material3.1

1A4 LetterheadThe positioning of the Logo Block for stationery items iscalculated by dividing the item into 6 equal vertical sections(see blue lines). Correct positioning and sizing of the LogoBlock is achieved by aligning the Dotted Line with the leftmostdemarcation of a section.Name of SectorUnited NationsEducational, Scientific andCultural OrganizationOrganisationdes Nations Uniespour l’éducation,la science et la cultureOrganizaciónde las Naciones Unidaspara la Educación,la Ciencia y la Cultura2Compliment Slip1On both the A4 Letterhead (see left) and the Memo Sheet(not shown here) the Logo Block’s Dotted Line is align

contents Introduction 1.0 Key 1.1 Main principles 2.0 The logo 2.1 The logo block 2.2 Misuse of the logo 2.3 Language options 2.4 Language options : the reverse logo 2.5 Creation of language options 2.6 Exclusion zone 2.7 Typeface 2.8 Colours 2.9 Positioning of logo block 2.10 Positioning of text 2.11 Size and spacing of text 2.12 Positioning of multi-language text 2.13 .

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