Charlotte

Charlotte2016CharlotteIMG Sports Marketing1Managed by IMG College

Join the Charlotte 49ers Team»»»»»49ers Athletics is the only major college program in the biggest cityin the state of North CarolinaCharlotte is the 24th biggest media market in the USThere are over 115,000 living alumni, over half of whom reside in theCharlotte DMAOver 27,200 students attend UNC Charlotte; projecting to 35,000 by2020Light Rail to connect campus to Uptown Charlotte in 2018/2019»2015 Football ‘average home attendance’ of 14,618, including the twotop most attended games in school history (FAU-17,444 andPresbyterian- 16,631)»10 of 12 Football games televised on regional/national broadcasts in2015 including ESPNU, Fox Sports Network, CBS Sports Network, andASN; including all 6 home games»Charlotte’s Football team will play high profile games vs. Louisville(‘16), Kansas State (‘17), Tennessee (‘18), Clemson (‘19) AppState (‘18 & ‘19), Duke (’20 & ’21), Indiana (‘22&’23), Maryland(‘22 & ‘23), and UNC (‘24 & ‘25)NBA legend, Mark Price, named as the Men’s Basketball Head Coach»»Charlotte’s Men’s Soccer program has had four consecutive NCAACharlotteIMG Sports MarketingTournamentbirths2Managed by IMG College

Leverage Our Most Valuable AssetThe Charlotte 49ers’ marks and logos generate national relevance andsupport of the communityCREATEBRANDASSOCIATIONCharlotteIMG Sports Marketing3UNIVERSITY MARKS AND LOGOS,CATEGORY EXCLUSIVITY, ANDOFFICIAL DESIGNATION» Official designation of Charlotte 49ers» Build association with alumni and fansby utilizing marks and logos» POS materials that drive sales» Media creative and promotionsManaged by IMG College

Proud Partner of the Charlotte 49ersAccess loyal and passionate Charlotte 49er fans through our tieredsponsorship levels with increased access to intellectual propertyOFFICIAL CORPORATE CHAMPION 150,000 (multi-year agreement)OFFICIAL CORPORATE PARTNERPROUD SUPPORTERCharlotteIMG Sports Marketing 15,000 - 25,0004 50,000 - 150,000(multi-year agreement)PROUD PARTNER 25,000 - 50,000(multi-year agreement)SUPPORTER 10,000 Managed by IMG College

Increase Awareness Among FansIntegrate your brand messaging into premium sports team focusedcontent and coverage that reaches 49er fans across the region58KLISTENERS40KGAME PROGRAMSDISTRIBUTED PER YEARTHE TEAM VOICE (Charlotte IMG Radio Network)» Football and Men’s Basketball» Play-by-play game day broadcasts and coaches’ shows» :30 spots; feature and entitlement sponsorships, livementions, opening and closing billboardsGAME DAY READY (PRINT)» 10,000 Yearbooks, 40,000 game programs, 5,000schedule posters, insert and couponopportunities, and ticket mailers» On-site game day distributionCharlotteIMG Sports Marketing5Managed by IMG College

Amplify Your Digital MarketingDevelop custom digital solutions that exceed client objectives, utilizingthe official Charlotte 49er athletic websites and social media100KUNIQUE ERSOFFICIAL DIGITAL (Charlotte49ers.com)» Access to the official athletic site of CharlotteAthletics» Impressions throughout the official site» Content and All Access Sponsorship» Video pre-rollOFFICIAL UNIVERSITY FACEBOOK» Promote partnership through Charlotte Athletics’Facebook page» Reach Charlotte fans across the country» Sponsor weekly or game-day Posts, Sweepstakes,Contests, and Targeted OpportunitiesOFFICIAL UNIVERSITY TWITTER» Promote partnership through Charlotte Athletics'Twitter Page» Sponsor weekly or game-day TweetsCharlotteIMG Sports Marketing6Managed by IMG College

Become Part of Charlotte Game-DayIncorporate your brand message and allow fans to interact with yourproducts on game-day128,397TOTAL ATTENDANCE2014-15 FOOTBALLAND BASKETBALLOVER150ON-CAMPUSEVENTSCharlotteIMG Sports Marketing7IN-VENUE SIGNAGE AND PROMOTIONS» High profile signage options throughout footballand basketball» TV visible signage at select venues» In-game features and fan engaging promotionsIN-PERSON CONNECTION» Experiential activations and displays withinheavy trafficked areas inside and outside venues» Unique consumer experiences that are easilysharable via social outletsManaged by IMG College

Experience the Excitement of the 49ersStrengthen business relationships through multiple exclusivehospitality and/or unique experiences throughout the yearON CAMPUSAthleticFACILITIESFOR EVENT HOSTING#1IN-PERSONFAN EXPERIENCECharlotteIMG Sports Marketing8UNIQUE ACCESS» Grant guests/clients behind the scenes access toCharlotte facilities» Host business meetings within athletic facilities» Game-day chalk talk with local legends» On-field/on-court scrimmage opportunitiesTICKETS AND HOSPITALITY» Ability to deliver premium tickets and hospitalitypasses to football and basketball games» Access to Charlotte tickets nine months out of theyear» Tours of athletic facilities and pre-game fieldaccessManaged by IMG College

Create New Business OpportunitiesUtilize IMG College’s relationships with 100 national and local corporatepartners to facilitate introductions to key decisions makersACCESS TODecisionMakersCharlotteIMG Sports Marketing9BUSINESS INTRODUCTIONS» Access to Charlotte Athletic Departmentand Business Services Decision Makers» Opportunity to meet other local andregional partners» Chance to attend Charlotte IMG PartnereventsManaged by IMG College

