5 Key Performance Indicators To Accelerate Marketing
GoodDataGoodMarketing5 Key PerformanceIndicators To AccelerateMarketing RevenueMarketing professionals require a comprehensive view of their return onmarketing investments. But all too often, they rely on gut-based marketing,which hinders planning and optimization across marketing programs. It’stime for CMOs to take action and claim a seat at the revenue table. Onceand for all, marketers need to arm themselves with the proper key performance indicators (KPIs) that equip them with numbers for communicatingthe value and costs of their marketing resources.Key Marketing ChallengesCan you answer the following?How did I affect my organization’s revenue?How many leads do I need to meet a future sales goal?What is my cost per lead (CPL) and return on marketing investments (ROMI)?Where are my marketing inefficiencies?Is there stagnancy and wastage in my marketing funnel?Learn how GoodDatacan help your business:www.gooddata.com @gooddata (415) 200-0186 info@gooddata.com
5 Key PerformanceIndicators To AccelerateMarketing RevenueGoodDataGoodMarketing1. The Marketing FunnelIs my marketing funnel stagnant?The marketing funnel is the lifeblood of any B2B marketer. These KPIs oftendefine successful versus unsuccessful marketing efforts. Instead of focusingon entry and exit points, focus on how you’re performing in each stageagainst a goal. For added visual presentation, use indicators to emphasizeproblematic areas. For example, the indicators in this report allow you to seeif effort should be spent on moving or filling that particular stage with leads.By honing in on critical areas of your marketing efforts, you will be able torefine marketing performance and make the appropriate adjustments thatboost marketing contributions.Learn how GoodDatacan help your business:www.gooddata.com @gooddata (415) 200-0186 info@gooddata.com
5 Key PerformanceIndicators To AccelerateMarketing RevenueGoodDataGoodMarketing2. Marketing Contributionto RevenueAm I investing my marketing dollars effectively?Every marketer wants to know what impact their marketing efforts havehad on revenue. Visualize not only how your lead sources are converting,but how their conversion rates relate to ROI and volume. In this example,lead sources need to progress to the right. The further a bubble is to theright, the more effective the lead source. Blue bubbles represent marketingsources and green bubbles represent non-marketing sources, with bubblesize indicating lead volume.Learn how GoodDatacan help your business:www.gooddata.com @gooddata (415) 200-0186 info@gooddata.com
5 Key PerformanceIndicators To AccelerateMarketing RevenueGoodDataGoodMarketing3. Marketing CampaignsPerformanceHow do I better deploy my resources?For B2B marketers, this is the first question everyone asks – how manyleads are you adding to the top of the funnel each month? Track yourleads and campaigns each month, and visually represent the total numberof new marketing qualified leads (MQL), cost per lead (CPL) and campaignROI. The Campaign Performance reports in this example provide you withan at-a-glance view into the best and worst performing campaigns.Learn how GoodDatacan help your business:www.gooddata.com @gooddata (415) 200-0186 info@gooddata.com
5 Key PerformanceIndicators To AccelerateMarketing RevenueGoodDataGoodMarketing4. Lead ScoringHow do you connect effort to revenue?Ask yourself, are you scoring and prioritizing every recipient that entersyour system? Lead scoring KPIs let you determine which leads are revenuegenerating and understand what meets the minimum definition of a“sales-ready lead.” Measure your lead scoring efforts by lead source andstage, while keeping a watchful eye on your scoring performance based onrevenue per point. This sample report provides you with an estimate onyour lead scoring strategy and gives you a sense of how much effort isrequired to convert a lead by lead source and by stage.Learn how GoodDatacan help your business:www.gooddata.com @gooddata (415) 200-0186 info@gooddata.com
