Mary Adams The Dress

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Mary Adams the Dress Press Kit Contact InformationMary Adams the Dress31 East 32nd Street #604 NYC ook: “Mary Adams the Dress”To Order Books:New AccountsRandom House1-866-761-6685Fax: 866-924-1396newaccount@randomhouse.comBook Publicity:Jessica ReichCrown Publishing Group - Random House, Inc.212-547-6501jreich@randomhouse.comMary Adams the Dress Press Kit 1

Mary Adams: Designer Bio Like most girls in the 1950’s, Mary learned to sew from her mother,grandmother, and the public school system. By the age of 12, she wasmaking clothes for herself and her friends. In the late 50’s and 60’s, shewas perusing through fabric stores with her mother, picking out fabricsand looking through the many pattern books that showed the latesttrends in fashion.In the early 70’s, fashion was still expressing the theatrics of the60’s and was full of limitless possibilities. Boundaries were being broken,velvet patchwork and tie-dye were all the rage. While others were takingtheir cues from sources that varied from the Renaissance to Afghanistan,Mary found her influences in Japanese print making, fabric design, andthe American colonial era.While studying art at the University of Oregon, from which shereceived a BFA in print making in 1974, Mary started making her own fabricby piecing, quilting, and appliquéing. Scraps became a vital part of Mary’ssewing vocabulary, and these techniques became the trademarks of herwork. Flea markets and garage sales became sought-after destinations,as many older women who had spent years sewing were passing awayand leaving behind the best yardage, notions and scraps. Mary usedthese scraps to create items like a folding wallet, pot holders, vests andquilts that she would sell at local boutiques and Saturday markets thathad started popping up.In the late seventies Mary moved to Portland, setting up a studio inold town where her interest in sewing merged with her path as an artist.She realized that making party dresses would give her the most creativefreedom, and she began developing her trademark party and weddingdresses. Working from a basic vogue pattern with a fitted bodice anda full or straight skirt, she adapted different sleeves and collars to thesimple silhouette. Mary also started a vinyl make-up accessory businessthat she wholesaled to small boutiques. This was followed by her firstlarge order from Nordstrom and Henri Bendel in New York City. Mary wasalso busy arranging for her first fashion show at Portland Center for theVisual Arts (PCVA). The show brought her to the attention of the localprint media and a variety of fashion-minded people and merchants inthe area, which enabled her to pursue her dress designing on anotherlevel. She enlisted a pattern maker and started putting together a line ofdresses that she could wholesale along with the custom pieces she wasdesigning.In 1983 Mary moved to New York City, where she learned how tomake the ‘French Seam.’ She opened The Dress, a dress shop and studiowith designer Amy Downs in the heart of Manhattan’s Lower East Side.Here she created a space to showcase her designs and explore her ideas.She also continued with her line of plastic make-up cases, which flourishedduring the eighties. They could be found at small boutiques across theMary Adams the Dress Press Kit 2

Designer Bio Continued country as well as Nordstrom, Henri Bendel, Barneys, and Bonwit Teller.Continuing with her party dress theme, Mary began concentrating onlayering colors using transparent fabrics like cotton organdy and silkorganza – another technique that has become part of her trademark.The East Village had become a hotbed of creative innovation. Marywas part of the scene, attracting attention from the media, both localand international. Her work became part of F.I.T.’s permanent collectionfeaturing East Village artists and designers. At this time a new breed ofNightclubs began to display fashion and art, providing a venue for artistsand designers like Mary to show off their unique style. In addition to herown fashion shows, Mary participated in shows at Danceteria, Palladium,and Limelight in New York, and The World in London.In 2000, the real estate market changed; rents and evictionsincreased as gentrification moved in. Mary Adams the Dress moved downLudlow street, where Mary found herself in a beautiful new environmentshe and her friends restored in a old building that had suffered decades ofneglect. Much like her former shop/studio, this space housed a boutiquein front and Mary’s workplace in back.Mary’s work has always been about showing off the female figureat its best. The fitted bodice has always been a part of her dialogue. Herpast figured prominently in her ability to combine fabrics, layer colors,and create textures. The opulence of the 17th and 18th centuries and theelegance of the 1940’s and 50’s are all part of her collection of party andwedding dresses – some liken them to confections!Mary has also spent her time working with the Lower East SideGirls Club, where she teaches the girls to sew. In 2004 she and the GirlsClub started the first ‘couture camp,’ a program designed to teach thegirls basic sewing skills while making bags, skirts, and tops. The camperstook field trips to museums and participated in workshops with guestdesigners. One of Mary’s dreams is to get sewing back into publicschools.In 2008 Mary found herself once again subjected to the changingreal estate market and moved to a private atelier on 32nd and MadisonAvenue, where she continues to design and make her unique, one-of-akind party and wedding dresses.The move also coincided with her creating and writing The PartyDress Book: How to Sew the Best Dress in the Room, published by WatsonGuptill, a division of Random House, in 2010.Mary Adams the Dress Press Kit 3

