World Motorcycles Industry Study With Forecasts To 2007 .

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World MotorcyclesIndustry Study with Forecasts to 2007 & 2012Order InformationAbout The Freedonia GroupTo order, fill out the coupon belowand mail to The Freedonia Group, orplace your order by phone toll free,800.927.5900 (US) or440.684.9600, or by fax,440.646.0484, or e-mailinfo@freedoniagroup.comThe Freedonia Group, Inc.Study #1726 September 2003 4900 252 PagesRestrictions on motorcycle use in large metropolitan areas of China and elsewherewill likely cause a shift in demand away from urban areas to more rural marketsFree Handling & ShippingGlobal motorcycle demandto increase over 5%annually through 2007Worldwide demand for motorcycles isforecast to advance 5.2 percent annuallyto more that 35 million units in the year2007, valued at US 46 billion. Drivenby increased income levels in emergingmarkets such as India, China, andSoutheast Asia, demand for scooters,mopeds and light motorcycles willremain relatively robust, providingcontinued growth opportunities formotorcycle OEMs and suppliers alike.The market for larger displacementmotorcycles will also remain strong,although some concerns regarding futuredemand have emerged due to the agingof the customer base, especially in theUnited States and Western Europe.Competition increasing inprimary vehicle marketIn essence there are two separatemotorcycle markets. One is centered inthe industrialized Triad (i.e., the US,Japan and Western Europe), wheremotorcycles are seen as pleasurevehicles by consumers who alreadyhave one or more automobiles. Thesemotorcycles tend to be large, powerfulmachines which cost on average aboutUS 4,000 to US 7,000 in the US andEurope, and somewhat less in Japan.The other, much larger market in unitterms is in the emerging economies ofthe Asia/Pacific region, where motorcycles are seen as primary family andwork vehicles. These vehicles are farless expensive, smaller and less powerful than Triad motorcycles. Futuregrowth in these emerging economies willbe tempered somewhat by the substitution of passenger cars for motorcycles asincome levels continue to increase.Competitive intensity is increasing,World Motorcycle Demand by Type, 2007(35.6 million units)Medium/Heavy Motorcycles 6%There is NO charge for handling andUPS shipping in the US. Expectdelivery in 3 to 5 business days.Outside the US, Freedonia providesfree airmail service. If you requireexpress delivery, Freedonia providesthis to you at cost.Credit Card OrdersYou may charge your order to eitherAmerican Express, MasterCard orVisa. Please include your credit cardaccount number, expiration date, andyour signature.Orders Outside of the USLight Motorcycles44%Checks must be made payable in USfunds, drawn against a US bank andmailed directly to The Freedonia Group.Wire transfers should be sent to: FifthThird Bank, Cincinnati, OH; SWIFT No.FTCUS3C; ABA #042000314;Account #7520576476 (please includestudy number and/or invoice numberwith all wire transfers). Or you mayuse a credit card.Corporate Use LicenseScooters/Mopeds/Motorbikes50%evidenced by the ongoing price wars inChina and other Southeast Asianmarkets. Furthermore, restrictions onmotorcycle use in large metropolitanareas of China and elsewhere will likelycause a shift in demand away fromurban areas to more rural markets.Industry likely to experienceglobal restructuringThe motorcycle industry finds itself at acrossroads, with the heady growthexperienced in the 1990s -- a decadethat saw the virtual rebirth of theindustry -- now behind it. While growthprospects remain solid, the industry willlikely go through a global restructuringphase in the coming years. Many of thehundreds of small manufacturers willbegin to exit the market as demandcools somewhat and their ability toscavenge marginal sales decreases.The intense focus on price witnessedrecently in the Asia/Pacific region hascaused Japanese OEMs to begin toabandon Japan as a production basein favor of lower-cost hubs in China,Thailand and elsewhere. Advancedtechnologies will also play an increasingly important role in many countries.The future of the motorcycle industrywill be a game at which the JapaneseOEMs will excel, with a stronger focuson brands, service and product variety-- all at competitive costs. Longerterm, however, Chinese OEMs couldgain significant competitive advantages as their improving design andmanufacturing capabilities buttresstheir low cost positions.Visit www.freedoniagroup.com for complete text and table of contentsNow every decision