2016 MEDIA KIT - Travels Of Adam
2016 MEDIA KITA L I F E S T Y L E B R A N D FO R T H E M O D E R N T R AV E L E RA R T M U S I C L G B T G AY T R AV E L F E S T I VA L S H I P S T E R C I T Y G U I D E S H O T E L S FA S H I O N FO O D F I L M S P O L I T I C S
MISSIONTravels of Adam showcases anew way to travel by featuringunique and personal stories fromaround the world, including apopular series of Hipster CityGuides. The top-rated websitestrives to be a voice for this newgeneration of travelers: modern,open-minded millennials with a strong interest in citydestinations, alternative tourism, and creative ideas.For the queer, the stylish, the straight, the millennials. We travelto see, to learn, to do and to think. We travel both far and near.We travel with an open mind, an eagerness to discover theworld we live in. We travel with a desire to get lost and maybe tofind something in the process.We travel to meet new people—fellow travelers and localsalike—who can introduce us to new ideas, new things,new adventures. We travel with respect, compassion, andunderstanding for others.
Travels of Adam inspires travelers todiscover new ways to visit familiarplaces and enjoy the best, mostauthentic experiences
A BOUT THE PU BLISHERAdam Groffman is a freelance writer, marketer, and travel blogger based inEurope, where he covers city trips around the world, expat life, LGBT issues,festivals, and nightlife. His writing has been featured in The Guardian, AFAR,Fodor’s Travel Guides, Vanity Fair, Condé Nast Traveler, and numerous onlinepublications. Adam Groffman is a member of the North American Travel JournalistsAssociation, the International Gay and Lesbian Travel Association, and the NationalLesbian and Gay Journalists Association.He is currently the LGBT Travel Expert columnist for NomadicMatt.com and haswritten gay travel stories for The Guardian, PinkNews, DailyXtra, Gay Star News,OUT Traveler, and Gaycation Magazine. When he’s not out exploring the coolestbars and clubs, he’s usually enjoying the local arts and culture scene. His travelstories are available on his blog, Travels of Adam, and additional travel tips (andembarrassing stories!) are shared in real time through his social media.CONTACT ADAM@TRAVELSOFADAM.COM
EDITO RI A LART,MUSIC,FILMSFeatures on museums, exhibitions, architecture, artists,cinema, and a special empahsis on LGBT and queer artistsLGBT&GAYTRAVELTravel tips, guides, photo essays, and political op-eds onLGBT issues around the worldFESTIVALSPhoto essays, round-ups and reviews of festivals aroundthe world, including music, art, design and film festivalsHIPSTERCITYGUIDESExtensive guides featuring tips on the best neighborhoods,restaurants, bars, LGBT nightlife, tours, local resources,and more. These are popular in local and internationalmedia and often result in international news coverage.“An incredible writer,pouring lots of detailed andinsider information into hiscity guides.”NEXT MAGAZINE, 2016STYLE& FASHIONShopping and style guides for city destinationsFOOD&DRINKSRestaurant recommendations, street food, and festivalsPOLITICSThoughtful op-eds related to millennial issues
AGE69%18-34GENDER58%FEMALEEDUCATION25%49%GRADUATE DEGREESBACHELOR’S DEGREESDEMOG R A PHIC SReaders are modern, open-minded, socially responsible,curious and creative individuals (millennials) with a verystrong interest in city destinations. High-spending community of trendsetters & early adoptersInterested in culturally relevant news & entertainmentSocially active, heavy sharers tuned into news & mediaFrequent travelers (2 to 3 leisure trips/year)Consumers in travel, food and drink, media & technologyHOUSEHOLD INCOME26%INCOME OVER 100,000INCOM ELOCATION31%13%12%USAGERMANYUKSOURCE: Quantcast.com October 2016 andGoogle Analytics October 2016AG ELO C ATION
MONTHLY WEBSITE TRAFFIC200,000 PAGEVIEWS125,000 UNIQUE VISITORSR E ACHReaders regularly use the site as a source for useful,interesting, and inspirational travel information. Readers havepurchased tours, visited recommended websites & changedtravel itineraries based on recommendations published on thiswebsite and social media.SOCIAL68,500 FOLLOWERSEMAIL NEWSLETTER16,000 SUBSCRIBERSBERLIN LOCAL MEET UPS2,300 MEMBERS75-125ATTENDANCE AT EACH EVENTVIDEO75,000 YOUTUBE VIEWSTRAVELSOFADAM.COM Editorial content posted 2x per week Reach is extended through syndication withcontent partners including Gay Star News,Business Insider, My Gay Travel Guide, andother international mediaSOCIAL MEDIAEMAIL NEWSLETTER Monthly newsletter sent to 16,000 subscribers(23% open rate; 3% CTR) New content sent direct to 1,500 subscribersBERLIN LOCAL MEET UPSIn partnership with local blogger Cheryl Howard(cherylhoward.com), there is a monthly meet upfor new Berliners and visitors. Promoted throughFacebook events and a Meetup.com group, over100 people attend each “Make Friends in Berlin”meet up, taking place most often in bars/cafés.VIDEOLive video posts shared through Periscope andFacebook Live generate approximately up to1,000 views in real-time.“One of the leading guides tohipster haunts, one that lists upto-date reviews of the planet’sever changing hipster scene.”THE STREET, 2016
