The Role Of The Product Owner - Agilia Conference
The Role ofthe ProductOwnerRoman Pichler@romanpichlerromanpichler.com
About Roman Product management consultant and trainer– More than 10 years experience in teaching product managers and productowners and helping companies establish an effective product managementfunction– Specialised in agile and in lean practicesROMAN PICHLER Business owner and product manager– I try to walk my own talkMy books 2016 Pichler Consulting LtdSTRATEGIZEProduct Strategy and Product RoadmapPractices for the Digital Age
There is a lot ofconfusion about theproduct owner role.
Let’s take thingsback to basics.
Product Owner:An individual who owns the producton behalf of the organization. 2016 Pichler Consulting Ltd
What is a product?
A Value-Creating EntityUsers andCustomersProductAddresses a problem orprovides a benefit to agroup of people. 2016 Pichler Consulting LtdCompanyGenerates revenue, helps sellanother product or a service,or serves another business goal.
Product, Feature, ComponentFeatureA product capabilitypeople can interactwith.ComponentProductCreates value for a groupof people and thecompany. 2016 Pichler Consulting LtdA component isa building blockof the product.
Ownership ScopeProduct OwnerFeature OwnerComponentOwner 2016 Pichler Consulting Ltd
What does “own” mean?
Ownership DepthVisionStrategy“Big”Product Owner 2016 Pichler Consulting LtdTactics“Small”Product Owner
Responsible for tactical product decisions.Work with the developmentteam and ScrumMaster.Prioritise and managethe product backlog.Write user stories.SmallProduct OwnerPerform releaseplanning. 2016 Pichler Consulting LtdAttend Scrummeetings.
Responsible for strategic and tactical product decisions.Develop the productstrategy.Manage theproduct roadmap.Create a financial forecast andtracks product performance.BigProduct OwnerCarry out all tactical duties,such as managing the backlog. 2016 Pichler Consulting LtdManage thestakeholders.
Can one person bethe product owner?
Scaling and the Product Life CycleBusiness BenefitsExtensionSingle ProductOwnerShared OwnershipTimeLaunch 2016 Pichler Consulting LtdProductMarket FitEnd of Life
Scaling Option 1Overall product decisionsProduct strategy, product roadmap,product backlog, stakeholdermanagementProduct OwnerFeature and componentdecisionsFeatureOwnerFeatureOwner 2016 Pichler Consulting LtdComponentOwnerDescribing, validating, and prioritisingfeatures and components; working withthe dev teams
Scaling Option 2Product AProduct OwnerUnbundle orCreate VariantsProduct OwnerProduct AProduct B 2016 Pichler Consulting LtdProduct Owner
Scaling Option 3Strategic product decisionsProduct Manager orChief Product OwnerProduct strategy, product roadmap,stakeholder management, financialforecastTactical product decisionsProduct Owner 2016 Pichler Consulting LtdProduct backlog management, epicsand user stories, collaboration with thedevelopment team
OptionWhen to Use ItSingle product ownerBefore product-market fitProduct and feature ownersTo facilitate growthProduct variants andunbundlingTo help the product grow orextend its life cycleStrategic and tacticalproduct ownersWhen the product is mature 2016 Pichler Consulting Ltd
Let’s recap.
There is no one right way to apply theproduct owner role.It depends on the asset the individual owns,the level of the ownership, and the product’slife cycle stage. 2016 Pichler Consulting Ltd
Thank You!Learn more about product ownership andproduct management:www.romanpichler.comI look forward to your feedback and questions:info@romanpichler.com@romanpichler
2016 Pichler Consulting Ltd
Product Manager or Chief Product Owner Product Owner Strategic product decisions Product strategy, product roadmap, stakeholder management, financial forecast Tactical product decisions Product backlog management, epics and user
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Le genou de Lucy. Odile Jacob. 1999. Coppens Y. Pré-textes. L’homme préhistorique en morceaux. Eds Odile Jacob. 2011. Costentin J., Delaveau P. Café, thé, chocolat, les bons effets sur le cerveau et pour le corps. Editions Odile Jacob. 2010. 3 Crawford M., Marsh D. The driving force : food in human evolution and the future.
