Info Edge CMP Rs. 615 Rs. 620

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Info EdgeCMPRs. 615AbsoluteAddReaching for the starsTargetRs. 620RelativeOutperformIndia Internet: Not just one, but several structural drivers in placeInitiating CoverageWe believe India’s advertising spend should see a structural shift where Internet companies wrest share away from print,especially in areas like job classifieds and real estate where the case for the Internet is compelling and well-established.Research from KPMG-FICCI indicates that the Internet’s share of the advertising pie is currently only 4%, whichshould increase to a 7% share by 2014 at a CAGR of 27%. A potent combination of favourable demographic trends,burgeoning services sector, rising urbanization and growing home-ownership all point uniformly to a well-paved growthpath for Indian Internet firms in general, and Info Edge in particular.DateDec 22, 2010Market DataSENSEX20084Nifty6002Early (and effective) mover has the advantageBloombergINFOE INInfo Edge is a pioneer in the Indian Internet space and dominates two significant segments of the market, namelyRecruitment and Real estate. Its flagship recruitment website Naukri.com which accounts for 65% of group revenuesattracts a traffic share of 60%, representing a 35ppt lead over its nearest competitor Monster.com. Our proprietary HRsurvey indicates customers are less swayed by pricing but rather focus on parameters that work in favour of theincumbent i.e. Naukri. Similarly, their real estate website 99acres.com also has a dominant 40% traffic share.Shares o/s54mnMarket CapRs. 33.2bn52-wk High-LowRs. 780-3643m Avg. Daily VolRs. 46mnCreditable margin profile, healthy balance sheet and robust CF: what is not to like?Index memberBSE MidcapDespite investments into new verticals and growth areas, Info Edge has been able to maintain its EBITDA marginsconsistently at 25% levels, with significant room for improvement from operating leverage as revenues continue theirgrowth trajectory. The balance sheet is healthy with negligible debtors and Rs. 4bn in cash and investments.Cash flows have also been consistently robust with CFO-to-EBITDA conversion of 84% in FY10.Latest shareholding (%)Initiate with ADD / OUTPERFORMWe value Info Edge at 35x our FY12E EPS of Rs. 17.6, which gives our target price of Rs. 620: our target multiple takesinto account the fact that the stock has traded at 35x on 75% of trading days and we believe this is a fair multiple in viewof growth prospects. We recommend an ADD/OUTPERFORM on the stock on our Absolute/Relative scale. We notethat our DCF-based fair value with 14% cost of equity and 18% 10-year EBITDA CAGR gives a per-share value ofRs. 590. While we recommend an ADD at current levels, we would prefer to be firm Buyers into the stock on acorrection to Rs. 550 levels at which point Info Edge will be the best-placed stock to play the India Internet theme.Financial summaryYearRevenues (Rs. mn)EBITDA (Rs. mn)PAT (Rs. mn)EPS 4.925.3Find Spark research on Bloomberg (SPAK go ), Thomson First Call, Reuters Knowledge and k performance1m3m12mInfo Edge-8164Nifty-1118CNXIT111329Srivathsan Ramachandran, CFAsrivathsan@sparkcapital.in 91 44 4344 0039Anand Bhaskarananand@sparkcapital.in 91 44 4344 00401

Info EdgeCMPRs. 615AbsoluteAddVerticalsTargetRs. 620RelativeOutperformFig 1: Info Edge – Overview of businessesInfo EdgeMatrimonial - 8% of grouprevenuesOf which: 55-60% fromResdex, their resume databaseReal estate - 6% of grouprevenuesRecruitment solutions - 84% ofgroup revenuesOthers (Education, Insuranceetc) - 1% of group revenuesNaukri.com and job-relatedwebsites - 65% of grouprevenuesQuadrangle - 10-12% of grouprevenuesResume services - 8-10% ofgroup revenuesOf which: 45% fromadvertisements (classifieds display ads)Of which: 2-3% from GoogleAdSense2