Timeline Home town: Eugene, Oregon1974 - B.F.A. University of Oregon, Eugene OregonTrip to Japan to study Japanese print making1975 - Designed and made quilts and small fabric items to be soldin small boutiques and Saturday markets1977 - Moved to Portland, Oregon.Set up studio and began designing dresses under M.A.label1980 - Started wholesale vinyl makeup accessory line under labelMary Adams, NordstromFirst fashion show at Portland Center for Visual ArtsHenri Bendel, Private label NYC (make-up accessories)1983 - Moved to New York City1980’s-90’s - Involved in the burgeoning creative scene in the lower eastside1984 - Opened “The Dress” with hatter Amy downs on Ludlow st inManhattan’s lower east side1986-1990 - Barney’s private label (make-up accessories)1984-1995 - Fashion shows at Danceteria, The World, The House ofCandles, Limelight Night Club, Marianne’s, Palladium NightClub- Featured in alternative press (New York Talk, The EastVillage Eye, New York Press, Paper Magazine), as well asestablished print media (New York Times, Women’s WearDaily, The Village Voice, Time Out New York) For moreinformation, refer to press list.1986 - Included in the Fashion Institute of Technology’s East VillageCollection- Fashion show at the Holly Solomon gallery in Soho- Private label Bonwit Teller (accessories)1995 - Absolut Citron fashion show at Palladium Night Club2000 - Mary Adams the Dress moved down ludlow street2003 - Set up sewing workshops with LES Girls Club in schools2005 - Started summer Couture Camp at LES Girls Club2006 - LES Couture Camp goes to Chiapas, Mexico to researchtraditional dress and weaving2007 - Party dress featured on the cover of Amy Sedaris’ book, ILike You: Hospitality Under the Influence2008 - Mary Adams the dress relocates to a private atelier inManhattan’s Murray Hill district- Started working on the Party Dress Book2010 - The Party Dress Book is released by Watson-Guptill, adivision of Random HouseMary Adams the Dress Press Kit 4

PressList For press clippings, please visit the Mary Adams the Dress website atmaryadamsthedress.comThe Party Dress Book by Mary AdamsPublished by Watson-Guptill, adivision of Random HouseNovember 2010Real Simple WeddingsMarried and Bright2010 EditionI Like You: Hospitality Under theInfluence by Amy SedarisCover & Editorial2007BRIDES MagazineUrban HipsterFebruary/March 2007New York MagazineBest Shops2001-2010Index MagazineAmy Sedaris, Cover and EditorialDecember 2004New York SunHere Comes The BrideTuesday, February 24, 2004New York TimesSunday StyleApril 14, 2002PAPER MagazineStyle: Girls in Pretty DressesOctober 2000City N.Y.StorefrontNovember/December, 1999The New York PostSeven Brides in Seven SeasonsSunday, February 22, 1998Harper’s BazaarCrossing DelancyMarch 1998The New York TimesWeddings: VowsSunday, April 26,1998Maxi (German Lifestyle Magazine)August 1998Time Out New YorkThree Tulle Women, by Brandon HollyFebruary 18-20, 1997BRIDES MagazineMarrying @ 20 30 40Summer 2004Market FashionDesigner ProfileAugust 1997OregonianIt’s a Cinch, by Vivian McInernyMay 25th, 2003The New York TimesWeddings: Vows, SundaySeptember 14, 1997The Village VoiceElements of Style, by Lynn YaegerApril 30, 2003The New York PressThe Best of ManhattanSeptember 1996The New York TimesWeddings: VowsSunday, January 15, 1995BRDIES MagazineSpecial IssueSeptember/October 2002Good Morning AmericaDestination Weddings Fashion ShowMarch 29, 2002 (TV)Seventeen MagazineHave a BallMarch 1995Mary Adams the Dress Press Kit 5

