MILWAUKEE COMMERCE - MMAC

Wf worke are living in an age ofdisruption. More than 50years after the formulationof Moore’s law – whichholds that computingpower doubles on capability every18-24 months – technologies suchas articifical intelligence (AI), mobileplatforms, sensors, robotics and socialcollaboration systems are becomingmore pervasive and revolutionizing theway we live, work and communicate.As discussed in the 2017 Global HumanCapital Trends report, Ford Motor Co.has successfully harnessed the forcesof technology disruption to become apioneer in connectivity, mobility andautonomous vehicles. With nearly200,000 employees, the company isgoing through a transformation, with amission to “make people’s lives betterby changing the way the world moves.”In an increasingly connected world,one only has to think of how platformssuch as Facebook, Netflix or Uber havetransformed how we interact with andperceive different industries. Whilethese examples are portrayals of howtechnology has facilitated the upheavalof long standing business modelsand disrupted industries, researchshows similar transformations aretaking place in all areas of business.As AI systems, robotics and cognitivetools grow in sophistication, almostevery job is being reinvented, creatingwhat many call the “augmentedworkforce.” As this trend gathers speed,organizations must consider how theydesign jobs, organize work and plan forfuture growth.Hinged on innovation, Ford has movedfrom a product to consumer focus inits products and services while alsomoving from a product to employeeexperience focus in its workforcesolutions. The company has beendeveloping new business and customerengagement models along with newproduct design and engineeringapproaches. To achieve these goals,Ford has aimed to cultivate a culture ofempowerment for its employees; onefocused on being nimble and definedby accelerated product exploration,creativity and development.Companies experiencinga fundamental shiftOur research shows that mostcompanies are in the middle of thisfundamental shift. Thirty-one percentof companies in this year’s GlobalHuman Capital Trends survey tell us theyare in the process of implementingAI and robotics, and 34% are pilotingselected areas. And 10% say they arefully automated or highly advanced inthis area.Research clearly shows that one ofthe few rules for the digital age is toexpand our vision of the workforce. Weneed to think about jobs in the contextof tasks that can be automated (oroutsourced) and the new role of humanskills; and heighten the focus on thecustomer-employee experience.ABB's autonomous yet collaborative robot calledYuMi is a dual arm, small parts assembly robotsolution that works closely with human operativewithout the need for cages or barriers.Moving from productto consumer focusIn contrast, new products arerevolutionizing long standingconceptions of how the workforceinteracts with machinery and robotics.ABB, for example, has introduced anautonomous yet collaborative robotcalled YuMi to its global assemblylines. YuMi is a dual arm, small partsassembly robot that includes flexiblehands, parts feeding systems, camerabased part location and state-of-theart robot control allowing it to workclosely with human operative withoutthe need for cages or barriers.Global workforces are changing.Whether it is behind the scenes oron the assembly line, technology hasbecome more intrinsic than ever to themanufacturing process. By focusingon the employee experience, businessleaders can improve employeeengagement, empower teams anddevelop workforce solutions that willbe useful and compelling.For more insights from Deloitte’s 2017 Global Human Capital Trends report,visit mac.org 9

When Rockwell Automation joined hundredsof other business, government, academicand tech leaders recently in London forCisco’s IoT World Forum 2017, one topicdominated the event — business outcomesfrom IoT (Internet of Things) — successes, challengesand lessons learned from the many deployments.Maximize manufacturingsuccess using theINTERNET OF THINGSBy SUJEET CHAND - Senior VP & Chief Technology Officer, Rockwell AutomationToday, organizations are progressing frompilot or proof-of-concept IoT projects toscalable IoT deployments, according toIDC’s Global IoT Decision Maker Survey.About 31% of those surveyed said they’vealready launched IoT solutions andanother 43% said they’re looking to deploysolutions in the next 12 months.As the IoT shifts from a buzzword to abusiness priority, many companies areincreasingly eager to learn how it’s beingused in tangible ways. They also want toknow how the latest technologies can helpthem make the most of the IoT in their ownoperations.Answers hiding in analyticsThe number of IoT devices in industrial controlsystems continues to grow at a rapid pace. With thisgrowth in networked devices comes a significantincrease in the volume of data that industrialcompanies must be able to manage and leverage forbusiness outcomes. Scalable, flexible analytics cancontextualize your information and deliver valueincrementally in devices, the plant and the enterprise.Examples include:1. We’re learning when it makes the most sense toanalyze the data in real time at the source or storeit in the cloud for more long-term examination.2. Conditioning raw data into contextualized data,preferably at the source, is becoming an increasinglyvaluable best practice.3. A scalable analytics approach can help you preventdata overload by solving problems that exist atdifferent levels of your enterprise.Local maintenance analytics, for example, can usedevice-level data to produce real-time alerts aboutcritical device and machine health. This can helpyou implement faster decision-making closer to theprocess, where time is critical.Left: Getting data at device level can produceresults in real time.10 Milwaukee Commerce, SUMMER 2017

