BoatUS Magazine Media Kit

MAGAZINEMedia Kit 2018

MAGAZINEREADERSHIPACTIVE ENGAGED PASSIONATEThe BoatU.S. Magazine audience is active, engaged, and passionate about their time onthe water. They buy, upgrade, and use boats more consistently than any other single group.Our readers view BoatU.S. Magazine as their primary source of boating information, and ourreadership is almost entirely unduplicated with other titles.THE AUDIENCETHE BOATSAAM AuditedPaid PrintCirculationReadersper MeanHHI91%56 185,150Mean NetWorthOwnHomesOwnWaterfrontProperty 1.4 Million96%17%Four YearCollegeor MoreMeanBoatingExperiencePlan to PurchaseBoat within24 Months80%27 Years20%Boat OwnershipMean Boats OwnedMean Size of Primary BoatReaders Who Own Boats Over g20%9%26%59%

MAGAZINECALENDAR2018 EDITORIAL CALENDARFEBRUARY/MARCHAPRIL/MAYJUNE/JULYTECHNOLOGY ISSUESPRING COMMISSIONINGTHE FISH ISSUENew electronics forevery boat typeBest places for boaters to retire50% of our Members areactive anglersGreat new products for springMiami PreviewSmall boats, big RYTHE DIY ISSUETHE BIG BOAT ISSUETHE WINTER ESCAPE ISSUE“You Got This”Focus on 40’ and larger,and moving upHoliday Gift GuideAn issue of projects forthe pratical boaterWinter CharteringNew boats and gear fromthe boat showsHurricane Prep2018 RATE CARD & DEADLINESFOUR COLORFREQUENCY: 6 issues a yearCIRCULATION: 475,000 (AAM Audited)1XAD MATERIAL CLOSE DATES3X6X12XISSUEAD DEADLINEIN HOMESFULL PAGE 28,000 25,200 22,700 19,300February/MarchDecember 9January 202/3 PAGE 21,000 18,900 17,000 14,500April/MayFebruary 10March 201/2 PAGE 16,800 15,100 13,600 11,500June/JulyApril 14May 201/3 PAGE 11,200 10,800 9,070 7,710August/SeptemberJune 16July 201/4 PAGE 7,500 7,100 6,800 4,250October/NovemberAugust 11September 201/6 PAGE 6,200 5,500 5,000 6,400December/JanuaryOctober 13November 20Spread, Cover Positions, Inserts, and Special positional rates available. Contact your sales representative.

MAGAZINEEDITORIALELEMENTSFEATURES Every Issue, we inform and entertain ourreaders on the most interesting and useful trends anddestinations in boating. The personalities and uniquestories that bring the boating lifestyle vividly to life forour readers are the lifeblood of the BoatU.S. Magazineexperience.BOATU.S. REPORTS is the place to find regionalnews of interest from the world of American boating.Government, safety, and environmental news in particularare some of our specialties.BOATU.S. FOUNDATION showcases the greattesting and product research we’re conducting on issuesof safety and clean water.GOVERNMENT AFFAIRS highlights the intersection ofboating interests and government regulation. BoatU.S. isin the forefront of fighting for the rights of boat owners;this section showcases these efforts.CONSUMER PROTECTION tackles boating issuesfrom a consumer perspective, such as stories on greatdeals in boating, and how to buy quality.PRACTICAL BOATER offers confident hands-onadvice, and step-by-step projects, on how to repair andupgrade your boat yourself. Our readers’ favorite section!BOAT HANDLING techniques articles are in everyissue, expertly illustrated and photographed, and backedup with videos on our website.SEAWORTHY draws on real lessons learned fromBoatU.S. members to show how to prevent boat damage and personal injury. This BoatU.S. exclusive sets ourmagazine apart in the industry, tapping our company’sexperience in insurance coverage and claims.BOATS, GEAR, TECH covers product news on newboats, and useful new gear. Plus, the latest on marineelectronics, by leading authority Lenny Rudow.LIFESTYLE gathers stories on the people and their loveof our sport that makes this community unique. Everymonth, you’ll find active boaters and fishermen highlighted, which strengthens the commitment we all haveto boating.