Info EdgeCMPRs. 615AbsoluteAddInternet ads should wrest share from printTargetRs. 620RelativeOutperformAd spends should see gradual online shiftResearch from KPMG/FICCI indicates that the Internet is the recipient of only 4% of advertising spends in India (Figure 2), and is projected to grow itsshare of the advertising pie to 7% by CY2014. According to this study,Internet advertising spends should increase at 26.9% CAGR CY10-14E,significantly higher than the estimate of 14.7% for the broader market (Figure5). As more people spend ever-greater amounts of time browsing Internetsites, we expect the medium to become increasingly attractive to advertisersrelative to other media, which explains the elevated growth expectations forInternet-based advertising vis-a-vis traditional media.Internet penetration in India is still low India is estimated to have 81mn Internet connections, representing apenetration of 6.9%: significantly lower compared to other emergingcountries (Figure 3). The number of Internet users is projected to increase to 237mn by 2015, a CAGR of 20% for 2009-15 (“The Internet’s New Billion”,The Boston Consulting Group, Sep 2010).The number of “active” or regular users estimated by the Internet and MobileAssociation of India (IAMAI) is much smaller, at 52mn, representing apenetration of just 4.4%. Past government policies to promote the use ofbroadband have suffered from lackadaisical implementation – for example, abroadband policy announced in 2004 to ensure 20 million broadbandconnections (installed base) by 2010 came up far short of its target, with only 8.8mn achieved until March 2010. but we do not see this as a near-term bottleneck for Internet firmsWhile expansion of Internet penetration in India leaves a lot to be desired, webelieve it is important to view it in context. The key metric to note,considering IEL’s urban/services sector bias, is the penetration in urbanareas rather than for the entire country. On this key “urban penetration”metric, IAMAI estimates are at 24%, significantly higher than the nationallevel penetration figure.Fig 2: Internet accounts for only 4% of ad spend in IndiaOutdoorInternet 6%Radio 4%4%Television40%Print46%Source: FICCI – KPMG Media Report 2010Fig 3: India Internet penetration vs other countriesEmerging 5%China28%47%USA70%73%Japan93%101%Developed countriesSource: The Boston Consulting Group

Info EdgeCMPRs. 615AbsoluteAddInternet ads should wrest share from print (Cont’d)TargetRs. 620RelativeOutperformWe would also highlight that India’s national Internet user base has asignificant proportion ( 66%) of users from non-metro cities and towns(Figure 4) – in fact, fully 36% of the Internet user base is from towns withpopulations 5 lakhs. We would expect these smaller cities and towns(rather than smaller villages) to be the “first in line” in the services-ledurbanization wave in the medium term. We believe, therefore that concernshinged on the low headline penetration number as a bottleneck to Naukri’sgrowth are slightly exaggerated, especially over a 2-3 year timeframe. As forthe other services that IEL offers (education, insurance etc), monetisationthus far is still sufficiently low even in urban Internet-enabled households thatwe do not expect penetration to be a constraint to growth over the mediumterm.Fig 4: Indian urban Internet users - distribution by type of town/cityTop 8 metros,34%Tow ns - 5lakh, 36%Tow ns - 5 to10 lakh, 12%Other 8metros, 18%Source: IAMAIFig 5: Among various advertising media, Internet should show the highest growth rates (Estimated advertising market size, CAGR CY10-14E)Rs. BnCY06CY07CY08CY09CY10CY11CY12CY13CY142010 - .3246.9281.3322.7370.7426.914.7%Source: FICCI – KPMG Media Report 20104