Machine-level or plant-levelanalytics implemented in edgedevices such as controllers andplant-floor servers can beused to optimize machines,processes and plants. Theyalso can be leveraged toimplement predictivemaintenance strategies.Enterprise-level analyticsintegrate plant-floor informationwith business intelligence. Thiscan help you improve your operationalproductivity or compliance efforts acrossseveral sites.Industrial security: Solutions fromplant to enterpriseThe top IoT challenge cited by respondents in theIDC survey is security (26%). It’s not surprising.Security can seem like an overwhelming burdengiven the challenges you face, from legacyequipment that wasn’t designed for security to moreeasily accessible information that can be vulnerableto both malicious and non-malicious threats.In the face of these challenges, taking a holisticapproach to industrial security can put yourorganization in line with industry best practices forprotecting intellectual property and other assets.Upon the completion of your assessment, youshould understand your security posture and thespecific mitigation techniques needed to bring youroperation to an acceptable risk level.From there, your industrial security program shouldadopt a defense-in-depth (DiD) security approach.DiD security adheres to the principle that anysingle point of protection can and probably will bedefeated. It uses physical, electronic and proceduralsafeguards to create multiple layers of protectionthroughout your enterprise.Finally, make a point to only work with trustedvendors. Request their security policies and practices,and make sure they help – not hurt – your ability tomeet your security goals.Top: Business intelligence can be availablein the palm of your hand.Right: Analytics deliver value in devices,across a plant or enterprise-wide.mmac.org 11

Experience your building designbefore you break groundBy KEN SEELOW - Director of Information Technology, Eppstein Uhen ArchitectsPicture this: a client meets with the design firm theyhave entrusted to create their new headquarters.They’ve spent countless hours and resourcesto ensure employees will have a space that iscomfortable, inviting and integrates into their overallbrand. The client sits down and the design firm presents plansand renderings. But, the client struggles to understand howthe design relates to their goals.Let’s flip the switch. What if, instead of the singular viewthese plans and renderings provide, the architect hands eachmember of the client’s team a pair of virtual reality gogglesallowing them to experience the proposed headquartersfirsthand.Technology’s role IN CUSTOMER SATISFACTIONTechnology plays a critical role in Eppstein Uhen Architect’s(EUA) approach to designing spaces and ensuring clientsatisfaction. While Building Information Modeling (BIM) is stillthe standard among architects, Virtual Reality (VR) allows usto leverage it in a new way.VR immerses users in a 3D virtual environment, bringing ourdesigns to life in a way that was not possible even a few yearsago. Not only does the technology allow clients to betterunderstand what a space will look like in final form, it alsocan track critical performance data, saving money throughoutthe various phases of design and construction.12 17201712Augmented realityThe next advanced technology option that is beingperfected is Augmented Reality (AR). This technology allowsthe architectural team to overlay 3D virtual images overreal-world spaces, enhancing the model to the point thatprogramming and design options can be altered and vettedfrom various locations in real-time.VR advantagesThere was a time, just a few years ago, when one-dimensionalplans would go out early for the contractors to budget from,so a client would have a sense of early project budgets.This left the door open to assumptions and design detailsbeing missed in early estimates. VR has aided our clients andcontractors in understanding design details that are beingplanned for in the built environment. Contractors pick thosedetails up in the early budgets and owners have a greaterlevel of confidence in the design and corresponding budget.With the ability to leverage these new and improvingtechnology tools, we are now able to give clients confidencethat the final design will provide exactly what they want.What they see is what they will get.For more info, contact Heather Turner Loth atheathertl@eua.com / 414.291.8143 or to see VR in action,visit http://www.eua.com/innovation/