PressList Continued City ArtsPBS SeriesMay 1, 1995 (TV)TeenageWaistsFebruary/March 1987New York PressScouting ReportJune 1995Paper MagazineOf the NewJune 1987The Village VoiceMaterial World, by Lynn YaegerNovember 1995Daily News MagazineHot Line: Dot Your EyesAugust 1987The New York TimesWeddings: VowsSunday August 22, 1993Elle MagazineDecember 1987The Jewish BrideDown The Aisle in StyleSpring 1991The New York TimesSunday OutingMay 12, 1991The New York TimesDowntown and DishyMay 1991Elle Magazine - SpainLettera Da New YorkJune 1991The Village VoiceLiving Color High Styling On LudlowStreetAugust 21, 1990Profession TextileUn vaste Champ d’expereimentationJanuary 1989The Village VoiceStorefront CourtierApril 1986Fashion Institute of TechnologyThe East Village Collection1986Women’s Wear DailyEast Village Dynamic DuosTuesday, June 17, 1986Harpers BazaarGold-Card ExpressDecember 1986Glamour MagazineThree Ways to Keep Organized onthe GoFebruary, 1984The OregonianFashion/SeptemberSeptember 11, 1980Details MagazineGeoffrey BeeneMarch 1989Paper MagazineShop: Happy Birthday BabyJune 1989The OregonianDesigning WomenThursday, July 14, 1988Elle MagazineBeauty Cast 2: Beauty StashesMay 1988Mary Adams the Dress Press Kit 6

PressQuotes “I like Mary’s dresses because they complement my style: They’renontraditional, unique, and one of a kind. Mary’s dresses have a humorabout them; they’re whimsical, flirty, and guaranteed scene-stealers. Idepend on Mary when I need jus the right party dress, and she has neverfailed me.“-Amy Sedaris, forward to The Party Dress Book“Strong, individual visions that manage to warm even my prickly heart:Mary Adams’ loopy Cinderella deresses--if you’re gonna go retro, what’swrong with 18th century?”-Lynn Yager, The Village Voice“Never one to hotfoot it after the latest trendsetters, Mary Adams happilyrefuses to step into the 20th century, preferring instead to hand-sewlavishly detailed party dresses fashioned from fine silk organza’s. Frombarely there slips to fairy-tale princess gowns that require their own ministorage units, Adams delivers only the best.”-Paper Magazine“A party outfit by Mary Adams – crinolined, French-seamed, generouslycut, often Empire-wisted, piled with weightless layers of sheer andopaque silk—is not going to whine if you roll in the grass or have toomuch to drink.”-New York Press, Best of Manhattan“Mary Adams makes and sells silk organza dresses that are either jeunefille or sophisticated. For the woman to whom ingenuousness is a dirtyword but soigné is not.”-Elaine Louie, New York Times“In the anarchistic East Village world of neobohemian revolt, screaminggraffiti and high-nerve nonsense, the great American traditions of the freeenterprise and rugged individualism are thriving nicely. Literally hundredsof shops of all description have transformed this once-barren hinterland,and among the shopkeepers are a handful of young fashion designerswho have teamed to distribute their work through tiny storefronts. Theyare total independents, doing everything from constructing interiors tomanufacturing garments.”-Walter Thomas, Women’s Wear DailyMary Adams the Dress Press Kit 7

TheParty Dress Book In THE PARTY DRESS BOOK, Adams invites readers into her studio to learnabout her creative influences. She shows her favorite sewing techniquesand how she incorporates them into her creations, and takes readersstep-by-step through the process of sewing an irresistible party dress,from taking measurements to finishing.Divided into four major sections, THE PARTY DRESS BOOK reveals: Good Times: Origins and Influences (page 15): howAdams has designed a career and where she finds herinspiration Party Colors: Inspiration and Ideas for Combining andLayering Color (page 45): how to combine colors insurprising ways, and how to make color work for you Party Tricks: Essential Techniques (page 69): advice onpiecing, quilting, appliqué, ruffles, and more It’s Your Party: Sewing Your Dress (page 107): how tochoose the dress’ details, measure, prepare fabrics, fit,make alterations, and finishAs a self-taught designer, one of the most interesting aspects ofcreating the Party Dress Book was doing the research. This book is notjust about being a designer, or a how-to on sewing. More importantly, I’vecome to realize that it’s about a greater knowledge--social, political, andvisual--that has shaped the whole sewing industry and, indirectly, my owncreative path. I have been a lucky witness to and a participant in the rise,fall, and recent resurgence of the home sewing industry--an area oncebelittled as ‘women’s work.’ I have gained a much deeper appreciationfor all the players who I have come to know either personally or throughhistory who have inspired me in my own creative development. I’vealways seen my life and work as a meandering path, one thing leading toanother, and I’m hoping The Party Dress Book will convey this and inspirethe readers in making their own rules and pursuing their own visions.-Mary AdamsMary Adams the Dress Press Kit 8

SampleImages For hi-res images, please contact Mary Adams atmaryadamsthedress@gmail.comMary Adams the Dress Press Kit 9

SampleImages Mary Adams the Dress Press Kit 10

Party dress featured on the cover of Amy Sedaris’ book, I Like You: Hospitality Under the Influence Mary Adams the dress relocates to a private atelier in Manhattan’s Murray Hill district Started working on the Party Dress Book The Party Dress Book is released by Watson-Guptill, a division of Random House 1974 - 1975 - 1977 -

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