A DV ER TISING & SER VICESCONTENTMARKETINGSponsored posts and custom illustrated contentSOCIALMEDIACAMPAIGNSInstagram promotions and targeted ad campaigns on FacebookEMAILMARKETINGNewsletter banners and exclusive mailersSPONSOREDGIVEAWAYSCustom proposals to generate targeted email lists, app downloads, orother requestsSPEAKINGENGAGEMENTSExpert on millennial tourism, social media, LGBT travel, andcontemporary marketingCREATIVEPARTNERSHIPSInnovative solutions to promote businesses for every budget“Graphic designer AdamGroffman excels at guides thatcover expertly pulled espressos,secret graffiti spots, or lazybrunch locales.”BLOOMBERG BUSINESS, 2015
A DV ER TISINGCONTENT M A R K E TINGSPONSORED POSTSSponsored blogs include targeted messagingrelevant to the sponsor needs as well as theTravels of Adam audience. All sponsoredcontent is labeled as such and advertisersreceive nofollow links according to best webpractices.ILLUSTRATED POSTSIn partnership with a network of illustrators,content will be created alongside customillustrations to increase organic social sharing.Sponsored blogs include targeted messagingrelevant to the sponsor needs as well as theTravels of Adam audience. All sponsoredcontent is labeled as such and advertisersreceive nofollow links according to bestweb practices. Previous illustrated blogson travelsofadam.com have seen hundredsof thousands of pageviews, thousands ofFacebook shares and pick-up in internationalmedia.
A DV ER TISINGSOCI A L M EDI A C A MPA IGNSINSTAGRAM PROMOMinimum 3 photos representative of yourproduct or service shared organically onInstagram over 3 weeks. NOTE: All sponsoredcontent is labeled as such.FACEBOOK PROMOOrganic share featuring your product or serviceand a minimum 10% spend on targetedFacebook ad boosts.LIVE COVERAGE ANDTWITTER CHATSLive social media coverage of your eventincluding real-time video (Facebook Liveor Periscope) and live exposure on Twitter,Instagram and Snapchat. Minimum 2 socialmedia posts promoting your event in advanceon a network of your choice. OPTIONAL:Exclusive mailer targeted to a local audiencepromoting your event in advance (additionalcost may be required). Previous Twitter chatshave been co-hosted with Lonely Planet, Travel& Leisure, TravelPulse, and the GermanyNational Tourism Organization.
A DV ER TISINGEM A IL M A R K E TINGBANNER 728X90Banner placement in one of the monthlynewsletters, top of fold - sent to over 16,000 subscribersTEXT LINK & IMAGEIn-content advertisement with 300x200 photo,6-word headline,15-word description andbutton link to your product or service. Labeledas an ad.EXCLUSIVE EMAIL - GLOBALEmail to 16,000 subscribers advertising yourproduct or service with direct links.EXCLUSIVE EMAIL - TARGETEDEmail to targeted selection of list bydestination/location advertising your prodcut orservice with direct links
A DV ER TISINGSP ONSO R ED CONTESTSCUSTOM SWEEPSTAKESDEVELOPMENT & MARKETINGTravels of Adam will host and execute asweepstakes with the ultimate prize- anamazing vacation!! Custom sweepstakes entry page andincentive page with company logo andmessaging Co-branded banner ads on Travels of Adamdriving traffic to sweepstakes Exclusive email newsletter promotingsweepstakes Extra entries awarded for referral sign ups Promotion of the sweepstakes in editorialnewsletters (16,000 subscribers), onsocial media, and related blog content. (Newcontent will be created as needed.) Includes creation, maintenance, andfinalization of sweepstakes, email addressand social media lead generation, andpromotion of sweepstakes via Travels ofAdam, newsletters, and social media.Custom Contest Entry PageCustom Contest Incentive PageREQUIREMENTS: Your brand provides an exciting holidaypackage Your brand provides additional promotion ofthe sweepstakes through email newsletters,press releases, and social media.
