Engaging Effectively With Black And Minority Ethnic .

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Research Report DCSF-RR013Engaging Effectively withBlack and Minority EthnicParents in Children’s andParental ServicesJames Page and Dr. Gill Whitting (GHK Consulting)Carl Mclean (ETHNOS)

Research Report NoDCSF-RR013Engaging Effectively with Black andMinority Ethnic Parents in Children’sand Parental ServicesJames Page and Dr. Gill Whitting (GHK Consulting)Carl Mclean (ETHNOS)The views expressed in this report are the authors’ and do not necessarily reflect those of the Department forChildren, Schools and Families. GHK Consulting Limited 2007ISBN 978 1 84775 058 7

CONTENTSACKNOWLEDGEMENTS .1EXECUTIVE SUMMARY.21INTRODUCTION.61.1Purpose and structure .61.2Policy background .72METHODOLOGY.92.1Literature review .92.2Case studies .93LITERATURE REVIEW.113.1Recognising diversity .113.2Challenging racism and promoting different cultures .123.3Addressing barriers .133.4Culturally appropriate: targeted and mainstream services .143.5Empowering minority ethnic parents .154GOOD PRACTICE CASE STUDIES .174.1AMBER Project.184.2BabyFather Initiative.234.3Barnardo’s Parent Partnership .274.4Bruce Grove Primary School .324.5Coram Parents’ Centre.354.6Leeds Traveller Education service .404.7Soho Children’s Centre .444.8Strengthening Families, Strengthening Communities .484.9Tower Hamlets Local Authority.554.10William C Harvey special school.595CONCLUSION .625.1Common factors in successful engagement .635.2Challenges to further engagement .645.3Conclusions .65ANNEX – BIBLIOGRAPHY.67

ACKNOWLEDGEMENTSGHK and ETHNOS would like to thank Ian Beadle, Sarah Baker, Fiona Nzegwu andRukhsana Hussain at the Department for Children, Schools and Families (DCSF) andthe project Steering Group for their input and support throughout this project. We wouldalso like to thank all of the staff and parents involved in the ten case studies who gaveup their time to participate in the research.1

EXECUTIVE SUMMARY1GHK and ETHNOS were commissioned by the Department for Education and Skills toundertake a research project to explore how children’s and parental services can2engage effectively with black and minority ethnic (BME) parents.MethodThere were two key phases in this research: a literature review and qualitativefieldwork undertaken in ten case study settings.The literature review involved identifying research, programme evaluations and otherpublications (e.g. practitioner publications) containing significant findings relating toengaging minority ethnic parents in service provision. The literature was assessed interms of relevance and the robustness of research. This was intended to identify themost relevant documents that practitioners and policy-makers could refer to in relationto engaging minority ethnic parents.This phase of research was undertaken in discussion with a number of staff at theDCSF involved in children’s and parental services and a small number of individualsthat had been involved in producing some of the literature that was reviewed (includingsenior staff in the National Evaluation of Sure Start, at the Race Equality Foundationand OfSTED). This helped to ensure that all relevant literature was taken intoconsideration.A long list of examples of good practice from across children’s and parental serviceswere identified primarily through the literature review. In order to ensure identificationof good practice was as rigorous as possible, only instances of good practice whichalready had some external recognition (e.g. through OfSTED assessments or externalevaluations) were included. The final sample was also intended to cover a diverserange of contexts of service provision.In May and June 2007 a team of researchers from GHK and ETHNOS then undertooksemi-structured interviews in each of the ten sites with a mix of senior managers,delivery staff and minority ethnic parents. In some instances parents did not speak anyEnglish and researchers communicated in languages including Urdu, Punjabi andMirpuri.Key findingsFive key themes around engaging with minority ethnic parents emerged from theliterature review: Recognising diversity within and across minority ethnic groups:Individuals from within and across different minority ethnic communities should1The DfES became the Department for Children, Schools and Families in June 2007 and will bereferred to as the DCSF throughout the remainder of the report.2During this research it was found that the term ‘Black and minority ethnic’ (or BME) was anunhelpful label both for service providers (in terms of lumping together all non-White Britishpeople) and people from a minority ethnic background who disliked being labelled as ‘BME’.While the DCSF is in the process of changing the terminology it uses, the original title of theresearch project has been retained as the term is still widely recognised by practitioners.However, except for quotations from other sources, the term is not used in the remainder of thisreport.2