Info EdgeCMPRs. 615AbsoluteAddRecruitment – Still remains IEL’s primary engineTargetRs. 620RelativeOutperformThe Recruitment Solutions vertical comprises two parts: 1. IEL’s flagshipwebsite Naukri.com along with its related websites Firstnaukri and Naukrigulf2. The offline recruitment solutions business Quadrangle. We describe belowthe key characteristics of Naukri.com, the key moving part in IEL’s engine.Business model: Naukri.com derives its revenues from corporate customerswho pay to have their classifieds and banner advertisements displayed on theirwebsite. Jobseekers generally put up their resumes on the website free ofcharge, except for premium services which require payments (Appendix 1).A market share game: The success of this business model depends on twomutually reinforcing factors: 1) Employers place their ads on the website totarget the large number of jobseekers who use the website. 2) Similarly,jobseekers post their resumes on Naukri in view of the large number of jobsposted on the website.Naukri.com enjoys a dominant traffic share versus competitors in the onlinejobs market. For example, figures from online analytics firm Comscore indicatethat Naukri.com’s traffic share for FY10 was at an average level of 60% vs 25% for its nearest competitor, Monster.com (Figure 7).Naukri.com’s market dominance is also corroborated in the figures compiled byAlexa.com (another online analytics provider) which show Naukri’s daily reachat approximately twice that of Monster.com (Figure 6).Fig 6: Alexa's figures indicate that Naukri has a market-leading reachSource: Alexa.comFig 7: Naukri vs competitionNaukriTraffic share 60%Number ofresumes (mn) Strengths22Enjoys beneficial network effects arising from its market leadership, strong brand, familiaruser interface for HR personnel and recruiting executivesMonster (India business) 25%naTechnology from the US-based parent, e.g. Monster’s semantic search technology Trovix (viaan acquisition worth US 70mn) might be hard for IEL to replicateTimesjobs 10%naBacked by the Times of India group, a leading Indian media house. Have been using theirother media properties to aggressively promote TimesjobsSource: Spark Capital, Company data5

Info EdgeCMPRs. 615AbsoluteAddRecruitment Solutions (continued)TargetRs. 620RelativeOutperformIT/ITeS is the key vertical: Naukri derives 45% of its revenues ultimatelyfrom the IT/ITeS vertical, of which 25-26% comes from IT firms directly (i.e.via their internal HR teams) and another 20% from external recruiters actingon behalf of IT/ITeS firms. It is not surprising, therefore, that Naukri’s fortunesare closely linked to the health of this key sector. The other key vertical isInfrastructure, which accounts for 20% of Naukri.com’s revenues.Fig 8: Revenue split by verticalOthers24%IT/ITeS26%Revenue profile exhibits prominent “long tail”: Naukri is not excessivelyreliant for its revenues on any single customer: it has 35,000 customerswith only 0.3-0.4% of revenues coming from the top customer. Also,Naukri.com’s revenue profile exhibits a distinctive “long tail” effect, reflectingthe unique economic characteristics of Internet-based firms: while 60% ofrevenues come from the top 3,500 customers, the remaining 40% isaccounted for by 32,000 of its customers.We believe Naukri has significant pricing power: We believe Naukri hassignificant pricing power in the market partly by virtue of its dominant marketshare among the Internet pack, but also because recruiters are relatively lesssensitive to prices in this market. Our proprietary survey of 29 HRexecutives (HR within companies external HR consultants) indicatesthat out of 6 key parameters, pricing tends to be of low priority in thepecking order when recruiters select Internet job sites (Figure 9). Webelieve this is primarily because the costs per shortlisted employee withInternet job sites is extremely low as a proportion of the salary costs if acandidate gets hired. Our analysis and conversations with managementindicate IEL tends to leave significant value on the table in its negotiationswith customers; as IEL gains confidence in its ability to retain market share,we believe this (as yet under-utilized) lever could kick in.BFSI5%Consultants25%Infra20%Source: Company dataFig 9: Spark Recruiters Survey: The top priority when selecting jobwebsitesCriterionPriority% of respondentsQuality of CVs177%Searchability of CVs267%Number of CVs in database343%User interface438%Industry-specific features532%Pricing610%Note: Priority of 1 indicates "highest priority“. Note that respondents were allowed to selectmultiple parameters as their “top" priority.Source: Spark Capital6

