The Campground Concession Business Plan

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A Prospectus for the Operation and Maintenance of Forest Recreation FacilitiesAppendix 16: Sample Business PlanAppendix 16: Sample Business PlanThe Campground ConcessionBusiness PlanA Proposal in Response tothe Campground Prospectus for:(List campground you are submitting a proposal for) Campgroundson theSam Houston Ranger DistrictNational Forest and Grasslands in TexasName of CompanyAddressCompany ContactPhone

A Prospectus for the Operation and Maintenance of Forest Recreation FacilitiesAppendix 16: Sample Business PlanContentsPart I: The Business.16-3Purpose and Goals.16-3Location of Your Business.16-4Market And Customers.16-4Competitive Analysis.16-4Management.16-5Personnel.16-6Part II: Financial Data.16-6Capital-Equipment List.16-6Start-Up Expenses.16-7Sources and Uses of Financing.16-8Monthly Cash Flow Projection.16-8Start-Up Balance Sheet.16-12Start-Up Income Statement Projection.16-12Part III: Historical Financial Reports for Existing Business.16-15Part IV: Supporting Documents.16-15Part V: Appendices.16-15Legal Organization.16-15Sole Proprietorship.16-15General Partnership.16-16Corporation.16-17Limited Partnership.16-18Limited Liability Company (LLC).16-18

A Prospectus for the Operation and Maintenance of Forest Recreation FacilitiesAppendix 16: Sample Business PlanPart I: The BusinessPurpose and GoalsWhat is your purpose in pursuing this business?Define your business goals for the next year and what you foresee five years from now.Description of the BusinessThis section should describe the nature and purpose of the company, background on your industry, and whatopportunities you see for your services.Brief description of the business.Briefly describe your knowledge of this industry.List the products and services you will provide.Legal StructureThere are several ways in which your business can be legally organized.How is your company legally organized? Sole Proprietorship General Partnership Corporation --- "C" Corp or "S" Corp Limited Partnership Limited Liability Company (LLC) OtherWhy is this legal organization most appropriate for your business?16-3

A Prospectus for the Operation and Maintenance of Forest Recreation FacilitiesAppendix 16: Sample Business PlanDoes your operation require a state registration number? YES NO . If Yes'', include a copy of the registrationin the Supporting Documents.Include any appropriate information, including shareholder or partnership agreements, in the SupportingDocuments, and complete the following list of owners:NameAddressSSN %OwnershipLocation of Your BusinessDescribe the planned geographical location of the business and discuss the advantages and disadvantages of the sitelocation in terms of wage rates, labor availability, closeness to customers or suppliers, access to transportation, stateand local taxes, laws, and utilities. Describe your approach to overcoming any problems associated with the location.Planned geographical location.Discuss advantages or disadvantages of the site location.Describe your approach to overcoming any problems.Market And CustomersThe purpose of this section is to present sufficient facts to convince the evaluation team that your service has asubstantial market and can achieve success in the face of competition. Discuss who the customers are for yourservice. Where are the major purchasers for the service?Describe your anticipated target market (e.g., age, income, hobbies, regional, national, international).Describe the size of the current total market and potential annual growth.Discuss your advertising campaign in terms of how, when, and where you will advertise, and estimated annual cost.Competitive AnalysisMake a realistic assessment of the strengths and weaknesses of your competitors. Compare the competing services onthe basis of image, location, price, advertising, and other pertinent features. Discuss your key competitors andexplain why you think that you can capture a share of their business. Discuss what makes you think it will be easy ordifficult to compete with them.16-4

A Prospectus for the Operation and Maintenance of Forest Recreation FacilitiesAppendix 16: Sample Business PlanIdentify your key competitors.Discuss their strengths and weaknesses.Compare your product or service on key areas. For each area of comparison rank yourself and your selectedcompetitors on a scale of 1 (high) to 5 (low). Remember: no ties.Area of ComparisonYouACompetitorsB C erWhy do you think you can compete with your competitors and capture a share of the market?ManagementThe evaluation team is looking for a committed management team with the proper balance of technical, managerial,and business skills and experience which supports your proposal. Be sure to include complete resumes for each keymanagement member in the Supporting Documents section.(Use additional pages and attach as necessary)List owners and key management personnel and their primary duties. If any key individuals will not be onboard atthe start of the venture, indicate when they will join the staff.Discuss any experience when the above people have worked together that indicates how their skills complement eachother and result in an effective management team.List the advisors and consultants that you have selected for your venture. Capable, reputable, and well- knownsupporting organizations can not only provide significant direct and professional assistance, but also can add to thecredibility of your venture.16-5

