Earned Media Influential In Performance Marketing
EARNED MEDIAINFLUENTIAL INPERFORMANCEMARKETINGNew Study Finds B2B MarketersShifting Investments To SupportAggressive Pipeline GoalsPRESENTED BYEARNED MEDIA INFLUENTIAL IN PERFORMANCE MARKETINGSURVEY REPORT1
ore B2B marketers are shifting budgetand priority to earned media as they strugglewith declining response rates from traditionalinvestments in paid media. According to a newsurvey conducted by Demand Gen Report, nearlyhalf of B2B marketers have increased their earnedmedia spend over the past year.In addition, 61% of marketers said they haveexpanded their use of earned media as part oftheir overall demand generation efforts. Specificbreakdowns include:29% said they are now fully integratingearned media as part of their demandgen strategy.32% said they are continuing to expandtheir use of earned media tactics tosupport demand gen goals.17% are considering expanding their use ofearned media channels for demand gen inthe next 12-24 months.15% said their use of earned media fordemand gen has remained the same.7% said they don’t use earned mediafor demand gen initiatives.The survey also showed that the increase in earnedmedia efforts has proven effective for most B2Borganizations, with 90% ranking their programs assomewhat (61%) or very (29%) effective at achievingtheir goals.While survey respondents seemed eager to continueimproving their earned media initiatives, two primarychallenges surfaced as impediments to expandingprograms:Identifying and connecting with keyinfluencers (cited by 57%); andMeasuring financial impact ofprograms/ROI.Almost three-quarters (70%) of surveyrespondents said they would leverageearned media even more if they couldtrack ROI effectively.In this report, we will provide a deeper dive into thenew benchmark research, as well provide insightsand perspective on emerging trends in earnedmedia. The report will provide data and analysis of:Shifts in spending patterns betweenpaid, owned and earned media;The integration of earned media withperformance marketing;The growing imperative for more specificmeasurement around earned media; andThe struggle to identify influencers tohelp support earned media programs.EARNED MEDIA INFLUENTIAL IN PERFORMANCE MARKETING2
Shifts in Spending And Media StrategiesWhile paid media has traditionally representedthe biggest slice of budget and attention for B2Bmarketers, the study found that this is quicklyshifting with earned media on the rise.following factors as their top reasons for prioritizingearned media:According to Demand Gen Report’s survey, B2Bmarketers currently spend approximately the sameamount for earned media (24%) as they do for paidmedia (25%), while owned media accounts for 32%.Needs to supplement traditionaloutbound programs (85%);Lower effectiveness of traditionalpaid ads (79%);Increased cost of paid media (70%); andNearly half (48%) have seen their earned mediaspend increase over the last year, compared toonly 39% who said their paid media budgethad increased.Declines in performance ofpaid media (41%).Another key driver of marketers turning moreattention to earned media is the fact that B2Bbuyers are relying more on peers and industrythought leaders to shape decisions.The drivers for the increased reliance on earnedmedia were declines in performance from otherchannels, as well as a need to diversify theircurrent marketing mix. Respondents ranked theWhat percentage of your budget do you spend on.Earned Media24%Paid Media25%Owned MediaEARNED MEDIA INFLUENTIAL IN PERFORMANCE MARKETING32%3
Integrating Earned Media Strategies intoPerformance Marketing PlansDriving brand awareness is still the top goal (89%)for earned media investments, but the survey alsoshowed more marketers are integrating earnedchannels into their performance marketing anddemand gen goals.When asked which performance goals they weresupporting with earned media, B2B marketersranked the following responses:The way marketers are tracking the success/
A high percentage of B2B marketers are tying their earned media investments and initiatives to broader content marketing and messaging strategies. For example, the top priorities for making earned media programs more effective were: Creating share-worthy content (77%); Optimizing the use of s
Insights and measurement should be an integral part of your earned media strategy, but also on a much wider scale too. Data empowers you to make informed decisions and helps your teamwork smarter. To learn more about how to take your earned media strategy one step further, read how to integrate your earned media into paid and owned. 7
Annex A (informative) Cost and performance measurement analysis using earned value management data Annex B (informative) Schedule Analysis using earned value management data (Earned Schedule) Annex C (informative) Integrating other project management processes with earned value management Annex D (informative) Bibliography EV Management
Types of outliers in linear regression Recap Question True or False? 1 Influential points always change the intercept of the regression line. 2 Influential points always reduce R2. 3 It is much more likely for a low leverage point to be influential, than a high leverage point. 4 When the data set includes an influential point, the
Earned Value Exercise 6 3 B C Earned 4 B C Earned 5 B C Earned 6 B C 7 B C 8 B C Earn Value Analysis: The table below shows on day 8th, with the baseline schedule following the Network Diagram above (Appendix E), the Cost Variance is -900, Schedule Variance is -700, CPI is 0.36 and SPI is 0.42.
The method and its variations have been used under several names, such as earned value project management, earned value method, earned value analysis, and cost/schedule summary report (Fleming & Koppelman, 2003, 2010; Kim, 2000; Kim et al., 2003). 4.2 Earned Value Management Best Practicesxiv
What is Earned Schedule? A New Metric Lipke devised a new metric to combat SV and SPI limitations and created Earned Schedule - A measure of work completed in a designated increment of time Added Value without extra data collection Additional calculation based on data collected for ANSIAdditional calculation based on data collected for ANSI-748 Compliant Earned Value748 .
earned value analysis. The goal for implementing the earned value and earned schedule methods on an actual construction project is to determine the validity of those methods to the industry. In order to gather the cost and schedule data in a more organized manner a database is created through various scheduling and spreadsheet based systems.
MINISTRY OF COMMERCE AND INDUSTRY (Department of Industrial Policy and Promotion) NOTIFICATION New Delhi, the 11th April, 2018 G.S.R. 364(E).—This notification is being issued in supersession of Gazette Notification No. G.S.R. 501(E) dated May 23, 2017. Definitions 1. In this notification,— (a) An entity shall be considered as a Startup: i .