MAGAZINEAD SPECSMECHANICAL SPECSSizeWidthHeightSpread. 16.5”. 10.75”Full Page (live area). 7.125”. 9.50”Full Page with bleed. 8.25”. 10.75”Full Page trim size. 8.0”. 10.50”1/2 Horizontal. 7.125”. 4.625”1/3 Square. 4.625”. 4.625”1/3 Vertical. 2.25”. 9.50”1/4 Vertical. 3.50”. 4.625”2/3 Vertical. 4.625”. 9.50”SUNDANCERFALL IN LOVE WITH SEA RAY’S ICONIC SERIES260 280 310 330 350 370 400 410 450 470 510 540You never forget your first love. Sea Ray designs every Sundancermodel to transform the boating experience into something morememorable, and more personal. Enjoy spacious and inviting socialareas, gracious amenities, comfortable living spaces and distinctlybeautiful lines — all combined with cutting-edge performanceand impeccable craftsmanship. As Sea Ray continues to push theenvelope with every new evolution, one thing remains constant: aSundancer will always claim a place in your heart.SEA RAY OFFERS A FULL LINE OF SUNDANCER MODELS FROM 26 - 54 FEET.VISIT SEARAY.COM/SUNDANCER.SeaRayAd Sundancer BoatUS.06.29.16.indd 16/29/16 12:41 PMPlease send file as high resolution PRESS quality pdf, 300 dpi, CMYK file to Ads@BoatUS.com or FTP them to csftp.boatus.comUser Name: csuser, Password: csuser1Trim Size8.0 x 10.50”1/3 Square4.625” x 4.625”With Bleed8.25” x 10.75”2/3 Vertical4.625” x 9.5”Live Area7.125” x 9.50”1/3 Vertical2.25” x 9.5”1/2 Horizontal7.125” x 4.625”1/4 Vertical3.50” x 4.625”

MAGAZINEONLINEBoatUS.comACTIVE. ENGAGED. PASSIONATE about our website as well. It’s the mosthighly-engaged boating audience with millions of page views per month250,000UNIQUEVISITORSPER MONTH 185K 91%HOUSEHOLDINCOMEMALES 1.4 MIL56NET WORTHAVERAGEAGEAD POSITIONSWIDE SKYSCRAPER: 160 x 600 pixelsMax file size 30kb, .gif, .jpg.3rd party ad serving supported. 18 CPM Run of siteRECTANGLE: 300 x 250 pixelsMax file size 30kb, .gif, .jpg.3rd party ad serving supported 18 CPM Run of site.Specific content areas available for a slightly higher CPM.

MAGAZINEE-NEWSmonthlyeNewsletterThe most widely read eNewsletter inBoating: 400,000 Email Addresses 7.5KFOR EXCLUSIVEMONTHLYSPONSORSHIP96.7%OWN ABOAT2BOATSOWNNED 151K AVERAGEBOAT VALUE28.4’AVERAGEBOAT SIZE62,000OWN BOATSOVER 40’