A Prospectus for the Operation and Maintenance of Forest Recreation FacilitiesAppendix 16: Sample Business PlanAccountantAttorneyBankerInsurance BrokerAdvertisingOthersPersonnelExplain how you plan to recruit, develop, and maintain your workers. List the number of employees you will have, aswell as their job titles and required skills. (Use additional pages as necessary)Identify essential employees, their job titles, and required skills.Identify the source and your plan to recruit essential employees.Discuss any training or retraining that you plan for your employees. Also, discuss any necessary first-aidcertification or recertification, etc.Part II: Financial DataCapital-Equipment ListCapital equipment is defined as assets which have useful lives of more than one year. Examples include machines,equipment, vehicles, livestock, tack, gear, and computers. Describe the equipment, the quantity, whether theequipment is new or used (N/U), the expected useful life, and the cost. This includes equipment purchased fromexisting businesses.16-6

A Prospectus for the Operation and Maintenance of Forest Recreation FacilitiesEquipmentQuantityN/UAppendix 16: Sample Business PlanLifeCostTotal Cost of Capital Equipment Start-Up ExpensesStart-up expenses are the various costs it takes to open your doors for business.ItemCostTotal cost of capital equipment Beginning inventory of operating supplies Legal fees Accounting fees Other professional fees Licenses and permits Remodeling and repair work Deposits (public utilities, etc.) Advertising Insurance Bonds Advance permit fees Other expenses: Total Start-Up Expenses 16-7

A Prospectus for the Operation and Maintenance of Forest Recreation FacilitiesAppendix 16: Sample Business PlanSources and Uses of FinancingSources of Financing Investment of cash by ownersInvestment of cash by shareholders Investment of noncash assets by owners Investment of noncash assets by shareholders Bank loans to business: short term (one year or less) Bank loans to business: long term (more than one year) Bank loans secured by personal assets Small Business Administration loans Other sources of financing (specify) Total Sources of Financing Uses of FinancingBuildings Equipment Initial inventory Working capital to pay operation expenses Noncash assets contributed by owners(use same amount as in Sources, above) Other assets (specify) Total Uses of Financing Monthly Cash Flow ProjectionThe cash flow projection is the most important financial planning tool available to you. The cash flow projectionattempts to budget the cash needs of a business and shows how cash will flow in and out of the business over a statedperiod of time. A cash flow deals only with actual cash transactions. Depreciation, a noncash expense, does notappear on a cash flow. Loan repayments (including interest), on the other hand, do, since they represent a cashdisbursement.NOTE: The Cash Flow Projection chart on the following page is required to be completed and submitted inthe existing format.16-8

Appendix 16: Sample Business PlanA Prospectus for the Operation and Maintenance of Forest Recreation uneJulyAugSeptTotalCash Receipts3Sales Receivables4Wholesale5Retail6Other Services7BTotal Cash Receipts8Cash Disbursements9Cost of Goods10Variable Labor11Advertising12Insurance13Legal and Accounting14Delivery Expenses15Fixed Cash Disbursements16-9

Appendix 16: Sample Business PlanA Prospectus for the Operation and Maintenance of Forest Recreation Facilities16Mortgages (Rent)17Term Loan18Line of Credit19Other20Total Cash Disbursements2122Net Cash Flow2324Cumulative Cash Flow2526Fixed Cash Disbursements27Utilities28Salaries29Payroll Taxes and Benefits30Office Supplies31Maintenance and Cleaning16-10

Appendix 16: Sample Business PlanA Prospectus for the Operation and Maintenance of Forest Recreation Facilities32Licenses33Boxes, Paper, etc34Telephone35Miscellaneous36Total FCD/Year37FCD/Month38Cash on Hand39Opening Balance40 Cash Receipts41- Cash Disbursements42Total New Balance16-11