maker in yourorganization can act on the keyintelligence found in all Freedoniastudies. For and additional 2000,you receive unlimited use of anelectronic version (PDF) of the study.Place it on your intranet, e-mail it tocoworkers around the world, or printit as many times as you like! Order ittoday.Industry Studywith Forecasts to 2007 & 2012for 19 Countries & Six RegionsFreedonia studies cover a broad range of industrial topics in many areasincluding the following: Packaging Plastics Security/Electronics/Communications Automotive & OtherTransportation Equipment World Studies Chemicals Construction & BuildingMaterials Energy & Power Equipment Industrial Components& Equipment Life Sciences:Biotech/Medical/PharmaceuticalSTUDY #1726 September 2003 4900 Freedonia MethodologyFreedonia does not just collect and reprint data, Freedonia develops data.Our analysts thoroughly investigate an industry by interviewing key participants and analyzing information from sources such as associations, government and trade literature. Once this research is complete, Freedonia establishes one set of forecasts. Allwriting, editing and forecasting isNeed analysis on a topic not covered bydone in-house to assure quality andFreedonia Industry studies?consistency. In cases where dataCall customer service for details ondoes not exist, Freedonia developsthe data based on input/outputFreedonia Custom Researchratios, bills of materials and flowcharts. The Freedonia Groupwww.freedoniagroup.com Order FormTitleNameWorld Motorcycles . yPhoneOnline Access: The complete text andtables from our studies and reportscan be purchased at our website,www.freedoniagroup.com, andthrough major commercial onlinehosts.World MotorcyclesThe Freedonia Group is a leading international database business researchcompany. Since 1985, Freedonia has published 2,000 multiclient industrystudies that have proven to be outstanding aids to market and corporateanalysis and strategic planning. Freedonia can save you time and money onresearch you would otherwise have to do yourself or contract out.Faxe-mailinqCorporate Use License (add to study price) 2000Additional Print Copies @ 400 eachTotal (including selected option) Enclosed is my check (5% discount) drawnon a US bank and payable to The FreedoniaGroup, Inc., in US funds (Ohio residents add7% sales tax)Bill my companyAmerican ExpressMasterCardVisaCredit Card NumberExpiration DateSignatureThe Freedonia Group, Inc. 767 Beta Drive Cleveland, OH 44143-2326 USA Web site: www.freedoniagroup.comTel: 800.927.5900 (US) or 440.684.9600 Fax: 440.646.0484 e-mail: earch767 Beta Drive Cleveland, OH 44143-2326 USA Tel: 800.927.5900 (US) or 440.684.9600 Fax: 440.646.0484

World MotorcyclesIndustry Study with Forecasts to 2007 & 2012Order InformationAbout The Freedonia GroupTo order, fill out the coupon belowand mail to The Freedonia Group, orplace your order by phone toll free,800.927.5900 (US) or440.684.9600, or by fax,440.646.0484, or e-mailinfo@freedoniagroup.comThe Freedonia Group, Inc.Study #1726 September 2003 4900 252 PagesRestrictions on motorcycle use in large metropolitan areas of China and elsewherewill likely cause a shift in demand away from urban areas to more rural marketsFree Handling & ShippingGlobal motorcycle demandto increase over 5%annually through 2007Worldwide demand for motorcycles isforecast to advance 5.2 percent annuallyto more that 35 million units in the year2007, valued at US 46 billion. Drivenby increased income levels in emergingmarkets such as India, China, andSoutheast Asia, demand for scooters,mopeds and light motorcycles willremain relatively robust, providingcontinued growth opportunities formotorcycle OEMs and suppliers alike.The market for larger displacementmotorcycles will also remain strong,although some concerns regarding futuredemand have emerged due to the agingof the customer base, especially in theUnited States and Western Europe.Competition increasing inprimary vehicle marketIn essence there are two separatemotorcycle markets. One is centered inthe industrialized Triad (i.e., the US,Japan and Western Europe), wheremotorcycles are seen as pleasurevehicles by consumers who alreadyhave one or more automobiles. Thesemotorcycles tend to be large, powerfulmachines which cost on average aboutUS 4,000 to US 7,000 in the US andEurope, and somewhat less in Japan.The other, much larger market in unitterms is in the emerging economies ofthe Asia/Pacific region, where motorcycles are seen as primary family andwork vehicles. These vehicles are farless expensive, smaller and less powerful