not be viewed as part of larger homogeneous groups that can be labelled orstereotyped. The label ‘BME’ was found to be unhelpful where serviceproviders come to see all minority ethnic groups as being a single group.There is evidence that values and attitudes (particularly towards education)vary widely across different minority ethnic groups. The starting point forengaging minority ethnic parents is to recognise this inherent diversity and totailor services appropriately (in contrast to taking a ‘colour blind’ approach). Challenging racism and promoting different cultures: Services need totackle negative perceptions associated with minority ethnic groups and toactively promote the diversity of cultures among the families of service users.There is evidence that staff in children’s and parental services tend to makeassumptions about minority ethnic parents on the basis of their background,which tend to be unfairly judgemental. In terms of parenting programmes,culturally specific programmes which strengthen cultural identity and aim toraise parents’ confidence in their cultural heritage were found to be importantin improving attendance. Addressingb a r r i e r s : Minority ethnic parents are likely to bedisproportionately affected by barriers such as lack of time, distance to traveland cost. In addition, some minority ethnic parents face significant barrierswhere language needs exist. As a result, services should consider affordability(where relevant), times of service provision, location (where possible), andensuring that information is communicated in a number of languages. Someservices, such as Sure Start and some multi-ethnic schools, provide languageclasses for parents. Other ways of facilitating engagement includedundertaking outreach, schools implementing effective home-school liaison andproviding interpreters for parents. Culturally appropriate services: This can represent a dilemma for serviceproviders in terms of whether targeted (culturally specific) provision is requiredalongside or instead of mainstream (universal) services. There is no singleanswer to this, except in the cases where targeted provision is essential (suchas English for Speakers of Other Languages (ESOL) classes). While targetedservices may be more culturally tailored, there is also a danger that whereservices are not sufficiently integrated with other mainstream services theymay become compartmentalised and minority ethnic parents have lessinvolvement with other families. Empowering minority ethnic parents: A substantial amount of evidenceshows that minority ethnic parents are keen to be involved in the services theyaccess, and particularly in decision-making. While Sure Start is based aroundsuch involvement, minority ethnic parents’ involvement tended to be limited inpractice. However, there were instances in which minority ethnic parents hadbeen recruited in innovative roles such as volunteer ambassadors to thecommunity. Schools can effectively involve minority ethnic parents through, forexample, setting up parent councils, parent groups and networks and linkingwith community organisations (such as religious or musical groups).Whilst each case study is individual in terms of the type of service provision, whether itis targeted or universal, where it is located and which minority ethnic communities arebeing engaged, each of these issues was apparent in a number of case studies. As aresult, there was significant continuity between the findings from previous research andfrom the qualitative fieldwork conducted for this project.3

In addition to this, there were several consistent findings from across the case studyexamples both in how to engage effectively with minority ethnic parents and theremaining barriers to this.Key factors in successfully engaging with minority ethnic parents include: Taking a holistic approach: Addressing all the major issues facing families,rather than just those which are directly relevant to each individual servicehelped to develop strong, trusting relationships with parents which facilitatedclose engagement. Dedicated resources: Having a member of staff dedicated to parentalengagement allowed services to provide a regular point of access andsomeone who can act as an advocate for them. A location specifically forparents to use provides a non-threatening space in which parents can meeteach other and raise issues. Recruiting from local communities: Staff recruited from local communitieshelped to undercut negative perceptions among some parents of a ‘them andus’ view of services. In these case studies professional staff (such as teachersand health professionals) were not ethnically matched to local communities.Rather, minority ethnic parents were employed to undertake outreach andbuild relationships with other parents, acting as a bridge between services andcommunities. Building social capital: Helping parents to meet each other helped to reducefeelings of isolation and a lack of confidence. Often parents talking togetherhelped to create a mini community of engagement around a service.There are also several areas of challenge to further improving engagement withminority ethnic parents which have emerged from this research. These include: Fathers: Virtually all of the case studies found engaging with fathers morechallenging than engaging with mothers. The reasons for this were a mix ofpractical issues (such as limited time due to being the main breadwinner) andcultural attitudes in which gender roles are clearly defined and raising childrenis delineated as being a predominantly female activity. Limited resources: Voluntary and community sector providers all expressedconcerns about the damaging effect of limited and uncertain funding.Mainstream public service providers (such as schools and the Children’sCentre) sometimes found it difficult to fund additional activities related toengaging with parents. New communities: New communities (including refugee and asylum seekers)are more likely than established minority ethnic groups to have a limitedunderstanding of public services, lack confidence in accessing them, haverestricted social networks of support and face severe language barriers.Services found engagement difficult due to a lack of staff from thesecommunities with informal links to other parents and a lack of staff able tospeak the same language. Measuring effectiveness: None of the case studies had monitoring dataspecifically on engagement with minority ethnic parents which had beeneffectively benchmarked or used comparatively against other similar providers.This illustrates the difficulty of providing objective measures of effectiveengagement with parents.4