Info EdgeCMPRs. 615AbsoluteAddStructural drivers in place for Internet job websitesTargetRs. 620RelativeOutperformStepping back to see the woods: The market for job-relatedadvertisements and classifieds involves four key forms of gatheringCVs for short-listingPrint advertisements – the traditional method of placing classifiedadvertisements in newspapersInternet-based ads – use ofNaukri.com, Monster.com)Internet-based websites(e.g.Consultants – involves engaging external HR consultants to shortlistcandidates. Recruiters pay commissions to consultants, typicallystructured as a pre-determined multiple of the recruited person’smonthly salaryReferrals – involves sourcing CVs from the network of existingemployees. Employees who make a successful referral receivereward payments based on the seniority and rank of the vacancy filledInternet-based job classifieds – all the right elements to take share .Our calculations indicate that Internet-based job classifieds currently accountfor only 13% of the print Internet pie (Figure 10): we see significantheadroom left for Internet to drive share gains vs print.We see Internet-based classifieds gaining share vs print in the future considering thestructurally improving cost/benefit dynamics of Internet-based classifieds. Figure 11compares indicative rate cards for Naukri and leading print publications – note the lowcosts of Naukri’s offerings especially as the number of advertisements scales.The key variables most recruiters would look at are: 1.Cost per shortlisted candidate2. Lead time for short-listing. The superior reach of print media implies their costs pershortlisted candidate could in some cases be lower than for Internet-based classifieds.However, we do not see this lasting long – as the Internet’s reach improves, thecost/benefit dynamics should increasingly favour the Internet. As things stand,Internet-based classifieds have to contend with minimal marginal costs and do nothave to worry about ad inventories (effectively unlimited), which combined with theirsearchability make for formidable competitiveness versus print. As reach alsoaccelerates, we see an intensified share shift towards Internet away from print media.Fig 10: Internet-based classifieds vs print classifieds – a market share comparisonInfo Edge - FY10 revenuesOf which Recruitment SolutionsOf which ClassifiedsNaukri's traffic shareInternet job classifieds market - Implied sizeSize of print ad marketOf which classifiedsOf which job-related classifiedsInternet job classifieds market as % of (print Internet) classifiedsRs mn2,371199279760%1,328113,60017,0408,520Comments 84% of IEL's revenues 40% of Naukri's revenuesAverage ComScore figure in the recent pastDerived from Naukri's classifieds revenues market shareFICCI/KPMG Media Report, 2010Assuming 15% of ad revenues are for classifieds. Source: es-Online.htmlAssuming 50% of classifieds are for jobs13%Source: Spark Capital7

Info EdgeCMPRs. 615AbsoluteAddStructural drivers in place for Internet job websitesTargetRs. 620RelativeOutperformFig 11: A cross-section of Naukri's classifieds offeringsNaukriPrice/month (INR) per classifiedPlain vanilla - for limited volume475CommentsFor single listing in Classifieds sectionPlain vanilla - for high volume 42Rs. 9,975 for an unlimited number of listings; we assume an average of 20listings to arrive at estimated price/month per classified adPremium - "Hot Jobs" - for limited volume1575These jobs get listed in the "Hot Jobs" section which has more visibilityPremium - "Hot Jobs" - for high volume 1313Rs. 78,750 for an annual listing; we assume an average of 5 listings/monthto arrive at estimated price/monthPremium - "Hot Jobs" in own format4,200Classified listing in Hot Jobs section in the company's own preferred format(rather than plain text)Source: Company data, Spark CapitalNewspapersPrice per classified text advertisementThe HinduRs. 1,330 for 2x lines, Rs. 600 foran extra lineThis is for the Chennai editionTimes of IndiaRs. 1,500 for 2x lines, Rs. 602 foran extra lineFor the Mumbai edition; implied ad rate for 2x lines calculated from the ratefor 5x linesSource: ReleaseMyAd.com. and Naukri is best-positioned from a competitive standpointWe view Naukri.com as the best positioned from a competitive perspectiveamong Internet job sites. We would specifically highlight the followingstrengths of Naukri A dominant 60% share of a market which exhibits strong network effectcharacteristics Strong relationships with 21,000 customers; HR personnel are nowaccustomed to the Naukri user interface and therefore are generallyreluctant to switch to competing websites. Also, IEL’s 1200-strongsalesforce which has a presence in 49 cities all over the country gives it astrong foothold with customers Highly visible brand which in our view stands out positively even in anindustry where aggressive brand-building efforts are the norm. We seethis as reinforcing the already virtuous cycle makes Naukri a preferredchoice of job-seekers and employers8