5 Key PerformanceIndicators To AccelerateMarketing RevenueGoodDataGoodMarketing5. Business PlanningAm I well positioned to meet next quarter’ssales goals?Take a look into the future and gain a clear understanding of how manyleads are required to achieve a current sales goal and how they play out bylead source. Plan and optimize your marketing budget by using trends fromprevious quarters to rationalize your prediction criteria. In this example,revenue is being tracked by lead source based on trends from the previousquarter. Keep a close eye on goal achievements and don’t hide thesefindings from your team - easily share these goals and achievements withthe rest of the company.Learn how GoodDatacan help your business:www.gooddata.com @gooddata (415) 200-0186 info@gooddata.com
GoodDataGoodMarketingAbout BizData Monetization (BDM)BDM is a new strategy for empowering enterprises to find sources of revenue andprofit from Big Data. BDM connects information silos – including mobile, social,web, internal data and cloud apps – to provide all the relevant information businessusers need to make better and faster decisions. Information is delivered in acom-pelling, easy-to-use GoodData Bash , a business mashup that includesreports, analytics, apps, key performance indicators and best practices rolledinto a visually stunning user interface. BDM is a rapidly growing categorywithin the Big Data market, which is estimated at 100 billion by Merrill Lynch.About GoodDataGoodData is on a mission to help businesses monetize Big Data. GoodData is headquartered in San Francisco and has raised 53.5 million from Andreessen Horowitz, GeneralCatalyst Partners, Fidelity Growth Partners, Next World Capital and Tenaya Capital.Learn how GoodDatacan help your business:www.gooddata.com @gooddata (415) 200-0186 info@gooddata.com
5 Key Performance . Indicators To Accelerate Marketing Revenue. Marketing professionals require a comprehensive view of their return on . marketing investments. But all too often, they rely on gut-based marketing, which hinders planning and optimization across marketing programs. It’s time for CMOs to take action and claim a seat at the .
Key Performance Indicators 1 Key Performance Indicators for Hospital Reporting Citation Garrubba M, Joseph C, Melder A, Yap G . 2016 Key Performance Indicators for Hospital Reporting: A Rapid Review. Centre for Clinical Effectiveness, Monash Health, Melbourne,
KPIs ( Key performance indicators) The two types of indicators should be implemented for effective management of risk. It is important to understand and distinguish between the two indicators: KPI's are Key Performance Indicators designed to offer a high-level overview of the historical performance of the enterprise or its key operations.
9. Setting of key performance indicators 10. General key performance indicators 11. Review of key performance indicators 12. Setting of performance targets 13. Monitoring, measurement and review of performance 14. Internal auditing of performance measurements CHAPTER 4 MISCELLANEOUS 15.
Differentiating Key performance Indicators from Key Risk Indicators It is important to distinguish key performance indicators (KPIs) from key risk indicators (KRIs). Both management and boards regularly review summary data that include s
may often subdivide each performance indicator by hfm JULY 2005 3 GLOSSARY OF REVENUE CYCLE KEY PERFORMANCE INDICATORS Key indicators can be divided into hierarchies, or first-, second-, and third-level indicators. Most of these indicators should be relative indica-tors, i.e., they should illustrate a ratio or other arithmetical relationship .
performance. However, it is a challenge to choose an effective and balanced set of performance indicators. Safdari et al. (2014) aimed to develop a set of key performance indicators to use in a Balanced Scorecard (BSC) for EDs. The study was developed in two phases: the construction of performance indicators based on
Table of contents 004 –007 Faulted circuit indicators overview 008 –010 Overhead faulted circuit indicators 011 –022 Underground faulted circuit indicators 023 –027 Cellular RTUs and receivers 028 –033 Clamp-type faulted circuit indicators 034 –043 Test point indicators 044 –047 Current sensors 048 –072 Capacitor controls 073 Index —
Indicators of Smart Growth in Maryland NCSGRE January 2011 5 . Conceptual and Technical Issues Common to any indicator effort: - Number of possible indicators. - Measurement of indicators. - Interpretation of indicators. - Aggregation of indicators.