PA R TNERS & A DV ER TISERSTravels of Adam prides itself in working with both large andsmall brands to effectively tell creative & inspiring stories.HOSPITALITYRadisson BluMarriottStarwoodAbraham HostelsGenerator HostelsAccor HotelsMillennium HotelsFESTIVALSBerlinale Film FestivalEdinburgh FestivalsLollapalooza BerlinSonar FestivaliHeartRadioToronto Film FestivalReeperbahn FestivalPopaganda FestivalFASHIONZalandoBikini BerlinNext Gay ThingAndrew ChristianMuch UnderwearSmash NSVisit BritainVisit LondonAmsterdam MarketingHolland TourismBerlin TourismGermany Tourism BoardLausanne TourismeIreland TourismIsrael TourismVisit LjubljanaSweden TourismVisit ValenciaCzech TourismExplore CanadaIllinois TourismDiscover Los AngelesSan Francisco TravelOhio TourismTourism Authority ofThailandOTHER - TRAVELSTA ionsTrivagoLGBTGrindrPlanet RomeoOUT AdventuresDetours TravelIGLTAMisterBNBVespa Gay PlacesOUT TravelerMilkshake FestivalAmsterdam PrideFOOD ANDDRINKJohnnie WalkerEating EuropeMealsharingBitemojoTraveler Beer apher.AND MORE!
AWA RDS & ACCOL A DESPRESS MENTIONS & PHOTO CREDITS:Travels of Adam is consistently ranked among the top 20 travel blogsand the leading gay travel blog by numerous online sources. Thewebsite is often a featured source of information on the travel industry,specifically “hipster travel.”BESTTRAVELWEBSITE2016WIRTSCHAFTS WOCHE, 2016#1GAY TRAVEL INSTAGRAMOUT TRAVELER, 2016TOPGAYTRAVELERINSTAGRAMNEXT MAGAZINE, 2016BESTBLOG FOR GO-GO-GO-URBANITESBLOOMBERG BUSINESS, 2015TOPRESOURCEFORHIPSTERHOLIDAYSWORLD TRAVEL MARKET RESEARCH STUDY, 2015
PR ESS & TESTIMONI A LS“IGLTA recently collaborated with Travelsof Adam on a giveaway to help promoteawareness of the association among LGBTtravelers. We received personalized adviceand creative marketing tools to showcasethe contest, resulting in our largestcampaign participation to date. It was agreat experience start to finish.”JOHN TANZELLA, IGLTA PRESIDENT/CEO, 2016“You are an inspiration! I just stumbledacross your blog while planning a trip toBarcelona & I have spent hours readingthrough your various city guides.”“Adam’s support of Destination Germanygoes beyond his residing in Berlin. Theeffort he has put forth in our influencercampaigns touching on an array ofsubjects such as general travel, LGBTtravel, cultural and culinary experiencesvia trips, twitter chats, social media postsand more has strengthened our brandand engagement with potential travelers.Adam’s ability to think outside of the boxand knowledge of new media successalways assures us that a professional andunique campaign awaits us.”DESTINATION GERMANY, 2016MEGAN, SUBSCRIBER, 2016“When not giving lectures on how topartner with brands, he writes city guides,food reviews, and best-of tips featuringintimate photography and honest firsthandaccounts. My favourite read: Amsterdam.”429MAGAZINE, 2014“I really enjoyed working with you.Everything went really smooth and theresponse on your social media channelswas great.”PRESS FACTORY, BIKINI BERLIN, 2016“We ran a raffle and advertorial withAdam for a cooperation with theBerlinFoodWeek and Amano Hotel herein Berlin. Not only did the raffle spreadextremely well throughout and beyondAdam’s social media network; we alsovery much appreciated Adam’s structured,punctual and proactive work ethic.”DIRK MÜLLER-DORNIEDEN, BITEMOJO APP, 2016Adam Groffman has spokenand presented at the followingconferences:GNETWORK 360BUENOS AIRES, 2016LGBT New Media, “How MillenninalTravelers are Changing Gay Travel”IGLTALOS ANGELES, 2015LGBT New Media PanelSOCIAL MEDIA WEEKHAMBURG, 2015Panel, Welcome to the Social Age:Travel Journalism 3.0SOCIAL MEDIA WEEKBERLIN, 2014Lets Get Social: Travel Journalism 2.0WORLD TRAVEL MARKETLONDON, 2014Out Now Business Class Panel,LGBT – Core BusinessTRAVEL MASSIVEBERLIN, 2014Travel Blogging Tips & Tricks - forBloggers and Partners
TRAVELSOFADAM.COMCONTACTADAM GROFFMANADAM@TRAVELSOFADAM.COM 49 152 2750 9755
2016 MEDIA KIT A LIFESTYLE BRAND FOR THE MODERN TRAVELER . Condé Nast Traveler, and numerous online publications. Adam Groffman is a member of the North American Travel Journalists Association, the International Gay
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