SPORTSMAN CHANNEL OUTDOOR FEST SPONSORSHIP
SPORTSMAN CHANNEL OUTDOOR FESTSPONSORSHIP OPPORTUNITIESGeorge R. Brown Convention CenterJuly 20 – 22, 2018Houston, Texas
SPORTSMAN CHANNEL OUTDOOR FESTAS THE LARGEST CONTENT PROVIDER IN THE OUTDOOR CATEGORY, NO ONE IS BETTERPOSITIONED TO REACH OUTDOOR ENTHUSIASTS THAN OUTDOOR SPORTSMAN GROUP.The inaugural Sportsman Channel Outdoor Fest is a three-day event in Houston July 20-22; a 100% consumer eventopen to the general public. The event will include a wide array of products and services in the hunt/shoot/fish genres,as well as a full slate of entertaining family activities. Including talent appearances from our biggest stars, such as Patand Nicole Reeve, Michael Waddell, Tom McMillan and Brian “Pigman” Quaca.The extensive reach of Outdoor Sportsman Group’s full portfolio of television (3 networks), print (15 magazinepublications), digital (19 websites), social media and star talent will be used to promote the event. Cross-channel,local advertising will be provided by Comcast Houston (Xfinity), our regional media partner.With an anticipated attendance of 15,000, this inaugural event will allow you to reach a targeted andloyal outdoor audience.
ROBUST OSG SHOW PROMOTIONUNRIVALED SHOW MARKETING AND PROMOTION FROM THE WORLDWIDE LEADER INOUTDOOR ENTERTAINMENT Partnership with Xfinity – the #1 Cable company 15 National Magazines (Texas Sportsman, Petersen’s Hunting, Guns & Ammo, Bowhunter, In Fisherman, etc.) Geo-Targeted Website Advertising across 19 OSG websites Social Media across all OSG brands Community outreach via the Hunt. Fish. Feed. programHOUSTON/TEXAS OUTDOOR INDUSTRY KEY FACTS Houston is the 6th largest metropolitan area with 5.95M 1 2.6M Texas hunting and fishing licenses purchased in 2013 2 6.2 Billion spend annually in Texas on hunting and fishing 3 Over 1.08M Hunters in the state of Texas 3 Over 2.35M Anglers 3 750k Saltwater 3 1.75M Fresh Water 3Sources: 12010 Census; 2Texas Parks and Wildlife Dept 2013 ; 32011 National Survey of Fishing, Hunting andWildlife-Assoc Recreation (All surveys reflect most current state data)
ROBUST OSG SHOW PROMOTIONMAXIMIZING THE POWER AND REACH OF OUTDOOR SPORTSMAN GROUP’S MEDIAOn Air Promo and snipe (ticket sales/awareness) – OC, SC, WFNCross channel via Comcast Local Affiliate ( 500k value - 500 per spot, min 1k value)Print 25 placements within various OSG publications between April and Julyissues ( 500k min value)Digital 2 million impressions via targeted banner ad campaign across 19 OSGwebsitesInclusion in e-newsletters from OSG network and publication brandsTargeted email blast campaign via OSG network and publication brandsSocial Media Organic and boosted posts from OSG network and publication handlesTicket giveaway opportunitiesFacebook Live opportunities (talent, sponsor participation, etc)Real time show floor contentMyOutdoorTV Inclusion on platform featuring dedicated video from the show, livestreams, showcases etcEditorial Custom content articles on digital site (SCOutdoorFest.com)Opportunities for print articles in OSG regional publications (i.e. TexasSportsman)Relations Dedicated Press releaseMedia opportunities as applicableCommunity Outreach opportunities via the Hunt Fish Feed programRadio (Revolution Radio) :30 promotional spotsPossible talent / host / sponsor interviews
EVENT SPONSORSHIPPACKAGES