Banking in transition:When was the last time youvisited your bank?By DAVID WERNER - President & CEO, Park BankThe convenience and ease of 24/7 access and mobility are innovating the world of banking at a rapid pace. According toGartner and IDC, by 2018 banks and financial institutions’ clients will access and contact their banks mainly throughmobile devices. While online and mobile banking adoption has been rising, the number of bank branches across thecountry has been steadily declining.Role of brick-and-mortarbanks is changingWhile this trend doesn’t mean atotal elimination of brick-andmortar banking, it does meanthat bank leadership is rethinkingbranch size, layout, hiring, staffing,training and services. For example,routine transactions can be handledby advanced ATMs or self-servicekiosks. Personnel at new, right-sizedbranches require a broader skill setto manage multiple responsibilitiesand more complex transactionswith customers, such as helpingwith key life decisions. This makesthe face-to-face interaction withcustomers extremely critical anddifferentiating. We see this trend asa net positive for customers whodesire a mix of digital services andhuman interaction and can decideon their own how and when to bank.Fin Tech firms offer innovationsA wave of financial technology (FinTech) startupshas also impacted financial institutions ofall sizes. One of the fastest-growing areasfor venture capitalists, FinTech describes anemerging financial services sector that createscomputer programs, apps and other technologyto support, enable or replace traditional bankingand financial services. FinTechs spur newinnovations in areas such as money transfers,payments, lending, investing and security byintegrating into the lifestyles of tech-savvy andsophisticated customers. Venmo, Kabbage, SoFi,Wealthfront and Acorns are some of the morewell-known companies, but it is estimated thatthere are more than 1,000 such startups.Many FinTech companies compete directly withfinancial institutions while others complementbanking services, providing an opportunity forbanks to deliver new technology without thestartup investment outlay. By partnering withFinTechs to offer the latest innovations, financialinstitutions are able to stay relevant and appealto a growing market.Faster payments elevateneed for cybersecurityMuch of the technologicalinnovation in banking is focusedon payment processing andcybersecurity, and they go handin hand. As banks implementfaster payment systems such assame-day ACH for businesses,mobile deposit, digital walletand person-to-person, theopportunity for cybercriminalsgrows as well. As a regulatedindustry, financial institutionshave traditionally been leaders incybersecurity and will continueto be diligent in protectingcustomers’ financial informationand assets.I have heard this wave of technological innovation referred to as the “fourth industrial revolution.” It will fundamentally alterthe way we live, work and relate to one another impacting not only banks, but how all business is conducted. By adopting someof these innovations, community banks like Park Bank are able to offer the best of both worlds to customers: the ease of accessand control over their information and money with personal, face-to-face relationship-building conversations and advising.Is your business preparing for this revolution?mmac.orgmmac.org 1313

Protect yourorganization fromransomware& phishing attacksBy TOM REMINGAChief Technology Officer, Technology Resource Advisors, Inc.In today’s technology landscape — which includesemail as the preferred communication tool andinternet browsing as the conduit of information—organizations of all sizes are at risk from cyberattacks. The latest large scale ransomware attackdubbed “WannaCry” was first detected the morningof May 12, 2017 and affected an estimated200,000 computers globally. As the methodsof intrusion become increasingly sophisticated,protection of your organization’s data should be atop priority. Here are some quick protection tips inorder of importance:14 Milwaukee Commerce, SUMMER 2017End UserEducationE-MailProtectionMost hacker attempts are nolonger attacks on firewallsor servers. It is far easierfor a nefarious character topose as a known entity or atrusted brand. Identificationof oddities, suspicious timing,or peculiar content in theform of email messages orwebsites are keys to preventinfections. Ongoing trainingof your end users to identifycommon tactics used byhackers will greatly reducethe potential for a virusoutbreak.This tool is the first line ofdefense when it comes toe-mail phishing attacks andscams. In-depth heuristicsand verification methodsare critical to eliminate themajority of e-mail phishingattempts.

