International Conference ON INNOVATION AND

International conference oN INNOVATION ANDENTREPREURSHIP(ICIE 2021)24th June 2021AgendaTime10.30 am – 10.45am10.45am – 11.00am11.00am – 11.45amEventOPENING & WELCOMEWELCOME ADDRESSJOIN NOW on YOUTUBEProf Ir.Ts.Dr Vinesh ThiruchelvamDeputy Vice ChancellorAsia Pacific University of Technology & InnovationJOIN NOW on FACEBOOKKEYNOTE ADDRESS 1Prof. Dr. Patrick Kee Peng KongVice ChancellorManipal International University11.45am – 12.30pmLinkKEYNOTE ADDRESS 2Prof. Dr. Dileep Kumar MProfessor of Research, Entrepreneurship, OB, HRM & Strategy

Parallel Session 112.30 pm – 1.30 pmROOM 1 - SOCIAL MEDIA AND MARKETINGMODERATORS: DR. JUGINDAR SINGH & ABDULAHII DIABLOTimePresenter / Topic1230 – 1250Dr. Behrang SamadiLinkAsia Pacific University of Technology & Innovation1250 – 1310The Heterogeneity of Family Firms in Electronic Commerce Deployment (A Research onSuccession in Family SMEs)Dr. Chia Kei WeiAsia Pacific University of Technology & Innovation1310 – 1330http://bit.ly/ICIE-PS1-R1An Exploratory Study of Marketing Communication in Scuba Diving Business: A Case ofNusa Penida, IndonesiaDr. Lim Li ChenAsia Pacific University of Technology & InnovationPredictors of E-Payment Adoption among working adults in Kuala Lumpur, MalaysiaROOM 2 - ORGANISATIONAL BEHAVIOUR, HRM AND BUSINESS MANAGEMENTMODERATORS: DR. DEEPARECHIGI A/P VASHU & ELSE PUTI BENDANG1230 – 1250Dr. Nur Atikah A RahmanUniversiti Sains Malaysiahttp://bit.ly/ICIE-PS1-R2The Role of Personal Branding for Professional Digital Footprint: Facing Employer’sCybervetting in Recruitment

1250 – 1310Dr. Mohamad Saifudin Mohamad SalehUniversiti Sains Malaysia1310 – 1330International Student Perceptions towards a Sustainable University Brand: Universiti SainsMalaysiaDr. Ibiwani HussainAsia Pacific University of Technology & InnovationEffect of Economic Growth, Employment Security and Income Distribution TowardsExtending Employment among Older Employees in MalaysiaROOM 3 - ACCOUNTING, FINANCE AND QUANTITATIVE STUDIESMODERATORS: KUMARESU MURUGASU & SAMIHA SALIM ALI AL MUHAIDHR1230 – 1250Sarah MusaAsia Pacific University of Technology & Innovation1250 – 1310Application of Machine Learning in Automobile Insurance Fraud DetectionKavitha ArunasalamAsia Pacific University of Technology & Innovationhttp://bit.ly/ICIE-PS1-R31310 – 1330Malaysian Taxpayers Acceptance on the Implementation of Digital Service TaxSireesha Prathi GadapaAsia Pacific University of Technology & InnovationRefinery Intervention Treatment via Adapted Class-wide Peer Tutoring for Online DigitalLearning in Asia Pacific University, Malaysia

ROOM 4 - ACCOUNTING AND FINANCEMODERATORS: MEERA EESWARAN & NAGASUNDARI A/P SELVARAJ1230 – 1250Dr. Muhammad Umar IslamAsia Pacific University of Technology & Innovation1250 – 1310The Impact of Covid-19 On Financial Markets and Institutions: A Literature ReviewMohadeb Khemprakashsingh KushAsia Pacific University of Technology & Innovation1310 – 1330Enriching Sustainable Growth and Development: An International Study of IntegratedReportingLim Fung Xinhttp://bit.ly/ICIE-PS1-R4Asia Pacific University of Technology & InnovationEmerging Technologies to Detect Fraud in Audit Testing: A Perception of Malaysian BigFour AuditorsROOM 5 - ACCOUNTING, FINANCE AND QUANTITATIVE STUDIESMODERATORS: FIONA LALITHA SADAGOPAN& NWOSU ANTHONY CHINENYE1230 – 1250G. KavithaPSGR Krishnamal College for Women1250 – 1310Financial WellnessDr. K KavitaPSGR Krishnamal College for WomenA Exploring the Concept of Computational Thinking in STEAM Educationhttp://bit.ly/ICIE-PS1-R5