than Triad motorcycles. Futuregrowth in these emerging economies willbe tempered somewhat by the substitution of passenger cars for motorcycles asincome levels continue to increase.Competitive intensity is increasing,World Motorcycle Demand by Type, 2007(35.6 million units)Medium/Heavy Motorcycles 6%There is NO charge for handling andUPS shipping in the US. Expectdelivery in 3 to 5 business days.Outside the US, Freedonia providesfree airmail service. If you requireexpress delivery, Freedonia providesthis to you at cost.Credit Card OrdersYou may charge your order to eitherAmerican Express, MasterCard orVisa. Please include your credit cardaccount number, expiration date, andyour signature.Orders Outside of the USLight Motorcycles44%Checks must be made payable in USfunds, drawn against a US bank andmailed directly to The Freedonia Group.Wire transfers should be sent to: FifthThird Bank, Cincinnati, OH; SWIFT No.FTCUS3C; ABA #042000314;Account #7520576476 (please includestudy number and/or invoice numberwith all wire transfers). Or you mayuse a credit card.Corporate Use LicenseScooters/Mopeds/Motorbikes50%evidenced by the ongoing price wars inChina and other Southeast Asianmarkets. Furthermore, restrictions onmotorcycle use in large metropolitanareas of China and elsewhere will likelycause a shift in demand away fromurban areas to more rural markets.Industry likely to experienceglobal restructuringThe motorcycle industry finds itself at acrossroads, with the heady growthexperienced in the 1990s -- a decadethat saw the virtual rebirth of theindustry -- now behind it. While growthprospects remain solid, the industry willlikely go through a global restructuringphase in the coming years. Many of thehundreds of small manufacturers willbegin to exit the market as demandcools somewhat and their ability toscavenge marginal sales decreases.The intense focus on price witnessedrecently in the Asia/Pacific region hascaused Japanese OEMs to begin toabandon Japan as a production basein favor of lower-cost hubs in China,Thailand and elsewhere. Advancedtechnologies will also play an increasingly important role in many countries.The future of the motorcycle industrywill be a game at which the JapaneseOEMs will excel, with a stronger focuson brands, service and product variety-- all at competitive costs. Longerterm, however, Chinese OEMs couldgain significant competitive advantages as their improving design andmanufacturing capabilities buttresstheir low cost positions.Visit www.freedoniagroup.com for complete text and table of contentsNow every decision maker in yourorganization can act on the keyintelligence found in all Freedoniastudies. For and additional 2000,you receive unlimited use of anelectronic version (PDF) of the study.Place it on your intranet, e-mail it tocoworkers around the world, or printit as many times as you like! Order ittoday.Industry Studywith Forecasts to 2007 & 2012for 19 Countries & Six RegionsFreedonia studies cover a broad range of industrial topics in many areasincluding the following: Packaging Plastics Security/Electronics/Communications Automotive & OtherTransportation Equipment World Studies Chemicals Construction & BuildingMaterials Energy & Power Equipment Industrial Components& Equipment Life Sciences:Biotech/Medical/PharmaceuticalSTUDY #1726 September 2003 4900 Freedonia MethodologyFreedonia does not just collect and reprint data, Freedonia develops data.Our analysts thoroughly investigate an industry by interviewing key participants and analyzing information from sources such as associations, government and trade literature. Once this research is complete, Freedonia establishes one set of forecasts. Allwriting, editing and forecasting isNeed analysis on a topic not covered bydone in-house to assure quality andFreedonia Industry studies?consistency. In cases where dataCall customer service for details ondoes not exist, Freedonia developsthe data based on input/outputFreedonia Custom Researchratios, bills of materials and flowcharts. The Freedonia Groupwww.freedoniagroup.com Order FormTitleNameWorld Motorcycles . yPhoneOnline Access: The complete text andtables from our studies and reportscan be purchased at our website,www.freedoniagroup.com, andthrough major commercial onlinehosts.World MotorcyclesThe Freedonia Group is a leading international database business researchcompany. Since 1985, Freedonia has published 2,000 multiclient industrystudies that have proven to be outstanding aids to market and corporateanalysis and strategic planning. Freedonia can save you time and money