Secure E-MailEnvironmentOffsite BackupCorrect UserPermissionsAntivirusSoftwareMany organizations maybe unaware of simpleand often overlookedconfiguration details thatallow spam filters to workat their top potential.Default configurations mayallow invisible hackers topose as users allowing thetransmission of maliciouse-mails through theorganization’s e-mail server.Since there is no guaranteedmethod to prevent allintrusions, a reliable offsitebackup solution is extremelyvaluable when a breachoccurs. Utilizing cloud-basedbackup solutions that canrun multiple times per daywill limit how much datamay be lost in the event ofan infection.Similar to protecting youre-mail environment, it iscritical to limit file accessfor users that do notrequire rights to certainfile locations. Correctpermissions and properdesign of file structureswill protect sensitiveinformation and limitany potential infection orbreach that may occur.What used to be the #1preventer of infections isnow the last line of defenseas cyberattacks today aremore likely to succeedby exploiting peoplerather than technologyinfrastructure. In light ofthis shift in cyberattackmethodology, AV solutionsthat analyze end userbehavior instead of code arerecommended.To learn more about this topic, MMAC members are invited to attend the “Cyber Security & Disaster Recovery” seminarpresented by Technology Resource Advisors, Inc. on Thursday, September 14 at the Harley Davidson Museum. The featuredpresenter will be Byron Franz, Special Agent of the FBI. To reserve your space, send an email to rsvp@tramke.com.mmac.org 15

BRIGHTCELLARS'technologywill change how you discover & purchase wineBy RICHARD YAO - CEO, Bright CellarsWe have all experienced this problem in the wine aisle:seemingly infinite selection with no good idea on whichwine to pick. Ultimately, we make a wine purchase basedon whether we like the label, or whether the price seemsreasonable. Other times, we will just purchase the same wineover and over, or go with a wine that looks familiar.Milwaukee-based Bright Cellarssolves this exact problem by usingtechnology to help its membersdiscover and learn about wine theylove. Here’s how it works:1. Members take a quiz thatmatches them to a uniquefour bottle-per-month winesubscription .2. After trying each bottle,members have theopportunity to rate andreview their selections.16 Milwaukee Commerce, SUMMER 20173. Using these ratings, BrightCellars’ proprietary algorithmgets better at matchingmembers to wine every month.

Bright Cellars' members discover wine from all over theworld they love at an affordable 15 per bottle. BrightCellars removes the guesswork from the wine purchasingprocess. With its individualized algorithm, Bright Cellarstakes each member’s unique preferences into account,matching members to a diverse set of wines.Serving a new marketWith an emphasis on discovery and education, the companylargely serves an underdeveloped wine market – millennialsand wine drinkers who are just trying to learn more. BrightCellars focuses on enabling members to learn about winein a enjoyable, unpretentious way.Founded in 2014 by MIT grads Joe Laurendi and RichardYau, Bright Cellars has been growing fast. With over 16,000members and ten-fold growth in the last two years, themodel is working well.“We’re resonating with our members,” Yau said. “They’relooking to try wine they wouldn’t otherwise pick up off theshelf and we’re improving the algorithm’s ability to matchthem to wine.”Building in Milwaukee“We started the company in Boston and had no ideawe would find ourselves growing it in Milwaukee,” saidYau. A conversation with startup accelerator gener8tor’spartners Joe Kirgues and Troy Vosseller led to Bright Cellarsparticipating in the program in 2015. Local venture capitalfirm CSA Partners, backed by Chris Abele, led Bright Cellars 2 million round of seed funding.“CSA Partners and gener8tor have been champions ofBright Cellars since the day we met,” said Laurendi. “It was100% clear to us by the end of our three-month programthat Milwaukee would be the absolute best place to growthe company.”At the end of the accelerator program, Bright Cellars movedto the Ward4 co-working space in Milwaukee’s Third Ward.The company has since grown to 30 employees, with themajority of those employees coming from UW-Madisonand UW-Milwaukee.“We’re excited to continue to build Bright Cellars inMilwaukee and hope to become a leader in a 56billion-a-year industry.” said Yau.To learn more about Bright Cellars and take the wine quiz,visit www.brightcellars.com.mmac.org 17

Economic Development Partnership2M7 EconomicDevelopment ForumIn June, the Milwaukee 7 convened economic development leaders, electedofficials and business executives to get a global perspective on the economics ofthe region, explore the latest local talent strategie

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