A Prospectus for the Operation and Maintenance of Forest Recreation FacilitiesAppendix 16: Sample Business PlanStart-up Balance SheetBalance sheets are designed to show how the assets, liabilities, and net worth of a company aredistributed at a given point in time.NOTE: The following Start-up Balance Sheet is required to be completed andsubmitted in the existing format.Start-up Balance SheetAssetsCurrent AssetsFixed AssetsLess Accumulated DepreciationNet Fixed AssetsOther AssetsTotal Assets FootnotesLiabilitiesCurrent LiabilitiesLong-Term LiabilitiesTotal Liabilities Net Worth or Owner's Equity(Total assets minus total liabilities)Total Liabilities and Net Worth Footnotes:Start-up Income Statement ProjectionIncome Statements (also called Profit and Loss Statements) complement balance sheets. The incomestatement provides a moving picture of the company during a particular period of time. For mostbusinesses (and for most bankers), income projections covering one to three years are more thanadequate.If you are in a start-up situation, look for financial-statement information and income ratios for businessessimilar to yours. The Robert Morris Associates' Annual Statement Studies and trade associationpublications are two possible sources.NOTE: The following Income Projection is required to be completed and submitted in the existingformat.Income Projection by Month: Year One16-12

Appendix 16: Sample Business PlanA Prospectus for the Operation and Maintenance of Forest Recreation RetailTotal Sales:Cost of MaterialsVariable LaborCost of Goods SoldGross MarginOperating ExpensesUtilitiesSalariesPayroll Taxes and BenefitsAdvertisingOffice SuppliesInsuranceMaintenance and CleaningLegal and AccountingDelivery ExpensesLicensesBoxes, Paper, etcTelephoneDepreciationMiscellaneousRentTotal Operation ExpensesOther ExpensesInterest (Mortgages)Interest (Term al

Appendix 16: Sample Business PlanA Prospectus for the Operation and Maintenance of Forest Recreation Facilities3536373839Interest (Line of Credit)Total Other ExpensesTotal ExpensesNet Profit (Loss) Pre-tax16-14

A Prospectus for the Operation and Maintenance of Forest Recreation FacilitiesAppendix 16: Sample Business PlanPart III: Historical Financial Reports for Existing BusinessEach applicant is required to submit all four items listed below. Balance sheet (past three years)Income statement (past three years)Tax returns (past three years)Current credit report from major credit bureauPart IV: Supporting DocumentsEach applicant is required to submit all five items listed below. Personal resumes of business owners, officers, and partnersPersonal financial statements of business owners, officers, and partnersBank or investor letters of intent to finance projectCopies of business leases pertinent to this businessCopies of all pertinent existing permits or licenses applicable to this business(Submit only the face pages of all current concession permits)Part V: AppendicesLegal OrganizationThe more popular legal organizations and their reasons are outlined below. Business Start-up Kitsand information on registration, licensing, and permit requirements for Texas can be found atwww.sba.gov.Sole ProprietorshipA sole proprietorship is a business owned by one person. This form of business is regulated bythe state only in that some states require you to register your trade name to do business as a soleproprietor. You do not have to register with the state if you are operating your business under your ownfull legal name. (Note: You must be licensed where required, and pay all appropriate taxes.)16-15

A Prospectus for the Operation and Maintenance of Forest Recreation FacilitiesAppendix 16: Sample Business PlanAdvantages Simple to start. Easy to dissolve. Owner makes all management decisions. Pay only personal income tax; business entity not taxed separately.Disadvantages Unlimited liability (owner legally liable for all debts, claims and judgments). Difficulty in raising additional funds. No one to share the management burden. Impermanence (company can't be sold or passed on; however, you may sell or pass on assets ofthe company).General PartnershipA partnership is an association of two or more persons to carry on as co-owners of a business for profit.Some states require that you register your name if it is a trade name (not your full legal name). You mustfile state and Federal information returns,'' but business income and losses flow through to the partners'personal taxes. The business pays no separate income taxes. Partners may share the profits of the business(and the losses) on an equal basis, or may pro rate the proceeds as set forth in a Partnership Agreement.Whichever way you determine to share in the business, you need to have a written Partnership Agreementoutlining the ownership, responsibilities, and eventualities of dissolution or liquidation for the business.Advantages Simple to start. Fairly easy to dissolve. Additional sources of capital from partners. Broader management base. More opportunity for each partner to specialize. Tax advantages: no separate income tax. Limited outside regulation, compared to a corporation.16-16

