CeNSE: Awareness Through A Trillion MEMS Sensors

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CeNSE:Awareness through A TrillionMEMS Sensorsthe decade of sensingand sense-makingRichard J FriedrichHP LabsApril 20121 Copyright Copyright2010 Hewlett-Packard2010 ny,L.P. L.P.

FUSION OF MAN, MACHINE, VIRTUAL, PHYSICALRevolutionize human interaction with the earth as profoundly as the internet has revolutionized personal and businessinteractions2 Copyright Copyright2010 Hewlett-Packard2010 ny,L.P. L.P.2

CeNSE : The Central Nervous System for the EarthAirframe integrityPassenger ComfortPhotovoltaicsWildlife trackingExascaleMemoryPersonal sensor subnetInformation ConsumersLarge structure ifeResearchWirelessCarrierOil & GasSecurityServiceDept. lRetailerHome automation systemHome security systemMEMSInertialSensorTsunami warning systemReal time traffic conditionsMerchandise trackingOpticalInterconnectSeismic oil exploration3 Copyright Copyright2010 Hewlett-Packard2010 ny,L.P. ClimateL.P. monitoringPhotonicSwitchOne trillionnanoscalesensors andactuators will needthe equivalent of1000 internets

A Trillion Sensor Market– A trillion sensors equals one sensor every 10 square feet covering the US 150 sensors per person on the planet– Revenues sensor devices– US 76.7 Billion by 2017, According to Global Industry Analysts, Inc. (October 2011) big data analytics– IDC expects the Big Data technology and services market to grow from 3.2 billion in 2010 to 16.9billion in 2015. a compound annual growth rate of 39.4% (March 2012)4 Copyright Copyright2010 Hewlett-Packard2010 ny,L.P. L.P.

Sensingphysical, chemical, biological5 2009 HP Confidential

Sensor Capabilities & Sensor Densitiesbetter sensors6 Copyright Copyright2010 Hewlett-Packard2010 ny,L.P. L.P.more sensors

CeNSECentral Nervous System for the Earth– RESEARCH CONTRIBUTION– Networks of billions of low-cost,self-powered, nano-scale sensors Acute sensitivity of minute changes– Dynamically provisionresources in real time Seismic oil explorationStructural integrityMerchandise trackingEnergy useClimate monitoring7 Copyright Copyright2010 Hewlett-Packard2010 ny,L.P. L.P.

Feel: Next Generation Inertial SensorsSilicon based MEMSAccelerometers, Gyroscopes1000x more sensitive than current MEMS 1 micro-g to 10 gBuilt in our 200mm inkjet fabHigh performance meets low cost8 Copyright Copyright2010 Hewlett-Packard2010 ny,L.P. L.P.

Taste and Smell: Nanofinger sensor chips Surface Enhanced Raman Scattering (SERS) Rational engineered nano-structures for active moleculecapture and detection Reliable SERS Enhancement Factor 1011 Scalable fabrication based on nanoimprintingMolecule trapped gold nano-fingers9 Copyright Copyright2010 Hewlett-Packard2010 ny,L.P. L.P.

Sense Makingbig data analytics10 2009 HP Confidential

Signal fstructuresensordoorResidentsawakeonupperfloor11 Copyright Copyright2010 Hewlett-Packard2010 ny,L.P. L.P.

Real time analytics Spike in positive tweetsentiment on ‘Pirates of the Spike in tweet volume on Pirates of theCaribbean’ and ‘JohnnyCaribbean (after Disney teaser tweet) around Depp’ around same time4:23 PM PSTPSTPirates of the Caribbean tweets12 Copyright Copyright2010 Hewlett-Packard2010 ny,L.P. L.P.

Visualization: Pixel Feedback Geo-Map(distort high density areas using colored circles)CanadaSen mentvalueEuropeRussiaNewYorkPosi veposi veChinaLosAnglesone review (pixel)thinks that the 2nd KungFu Panda will bedreadful, much worsethan the first caone review (pixel)Kung Fu Pandalooks so cute13 Copyright Copyright2010 Hewlett-Packard2010 ny,L.P. L.P.Nega veAustralianega ve

Predictive analytics– Predicting movie succes with HP Social Web AnalyticsHP Social Computing Lab:“High popularity numbers does not necessarilyadd up to high influence and vice versa.”HP Labs uses Twitter to predict how well amovie will do in the first two weekends ofrelease. What's more, the method works evenbetter than the most accurate method currentlyin use, the “Hollywood Stock Exchange” (HSX).HP Labs demonstrated 97.3% accuracy.A new source to predict market behaviorA tool to do influential CRM much moreeffectively14 Copyright Copyright2010 Hewlett-Packard2010 ny,L.P. L.P.14

HP Customer Co-Innovation15 2009 HP Confidential

HP Seismic Sensing SolutionHP – Exploration survey network– Up to 1M wireless sensor nodes New HP seismic sensor technology– Complete sensing solution Sensors, network, storage, quality control, deployment/recovery– Efficiency of extraction – more from existing fields– Reduced impact to environment fewer new wells, in best locations Less equipment into field, no cables 16Energyreductionof ca/ai/scr/nt/ntr/pubs/og-eng.asp Copyright Copyright2010 Hewlett-Packard2010 Hewlett-PackardDevelopmentCompany,Company,L.P. L.P.PRESENT10km x 10km survey10,000 nodes300km cablesFUTURE10km x 10km surveyUp to 1,000,000 nodesNO cables

Sensors in a System– Major Airline17 Copyright Copyright2010 Hewlett-Packard2010 ny,L.P. L.P.

Innovation Invents the FutureHP-DreamWorks collaboration on the film Real Steel18 Copyright Copyright2010 Hewlett-Packard2010 ny,L.P. L.P.18

Awareness of the WorldOur Vision for the Future– Internet of things – not conscious– Deploying and training sensors to be aware– Seamless integration of virtual and physical– Sense, Communicate, Analyze, Insight, Act– Improve Safety, Sustainability, Security– The next technology age19 Copyright Copyright2010 Hewlett-Packard2010 ny,L.P. L.P.

Thank you!20 Copyright Copyright2010 Hewlett-Packard2010 ny,L.P. L.P.

Pirates of the Caribbean tweets Spike in tweet volume on Pirates of the Caribbean (after Disney teaser tweet) around 4:23 PM PST Spike in positive tweet sentiment on ‘Pirates of the Caribbean’ and ‘Johnny Depp’ around same time

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