1310 – 1330Dr. K KavitaPSGR Krishnamal College for WomenModern Technology in Teaching LearningLUNCH BREAK1.30pm – 2.30pmParallel Session 22.30 pm – 3.30 pmROOM 1 - SOCIAL MEDIA AND MARKETINGMODERATORS: DR. JUGINDAR SINGH & ABDULAHII DIABLO1430 – 1450Dr. Chia Kei WeiAsia Pacific University of Technology & Innovation1450 – 1510Factors Influencing Esports Viewership in China: An Application of Theory of PlannedBehaviourTee Poh KiongAsia Pacific University of Technology & Innovationhttp://bit.ly/ICIE-PS2-R11510 – 1530A Comparative Study between Indonesian and Malaysian on Society’s Intention to Use theElectronic Payment SystemDr. Behrang SamadiAsia Pacific University of Technology & InnovationThe Moderating Role of ‘Family (Strategic) Orientation’ on Family SMEs’ EC Adoption: (AResearch on Family SMEs’ Individual Context of Behavior)

ROOM 2 - ORGANISATIONAL BEHAVIOUR, HRM AND BUSINESS MANAGEMENTMODERATORS: DR. DEEPARECHIGI A/P VASHU & ELSE PUTI BENDANG1430 – 1450Zhang YapeiAsia Pacific University of Technology & Innovation1450 – 1510Predictors of Helping Behavior Among SME Employees in Kuala Lumpur, Malaysia: A PilotStudyWong Qiao YingAsia Pacific University of Technology & Innovation1510 – 1530Employee Retention by Career Development, Engagement and Work Life Balance during theCovid-19 CrisisYip Sook Yeehttp://bit.ly/ICIE-PS2-R2Asia Pacific University of Technology & InnovationExploring People's Intention to Become Gig Workers: A Qualitative Study AmongProfessionals Engaged as Gig Workers in the ICT Sector in Kuala LumpurROOM 3 - ACCOUNTING, FINANCE AND QUANTITATIVE STUDIESMODERATORS: KUMARESU MURUGASU & SAMIHA SALIM ALI AL MUHAIDHR1430 – 1450Ng Wei LingAsia Pacific University of Technology & Innovation1450 – 1510Factors Influencing the Adoption of Big Data Analytics: A Study on The Financial Industryin MalaysiaNadiah SukiAsia Pacific University of Technology & InnovationYouth Awareness of The Ombudsman for Financial Service Malaysiahttp://bit.ly/ICIE-PS2-R3

1510 – 1530Hamzah MajahSeychelles Police, Asia Pacific University of Technology & InnovationForensic Accounting Tools to Fight Against Fraud Prevention and Detection in The PrivateSector of MalaysiaROOM 4 - ACCOUNTING AND FINANCEMODERATORS: MEERA EESWARAN & NAGASUNDARI A/P SELVARAJ1430 – 1450Fong Wan JenAsia Pacific University of Technology & Innovation1450 – 1510An Exploratory Study on The Factors Influencing Continuance Usage Intention TowardsMobile Payment of Financial Technology (Fintech) - A Quantitative Study Among Users InKuala Lumpur, Malaysia.Dr. M Muthu VadivooState Institute of Commerce Education1510 – 1530http://bit.ly/ICIE-PS2-R4India Today in Green BankingP. B. DeepaSt.Francis College, Koramangala, BengaluruFactors Impact on Retail Investor’s Investment Performance in Bengaluru CityROOM 5 – INNOVATION & TECHNOLOGYMODERATORS: FIONA LALITHA SADAGOPAN& NWOSU ANTHONY CHINENYE1430 – 1450Hari Priya SomasundaramPSGR Krishnamal College for Women1450 – 1510Breakthrough the Innovation and TechnologyDr. L. NithyaPSGR Krishnamal College for WomenBreakthrough the Innovation and Technologyhttp://bit.ly/ICIE-PS2-R5

