Rakuten Mobile And Rakuten Communications Platform
Rakuten Mobile andRakuten Communications PlatformOverviewAzita Arvani, GM Rakuten Mobile AmericasJanuary 2021
Rakuten at a glanceRakuten is an internet and technology-powered group: diversified with 70 businesses and 20,000 employees across the globe 175BGlobal grosstransaction volumein 2019GermanyFranceUnited States 11.6BTotal annualrevenue (2019)CanadaJapanLuxembourgFranceUnited States1.4 BSpainMembersgloballyTaiwanUnited States20k 71 35Employees acrossthe globeUnited StatesServices andbusinessesCountries/areasaround the world2
Technology Canvas for Future TransformationENABLEEMPOWERIndustry5G gVirtualShoppingDroneDeliveryIndividual martStadiums3
Rakuten Mobile and Rakuten Communications PlatformThe Rakuten Ecosystem is uniquely positioned to build an entirely new digital platform with Rakuten Mobilemobile operatorworld’s first fully virtualized,cloud nativeBest mobile experiencefor consumerstelco platformworld’s first fully virtualized,cloud-native, end-to-endEnables telcos and enterpriseseasily build secure and opennetworksJapanGlobalRakuten Mobile is the first customer of RCP4
Infrastructure Principles Must Co-ExistAgilitySecurityAffordability
World’s FirstFully VirtualizedNew Generation NetworkApril 8, 2020Full-Scale Launch
Rakuten Architecture is designed around Open ASEDAUTOMATIONOpenCOREARCHITECTUREHW & SWMEC DESIGN& AI OPSINNOVATIONCloud Native, De-coupled,OpenRAN ArchitectureStandardized, open HWand SW frameworksOptimal mix of edge andcentral DCs & resourcesPervasive automation andzero-touch operationsInnovation Partnershipw/ NEC to create OpenCOREEdge Data Centers4G LTECentralized Data CentersRCP AUTOMATORvIMSvEPCFIBERCU-UPMid HaulFiberNetworkCU-CPFIBERIP TransportIP TransportRCP CLUSTERvDUvDUvDU5G mmWavevDUFrontFibreHaulFiberRCP AUTOMATORInternetRCP CLUSTERSUB-6 RU7
New customer behaviorRakuten Mobile goes beyond by delivering exceptional experience for data hungry customersCustomers8.5 1mMinsOnboarded within 4 monthsData volume/subVideo performance0.5 GB/ Day2m videos2X More Compared toOther Operators50% Of Traffic is Video andStreamingRCS calls ratio70%2.5X More RCS Callsthan VoLTE8
New way to operateRakuten Mobile operates like no other existing telco in the worldMobile ServiceProvisioningCell Site deployment8.53 MinsMins 4 Mins8.5 Mins(for 5G)New NW FeatureDeployedInstead of days ormonthsEngineer : SubscriberRatio6 DaysNo 9sResilience1 : 20,000Instead of 6 monthsOld thinking:Telco-Grade (99.99999%)Instead of 1 : 1,000(for 4G)Instead of 3 hoursNW availability9
Simplified Site Deployment Reducing Cost and Build Out TimeTraditional Site DeploymentRakuten Simplified Site DeploymentIntegrated RRH AntennaPower BoardRectifier & BatteryGCPower BoardDUBBUBBURectifier &BatteryCabinetRRUCable &JumperAntennaRectifier & BatteryAAU10
Unique Modular Concrete Poles that are Simple and Cost EffectiveCost EffectiveConcrete Pole40%Ease ofInstallation40% less cost compared tobuilding top macroDeploy maximum no. ofpoles nationwideComplete ControlModularEase ofAccess5G ReadyTo site maintenanceMinimum required space11
Rakuten Mobile deploymentA highly stable, demand elastic and future-proof telco platform in only two yearsAccelerate deploymentSummer 2021Population coverage96%5 yearsahead ofschedule17,21012,255Owner commitmentConstruction *As of H1 202012
5G launch in JapanLaunched 5G on September 30th 2020Un-limit plan V (5G plan)SamecostAs Un-limit plan (4G plan)Radio unitRadio unitCoverageMobile Devices5G NR(sub-6 RU)5G NR(mmWaveDRU)6prefectures2 newphones3.8Ghz, 32 32 TRx,70 dBM EIRP28 GHz, 128 x 128 Element,51 dBm EiRP AntennaTokyo, Kanagawa,Saitama, Hokkaido, Osakaand Hyogo.Rakuten Big, Rakuten Hand13
One of the World’s Largest HetNetOpenRAN DeploymentURBAN4x4Split 7.24x4Split 7.2MacroSUBURBAN2x2Split 2Mini Macro2x2Split 2Small cell2x2Split 2RURAL2x2 Wi-Fi*Split 22x2 Wi-FiSplit 2EnterpriseFemto128x128Split 232x32Split 7.25G NRIntegrated HetNet Approach allows us to manage existing spectrum better14
Rakuten Communications Platform15
We take OpenRAN Global with RCPRakuten Communications Platform is behind our 5G Initiatives and we will provide it to operators globally next yearINTELLIGENT& RAN – 4G – vBBUCORESDNFUNCTIONSvRAN – 5G – vDU/vCUCLOUDUNIFIED TELECOM CLOUDINFRASTRUCTUREINFRASTRUCTUREAI / MLvEPCv5GCIoTRMSvRCSvIMSuUC3 COTSOPTICAL SWITCHING ADVANCED AUTOMATIONFOR TOUCHLESSOPERATIONS 100% DISAGGREGATIONFROM HARDWARE OPEN ARCHITECTURE 100% COTS HARDWARE ELASTICITY WITHCONTAINERS TO SCALE ATLOW COSTAt each capability layer of our Architecture, we design to deliver significant value and outcomes to our business16
RCP is built on key secure operations principlesEnabling us to embed security at every layer of the communications stackTrusted TransparencyZero TrustNIST FrameworkClean NetworkWorking with a trustedConducting TrustAdopting theProviding secure end-to-supply chain andcontinuously verifyingthe trust level of thesystem – all physical,virtual, hardware andsoftware componentsAssessment, applyingTrust Level Policy foreach network zone, andenforcing the Policythrough automatedupdatesCybersecurity Frameworkto enhance our capabilityto identify, prevent, detect,respond to cyber attacksand recoverend cloud-native networkinfrastructure with trustedpartners and establishingprocesses to safeguardcustomer privacy andsensitive informationWe are recognized by the US Department of State as a5G Clean Telecommunications company17
CONFIDENTIAL – DRAFT FOR DISCUSSION18
Smart Cities Drone Delivery Manufacturing Virtual Travel Virtual Shopping Digital Content. 4 . w/ NEC to create OpenCORE. 8 New customer behavior 8.5 Mins Onboarded within 4 months 1m Customers . Power Board Rectifier & Battery Simplified Site Deplo
Overview of the SIGIR 2018 eCom Rakuten Data Challenge Yiu-Chang Lin Rakuten Institute of Technology Boston, MA, 02110 - USA yiuchang.lin@rakuten.com Pradipto Das Rakuten Institute of Technology Boston, MA, 02110 - USA pradipto.das@rakuten.com Ankur Datta Rakuten Institute of Technology Boston, MA, 02110 - USA ankur.datta@rakuten.com ABSTRACT
4. eMarketer - Edelman, "2020 Edelman Trust Barometer 2020 Special Report: Brand Trust and the Coronavirus Pandemic", April 2020 Rakuten Advertising connects leading agencies, brands and publishers to active and engaged consumers around the world. With access to Rakuten's diverse media properties and audiences,
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