onresearch you would otherwise have to do yourself or contract out.Faxe-mailinqCorporate Use License (add to study price) 2000Additional Print Copies @ 400 eachTotal (including selected option) Enclosed is my check (5% discount) drawnon a US bank and payable to The FreedoniaGroup, Inc., in US funds (Ohio residents add7% sales tax)Bill my companyAmerican ExpressMasterCardVisaCredit Card NumberExpiration DateSignatureThe Freedonia Group, Inc. 767 Beta Drive Cleveland, OH 44143-2326 USA Web site: www.freedoniagroup.comTel: 800.927.5900 (US) or 440.684.9600 Fax: 440.646.0484 e-mail: earch767 Beta Drive Cleveland, OH 44143-2326 USA Tel: 800.927.5900 (US) or 440.684.9600 Fax: 440.646.0484

Table of ContentsLetter From the CEOFreedonia Study #1726 - WORLD MOTORCYCLESTable of ContentsUnited Kingdom . 89Other Western Europe . 93INTRODUCTIONMARKET ENVIRONMENTGeneral . 4World Economic Overview . 5Macroeconomic Developments . 6Macroeconomic Expectations . 8World Population Overview . 9World Light Vehicle Overview . 11Light Vehicle Production . 12Light Vehicle Sales . 15Motorcycle Industry Trends . 17Environmental& Regulatory Factors . 18Pricing Trends . 20Technological Trends . 22Ongoing Shift from 2-Stroketo 4-Stroke Engines . 24Arrival of Electric Motorbikes . 26WORLD OVERVIEWGeneral . 28Two Market Models: Developed& Emerging . 29Historical Context:Japan in the 1950s . 30Forecast Model Inputs . 33Demand by Region . 39Demand by Type . 41Motorcycle Productionby Region . 44Foreign Trade in Motorcycles . 45NORTH AMERICAGeneral .North America:Motorcycle Demand by Type .United States .Canada .Mexico .WESTERN EUROPEGeneral .Western Europe:Motorcycle Demand by Type .Italy .France .Germany .Spain .(000 units)As the world economy emerges from its recent period ofdoldrums, businesses are planning how to benefit fromthe new opportunities that an upswing will bring. Inmaking those plans, strategic planners like you requirecredible industry information on which to base decisions.676971768085ItemAt Freedonia, it is our mission to provide you with anunbiased, reliable outlook for each industry .Each Freedonia industry study provides you with the information and analysisyou need to make important decisions. How large is your target market?Which product segments are growing fastest? Our analysts review therelevant primary and secondary sources and talk directly to participants in theindustry to find the answers. Our world studies provide this guidance on acountry-by-country basis. Use it to determine which geographic marketsprovide the best opportunities.Our World Motorcycles is a new title from Freedonia. The study representsthe culmination of several hundred hours of Freedonia analysts' time and wasauthored by Lance Ealey, the head of Freedonia's Automotive Division. Prior tojoining our organization a year ago, Lance was a senior automotive analyst atMcKinsey & Company, and Lance brought with him a wealth of knowledge andkeen insights with respect to the industry.I invite you to add Lance and the Freedonia Group to your team by acquiringour World Motorcycles study today.Very truly yours,1997200220072012ASIA/PACIFICGeneral . 97Asia/Pacific:Motorcycle Demand by Type . 100China . 103India . 110Indonesia . 114Vietnam . 119Thailand . 124Japan . 129Taiwan . 134South Korea . 139Australia . 144Other Asia/Pacific . 148World Motorcycle Demand by Region, 2007(35.6 million units)Western Europe6%North America4%Asia/Pacific83%Other World7%Italy: Motorcycle Demand by TypeOTHER REGIONSGeneral . 152Other Regions:Motorcycle Demand by Type . 155Latin America . 156Latin America: Overview . 156Latin America: MotorcycleDemand by Type . 159Brazil . 161Other Latin America . 166Eastern Europe . 171Eastern Europe: Overview . 171Eastern Europe: MotorcycleDemand by Type . 174Africa/Mideast . 175Africa/Mideast: Overview . 175Africa/Mideast: MotorcycleDemand by Type . 178Turkey . 180Other Africa/Mideast . 