Info EdgeCMPRs. 615AbsoluteAddNaukri – a closer look at the competitionTargetRs. 620RelativeOutperformNaukri dominates the online recruitment space with a 60% traffic share.Interestingly, the leading player in this space until 2004 wasJobsAhead.com, which was acquired by Monster.com that year for Rs400mn. Post the acquisition, the Monster-Jobsahead combine gradually lostshare to Naukri, partly due to their struggles to get their branding strategyright (“Should we leverage the global Monster brand or continue to promotethe locally well-known Jobsahead?”).Besides these “direct” competitors, the other key rival for Naukri is theprofessional networking website LinkedIn. We believe LinkedIn has 2 keyadvantages over traditional job websites like Naukri:1. It enables recruiters to search for “passive” candidates, i.e. people whoare not actively seeking a new job, but who may be persuaded to switch ifpresented with a suitable opportunity2. Professional networking websites have the advantage of being “trustednetworks” where recruiters can verify the candidate’s antecedents (throughrecommendations, etc) much better than with a plain vanilla CV.Fig 12: Naukri and its competitionAt a disadvantage vsNaukri due to low marketsharesWe view market share erosionfor print as inevitable given thesuperior economics and risingreach of the InternetOther Internet jobsites – Monster,Timesjobs etcPrint classifieds(incumbent)Naukri – well positionedcompetitivelyOur view (which echoes that of IEL’s management) is that websites likeLinkedIn are very good when it comes to searching for laterals withspecialized and relatively hard-to-find skill-sets. However, in the Indianmarket which is characterized mainly by “hiring in numbers” for widelyavailable skill-sets (IT being a case in point), traditional websites like Naukriwill likely be preferred. Therefore, we see LinkedIn as posing a limited threatto Naukri (and other job websites) in the near term, but this may change inthe long term if and when the characteristics of the Indian job marketchange. Note that IEL itself has a social networking website called Brijj.com(launched in 2007) which is meant to compete with the likes of LinkedIn; atpresent, Brijj has 3mn profiles vs LinkedIn’s 3.4mn Indian users.Professionalnetworking sites e.g.LinkedInUnlikely to usurptraditional job sites, givenIndia’s “volume’led”characteristicsSource: Company data9

