Crusade Evangelism - Church Society

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Crusade EvangelismCOLIN CRASTONRUMOURS that a further Billy Graham Crusade in this country mightbe coming off in the near future prompted a letter to the Church ofEngland Newspaper with a plea against such a proposal. Inevitablythe reasons had to be stated with brevity. In addition to one or twocritical replies, the letter drew a courteous and friendly request from anofficial of the Billy Graham Organisation for further explanation.Now the editor of this journal asks for more. What are the reasonsfor a growing disinclination among evangelicals to support Crusadeevangelism? And what lines should contemporary evangelism basedon the local church follow? This article is one incumbent's attempt toanswer these questions. The personal element, therefore, cannot beexcluded.Lest it be thought that I write under the influence of some strongprejudice against Crusade evangelism in general and Billy Graham inparticular, some personal details may be appropriate. Brought up ina home whose parents had been closely associated with united evangelistic campaigns since 1911, when Fritz (later, Frederick) and ArthurWood were first reaching prominence-and probably being as effectiveas any British evangelists this century-! was firmly conditioned tobelieve in mass evangelism. An early, but hazy, memory is of beingushered on to a platform to present the Marechale with a bouquet ofroses at the end of a united campaign nearly 45 years ago! Coming tomy present sphere just as Billy Graham began his Harringay Crusadein 1954 I greatly desired to see the congregation participate in thespiritual awakening many felt to be beginning. The following yearwe threw ourselves into the relays from Kelvin Hall, Glasgow, Imyself having charge of the local counselling training and arrangements.Convinced that the town needed a Crusade of its own I took the initiativein the coming of Eric Hutchings and his team to Bolton in 1958, andwas glad to be secretary of the sponsoring committee. In the planningof the Billy Graham North of England Crusade of 1961 I served on the263

CRUSADE EvANGELISM264Executive Committee and strove for over 12 months to persuade thewhole congregation to be fully committed. Their response was mostencouraging. By this time the belief of adolescent years that massevangelism was, if not the only, yet the most effective way of evangelisinghad certainly been modified by experience. But, as Billy Grahamhimself was saying, mass evangelism was one method both needed andsuccessful.What of Billy Graham himself? I had heard him as a Youth forChrist evangelist, almost unknown in this country, preach to a fewscore persons in an independent chapel in Bristol in 1946. From thattime I watched with interest his expanding ministry in America asreported in the Christian press. Although obviously not involved indiscussions leading to the Harringay invitation I was most enthusiasticfor his coming. For Billy Graham as a Christian leader and evangelistover the past 20 years I join with millions in giving thanks to God.Why then plead that he should not return to this country for anotherCrusade along the now familiar lines? The answer arises from thefollowing impressions and reflections.1. The close relationship between the evangelist and the churches,which biblical principles demand, has been adversely affected by thevery size and complexity of the Billy Graham organisation. A hostof lieutenants and administrators is essential, if Billy Graham is to fulfilthe extensive ministry he has developed over the years. But allunwittingly these officials tend to insulate Billy Graham from the localchurch leaders, with the result that he becomes something of a V.I.P.on an official visit surrounded by protocol. The detailed local planning,even perhaps the first enquiries, of a Crusade must be conducted byassistants in the organisation. They come with the efficiency andexpertise born of long experience in mounting Crusades. But what iflocal churchmen firmly believe the area, or changing conditions,demand some new approach or different method? Biblical insightswould surely suggest direct, prayerful discussion between them and theevangelist himself. This is apparently impossible, as Billy Graham isnot usually free till the eve of the Crusade. Assistants know hisnormal requirements, and so local misgivings or positive new ideasgive way. All this might suggest inconsiderate inflexibility in BillyGraham and his team. Personal experience of them all soon revealshow false such an impression is. What I am saying is that the systemnow determines the pattern. If an evangelist is to work in ap areawhere the Church is already planted-and Billy Graham and all similarevangelists never work anywhere else-a biblical view requires direct,sustained liaison between him and the local participating congregations(not just the ministers!) in the initiation, planning and conduct of theirevangelism together.2. Close connection with the training and technique of counsellingin several Crusades, not all by Billy Graham, has increasingly raised

