127 MARKETING ACRONYMS - Direct Mail Marketing

127 MARKETINGACRONYMSthat Every DigitalMarketer Needs to Know

MARKETING ACRONYMSAIDA– Attention, interest, desire, actionAJAX– Asynchronous javascript and XMLAOV– Average order valueAPI– Application program interfaceAR– Augmented realityASP– Application service providerATD– Agency trading deskB2B– Business to businessB2C– Business to consumerBOFU– Bottom of the funnelCLV– Customer lifetime valueCMS– Content management systemCPA– Cost per acquisition / actionCPC– Cost per clickCPL– Cost per leadCPM– Cost per impression (thousand)CPS– Cost per saleCPV– Cost per viewCR– Conversion rate

CRM– Customer relationship managementCRO– Conversion rate optimisationCSS– Cascading style sheetsCTA– Call to actionCTR– Click-through rateCX– Customer experienceDA– Domain authorityDM– Direct mail (or ‘direct message’, in Twitter circles)DMP– Data management platformDNS– Domain name systemDR– Direct responseDSP– Demand-side platformECPM– Effective CPMEPC– Earnings per clickEPM– Earnings per thousandESP– Email service providerFB– FacebookFBML– Facebook markup languageFFA– Free-for-all (link list)FTP– File transfer protocol

GA– Google analyticsHIPPO– Highest paid person’s opinionHTML– HyperText markup languageHTTP– Hyper text transfer protocolHTTPS– Hyper text transfer protocol secureIBL– Inbound linkIM– Instant messagingIMAPIPIPTV– Internet message access protocol– Intellectual property (or ‘internet protocol’)– Internet protocol televisionISP– Internet service providerKPI– Key performance indicatorLPO– Landing page optimizationLTV– Lifetime valueMAU– Monthly active usersMLM– Multi-level marketingMOFU– Middle of the funnelMoM– Month on monthMSN– Microsoft networkMVT– Multivariate testing

NSI– Network solutionsOBL– Outbound linkOEM– Original equipment manufacturerOS– Operating system (sometimes this is used for ‘open source’)PA– Page authorityPFI– Pay for inclusionPFP– Pay for performancePHP– PHP hypertext preprocessorPOS– Point of salePPC– Pay per clickPPL– Pay per leadPPS– Pay per salePPV– Pay per viewPR– PageRankPV– Page viewQA– Quality assuranceQR Code– Quick response codeQS– Quality scoreRFI– Request for informationRFP– Request for proposal

ROAS– Return on ad spendROI– Return on investmentRON– Run of networkROR– Ruby on railsROS– Run of siteRSS– Real simple syndicationRT– RetweetRTB– Real time biddingRTD– Real time dataS2S– Server to serverSaaS– Software as a serviceSEM– Search engine marketingSEO– Search engine optimisationSERP– Search engine results pageSLA– Service level agreementSM– Social mediaSME– Small / medium enterprise. (aka SMB ‘business’)SMM– Social media marketingSMO– Social media optimisationSMP– Social media platform

SMS– Short message serviceSOV– Share of voiceSOW– Statement of workSSL– Secure sockets layerSSP– Supply-side platformSWOT– Strengths, weaknesses, opportunities, threatsTLD– Top level domainTOFU– Top of the funnelTOS– Terms of serviceUCD– User-centric designUGC– User generated contentUI– User interfaceURL– Uniform resource locatorUSP– Unique selling propositionUV– Unique visitorUX– User experienceVM– Viral marketingVOD– Video on demandWMT– Webmaster toolsWOM– Word of mouth

WOMMWPWWW– Word of mouth marketing– WordPress– World wide webWYSIWYG– What you see is what you getXML– Extensible markup languageY!– Yahoo!YOY– Year on yearYTD– Year to dateAbout DirectMail.comDirectMail.com, headquartered in metropolitan Washington, D.C., is an industry leader offering Agency andCreative Services, Analytics, Data Products and Technology, Digital Marketing, and Production services. For over45 years, DirectMail.com’s unique GeoInsight Engine and Intelligent Marketing Process have grown clients’ marketshare by applying strategies proven to increase customer and donor acquisition and retention.Staffed by over 250 marketing and digital professionals, DirectMail.com’s proprietary data, business intelligencetechnology and segmentation products fuel the marketing and CRM efforts of the nation’s leading brands andfundraisers, consistently improving results and achieving a positive ROI. For more information about DirectMail.com,please visit us at DirectMail.com, or call 1-888-690-2252. Copyright 2019, DirectMail.comWeb: DirectMail.com Phone: 888-690-22525540 Ketch Road Prince Frederick, MD 20678

AIDA AJAX AOV API AR ASP ATD B2B B2C BOFU CLV CMS CPA CPC CPL CPM CPS CPV CR – Attention, interest, desire, action – Asynchronous javascript and XML . – Multi-level marketing – Middle of the funnel – Month on month – Microsoft network – Multivariate testing. NSI OBL OEM OS PA PFI PFP PHP POS PPC PPL PPS PPV PR PV QA QR Code QS .