Bernadette BernonMAGAZINEEDITORSEditorial DirectorWinner of national writing and leadership awards, Bernadette hassteered BoatU.S. Magazine to numerous top honors. Former editorial director of Cruising World, and Sailing World, she’s on theBoatU.S. Foundation board, co-founded the Safety at Sea Institutewith US SAILING, is a feature writer for national publications, andco-authored the international best-selling book Maiden Voyage.She and her husband went cruising for six years on their 39-footcutter Ithaka, and have a 24-foot Seaway lobster boat.Rich ArmstrongSenior EditorThe Jersey shore and New York lakes defined Rich’syouth, and a 21-foot Four Winns deck boat lit the firesof boating passion when he and his own young familylived near the Connecticut River. A journalist by training, he worked in TV news and at several newspapersbefore spending 18 busy years at the boating publications Soundings and Soundings Trade Only, where asa top editor he reported on everything from boat andproduct innovation, to compelling feature stories, building his reputation asone of the most thorough reporters in the marine industry.Stacey Nedrow-WigmoreManaging EditorStacey’s earliest memories include being hungby her ankles in the engine compartment of herfamily’s 1963 Egg Harbor, helping with repair workand searching for lost items. Her love of boatsmay only be superseded by her love of horses.She spent 20 years writing and photographingfor and editing magazines and books — includingPractical Horseman magazine. She is an award-winning writer andphotographer, bringing home a first place Boating Writers Internationalaward for her article “2017 Boat Lover’s Guide to Marine Tech Schoolsand Colleges” that appeared in the December 2016 issue of BoatU.S.Magazine and a third place for “Bitter Soup,” which appeared in theAugust/September 2017 issue.Mark CorkeAssociate EditorA marine surveyor, and holder of RYA Yachtmaster Ocean certification, Mark has built fiveboats himself – power and sail. He was senioreditor of Sail Magazine’s hands-on “Boatworks”publication, worked for the BBC, written fourDIY books, skippered two round-the-worldyachts, and holds the Guinness World Recordfor the fastest there-and-back crossing of the English Channel, ina kayak! He and his wife live on their Grand Banks 32.Charles FortAssociate EditorCharles handles our exclusive Seaworthyin-depth tech feature in every issue, our videos,and our investigative features. He helps withdispute-mediation, and writes our ConsumerProtection column. A member of the NationalAssociation of Marine Surveyors, he’s on ABYCtech committees, and has a 100-ton USCGlicense. He is a sailor, who went cruising with his family, and livesin California.Tom NealeTechnical EditorOur go-to technical expert, and author of our “AskThe Experts” column, Tom has won nine first-placeawards from Boating Writers International. Owningmany boats since he was 9, he and his family livedaboard for more than 30 years, cruising far andwide. Former editor at large for Cruising World andPassageMaker, former author of Cruising World’s“On Watch” column, and Soundings’ “Sea Savvy” column, and technicaleditor for Soundings, he is now technical editor for BoatU.S. Magazine.He wrote the book All In The Same Boat, published by McGraw Hill aswell as Chesapeake Bay Cruising Guide, Vol. 1.Lenny RudowElectronics EditorTop tech writer and accomplished sports fisherman, Lenny has written seven books, won45 awards from Boating Writers International— many for his marine electronics articles— and two for excellence from the OutdoorWriters Association of America. Angler inChief at FishTalk magazine, he judges theNMMA Innovation Awards.Patricia RainsRegional Editor, West CoastPat grew up with lake ski boats in Wisconsin,then got hooked on West Coast salt-water boating. As a yacht-delivery skipper with a 100-tonUSCG Master’s License, she’s logged more than100,000 miles worldwide on sail- and powerboats, brought 30 boats through the PanamaCanal, and published respected guidebooks oncruising Mexico and Central America. She and her husband Johnlive in San Diego, and cruise from Alaska to Panama for fun.Troy GilbertRegional Editor, Gulf CoastAn award-winning feature writer, Troy hasauthored four books of boating stories, andon regional cooking. You can find him either typing on his back porch in Lakeview,New Orleans, while sipping wine from hisgrandparents old wine glasses, or travelingthroughout the Gulf Coast, Caribbean, andEurope writing about boating, culture, and his passion, competitive sailing.Dan ArmitageRegional Editor, Great LakesA full-time travel and outdoors writer basedin Ohio, Dan is in his 20th season hostingthe popular syndicated radio show Buckeye Sportsman. He gets around on a pontoon boat and an Aquasport center-console,which he uses for all his DIY editorial projects and fishing features. A USCG Captain(Master 50-ton), he’s a popular speaker at boat and sportshows.

“On Watch” column, and Soundings’ “Sea Savvy” column, and technical editor for Soundings, he is now technical editor for BoatU.S. Magazine. He wrote the book All In The Same Boat, published by McGraw Hill as well as Chesapeake Bay Cruising Guide, Vol. 1. Mark Corke Ass