Maximizing Pre-Orders Campaign - Bookweb
Maximizing Pre-Orders2018 Fall Regional Shows
Agenda and Welcome Why Are We Talking About Pre-Orders Today? Pre-Orders and the Life of the Book ABA’s Book Alert Pre-Order Task Force Data Update: Reporting Pre-Orders Tips for Maximizing Digital Assets In-Store Marketing Tips
Why are we TalkingAbout Pre-Orders Today?
Pre-Order SalesandThe Life of The Book
Pre-Order sales are significant in the life of a book 3% - 30%
ABA Book Alertbookalert@bookweb.org
Pre-OrdersPre-OrdersPre-OrdersOn-line: 210In-Store: 68Total 278On-line: 624In-Store: 402Total 1026On-line: 353In-Store: 147Total 500
Our preorders grew exponentially after westarted promoting them BUT, with theexception of the author-lead promotions, we did not seebig spikes in preorders for the specific titles we promoted.Rather, we saw a huge growth in preorders in general aswe used the specific titles to promote the fact that we dopreorders.-Josh Cook, Porter Square Books (Cambridge, MA)
Pre-Order TaskForce Data
Pre-Order Task ForceBookPeople (Austin, TX)Liberty Bay Books (Poulsbo, WA; Bremerton, WA)Books Inc. (Multiple Northern CaliforniaLocations)Northshire Bookstore (Manchester Center, VT; SaratogaSprings, NY)Bookshop Santa Cruz (Santa Cruz, CA)Page 158 (Wake Forest, NC)Bookworm of Edwards (Edwards, CO)Penguin Bookstore (Sewickley, PA)Cellar Door Books (Riverside, CA)Porter Square Books (Cambridge, MA)Devaney, Doak & Garrett (Farmington, ME)Quail Ridge Books (Raleigh, NC)DIESEL, A Bookstore (Brentwood, CA)Red Balloon Bookshop (St. Paul, MN)Flyleaf Books (Chapel Hill, NC)Schuler Books and Music (Grand Rapids, MI)Green Apple Books (San Francisco, CA)Harvard Bookstore (Cambridge, MA)Third Place Books (Lake Forest Park, WA; Ravenna, WA;Seward Park, WA)The Learned Owl Book Shop (Hudson, OH)Watermark Books & Café (Wichita, KS)WORD (Brooklyn, NY; Jersey City, NJ)
On Sale:9/25On Sale:10/9On Sale:10/2On Sale:10/16On Sale:11/20On Sale:11/27On Sale:10/30
An AbsolutelyRemarkable ThingThe Fifth RiskKillingCommendatoreOn-line 439In-store 211On-line 120In-store 55On-line 49In-store 57Pre-Orders 175Pre-Orders 106Pre-Orders 650UnshelteredFire & BloodKingdom of the BlindOn-line 198In-store 102On-line 55In-store 13On-line 99In-store 420Pre-Orders 300Pre-Orders 68Pre-Orders 519Diary of a WimpyKidThe MeltdownOn-line 377In-store 91Pre-Orders 468
Update:Reporting Pre-Orders
Bookseller suggestedtips for reporting onthe on-sale date
Tips For Maximizing Digital Assets: Standard Product Pages Custom Product Pages Custom Pages
StandardProduct PageAverageConversionRate:1.5%
StandardProduct PageWith DigitalAssetsAverageConversionRate:8.5%
CustomProduct PageAverageConversionRate:10%
Custom Page (Different from Custom PRODUCT Page)
Tips for OnlineMarketing
Newsletter PlacementWith Clear Links ToWebsite andPurchasing Options
Social Media Posts With Clear Links To Website andPurchasing Options
Highlight Pre-Orders with A Slide Show
Highlight Pre-Orders With A Discount Offer
Use LargeCover Images
Be Mobile Friendly!
Audit YourCheckoutProcess
Keep In Mind If you usually charge a customer for a pre-order title at the time of purchase,make that clear on the Store Policy page.If you have ARCs for pre-orders, add staff reviews to your websiteCreate special order statuses for pre-orders. This will help with reporting.
In-StoreMarketing Tips
Pre-Order Display With SignageBookworm of Edwards (Edwards, CO)
Use Shelf-Talkers To Promote Pre-Order Titles
Devaney Doak & Garrett Booksellers(Farmington, ME)
Page 158 Books(Wake Forest, NC)
Signage to Promote Pre-OrdersSchuler Books & Music(Grand Rapids, MI)
Northshire Bookstore(Manchester Center, VT)
Devaney Doak & Garrett Booksellers(Farmington, ME)
Thank You!Maximizing Pre-Orders Campaigns
Pre-Orders 650 On-line 198 In-store 102 On-line 55 In-store 13 On-line 99 In-store 420 On-line 377 In-store 91 Pre-Orders 300 Pre-Orders 68 Pre-Orders 519 Pre-Orders 468 An Absolutely Remarkable Thing The Fifth Risk Killing Commendatore Unsheltered Fire & Blood Kingdom of the
Nov 30, 2020 · Stop, Stop Limit, and Trailing Stop Orders On Open and On Close Orders NYSE and AMEX On Open and On Close Orders BATS On Open and On Close Orders ARCA Listed On Open and On Close Orders Nasdaq Listed On Open and On Close Orders Pegged Orders VWAP and TWAP Algos List Order Entry Adding Symbols
the graph shows, ATS orders were almost exclusively limit orders. Manual orders were stop-loss orders 4% and market orders 11% of the time. Based on interviews that DMO staff conducted with market participants who enter orders both manually or automatically, staff identified
Stop taking orders or Start taking orders. Start/Stop taking orders. If you need to temporarily pause orders due to an unexpected staffing issue, weather-related issue, or anything else that will prevent you from completing orders during your regularly scheduled hours, you can easily stop orders. Cancel
-Provide detailed variance analysis to support decision making . GL CCA IO PC PP IM Modules. SAP Orders An Order is SAP can be setup as a Cost Collector for many different reasons; Overhead Orders Investment Orders Profitability Orders Production Orders Works Orders Real or Statistical Capitalisation Capture Revenue vs Expense Capture .
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