Charlotte 49ers Jewel InventoryFootball Signage»»»»»»»»»»»»»»»Permanent ScoreboardSide of Main ScoreboardBack of ScoreboardField Goal NetsGoal Post PadsConcourse SignageTunnelA-FramesWall WrapRailingHeadsetsTicket OfficeEntry GatesStudent SectionTailgate Village EntitlementBaseball Signage»»»»»»Back of ScoreboardScoreboard SignOutfield Wall SignageFoul PolesOn-deck CirclesDugout TopsCharlotteIMG Sports Marketing10Basketball Signage»»»»»»»»»»»»»»Basket Goal PadsBasket StanchionsCourt EntitlementScoreboard UnderbellyCourt ApronChair KickplatesEndzone Aux ScoreboardCourtside LEDStanchionsTunnel SignageElephant Door TunnelCourtside Seat BacksStudent Section EntitlementMedia BackdropSoftball Signage» Back of ScoreboardDigital»»»»»»E-mail NewsletterFacebook PageTwitter PageDigital Guide EntitlementsThinkSocial CampaignsWebsite Drop-down LogosRadio» Coaches’ Show Entitlement» Pre-game, halftime, post-game radioentitlementsGame-Day Platforms»»»»»»»»»Football Spring Game EntitlementFootball Signing DayVolleyball Dig PinkWomen’s Basketball Education DaySeats for SoldiersBasketball MadnessWomen’s Basketball Education DayBasketball Game in Time Warner Cable ArenaUptown Baseball GamesMiscellaneous»»»»Logo on Norm (mascot)Parking PassesWill Call WindowPhotographer’s VestManaged by IMG College

Platform BenefitsDRIVE SALES THROUGH USE OFSCHOOL MARKS AND LOGOSSTRENGTHEN AWARENESS WITHOFFICIAL TEAM MEDIAINTERACT WITH CONSUMERS DURING THE EXCITEMENT OFPOTENTIAL TO FACILITATEGAME-DAYB2B OPPORTUNITIES WITH UNIVERSITYDEVELOP AN ASSOCIATION THAT REPRESENTS A POINT OF PRIDE IN THECharlotteIMG Sports Marketing11COMMUNITYManaged by IMG College

AppendixCharlotteIMG Sports Marketing12Managed by IMG College

#CharlotteIMG Sports Marketing13MLSNHLMOTORSPORTSCOLLEGE BASKETBALLNBAEARNING 100K COLLEGE FOOTBALL31MILLIONMLBNFLCOLLEGE SPORTSMLSNHLMOTORSPORTSNBACOLLEGE BASKETBALLCOLLEGE FOOTBALLAGES 18-24MLBCOLLEGE SPORTSNFLNHLMLSMOTORSPORTSCOLLEGE BASKETBALLMLBNBACOLLEGE FOOTBALLNFLCOLLEGE SPORTS53MILLION89MILLIONFEMALESFor Reaching Young Adult,Affluent Adult and Female FansSource: Luker on Trends Poweredby ESPNSportsPollManagedby IMGCollege

UNC Charlotte» Located in Charlotte, NC» Founded in 1946» Total enrollment of over 28,000» Faculty & Staff: 1,400 » Alumni: 120,000 »Over 60,000 in Charlotte DMA» 1,000-Acre Wooded Campus» 75 Buildings» 8 Miles from UptownCharlotteIMG Sports Marketing14Managed by IMG College

2016 Charlotte Football ScheduleThursday, Sept. 1at LouisvilleSaturday, Oct. 15FIUSaturday, Sept. 10ElonSaturday, Oct. 22at MarshallSaturday, Sept. 17Eastern MichiganSaturday, Nov. 5at Southern MissSaturday, Sept. 24at TempleSaturday, Nov. 12RiceFriday, Oct. 1Old DominionSaturday, Nov. 19Middle TennesseeSaturday, Oct. 8at Florida AtlanticSaturday, Nov. 26at UTSACharlotteIMG Sports Marketing15Managed by IMG College

The Price is RightCharlotte 49ers are proud to announce Mark Price as the Head Men’sBasketball CoachCoaching History:»»»»»»Charlotte Hornets, Assistant Coach, ‘14-’15Orlando Magic, Player Development, ‘12Golden State Warriors, Shooting Coach, ‘11Atlanta Hawks, Shooting Coach, ’09-’10Memphis Grizzlies, Shooting Coach, ’08Georgia Tech, Assistant Coach, ‘99-’00Playing History:»»»»Orlando Magic, ‘97-’98Golden State Warriors, ‘96-’97Washington Bullets, ‘95-’96Cleveland Cavaliers, ‘86-’95College Career:»Georgia Tech» ACC Champs (1985)» ACC Tourney MVP (1985)» 1st team all-ACC three years» Career: .850 FT%» #25 Jersey RetiredCharlotteIMG Sports Marketing16Managed by IMG College

Football A-Frame SignageCharlotteIMG Sports Marketing17Football Permanent Scoreboard SignageManaged by IMG College

Basketball Courtside LED SignageCharlotteIMG Sports Marketing18Managed by IMG College

Baseball Outfield SignageCharlotteIMG Sports Marketing19Soccer Bike Rack SignageManaged by IMG College

CharlotteIMG Sports Marketing20Managed by IMG College

2016 Charlotte Football Schedule Thursday, Sept. 1 at Louisville Saturday, Sept. 10 Elon Saturday, Sept. 17 Eastern Michigan Saturday, Sept. 24 at Temple Friday, Oct. 1 Old Dominion . at UTSA . 16 Managed by IMG