Info EdgeCMPRs. 615AbsoluteAddReal estate – 99acres.comTargetRs. 620RelativeOutperformStructural long term drivers at work here as wellFig 13: Real estate – The dynamics for Info EdgeThe online market for properties has some key structural trends working inits favour: 1. Rising urbanization 2. Growing home-ownership amongyounger Indians as a result of rising purchasing power. We see99acres.com, with a dominant market share of 40%, as a key beneficiary.Currently, online real estate sitescater mainly to primary sales – overtime, expect secondary sales to pickup as wellA two-pronged approach to real estateThe Property vertical which accounts for slightly more than 6% of IEL’srevenues has 2 websites: 99acres.com for classifieds, andallcheckdeals.com for property broking. 99acres.com ( 6% of IEL’srevenues) displays classified advertisements to buy, sell and rent properties.99acres.com currently caters predominantly to the residential segment, butthey intend to push more aggressively into the commercial and rentalsegments as well.The following are its key revenues sources: Classifieds and display ads posted by real estate developers/buildersadvertising new properties and brokers (usually advertising alreadyowned properties) split roughly in a 50:50 proportion between the twogroupsAccess to their “buyers database” (conceptually similar to the resumedatabase of Naukri)We note that most buyers in India seem to be wary of revealing their contactinformation and therefore tend to avoid posting their requirements online. Asa result, most ads on Indian property websites tend to be from prospectivesellers. 99acres.com is currently unprofitable, with an EBITDA loss of Rs.38mn in FY10 on revenues of Rs.133mn. However, they have the advantagevs competition of dominating market share ( 40% traffic share, according toComscore), again in a marketplace that tends to reinforce and rewardmarket share.Prior under-investment hasreduced competition’s ability aanStructural drivers:urbanization, homeownership99acres.com,allcheckdeals.com shouldbenefit from structural trends attenuated competitionSource: Company dataFurther, we would note that key competitors like Indiaproperty.com (ownedby Bharatmatrimony.com’s parent Consim Info) and makaan.com (ownedby the Shaadi.com’s promoter People Interactive) sought to conserve cashduring the downturn and are currently suffering from the inevitable aftereffects of under-investment.Even the Times of India group is said to have scaled back their investmentsin their property website magicbricks.com during the recession in 200/09;as a result, we believe 99acres.com is the best-placed among the Indianproperty websites to capture structurally favourable trends, namely risingurbanization and home-ownership among a demographically youngworkforce with rising purchasing power. Note that Allcheckdeals, which isstill in a nascent stage, operates as a subsidiary of IEL and offers brokingservices based on a “success fee” model.10

Info EdgeCMPRs. 615AbsoluteAddMatrimonial and other verticalsTargetRs. 620RelativeOutperformOther verticalsIEL’s other verticals relate to its investments in education (Shiksha.com),insurance aggregation (policybazaar.com), restaurant listings (Zomato.com,erstwhile Foodiebay.com), and other new ventures it might invest in. TheOther verticals combined currently constitute 1% of IEL’s revenues. Withthe founder Sanjeev Bikhchandani stepping into a new role within thecompany to focus almost exclusively on acquisitions, we believe IEL is likelyto step up its activities in other verticals in the future. Our conversations withmanagement indicate these investments in general are likely to be “ideadriven” and primarily in early-stage 01,00010,0005005,000Average amount realized (Rs) - 82Q081Q084Q0703Q0702Q07IEL’s matrimonial offering is Jeevansathi.com (acquired in 2004), which is #3in the market and lags Consim Info’s Bharatmatrimony.com and PeopleInteractive’s Shaadi.com in traffic share. The matrimony market is not a“national” one but instead demarcated sharply along lines of religion, casteand language, etc. In this fragmented market, Jeevansathi has a strongfoothold in the so-called “Hindi heartland” (i.e. Uttar Pradesh and adjoiningregions) and Maharashtra, but remains relatively weak in other regions.Jeevansathi posted revenues of Rs. 199mn ( 8% of group revenues) inFY10, with an EBITDA loss of Rs. 1mn. The website is free for basicservices, and the revenues come from premium services (e.g. for contactingprospective brides or bridegrooms). While Jeevansathi suffers from a weakmarket position, there are some encouraging signs in the form of steadyimprovement in the number of unique paid customers, and also averagerealizations from these customers (Figure 14). We do not believeJeevansathi’s market share will improve substantially in the near term,mainly due to the same network effects that put IEL’s other properties Naukriand 99acres in such a dominant position. However, we think their revenuetrajectory should continue to sustain, helped by continued investments fromIEL.Fig 14: Jeevansathi - Encouraging trends1Q07MatrimonialNumber of unique paid customers - LHSSource: Company dataConsidering IEL’s experience in the Internet space and the opportunities webelieve will emerge in India in this area, we are inclined to agree that thisstrategy is a sensible deployment of IEL’s cash reserves. For example, TAMMedia’s research indicates that the education sector is currently the highestprint advertiser with a 15% share of spend among various sectors in1HCY10, and a website like Shiksha.com could benefit from part of thisspend migrating to the Internet. We agree that this approach has its risks andcould result in investment write-offs once in a while (e.g. a Rs. 38 mn writeoff on education website Studyplaces in FY10), but we still believe thestrategic case behind their acquisition strategy is fundamentally sound, andthe benefits are likely to out-weigh the risks.11