184Demand for motorcycles in Italy will increase 1.7 percentper year to 620,000 units in 2007, reflecting the changingdemographic profile of the country. Italy has one of thelowest fertility rates in Europe, and the oldest population -both of which tend to SAMPLEnegativelyPAGEaffect motorcycle demand, especiallyTextamongthesmallerscooters,sections supporteach mopeds andmotorbikes, which are prime “first rides” for teenagedtable’s numbers & projectionsmotorcyclists. Forward-looking demographic trends in Italyare among the worst in Europe for motorcycles. Italy isexpected to experience one of the greatest declines inmales age 20 to 29 by the end of the decade, although thetrend among 10 to 19 year olds will not be as severe,offering some hope of a resurgence in scooter and mopeddemand.Demand for scooters, mopeds and motorbikes is expectedto remain relatively flat at 246,000 units as sales aretempered by negatively shifting demographics, new regulations and increasing costs of ownership, especially in termsof insurance premiums. Factors boosting demandincludeMotorcycle Demand by TypeThailandthe vibrant national motorcycle industry which(000continuesunits) tointroduce innovative new product designs and styles, andthe relatively slight decline expected in the youngestItem199219972002motorcycle-riding group, those in the 10 to 19 year cohort,through the end of the decade.Population (million persons)57.160.163.0motorcycles/000 personsDemand for light motorcycles will increase 4.1 percentannually to 214,000 units in 2007. This growth will beJeffrey Weiss, CEO1992World Motorcycle Production 11100 23800 28400 35600 42300North America:105200380470560United States100190360445530Canada & Mexico510 OVERVIEW202530Western Europe1280 The1720World 1600Overview1820Section2000Asia/Pacific:9330 analyzes21290 trends25370 and3160037400considChina1960 100001250015000ers thethreatsand 17000Japan319027002100opportunitiesin1500the 1300Other Asia/Pacific41808590 10770 15100 19100motorcycle marketRegions385590105017102340WESTERN OtherEUROPEAt Freedonia, it is our mission to provide you with anunbiased, reliable outlook for each industry that we study. We carefully examineavailable sources, separate the wheat from the chaff, and distill an ocean of datainto a concise presentation of where an industry stands today. and where it isgoing.4850525862Motorcycle Production by RegionDear Colleague:EXECUTIVE SUMMARY . REGIONSMotorcycle Demand1000Scooters/Mopeds/Motorbikes 960Light Motorcycles40Medium & Heavy Motorcycles neg /motorcycleMotorcycle Demand (mil US )15.142007480480910 Sections13001980Theseprovide86012201850demand for historical4872110years and forecast2 growth8 to 202007 and Y STRUCTUREGeneral . 188Industry Composition& Market Share . 190Industry Restructuring . 192Cooperative Agreements . 193Marketing & Distribution . 198Research& Product Development . 199Manufacturing . 200Competitive Strategies . 202Company Profiles . 204-252COMPANY PROFILESSuzuki Motor Corporation300, Takatsuka choHamamatsu-shi, Shizuoka merican Suzuki Motor Corporation3251 East Imperial HighwayBrea, CA 92821714-996-7040Sales: 16.5 billion (FY 2003)Geographic Sales: (FY 2003, as percent of total) Japan42%, the Rest of Asia 17%, North America 18%, Europe18% and Other Areas 5%Employment: 13,920 (FY 2003)Key Products: sport, street, scooter and motocrossmotorcycles; and electric power-assist bicyclesSuzuki Motor Corporation designs and manufacturespassenger cars, commercial vehicles, motorcycles,outboard motors, generators, general- purpose enginesand other products. The Company operates in threesegments: Motorcycles, Automobiles and Other.The Company is active in the world motorcycles industrythrough the Motorcycles segment, which had FY 2003

Table of ContentsLetter From the CEOFreedonia Study #1726 - WORLD MOTORCYCLESTable of ContentsUnited Kingdom . 89Other Western Europe . 93INTRODUCTIONMARKET ENVIRONMENTGeneral . 4World Economic Overview . 5Macroeconomic Developments . 6Macroeconomic Expectations . 8World Population Overview . 9World Light Vehicle Overview . 11Light Vehicle Production . 12Light Vehicle Sales . 15Motorcycle Industry Trends . 17Environmental& Regulatory Factors . 18Pricing Trends . 20Technological Trends . 22Ongoing Shift from 2-Stroketo 4-Stroke Engines . 24Arrival of Electric Motorbikes . 26WORLD OVERVIEWGeneral . 28Two Market Models: Developed& Emerging . 29Historical Context:Japan in the 1950s . 30Forecast Model Inputs . 33Demand by Region . 39Demand by Type . 41Motorcycle Productionby Region . 44Foreign Trade in Motorcycles . 45NORTH AMERICAGeneral .North America:Motorcycle Demand by Type .United States .Canada .Mexico .WESTERN EUROPEGeneral .Western Europe:Motorcycle Demand by Type .Italy .France .Germany .Spain .