A Prospectus for the Operation and Maintenance of Forest Recreation FacilitiesAppendix 16: Sample Business PlanDisadvantages Unlimited financial liability for all general partners (some partners' personal debts can even becharged to the business). Difficulty if raising outside capital. Divided authority. Continuity problems (business dies when any partner leaves or dies, unless succession haspreviously been spelled out in a Partnership Agreement. Partnership terminates in the event of a personal bankruptcy on the part of any partner). Difficult to find suitable (compatible) partners. One partner may be responsible for the actions of another partner, regardless of whether thatpartner had prior approval.CorporationThere are two types of corporations generally recognized today: a regular "C'' corporation, organizedunder the laws of the state in which you do business; and an "S'' Corporation, so designated by the IRSand not necessarily recognized by your state.A corporation is a business entity separate and distinct from its owner(s) or shareholder(s). You must fileincorporation papers with the state of your choice. The corporation must file annual reports with theSecretary of State, and may have to file separate quarterly income tax returns. The corporation existsforever, can be bought and sold, and is regulated by the state."C'' Corporation Advantages Limited liability (as long as you act like a corporation-which means having a separate checkingaccount and phone number, paying interest on any borrowed money, keeping up a corporaterecord book, filing annual reports, meeting with your Board of Directors at least annually, etc.). Easier to bring in additional capital. Ownership is transferable. Company has continuous, perpetual existence. Possible tax advantages (seek adequate advice from a tax professional). Gives you more sense of permanence, thus more weight,'' in the business world."C'' Corporation Disadvantages More expensive to organize.16-17

A Prospectus for the Operation and Maintenance of Forest Recreation FacilitiesAppendix 16: Sample Business Plan Highly regulated. Extensive record-keeping requirements. Double taxation (corporation pays its own income taxes; if you pay yourself a salary or adividend, you also pay personal income taxes). Shareholders/Board of Directors may counter your management decisions."S'' Corporation Advantages Filing a Subchapter Selection with the Internal Revenue Service allows you to be taxed on yourcorporate profits through your personal tax return. You still maintain the limited liability of a corporation. If you have additional personal income against which to deduct company losses, or if yourpersonal tax rate is lower than the corporate tax rate, this form may be advantageous for you.Again, please seek professional tax advice to make this determination."S'' Corporation Disadvantages There are some restrictions on "S" corporations, mainly in how you can sell your shares. You canhave a maximum of 35 shareholders, all of whom must be U.S. citizens, and be individuals (notcorporations). You must request permission from the IRS to be an "S" corporation, and generally, must maintainthe calendar year as your fiscal year.Limited PartnershipIn a Limited Partnership, there are two kinds of partners: general partners, who carry full liability; andlimited partners, who carry limited liability. Limited partners must make known, through filing with theSecretary of state, that they indeed are limited partners, and they may not participate in the day-to-daymanagement of the business. Again, as in the "S'' Corporation, profits from Limited Partnerships are taxedthrough each partner's personal tax return. Limited partnerships are popular in industries where a greatdeal of up-front'' money is needed for projects that are expected to produce a high return, such as in realestate, energy, movie production, and sports teams.Limited Liability Company (LLC)While wearing the corporate form, essentially, an "LLC" is similar to a Limited Partnership, except thegeneral partner also carries limited liability. Profits are taxed through individual owners' personal taxreturns. The advantage of this form over an "S'' Corporation is that other corporations may be owners, andthe "LLC" may also hold 100% ownership in subsidiary companies. If you are a small corporation, buthave interest from institutional or corporate investors, this form of organization may hold distinctadvantages for you.16-18

A Prospectus for the Operation and Maintenance of Forest Recreation FacilitiesAppendix 16: Sample Business PlanBe aware, however, that the "LLC" is a relatively new business form. Legal precedents have not yet beenset to outline clearly all the legal and tax ramifications of this form of organization. If interested inbecoming an "LLC", you are strongly urged to seek competent, professional legal and tax advice.16-19

Monthly Cash Flow Projection_ The cash flow projection is the most important financial planning tool available to you. The cash flow projection attempts to budget the cash needs of a business and shows how cash will flow in and out of the business over a stated period of time.

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