PRESENTING SPONSORSHIP 150,000 NETOne (1) Title Event Sponsorship AvailablePresenting Sponsorship Includes: Naming Rights included in Sportsman Channel Outdoor Festo Sportsman Channel Outdoor Fest presented by YOUR COMPANY NAMEo This includes: inclusion in the SCOF logo, signage, program directory, and allOSG Marketing and Press Supporto Category Exclusivity Outdoor Sportsman Group Mediao 15,000 in ROS advertising on OSG Networks (Outdoor Channel,Sportsman Channel, World Fishing Network) To be used for brand messaging, with a “Proud Sponsor ofSportsman Channel Outdoor Fest” tag MUST air between July 1 - July 22, 2018o Two (2) Facebook Live per day of Festival On-Site Displayo Premium booth space (40x40) *prime location/heavy foot-traffic areao Featured product showcase display with prime location Outdoor Sportsman Group Marketing & Press Supporto Show Advertising & Promotion ( 2 million initial estimate) Comcast Houston: 500,000 minimum cross-channel spot flight Paid Media: Out of home (billboards), radio, social, etc. OSG Networks: on-air promo schedule across Outdoor Channel,Sportsman Channel and World Fishing Network Placement on Microsite (SCOutdoorfest.com) OSG Media Extensions: Magazine ads, digital, email marketing,e-newsletters, direct mail, digital & social media supporto Press Support Press releases, press conferences, local press outreach, etc. On-Site Marketingo Logo inclusion in all hanging bannerso Logo inclusion in all hanging aisle signso Digital Video Board: Two (2) x :30 client provided ads with audio (logoinclusion in loop)o PA Announcements: Nine (9) announcements welcoming crowd andannouncing booth/display location to the showo Co-branded Sportsman Channel Outdoor Fest reusable tote distributed atregistration to every guest Program / Directoryo Prominent placement in show programo Two (2) full-page color ads in program 25 complimentary tickets to Sportsman Channel Outdoor Fest 15 Complimentary tickets to VIP Partyo Thursday night meet and greet with OSG Celebrities Additional Brandingo Additional on-site a la carte opportunities available(at an additional charge) First right of refusal to be Presenting Sponsor at theevent in 2019
PARTICIPATING SPONSORSHIP 50,000 NETFour (4) Participating Level Event Sponsorships AvailableParticipating Sponsorship Includes: Category Exclusivity at Participating Level Outdoor Sportsman Group Mediao 10,000 in ROS advertising on OSG Networks (Outdoor Channel,Sportsman Channel, World Fishing Network) To be used for brand messaging, with a “Sportsman ChannelOutdoor Fest” tag that will include logo MUST air between July 1 - July 22, 2018o One (1) Facebook Live per day of Festival On-Site Displayo Premium booth space (20x20) *prime location/heavy foot-traffic areao Featured product showcase display with prime location On-Site MarketingoooDigital Video Board: One (1) x :30 client provided ad with audio(logo inclusion in loop)PA Announcements: Six (6) announcements announcingbooth/display location to the showOnsite signage available at an additional charge Outdoor Sportsman Group Marketing & Press Supporto Logo inclusion in all Marketing & Presso Show Advertising & Promotion ( 2 million initial estimate) Comcast Houston: 500,000 minimum cross-channel spot flight Paid Media: Out of home (billboards), radio, social, etc. OSG Networks: on-air promo schedule across Outdoor Channel,Sportsman Channel and World Fishing Network Placement on Microsite (SCOutdoorfest.com) OSG Media Extensions: Magazine ads, digital, email marketing,e-newsletters, direct mail, digital & social media supporto Press Support Press releases, press conferences, local press outreach, etc. Program / Directoryo One (1) full-page color ad in program Additional Brandingo Additional on-site a la carte opportunities available(at an additional charge) 15 complimentary tickets to Sportsman Channel Outdoor Fest 10 Complimentary tickets to VIP Partyo Thursday night meet and greet with OSG Celebrities First right of refusal to be Participating Sponsor at theevent in 2019
ZONE EXPERIENCE PACKAGES