(000 units)As the world economy emerges from its recent period ofdoldrums, businesses are planning how to benefit fromthe new opportunities that an upswing will bring. Inmaking those plans, strategic planners like you requirecredible industry information on which to base decisions.676971768085ItemAt Freedonia, it is our mission to provide you with anunbiased, reliable outlook for each industry .Each Freedonia industry study provides you with the information and analysisyou need to make important decisions. How large is your target market?Which product segments are growing fastest? Our analysts review therelevant primary and secondary sources and talk directly to participants in theindustry to find the answers. Our world studies provide this guidance on acountry-by-country basis. Use it to determine which geographic marketsprovide the best opportunities.Our World Motorcycles is a new title from Freedonia. The study representsthe culmination of several hundred hours of Freedonia analysts' time and wasauthored by Lance Ealey, the head of Freedonia's Automotive Division. Prior tojoining our organization a year ago, Lance was a senior automotive analyst atMcKinsey & Company, and Lance brought with him a wealth of knowledge andkeen insights with respect to the industry.I invite you to add Lance and the Freedonia Group to your team by acquiringour World Motorcycles study today.Very truly yours,1997200220072012ASIA/PACIFICGeneral . 97Asia/Pacific:Motorcycle Demand by Type . 100China . 103India . 110Indonesia . 114Vietnam . 119Thailand . 124Japan . 129Taiwan . 134South Korea . 139Australia . 144Other Asia/Pacific . 148World Motorcycle Demand by Region, 2007(35.6 million units)Western Europe6%North America4%Asia/Pacific83%Other World7%Italy: Motorcycle Demand by TypeOTHER REGIONSGeneral . 152Other Regions:Motorcycle Demand by Type . 155Latin America . 156Latin America: Overview . 156Latin America: MotorcycleDemand by Type . 159Brazil . 161Other Latin America . 166Eastern Europe . 171Eastern Europe: Overview . 171Eastern Europe: MotorcycleDemand by Type . 174Africa/Mideast . 175Africa/Mideast: Overview . 175Africa/Mideast: MotorcycleDemand by Type . 178Turkey . 180Other Africa/Mideast . 184Demand for motorcycles in Italy will increase 1.7 percentper year to 620,000 units in 2007, reflecting the changingdemographic profile of the country. Italy has one of thelowest fertility rates in Europe, and the oldest population -both of which tend to SAMPLEnegativelyPAGEaffect motorcycle demand, especiallyTextamongthesmallerscooters,sections supporteach mopeds andmotorbikes, which are prime “first rides” for teenagedtable’s numbers & projectionsmotorcyclists. Forward-looking demographic trends in Italyare among the worst in Europe for motorcycles. Italy isexpected to experience one of the greatest declines inmales age 20 to 29 by the end of the decade, although thetrend among 10 to 19 year olds will not be as severe,offering some hope of a resurgence in scooter and mopeddemand.Demand for scooters, mopeds and motorbikes is expectedto remain relatively flat at 246,000 units as sales aretempered by negatively shifting demographics, new regulations and increasing costs of ownership, especially in termsof insurance premiums. Factors boosting demandincludeMotorcycle Demand by TypeThailandthe vibrant national motorcycle industry which(000continuesunits) tointroduce innovative new product designs and styles, andthe relatively slight decline expected in the youngestItem199219972002motorcycle-riding group, those in the 10 to 19 year cohort,through the end of the decade.Population (million persons)57.160.163.0motorcycles/000 personsDemand for light motorcycles will increase 4.1 percentannually to 214,000 units in 2007. This growth will beJeffrey Weiss, CEO1992World Motorcycle Production 11100 23800 28400 35600 42300North America:105200380470560United States100190360445530Canada & Mexico510 OVERVIEW202530Western Europe1280 The1720World 1600Overview1820Section2000Asia/Pacific:9330 analyzes21290 trends25370 and3160037400considChina1960 100001250015000ers thethreatsand 17000Japan319027002100opportunitiesin1500the 1300Other Asia/Pacific41808590 10770 15100 19100motorcycle marketRegions385590105017102340WESTERN OtherEUROPEAt Freedonia, it is our mission to provide you with anunbiased, reliable outlook for each industry that we study. We carefully examineavailable sources, separate the wheat from the chaff, and distill an ocean of datainto a concise presentation of where an industry stands today. and where it isgoing.4850525862Motorcycle Production by RegionDear Colleague:EXECUTIVE SUMMARY . 1(cont.)17.5120.6320126

Southeast Asia, demand for scooters, mopeds and light motorcycles will remain relatively robust, providing continued growth opportunities for motorcycle OEMs and suppliers alike. The market for larger displacement motorcycles will also remain strong, although some concerns regarding future demand have emerged due to the aging

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