Info EdgeCMPRs. 615AbsoluteAddFinancials – Topline growth operating leverageTargetRs. 620RelativeOutperformWe expect growth momentum to continueIEL has demonstrated double-digit yoy growth for the last three quarters aftera similar length of double digit decline in yoy revenues. This growth has beendriven by strong growth in recruitment vertical, 99acres and Shiksha, thoughShiksha is of a low base. We forecast revenue CAGR of 25% from FY1013E. Growth expectation is underpinned by Strong demand for Naukri’s service offering due to increased hiringacross sectors and especially IT/BPO. Naukri’s Jobspeak Index hasimproved significantly since Dec-09/Jan-10 levelsFig 15: Naukri Jobspeak Index has improved significantly vs Dec09/Jan-10 levels1,2001,000800600 99acres has registered 78% yoy growth in revenues in 1HFY11 drivenby improved quality of listings and revival of demand of residential realestate properties. Coupled with the increased market share within theonline realty classifieds, structural drivers for internet growth would driverevenue growth for 99acres. We highlight that currently 99acresgenerates most of its revenues from advertisements in the site, howeverwith increased homeownership secondary market transactions are anattractive opportunity in our ar-10Feb-10Jan-10400Dec-09 IEL adopts a policy of not entering into a contract of not more than 1 yearfor its services and contracts and we believe this feature would allow IELto improve its price realisation. Wage levels have increased across theeconomy and with cost of recruitment a function of wage levels, Naukriwould be in a strong position to increase its price realisation in ouropinionSource: Company data Others: Shiksha offers immense potential, as education accounts for 15%of print ad spends. Our positivity stems from the likelihood that individualsexploring education opportunities will tend to leverage the Internet. Jeevansathi.com: We expect below-IEL growth rates for Jeevansathi,given its lagging competitive position. Moreover, the market opportunityfor online matchmaking is limited and is not a large secular opportunitywhen compares to job portals realty and education in our view12

Info EdgeCMPRs. 615AbsoluteAddSolid earnings growth/Highlighting risksTargetRs. 620RelativeOutperformKey risksKey risks we see to Info Edge are: Increased competition for Naukri fromMonster India which has the technology backing from its global parent andalso the marketing wherewithal to make inroads into Info Edge’s dominantmarket share. To illustrate, Monster owns a semantic search engine called“Trovix” which distills relevant matches on search queries posed byjobseekers and recruiters. In general, there are also the ever-present risks inthe Internet space of keeping up with technology trends and warding off newcompetitors who might disrupt the market with their tment 5-20.0%Mar-04500Mar-03EPS CAGR of 32% would be driven by revenue growth margin expansionand slight decline in tax rates due to change in investment policy. We notethat IEL is transitioning from investing in Bank FDs to liquid mutual fundresulting in decline in tax rates.2,500Mar-02FY10-FY13E EPS CAGR of 32%Fig 16: Significant operating leverage evident in margin expansionaccompanying revenue growthRs mnOperating leverage would drive margin expansion: We expect EBITDAmargins on a consolidated basis to expand 600 bps to 32.5% over the nextthree years. Standalone 2QFY11 EBITDA margins of 30.7%, 400 bps yoyimprovement was driven by increased profitability of Naukri an

Info Edge Relative Absolute Add Target Outperform CMP Rs. 615 Rs. 620 6 Recruitment Solutions (continued) IT/ITeS is the key vertical: Naukri derives 45% of its revenues ultimately from the IT/ITeS vert

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