ConclusionsFrom both the literature review and the qualitative fieldwork, it is clear that there is nosingle and objective method of measuring effective engagement with minority ethnicparents. This is not a criticism of the service providers that we visited but a reflection ofthe difficulty in quantifying this. Indeed, when asked what lessons staff had learnt andwould share with other practitioners in similar positions, these centred around ‘soft’issues such as treating parents as equals and respecting different culturalbackgrounds. There is a great deal that can be learnt from sharing good practice.However, if parental engagement is to become a national priority then it is essential tofind robust ways of measuring and validating how effectively this is being undertaken.Finally, it is clear from the literature review and from the sample of good practiceexamples identified, that there is an important gap in the existing research relating toengaging with minority ethnic parents in children’s and parental services in rural areas.This is an area which would benefit from further research in the future.5

1INTRODUCTION1.1Purpose and structure3GHK and ETHNOS were commissioned by the Department for Education and Skills toundertake a research project to explore how children’s and parental services can4engage effectively with Black and minority ethnic (BME) parents.The first stage of the research was a review of the existing literature. The primarypurpose was to provide an overview of key findings from research, evaluations andother sources of information such as practitioner publications. This was undertaken indiscussion with relevant research and policy staff at the DCSF and with outsideindividuals involved in producing some of the literature that was reviewed (includingstaff in the National Evaluation of Sure Start, the Race Equality Foundation andOfSTED). The findings are presented in Chapter 3, with a list of references provided inthe Annex at the end of this report.The second stage of the research involved conducting qualitative research in ten goodpractice case studies. These were chosen through a combination of the literaturereview and the discussions with DCSF staff and other experts in the first stage of theproject. The choice of case studies was also intended to reflect the diversity ofchildren’s and parental services, a wide range of minority ethnic groups as serviceusers and location across England. The findings from each of these are presented inChapter 4. The services visited were: AMBER Project; BabyFather Initiative; Barnardo’s Parent Partnership; Bruce Grove Primary School; Coram Parents’ Centre; Leeds Traveller Education Service; Soho Children’s Centre; Strengthening Families, Strengthening Communities; Tower Hamlets Local Authority; and William C Harvey Special School.3The Department for Education and Skills (DfES) became the Department for Children, Schoolsand Families in June 2007 and will be referred to as the DCSF throughout the remainder of thereport.4During this research it was found that the term ‘Black and minority ethnic’ (or BME) was anunhelpful label both for service providers (in terms of failing to differentiate between differentminority ethnic groups) and people from a minority ethnic background who disliked beinglabelled as ‘BME’. While the DCSF is in the process of changing the terminology it uses, theoriginal title of the research project has been retained as the term is still widely recognised bypractitioners. However, except for quotations from other sources, the term is not used in theremainder of this report.6