265CRUSADE EVANGELISMdoubts about this aspect of modern evangelism. The benefits to manyChristians in grasping more surely the fundamentals of the Gospeland in the stimulation to personal witness brought by training classesare not in dispute. As pastoral experience has grown, however, I amless and less happy with the technique applied in the actual counselling.The great danger is in submitting all enquiries, whatever their individualcondition, to roughly the same procedure. All worthwhile counsellingmust be counsellee-orientated as much as message-orientated. Becauseof the time factor counselling at the end of a Crusade meeting must tendmore to the latter than the former. Except with apparently clear-cutenquiries which lead to immediate response to Christ, considerable timeought to be spent in discovering the enquirer's state. Why have theycome forward? With many the answer could not be found in oneevening. Christian pastoral psychology has progressed much in recentyears. Any minister or layman who takes the trouble to understanda person in deep need knows how complex can be the pattern with theinterweaving of spiritual, mental and even physical problems.There are persons I have sought to help confidentially over a longperiod, and by the grace of God with some success, who would havebeen harmed by the experience of going forward under emotionalstress in a Crusade to be involved in a half-hour text-quoting conversation. And yet many such persons do go forward in a sense of desperation. One of the advantages of ministering in the same place for nearly17 years had been to note what has become of persons counselled invarious Crusades. While thanking God for some who have persevered,one knows of a number apparently further away from the Churchbecause of their reaction to the invitation and counselling. They nowseem to avoid contact lest they be subjected to the same thing again.'Gospel rejection' may be too easy an explanation of this. The faultmay equally lie with the method used on them.3. The enormous costs of Crusades are common knowledge. MostChristians associated with them are informed by the sponsoringcommittee of the total required. What is not often realised is that afurther incalculable amount is paid out by the Christian public intravelling and other related expenses not only for themselves but forinvited friends. For the 21 nights of the North of England Crusade,for instance, our congregation chartered a coach or double-decker bus,offering free travel to all non-members. This must be typical of hundreds of churches over the years. It is beyond dispute that expenditureon the scale required by a Crusade gravely affects for a time the giving ofthe Christian public to a host of other causes. Missionary societies,work in this country, church budgets have all suffered in a Crusade year.Insight into the financial problems now facing a number of organisations, including societies, colleges and other institutions, leads me tosay that they just cannot afford the cost of a Billy Graham Crusade inthe near future. For some it would be the last financial straw. It

CRUSADE EVANGELISM266would not be a responsible act to invite or initiate a Crusade withoutweighing carefully the harmful effect on other Christian work. Counterarguments have been put for-Ward in the past. One is that a Crusade,by stimulation of witness and service, and by drawing new people intothe churches, leads to greater commitment in giving subsequently.Theoretically this should be. Whether it has been so is very difficultto assess. The evidence is not clear. Again, it has been said thatChristians are urged to make their financial support of a Crusadeadditional to their established commitments. In practice, this does notseem to happen on a substantial scale. Then, it is argued, if only a fewpersons are won for Christ, and especially if a future evangelist ormissionary be among them, all the cost will have been worthwhile.Here emotive language can easily take the place of responsible thinking.None may doubt the value of one person in God's sight, or the potentiality of one life in His service. But this argument alone could justifythe most extravagant projects. Other factors must be considered.There are many evangelical Christians in this country today whoconsider the one or two hundred thousand pounds needed for a Crusadewould find better long-term investment for the Kingdom of God inother existing or new projects.4. Involvement in a Crusade can be a form of escape from the realproblems of evangelism in this country today. The Evangelical Alliancereport On the Other Side confirms the impression that the Church inBritain has really not yet come to grips with those problems. Inbewilderment and frustration at the failure to make much impact on theunchurched masses and the unmistakable signs of a shrinking Churchrecourse to another Crusade has its immediate attraction. But theevidence is that we in Britain are in a post-Crusade era, whatever maybe the case in other countries. In 1954 public controversy concerningBilly Graham, stirred by sensationalism in the press, drew manythousands of curious unchurched people to Harringay. Times havechanged. The public has seen it all before-large choir, soloists, theold hymns, evangelistic address and invitation. Reference was madeearlier to a coach and bus service laid on for the twenty-one nights ofthe North of England Crusade in 1961. Despite much prayer anddiligent visitation of the parish by enthusiastic laity less than a dozenwere prepared to accept the invitation to travel the twelve miles toMaine Road, Manchester. None, incidentally, went forward forcounselling. Other churches in the area would no doubt claim greatersuccess. But ten years later it seems much less likely that outsiderswould gather in crowds for the usual Crusade meeting. In the decadeor so after the War large crowds would gather for almost anythinga second or third division football match, an average County Cricketmatch, any kind of film at the local cinema. Now the public is muchmore choosy. It must be something extraordinary to pull them awayfrom home. A pop-festival on the Isle of Wight may do it for a certain

