Sins Of Greenwashing O T H E R S W H O V I E W E D T H I S .

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9/30/2020Sins of Greenwashing ULVisit UL's COVID-19 Support and Service Center ARTICLESins of GreenwashingGreenwashing is the act of misleading consumers regarding the environmental practices of acompany or the environmental benefits of a product or service. There are more green productsthan ever before, and our Sins of Greenwashing tips can help you sort out the truly greenproducts from the not-so-green ones.Cookies on ULWe use cookies to personalizewho viewed this page also viewed:content and ads, toOthersprovide socialConta c t u s w i t h m edia inquiriesmedia features and to analyze ourCode of Ethics - UL› Settings Accepttraffic. We also share informationabout your use of our site with ourStandards ParticipationReport or ProcedSustainableBusinesssocial media, advertising andStandards UL StandardsDocument RevisIn 2007,in anpartners.effort to describe, understand and quantify the growth of greenwashing,analytics?About ourcookies by UL), developed and launched a study of environmental claims s/sins-greenwashing1/5

9/30/2020Sins of Greenwashing ULon products carried on category-leading big box store shelves. Based on the results of theoriginal study and subsequent studies, the Seven Sins of Greenwashing were developed to helpconsumers identify products that made misleading environmental claims.Today, the Sins of Greenwashing remain a popular learning tool to help consumers evaluatesustainability claims. Contact us for permission to highlight the Sins of Greenwashing inpublications and media.Sin of the hidden trade-offA claim suggesting that a product is green based on a narrow set of attributes without attentionto other important environmental issues. Paper, for example, is not necessarilyenvironmentally preferable because it comes from a sustainably harvested forest. Otherimportant environmental issues in the paper-making process, such as greenhouse gasemissions or chlorine use in bleaching, may be equally important.Sin of no proofAn environmental claim not substantiated by easily accessible supporting information or by areliable third-party certification. Common examples are facial tissues or toilet tissue productsthat claim various percentages of post-consumer recycled content without providing evidence.Sin of vaguenessA claim that is so poorly defined or broad that its real meaning is likely to be misunderstood bythe consumer. All-natural is an example. Arsenic, uranium, mercury, and formaldehyde are allnaturally occurring, and poisonous. All natural isn’t necessarily green.Sin of worshiping false labelsCookies on ULA product that, through either words or images, gives the impression of third-partyWe use cookies to personalizeendorsementwhere nosuch endorsementexists;labels,in otherwords.who viewedthisfakepagealsoviewed:content and ads, toOthersprovide social media features and to analyze ourCode of Ethics - UL› Settings Accepttraffic. We also share informationStandards Participationabout your use of our site with ourReport or ProcedSustainableBusinesssocial media, advertising andStandards UL StandardsDocumentRevisAn environmentalclaim that may be truthful but is unimportant or unhelpful forconsumersanalytics partners.?seekingenvironmentallypreferable products. CFC-free is a common example, since it is aAboutour cookiesSin of ashing2/5

9/30/2020Sins of Greenwashing ULfrequent claim despite the fact that CFCs (chlorofluorocarbons) are banned under the MontrealProtocol.Sin of lesser of two evilsA claim that may be true within the product category but that risks distracting the consumerfrom the greater environmental impacts of the category as a whole. Organic cigarettes or fuelefficient sport-utility vehicles could be examples of this sin.Sin of fibbingEnvironmental claims that are simply false. The most common examples are products falselyclaiming to be ENERGY STAR certified or registered.Related insightsLearn more about making effective sustainability claimsWHITE PAPERMaking Effective Sustainability ClaimsCookies on ULWe use cookies to personalizewhocontent and ads, toOthersprovide socialmedia features and to analyze ourtraffic. We also share informationShare:about your use of our site with ourSustainableBusinesssocial media, advertisingandanalytics partners.?About our ngviewed this page also viewed:Code of Ethics - UL› Settings AcceptStandards ParticipationReport or ProcedStandards UL StandardsDocument RevisGET IN TOUCH3/5

9/30/2020Sins of Greenwashing ULHave questions, need specifics? Let's get this conversationstarted.Conta c t u sHELP AND SUPPORTHow can we help?Visit h e l p c e n t e rCAREERSWorking at ULJob SearchHELP AND SUPPORTTools, Apps and DatabasesReport a ConcernCONTACT CENTERCookies on UL?Contact UsWe use cookies to personalize Manage Your Subscriptionswho viewed this page also viewed:content and ads, toOthersprovide socialLocationsmedia features and to analyze ourCode of Ethics - UL› Settingstraffic. We also share informationStandards Participationabout your use of our site with ourCHOOSE A REGIONSustainableBusinesssocial media, advertising andStandards UL Standardsanalytics partners.Select a regional website About our ng AcceptReport or ProcedDocument Revis4/5

9/30/2020Sins of Greenwashing ULUL and the UL logo are trademarks of UL LLC 2020. All rights reserved.Online PoliciesAbout CookiesData Subject Access Request Portal Cookies on UL?We use cookies to personalizewhocontent and ads, toOthersprovide socialmedia features and to analyze ourtraffic. We also share informationabout your use of our site with ourSustainableBusinesssocial media,advertisingandanalytics partners.About our ngviewed this page also viewed:Code of Ethics - UL› Settings AcceptStandards ParticipationReport or ProcedStandards UL StandardsDocument Revis5/5

Sins of Greenwashing Greenwashing is the act of misleading consumers regarding the environmental practices of a. company or the environmental benefits of a product or service. There are more green products. than ever before, and our Sins of Greenwashing tips can help you sort

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VW has admitted the inclusion of defeat devices for 482.000 vehicles during the given period. (Barrett et al. 2015) All over the world almost 11 million diesel cars are affected by the scandal.10 VW definitely lied on the greenhouse gas emission of its diesel cars, so it was a fibbing-type greenwashing.

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