SEMINAR STAGE 35,000 NETSponsor in-depth interviews, informative panels, demonstrations, episode and contentscreenings and much more!Sponsorship of the seminar stage will allow you to have prominent ownership of a centerpiece attraction atSportsman Channel Outdoor Festival. The Seminar Stage will be the main stage fo vailable): Naming Rights to Food Courto Food Court presented by YOUR COMPANY NAME Program / Directoryo Logo placement in festival programo This includes: inclusion in signage, program directory, and selectOSG Marketing and Press Support Outdoor Sportsman Group Mediao One (1) x 30 min Product Demo per day of Festival Additional Branding On-Site Marketingo Exclusive ownership of eating surfaces (table tops, etc.) formarketing materials/pre-packaged samples (client provided)o Logo inclusion in all hanging banners in Food Courto Digital Video Board: One (1) x :30 client provided ads with audio(logo inclusion in loop)o PA Announcements: Three (3) announcements welcoming crowdand announcing booth/display location to the showo One (1) Facebook Live per day of Festivalo Additional on-site a la carte opportunities available(at an additional charge) First right of refusal to be Food Court Sponsor at theevent in 2019
FAMILY FUN ZONE 25,000 NETBring the kids by for Family Fun activities such as Dock Dogs, Air Guns, VR Gaming,Rock Climbing, Mechanical Bulls and more* Zone Sponsorship Includes (One Available): Naming Rights to Family Fun Zoneo Family Fun Zone presented by YOUR COMPANY NAMEo This includes: inclusion in signage, program directory, and select OSGMarketing and Press Supporto One (1) x 30 min Product Demo per day of Festival On-Site Marketingo Logo inclusion in all hanging banners in Family Fun Zoneo Digital Video Board: One (1) x :30 client provided ads with audio (logoinclusion in loop)o PA Announcements: Three (3) announcements welcoming crowd andannouncing booth/display location to the show Program / Directoryo Logo placement in festival program*Listing is just Examples. Final determination of activities TBA at a later date. Outdoor Sportsman Group Mediao One (1) Facebook Live per day of Festival Additional Brandingo Additional on-site a la carte opportunities available(at an additional charge) First right of refusal to be Family Fun Zone at theevent in 2019
A LA CARTE OPTIONS
A LA CARTE OPTIONSLooking to enhance your company’s presence?Choose a la carte options to complement your on-site branding!Individual Items Includes: 15,000 Wi-Fi For Guestso Logo included in “Sign-On” Page 15,000 Charging Stations for Guestso Furniture included with sponsor’s logo incorporated(ex: tower with charging outlets, bar top table withcharging outlets. seats with charging stationsconnected, etc.) 15,000 Registration DJ experience (logo inclusion on DJbooth/banner) 4,000 Column Wraps 3,000 One (1) Hanging Banners 2,000 Half page placements in Festival program/directory 2,000 Digital Video Board: 1 x :30 spot with audio 1,200 10x10 Booth Space If interesting in purchasing a booth, pleasecontact Hal Gahm at 210-994-0050 orHalGahm@Outlook.com
EXHIBITOR BOOTH SPACE OPTIONSIf interesting in purchasing a booth, please contact:Hal Gahm210-994-0050HalGahm@Outlook.com10 x 10 BOOTH SPACE 1,20010 x 20 BOOTH SPACE 2,40020 x 20 BOOTH SPACE 4,80020 x 30 BOOTH SPACE 7,20020 x 40 BOOTH SPACE 9,60020 x 50 BOOTH SPACE 12,000All pricing is 12.00 per sq.ft.
MATERIAL DEADLINESKEY DATESDate: March 1stApril 10thApril 10thApril 10thMay 1stMay 1stMay 25thJune 1stMedia:Logo inclusion for all printLogo inclusion for ComcastLogo inclusion in Out of HomeLogo inclusion in Digital MarketingLogo inclusion for all on-site brandingFinal digitalLogo inclusion in program directoryPre-produced videos or logos
The inaugural Sportsman Channel Outdoor Fest is a three-day event in Houston July 20-22; a 100% consumer event open to the general public. The event will include a wide array of products and services in the hunt/shoot/fish genres, . local advertising will be provided by Comcast H
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