267CRUSADE EVANGELISMkind of young person. But what Christian presentation would attractsuch needy folk? Here and there a Christian group can no doubtspeak enthusiastically of some success in a recent Crusade. It wouldbe strange if this were not so. When the Gospel is faithfully preachedwith intensive prayer backing some response can be expected. Buttaking the country as a whole I would maintain that Crusade evangelismdoes not today have the impact on the masses commensurate with theprayer, finance and energies put in by so many. In other words, thename 'mass evangelism' is a misnomer.What is today's answer to the biggest of all questions facing theChurch in Britain? I do not know anyone who has it. I certainlyhave no success story of evangelistic breakthrough to recount. Thatevangelism must be based on the local church is surely indisputable.But in an era that is not only post-Crusade but, even more significantly,post-Christian, affluent and materialistic it must be a long, hard task.There is no alternative to the age-old concept of the whole ChristianIaos witnessing to Christ through personal contacts, more particularlyas the crowds do not readily gather to the public preacher whether inchurch, secular hall or open-air. But shall we be content simply toplod on along well-worn paths? Surely not. The situation demandsthe most thorough corporate thinking we can give. A Keele-typecongress devoted to evangelism alone might provide the forum.Priority must be given to a clear, detailed assessment of the taskfacing us. It is not enough to think of all outside of Christ simply aslost and needing a Saviour. What are the factors in the structures ofsociety and in the climate of the age that militate against faith andcommitment? Vast numbers of our people are prisoners of theirsub-cultures, social groupings and environment. We are finding inimmigrant areas the difficulty in reaching Muslims, for instance, becausetheir culture insulates them from alien ideas. Just as surely, theworking man, compelled to surrender independent action to the dictatesof a vast union, is conditioned against stepping out in personal commitment involving radical alteration to his way of life. The six millionunderprivileged in this country, who generally through no fault of theirown have missed out on the prevailing affluence, are too absorbed inthe struggle to manage their physical needs today and tomorrow tohave time or energy to think of eternity. The middle class, on theother hand, seem so concerned with maintaining their security ofproperty and person, safeguarding and improving their style of life,that wholehearted commitment to the pilgrim way of discipleship istoo much to ask. To sit loose to material security in an affluent agedemands courage and independence of mind as well as faith. Thenthere is the sub-culture of the educational world from school to postgraduate learning, and the permeating influence of the mass media,both profoundly affected by humanistic and existentialist philosophies.The report On the Other Side sought to analyse the contemporary