1510 – 1530Dr. N. ChandrakalaDr.N.G.P.Arts and Science CollegeA Study on Survival and Revival Strategies Adopted by the Manufacturing Sectors in IndiaParallel Session 33.30 pm – 4.30 pmROOM 1 - SOCIAL MEDIA AND MARKETINGMODERATORS: DR. THILAGESWARY ARUMUGAM & SAVINASH NAIR1530 – 1550Dr. Morakinyo DadaAsia Pacific University of Technology & Innovation1550 – 1610The Impact of Attractiveness, Content, Reputation, and Trustworthiness of Social MediaInfluencers on Purchase Intention among Young Adults in Punjab, PakistanTsabitah RamadhanthiAsia Pacific University of Technology & Innovationhttp://bit.ly/ICIE-PS3-R11610 – 1630Transactional and Transformational Leadership Styles as Predictors of EmployeePerformance During the Covid-19 Crisis and the Mediating Role of Organisational CultureDhanalakshmi PGovernment Polytechnic College for Women, MaduraiCustomer Satisfaction towards Green MarketingROOM 2 - ORGANISATIONAL BEHAVIOUR, HRM AND BUSINESS MANAGEMENTMODERATORS: DR. BEHRANG SAMADI & RADHAY NILESHA VAISHNAVI1530 – 1550Aminath Zafra RasheedAsia Pacific University of Technology & Innovationhttp://bit.ly/ICIE-PS3-R2Differences between Employers and Undergraduates on the Employability Skills AmongFresh Graduates in the Maldives

1550 – 1610Dr. Sharifah Nadiah Syed MukhiarAsia Pacific University of Technology & Innovation1610 – 1630Conceptualising Identity Negotiation through Symbolic Consumption in Malaysian MuslimConvertsMahdi AbolfazlyAsia Pacific University of Technology & InnovationPerceptions of Communication Efficacy Among Afghanistan Government Employees andTheir CustomersROOM 3 - ACCOUNTING, FINANCE AND QUANTITATIVE STUDIESMODERATORS: SUERAYA MOHAMAD ALWIE & LIM FUNG XIN1530 – 1550Dr. Tan Chye CheahAsia Pacific University of Technology & Innovation1550 – 1610Sentiment Analysis of 10-K Reports using Term Frequency Comparative Approach: APreliminary StudyNg Li XinAsia Pacific University of Technology & Innovation1610 – 1630The Impact of Implementing Robotic Process Automation (RPA) on the Internal AuditFunction: A Malaysian StudyAina Nursyahmi Mohd RizalAsia Pacific University of Technology & InnovationThe Impacts of Money Laundering Activity and AML Frameworks on the Bank Employees inMalaysiahttp://bit.ly/ICIE-PS3-R3

ROOM 4 - ACCOUNTING AND FINANCEMODERATORS: RAHILAH AHMAD & AJENG DINI RIYANTI1530 – 1550Liew Mei Kay Mei KayAsia Pacific University of Technology & Innovation1550 – 1610Factors Influencing Income Tax Evasion in Kilang Vally, MalaysiaChung Sher YingAsia Pacific University of Technology & Innovationhttp://bit.ly/ICIE-PS3-R41610 – 1630An Increase of Accounting Fraud: The Perception of Accountants Toward IntegratingForensic Accounting Education into Accounting Program in Universities In Malaysia.Xie Tien, Nelson ChungAsia Pacific University of Technology & InnovationTax Evasion in Malaysia: A Study From Tax Payer’s PerceptiveROOM 5 – BUSINESS & MANAGEMENTMODERATORS: DR. RAVINDRA KUMAR PERUMAL & YUSUF DAYYABU1530 – 1550Zoeb Ur RahmanManipal International University1550 – 1610An Ethically Viable Model for the Business Sustainability of Ready-Made GarmentsCompanies in BangladeshDr. Siti Haryani Mat YusoffManipal International University1610 – 1630The Inclusion of Islamic Perspectives in the Theory of Planned BehaviorDr. Ridzuan MasriManipal International UniversityThe Diffusion of Innovation in the Medical Technology Industry in the Industrial Revolution(IR4.0)http://bit.ly/ICIE-PS3-R5

1630 – 1650Zarith NurzafirahManipal International UniversityImpact of Digitalization and Analytical Skill on Management Accounting Practice in Smalland Medium Enterprise: A Conceptual FrameworkParallel Session 44.30 pm – 5.30 pmROOM 1 - SOCIAL MEDIA AND MARKETINGMODERATORS: DR. THILAGESWARY ARUMUGAM & SAVINASH NAIR / SIVA SANKARI1630 – 1650Fahizah ShamsuddinAsia Pacific University of Technology & Innovation1650 – 1710An Exploratory Study on The Attributes of Korean Drama Binge Watching TowardsMillennial in MalaysiaSindhu Paneer SelvamAsia Pacific University of Technology & Innovation1710 – 1730Situational Factors And E-Groceries Shopping Intention by Working Mothers During Covid19 PandemicDr. Nur Shazana Abdul RaniManipal International UniversityModality Used in Prime Minister Speech Text During Covid-19: A Critical DiscourseAnalysishttp://bit.ly/ICIE-PS4-R1