SOCIAL MEDIA - SJSU

SOCIAL MEDIASimplifiedDesigned & Created by Benjamin Ko, David Reinke, Tapakorn Kittirudeekul, Tushar Sharma & Wenlong Zhang.Edited by Tushar SharmaPrepared specially for The Franklin McKinley Children’s Initiative. Fall 2013 CS-100W Franklin McKinley Group.1

INTRODUCTIONThis book is a tutorial manual for setting up and operating various social media websites likeFacebook, Twitter and LinkedIn etc. It is a part of our project for The Franklin McKinleyChildren’s Initiative for our CS-100W class at San Jose State University.This manual was created with an assumption that the reader and user is not tech savvy, and willfind the directions easy to understand and follow.We have tried to make the tutorial as intuitive and easy as possible, and have included all theessential information to help the user develop a social media platform by creating new socialmedia accounts, edit and update their accounts, upload and share new information, and makeconnections etc.2

Table of ContentsFacebook Tutorial: 4LinkedIn Tutorial: 16Twitter Tutorial: 27Instagram Tutorial: 35Blogger Tutorial: 42Copyright Information: 493

Facebook TutorialWhat is Facebook?Facebook is the most popular social network in the U.S. andinternationally. This tool can aid in building relationships withmembers as well as other organizations. It can help reach outto the public with news, information and events raisingawareness about your organization. Here are some simplesteps to manage your organization’s page.4

1) Getting StartedGo to www.Facebook.comand create an account. Enteyour name, email addressand password. Whencreating a busionessaccouunt, use theappropriate user name andbirthdate.Then, click on theSign Up button.2) Account SettingsThe Settings buttonwill take you to theGeneral AccountSettings menu.5

Here is what the General Account Settings panel looks like. On the left side is a list of the different categoriesthe Account Settings panel offers.In the ‘GeneralAccount Settings’, youcan edit your email,password, and languagesettings.a) General: Here you can edit the email, password and preferred language of your account by clicking on theappropriate “Edit” link next to each field.On the left side of the page, under the General button is the Security button.6

b) Security: Here you can edit the many security features of your account by clicking on theappropriate “Edit” link next to each field.c) Mobile: Here you can add or remove a mobile phone to the account. Once verified, this willallow account recovery in case of a lost or forgotten passwordIf you add a mobile number to your Facebook account, you'll have an alternate way to verifyyour account should you need to pass any checkpoints.7

d) Followers: Here you can manage your follower comments and notifications as well as linkyour Facebook account to Twitter. This panel also provides an HTML button you can copy andpaste into the HTML code of your webpage.8

e) Apps: Here you can edit the Application features associated with your Facebook page byclicking on the ‘Edit’ button next to each application.There are also the ‘Ads’, ‘Payments’ and ‘Support Dashboard’ tabs. You might want to set upan ad in order to grow your audience. We will talk more about this later, but for now let’s goback to your page by clicking on the “Facebook” link in the blue bar at the upper right.9

3) Admin PanelBack on your AdminPanel, click on the‘Edit’ button, andselect ‘Update PageInfo’Once you are on the ‘Update PageInfo’ page, you will see your nameon the top left corner of the pagealong with a couple of otherbuttons. Click on the ‘Page Info’button to add/ edit your generalinformationOn this page, you can add/edit your name, page address, address, description and overviews etc.This page is highly important when creating a business or company account.10

Next, click on the‘Settings’ button to editpage visibility and otherprivacy settings.Click on ‘Admin Roles’to edit admin settingsOn the ‘Admin Roles’ page, you can add/edit/update admin info. When making a corporateaccount, it is advisable and beneficial to use multiple admins to operate the account.11

On the Admin Panel page’,click on the ‘BuildAudience’ button. Then,select the ‘Invite EmailContacts’ option. Thisfeature allows users topopulate their page bysending out email invites.That’s enough4) NotificationsOn your Admin Panel page,you get all yournotifications. These include‘Likes’, ‘Messages’,‘Invites’ etc.12

P.S- You can alwayshide the Admin Panelpage by clicking on the‘Hide’ button.5) Uploading Photos and Creating AlbumsTo upload a photo or video, or to create a Photo Album, Click on “Photo/Video” and thenselect “Upload Photo/Video” or “Create Photo Album”13

6) Updating your StatusStatus updates are your primary means of communication. Click on “Status”, type somethingyou want to post, and click on “Post”.To make an Event, click on “Offer,7) Creating an EventEvent ” and select “Event”.14

In the pop-up window,add all the appropriateEvent info, and click“Create”.The ‘Events’ feature is an excellent tool for corporate accounts to promote and publicize theirupcoming events and happenings.This concludes our basic Facebook tutorial.More information can be found at https://www.facebook.com/help/?ref contextual15

LinkedIn TutorialWhat is LinkedIn?LinkedIn is a business oriented social networking websitethat allows you to create a business or personal profilewhere you can promote your skills, knowledge andexperience while allowing you to connect withprofessionals in your field, network, and do business.16

1) GETTING STARTEDStep 1Go to www.linkedin.comand get started.Enter your first and lastname, an email address andcreate a password.Then, click on the ‘Joinnow’ button.When creating a LinkedIn profile, make sure to use your professional email address. By doing so, youget most of your professional contacts. If creating a profile for a company, make sure to use the emailaddress with the company’s domain name in it.2) SETTING UP YOUR PROFILEStep 2Enter your professional information andclick on ‘Create my profile’ button.HINT: If making an account for abusiness, enter the appropriate ZIP code.It’s helpful during the search process!17