Finally, Chapter 5 draws conclusions from both the literature review and the casestudies. In particular, it draws together common factors in successful engagement withminority ethnic parents and the remaining barriers to further engagement.1.2Policy background5The Children Act (2004) and Every Child Matters: Change for Children programmehave underpinned an important shift in the manner in which services for children andyoung people are conceived and delivered. Every Child Matters: Change for Childrensets out the need for integrated front-line delivery, processes, strategy and governancebased around the needs of children and young people, their parents, families andcommunity as part of the national framework for local change. Parents, carers andfamilies are also explicitly recognised as being integral to achieving each of the fiveoutcomes (be healthy, stay safe, enjoy and achieve, make a positive contribution andachieve economic wellbeing) for children and young people.6The DfES also recently published Every Parent Matters and, in conjunction with HM7Treasury, Aiming High for Children: Supporting Families , both of which reflect theimportance placed on parents, carers and the home environment as critical factors inevery child’s development. They also recognise that different types of parents(including different minority ethnic groups) will have different needs that servicesshould be responsive to. However, both documents also acknowledge that there aregaps in some minority ethnic parents accessing and benefiting from services (EveryParent Matters, for example, refers to findings from the National Evaluation of SureStart).In terms of minority ethnic parents engaging with services, there is a great deal ofevidence (as documented in the literature review in Chapter 3) that they are likely toface some different and additional barriers when compared with White British parents.8Largely, these stem from discrimination in service provision as well as the effects of a9higher likelihood of experiencing deprivation .10In 1999 the MacPherson Report highlighted the need for public agencies to examinethe extent to which services respond to the needs of minority ethnic groups. Followingthis, the Race Relations (Amendment) Act (RRAA) 2000 places a positive duty tocombat discrimination on all public bodies, including schools, social servicedepartments, health services and the police. This positive duty involves organisationsconducting a race equality audit of their systems, structures and practices in order toidentify whether particular groups are disproportionately affected.5HM Government (2004) Every Child Matters: Change for Children London: DfES6DfES (2007) Every Parent Matters, London: DfES7DfES & HM Treasury (2007) Aiming High for Children: Supporting Families, London: TSO8See, for example, Chahal, K & Ullah, I (2004) Experiencing ethnicity: discrimination and serviceprovision, York: Joseph Rowntree Foundation, which provides an overview of researchevidence.9See, for example, Kober, C (ed) (2003) Black and Minority Ethnic Children and Poverty,London: End Child Poverty10Macpherson, W. (1999) The Stephen Lawrence Inquiry, CM 4262-1, London: TSO7

However, in July 2000 the Department of Health and Social Service’s Inspectorate11document Excellence Not Excuses found that most authorities did not have strategiesin place to deliver appropriate services to minority ethnic communities. There wereidentified barriers in terms of language (which resulted in unfair treatment andinappropriate services) and understanding the nature and offer of services. Theinvestigation found that families from Pakistan, Bangladesh and the Caribbean inparticular had lower take up of family support services than the White Britishcommunity.In addition, there are a large number of recent government initiatives that have beentargeted at underachievement and social exclusion, with an implicit focus on12ethnicity. Most importantly, this includes Sure Start and the Children’s Fund forparents and younger children and initiatives with schools such as Excellence in Cities,Education Action Zones and the Ethnic Minority Achievement Grant.In relation to schools, the Commission for Racial Equality has produced a great deal ofguidance literature setting out the general and specific duties entailed by the RRAA13and a Race Equality Impact Assessment publication . However, despite this therecontinues to be wide variation in the attainment of learners from different ethnicbackgrounds. While learners from some minority ethnic backgrounds achieve more14highly than their White British counterparts, many perform less well. It is also clearfrom research commissioned by the DfES that parental engagement is strongly related15to better outcomes for children . Understanding how to engage minority ethnic parentsacross children’s and parental services is therefore of great importance.11Department of Health (2000) Excellence Not Excuses: Inspection of Services for EthnicMinority Children and Families, London: DoH12Parsons et al (2004) Minority ethnic exclusions and the Race Relations (Amendment) Act2000, London: DfES13Information is available at: http://www.cre.gov.uk/duty/reia/index.html14DfES (2006) Ethnicity and Education: The Evidence on Minority Ethnic Pupils Aged 5-16,London: DfES15Desforges and Abouchaar (2003) The Impact of Parental Involvement, Parental Support andFamily Education on Pupil Achievement and Adjustment: A Literature Review, London: DfES8