CRUSADE EVANGELISM268situation. By diligent study we need to determine the accuracy of thatassessment and the implications and action needed, if it is correct.Would a thorough sociological survey, carried out by qualified Christians, be a valuable preliminary step? I see nothing in the Bible topreclude it. The prophets and preachers of Old and New Testamenttimes sought to understand their hearers and to relate their messageaccordingly. Is the Church today taking enough trouble to follow suit?After assessment of the obstacles attention must be given to preevangelism, the preparation of the ground for the Gospel. If a partof the money spent on large scale Crusades in recent years could bedevoted to research on ways of counteracting the anti-Christianinfluences in our society, it could have profound effects on our evangelism. Guidance would be available to Christian literature groups,persons qualified to work through the mass media, Church Synods, aswell as local congregations. Suppose a Christian couple now want touse their home to influence their unchurched neighbours for Christ.After a time they became conscious of the extent to which their friendshave been influenced by the philosophy of the age-scientific humanismhas greatly reduced the credibility of a theistic position, truth is relative,Christian morality is obsolescent. How can they counteract theseideas convincingly? Not by assertions that simply cover up a lack ofunderstanding with dogmatism. They need to know where to turn forhelpful literature, and for guidance in approach. Few clergy aresufficiently well-read to have the answers or to assess the value ofavailable literature. A team of specialists, doing for evangelism whatLatimer House seeks to do for Anglican theology and ecclesiasticalpolitics, could service the churches. In this area attention would haveto be paid to the different sub-cultures in society. For Christians in theartisan sector of society guidance must be relevant to the thought-forms,approach and aspirations of that large section of the community. Andit must be recognised that for these people the way Christianity ispresented is generally far too intellectualised. Paul Rowntree Cliffordin Now is the Time (p. 36) says, 'It is the estrangement of the Churchfrom most ordinary folk, not at the level of the intellect but at the levelof the emotions, which is the greatest hindrance to communicating theGospel today'. He in turn quotes David Edwards in Religion andChange (p. 51), 'A realistic assessment of religion (or of atheism) mustbegin where people begin-not with ideas but with emotions, shapedas these have been by everyday experiences and by all the subtleinfluences of home and school, work and friends'. Clearly, literaturealone will not enable the ordinary Christian to identify himself with theneeds of his fellows, but it can help him to see what is needed and howto act.Mention of human needs brings us to what I believe is the crucialpoint of contact in local church-based evangelism. However muchpeople are conditioned by anti-Christian influences as far as thinking

269CRUSADE EVANGELISMand behaviour are concerned they remain individuals with basic humanneeds, afflicted by fears, needing acceptance, security, love, andmeaningful relationships. Bereavement, sickness, personality problems, financial stress, family pressures all make them open to thatunconditional loving which Christ showed as He 'went about doinggood'. While not denying that the Gospel must speak to man in hisstrength, in practice it is man in his weakness who most readily feelsthe relevance of its message.How can the local church, ministers and laity, reach people at thepoint of need? The Occasional Offices spring to mind immediately.Their effectiveness as opportunities of evangelism is often exaggerated,though undoubtedly they are occasions for caring in Christ's Name.My experience is that funerals are more rewarding opportunities thanbaptism contacts, with weddings a bad third. The greater the feltneed, apparently, the more open is the heart to the Gospel and the loveit proclaims. Whether the baptism of infants should be regarded asan evangelistic opportunity to the family is a matter of dispute. Manywould argue that our widespread practice of infant baptism is a barrierto evangelism. To this matter we return later. For the moment onewould simply wish to ask-would a fuller involvement of the laity withthe clergy in the Occasional Office contacts make for more effectiveevangelism? I believe the phenomenon of Family Services, perhapsthe only widespread growing-point in Church life, is related to a basichuman need. Many parents, fearful of the pressures on their childrenand desiring the best in life for them, turn with a rather vague sense ofneed to the Church. What they seem to want is some help in inculcating a moral, respectable way of life. 'We don't want our childrengrowing up into hippies or drug-addicts!' Few start attending FamilyServices with a conscious need of Salvation in Christ. Indeed if theyfelt that the end might be wholehearted commitment to Christ involvingsacrificial discipleship, they might keep away.What I would emphasise is this. Occasional Office and FamilyService contacts are digging out of the community, however unchristianit is generally, those persons who feel a sense of need, vague though itmay be, and believe God could possibly do something about it. Inso far as they recognise the existence of God and relate Him to theirneed faith is beginning on its long and winding road (Hebrews 11 : 6).The major task of evangelism by the local Church, as I see it, is tolead them

the North of England Crusade in 1961. Despite much prayer and diligent visitation of the parish by enthusiastic laity less than a dozen were prepared to accept the invitation to travel the twelve miles to Maine Road, Manchester. None, incidentally, went forward for counselling. Other churches in the area would no doubt claim greater success. But ten years later it seems much less likely that .

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evangelism may be passed onto them. I struggle with this idea. Each one of us when we received the baptism of the Holy Spirit received a gift mix and a ministry style. My initial anointing majored on deliverance ministry and not evangelism or pastoral care. Now evangelism and pastoral care have become my strengths but this didn't come from