Also, when filling out Step 2, take care of the “I am currently” option; especially when creating acompany profile.3) CONFIRMING YOUR ACCOUNTStep 3When directed to your email,click on the ‘Confirm youremail address’ button, and youwill be re-directed to yourLinkedIn account.Confirming your email address makes sure that your profile is legit and ready to be populated. This page mightlook different according to your email account, just be sure to click on the ‘Confirm your email address’ button.4) BEGINNING TO ADD CONTACTSStep 4Once you are re-directed to yourLinkedIn account, enter youremail address to find the peoplefrom your email contacts onLinkedIn.18

Even though it is important to add contacts and connections to your account, it is advisable to skip thisstep and start adding connections once your profile is considerably populated. See Step 8 and 9.5) ADDING BASIC INFORMATION ON YOUR PROFILEStep 5On your profile page, click the‘Edit profile’ button to start editingyour LinkedIn profile.HINT: Fill up the intricate detailsof your profile by answering (andsaving) these questions. Don’tskip them unless you really haveMake sure you add the proper names, designations and contactto!information on your profile. Pay extra attention if the profile is for a company and not a certain individual.6) EDITING YOUR EXTENDED PROFILEStep 6Start editing yourprofile!!Add your name,company’s name,position etc.19

On the right side of the screen, there are many more sections that you can add/edit. Utilize all thesefeatures and expand your profile.Also, if you have multiple social media accounts, (bonus points if they have the same domain name),edit your LinkedIn domain name with the same address.7) ADDING A SUMMARY AND OTHER SKILLS TO YOUR PROFILEStep 7Scroll down and edit yourSummary.HINT: Utilize the 2000character limit to itsfullest. Sell yourself andyour talent!Hint #2: At the end of yoursummary, mention yourstrongest skills.A summary is where readers will get the most information about you, your talents or your companyand the products it offers. Make sure to utilize all of the 2000 characters you are allotted. Be precise,but not uber professional. Make the summary chatty, and conversational. Sell yourself, but don’t forceyour talents on the reader. Then, Scroll down and add your skills, awards etc.20

8) NETWORKINGStep 8Once you’ve considerablypopulated your profile, click on the‘Network’ button under the searchtab, and start finding moreconnections!Once you’re done populating your profile, it’s time to get recognized and add some connections!9) ADDING CONTACTS VIA EMAILStep 9Search for contacts in allyour email addresses, andsee if you can find anyconnections on LinkedIn.Now’s the time make connections with the people you know. Email your professional (and personal)acquaintances. It is advisable to connect with people who are trustworthy and recommendable; i.e anex-supervisor rates higher than your high school class monitor.21

10) ADDING CONTACTS VIA ADVANCED SEARCHStep 10Then, click on the ‘Advanced’button next to the search tab andsearch for connections with the helpof the various options in the‘Advanced People Search’.This feature lets you search for contacts at an ‘advanced’ level. Now’s the time to connect with yourcurrent (and ex) professional peers and supervisors, business associates, and clients etc.11) ADDING A TWITTER ACCOUNT TO YOUR LINKEDIN PROFILEStep 11On the upper right corner of yourprofile page, click on the ‘Account& Settings’ button, and click on‘Privacy & Settings’ option fromthe drop down menu.This will direct you to your PrivacyControls and Settings menu. (SeeStep 12.)22

The next step is to work on the privacy and sharing features on your ‘considerably populated’ LinkedInprofile. Again, this is not something to be done immediately.Step 11 (Continued)Click on the ‘Manageyour Twitter settings’button to link yourLinkedIn profile withyour Twitter.Once you click on the ‘Manage your Twitter settings’ Button, a new window pops up. See Step13.(Continued)23

Step 11 (Continued)Once the ‘Manage your Twitter settings’ window pops up, click on the ‘Add your Twitteraccount’ button, and another Twitter application window will pop up.On this window, enter the login info for your Twitter account to connect it with your LinkedIn.When linking your LinkedIn to any social media account, be mindful of the account you’re creating. Ifit’s a business account, connect the linked in with the Business social media accounts.Don’t have a Twitter account? We have a tutorial for that too! See page 27 of this tutorial.24

ADDITIONAL FEATURES –12) UPGRADING YOUR LINKEDIN ACCOUNTStep 12To upgrade your LinkedInaccount and get addedfeatures, click on the‘Account & Settings’button on the upper rightcorner of your profile,(Just like Step11), andclick on ‘Account’ optionfrom the drop down menu.Every new account is registered as a ‘Basic’ account. Thus, the Upgrade feature gives youmultiple additional options and features (at an additional cost).Choose the option that suits best according to your or your company/business needs.25

15) IMPORTING/DOWNLOADING YOUR LINKEDIN RESUMEStep 15To download/Print a PDFversion of your resume, go toyour profile and click thedrop-down arrow right next tothe ‘Edit Profile’ button, andselect the ‘Export to PDF’button to download yourresume.This concludes our basic LinkedIn Tutorial.For more info, go to http://help.linkedin.com/app/home26