2METHODOLOGYThere were two key phases in this research project: a literature review and qualitativefieldwork undertaken in ten case study settings. These are outlined in more detailbelow.2.1Literature reviewDocuments were identified for this report through searching on-line for research,programme evaluations and other publications (e.g. practitioner publications)containing relevant findings relating to engaging minority ethnic parents in serviceprovision. In particular, the websites of the following organisations contained researchthat has been included in this report: DfES, OfSTED, National Evaluation of Sure Start,Race Equality Foundation, Joseph Rowntree Foundation, Barnardo’s and NationalChildren’s Bureau.The literature was assessed in terms of relevance (with virtually all being post-2000)and the robustness of research. This was not intended to be a systematic review but toidentify the most relevant documents that practitioners and policy-makers could refer toin relation to engaging minority ethnic parents. As a result, the criteria for judging eachdocument were not intended to be overly restrictive but primarily to exclude those thatwere not directly relevant to this research and to help distinguish which ones should beemphasised.This phase of research was undertaken in discussion with a number of staff at theDCSF involved in children’s and parental services and a small number of individualsoutside DCSF that had been involved in producing some of the literature that was16reviewed. This helped to ensure that all relevant literature was taken intoconsideration.The literature that was included in the research is detailed in the Annex, with shortsummaries of the most relevant research and a longer list of references.2.2Case studiesThere is no existing database of good practice on engaging with minority ethnicparents and objective evidence from named service providers is also quite rare. A longlist of examples of good practice from across children’s and parental services wereidentified primarily through the literature review. However, some examples were alsoidentified initially through discussion with staff at DCSF and other experts that wereconsulted in relation to the literature review. In order to ensure the identification ofgood practice was as rigorous as possible, only instances of good practice whichalready had some external recognition (e.g. through OfSTED assessments or externalevaluations) were included.The final sample was also intended to cover a diverse range of contexts of serviceprovision. Specifically, the ten case studies were chosen to reflect a range of: provision across children’s and parental services; minority ethnic communities as service users;16This included senior individuals involved in the National Evaluation of Sure Start, at the RaceEquality Foundation, Human Scale Education, OfSTED and Barnardo’s.9

targeted and universal services; locations across England (though it should be noted that all of the goodpractice examples that were identified were in an urban setting); and types of provider (including public and voluntary and community providers)and sources of funding.Once the sample had been chosen, the service providers were contacted and asked toparticipate in the research project. Two declined and were replaced by other similarproviders that were undertaking comparable work with minority ethnic parents.In May and June 2007 a team of researchers from GHK and ETHNOS then undertooksemi-structured interviews in each of the ten sites with a mix of senior managers,delivery staff and minority ethnic parents. In some instances parents did not speak anyEnglish and researchers communicated in languages including Urdu, Punjabi andMirpuri.This report summarises the findings from the literature review and case studies. Theremainder is structured as follows: Chapter 3 presents the findings from the literature review; Chapter 4 describes the ten good practice case studies in more depth (lookingat what steps have been taken to engage minority ethnic parents; what hasbeen found to be successful; the remaining barriers; evidence of effectiveness;and learning that staff have found helpful in their work); and Chapter 5 draws together conclusions from the literature review and casestudies.10

3LITERATURE REVIEWThis section provides a summary of key findings from the existing literature. Therobustness of the research varies across the documents reviewed and, whilst thefindings from all those that were deemed to be relevant have been reflected in thissection, findings from higher quality research have been emphasised.The findings presented below relate specifically to engaging minority ethnic parents inchildren’s and parental services. There is a great deal of literature on engaging parentsgenerally and on engaging minority ethnic individuals or communities more widely.Here, however, we have tried to focus on findings and good practice which have beenproduced directly in relation to this group.The findings have been grouped under five headings: recognising diversity;challenging racism and promoting different cultures; addressing barriers; culturallyappropriate: targeted and mainstream services; and, empowering minority ethnicparents.One additional finding that has emerged from the literature search itself is that there isextremely limited existing research into engaging with minority ethnic parents inchildren’s and parental services in rural areas. As a result, it should be acknowledgedthat, while some of the findings in this chapter may be transferable to a rural context,they are based on services in urban areas.All references can be found in the Annex, which contains short summaries of each ofthe documents directly referred to in this chapter and a further list of references thatare relevant to the topic.3.1Recognising diversitySeveral reports highlight the importance of recognising the heterogeneity both withinand across minority ethnic groups. Lloyd and Rafferty (2006), for example, concludedthat: “BME communities should not be viewed as a homogeneous whole. The diversityboth within and between ethnic and cultural groups should not be overlooked” (p.36).Indeed, the label ‘BME’ was fou

There are also several areas of challenge to further improving engagement with . New communities: New communities (including refugee and asylum seekers) are more likely than established minority ethnic groups to have a limited understanding of pub

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